From HTML To Services From HTML To Services Building a Site for REST, POX, Building a Site for REST, POX, RSS, SOAP, and WS-*RSS, SOAP, and WS-*

Clemens VastersClemens VastersConnected FrameworkConnected FrameworkMicrosoft CorporationMicrosoft Corporation

clemensv@microsoft.comclemensv@microsoft.com

BTB021BTB021

From HTML To ServicesFrom HTML To Services

Hypertext and Pictures grew the WebHypertext and Pictures grew the Web

Thank You!Thank You!

Let’s Move On…Let’s Move On…

HypertextHypertext

Very 90’sVery 90’s

Your content links their contentYour content links their content

Click, Good-ByeClick, Good-Bye

… … But!But!

HTML is parseable markupHTML is parseable markupStructure focused on layout but Structure focused on layout but holds dataholds data

corzen.com spiders hundreds of jobsites corzen.com spiders hundreds of jobsites weekly and aggregates that into a leading weekly and aggregates that into a leading indicator for Wall Streets job market dataindicator for Wall Streets job market data

XML is generalized parseable markupXML is generalized parseable markupStructure focused on dataStructure focused on data

Facilitates “Community Standards” Facilitates “Community Standards” RSS, OPML, etc RSS, OPML, etc

Sites are services todaySites are services today

MashupMashup

http://www.vlogmap.orghttp://www.vlogmap.org

http://www.flashearth.comhttp://www.flashearth.com

http://www.weatherbonk.comhttp://www.weatherbonk.com

http://www.housingmaps.comhttp://www.housingmaps.com

http://www.corzen.comhttp://www.corzen.com

http://www.programmableweb.comhttp://www.programmableweb.com

Mashup ConsumersMashup Consumers

Your content is your content and their Your content is your content and their content and the other’s content… and content and the other’s content… and they let you!they let you!

Keep people on your propertyKeep people on your property

Rake the ad revenue, drive business Rake the ad revenue, drive business for partnersfor partners

Mashup ProvidersMashup Providers

Their content is your contentTheir content is your content

Make it easy to aggregate your stuffMake it easy to aggregate your stuffRSS, OPML, ATOM, ASX, any other RSS, OPML, ATOM, ASX, any other XML LingoXML Lingo

JSON – JavaScript Object NotationJSON – JavaScript Object Notation

Make it easy to interact with your stuffMake it easy to interact with your stuffREST, POX, and SOAP ServicesREST, POX, and SOAP Services

Rake in the revenue for your added-Rake in the revenue for your added-value or servicesvalue or services

It’s A MIXIt’s A MIX

HTML+AJAX: Client Aggregation HTML+AJAX: Client Aggregation PlatformPlatform

We love Firefox, Safari, Opera for We love Firefox, Safari, Opera for embracing our XMLHTTP model … and for embracing our XMLHTTP model … and for finally kicking NS 4.x off the clifffinally kicking NS 4.x off the cliff

Critical mass for cross-browser XML and Critical mass for cross-browser XML and AJAX support is hereAJAX support is here

Aggregate, embed, layer, extend, Aggregate, embed, layer, extend, reshape, recompose, map, render… reshape, recompose, map, render… do stuffdo stuff

It’s A MIXIt’s A MIX

Go cool with Avalon/WPF and FlashGo cool with Avalon/WPF and Flash

Go mobile with J2ME and Go mobile with J2ME and Windows MobileWindows Mobile

Go living-room with Windows Media Go living-room with Windows Media Center and Xbox 360Center and Xbox 360

The web of now is one of services and The web of now is one of services and many presentation surfaces and facetsmany presentation surfaces and facets

HTML isn’t dead, but it’s got companyHTML isn’t dead, but it’s got company

X’ing The WireX’ing The WireHTML/HTTPHTML/HTTP

HTML/HTTP are the common fabricHTML/HTTP are the common fabricThe Web’s Denim JeansThe Web’s Denim Jeans

Comfy, essential basics, but not so chicComfy, essential basics, but not so chic

Provides the most fundamental layout Provides the most fundamental layout and content integration capabilities and content integration capabilities

HTTP is the ubiquitous, scalable HTTP is the ubiquitous, scalable communication underpinning with a communication underpinning with a huge supporting infrastructure.huge supporting infrastructure.

Great for 90% of everything. But just thatGreat for 90% of everything. But just that

X’ing The WireX’ing The WireREST/POXREST/POX

POX: Plain Old XMLPOX: Plain Old XMLShip XML instead of HTMLShip XML instead of HTML

HTTP GET to access XML dataHTTP GET to access XML data

Easily aggregate and mashup with AJAXEasily aggregate and mashup with AJAX

REST: REpresentational State TransferREST: REpresentational State TransferAka “POX with dogma”Aka “POX with dogma”

Fully exploits HTTP application protocolFully exploits HTTP application protocol

Create/update/delete and linkingCreate/update/delete and linking

Very casual, baseline standards, Very casual, baseline standards, do what works…do what works…

X’ing The WireX’ing The WireSOAPSOAP

SOAP: Data + Metadata for MessagingSOAP: Data + Metadata for Messaging

Baseline standard for rich set of Baseline standard for rich set of messaging featuresmessaging features

Addressing, RoutingAddressing, Routing

In-Message Security, Identity FederationIn-Message Security, Identity Federation

Reliable MessagingReliable Messaging

Very rich model, requires rich stacksVery rich model, requires rich stacks

SOAP is no longer a toddler... or easySOAP is no longer a toddler... or easy

X’ing The WireX’ing The WireStreams/P2PStreams/P2P

Streamed Media, Large Data access Streamed Media, Large Data access DownloadsDownloads

Music On-DemandMusic On-Demand

Video On-DemandVideo On-Demand

P2P: Collaboration, Sharing, GamingP2P: Collaboration, Sharing, Gaming

Eastside, Westside, ServersideEastside, Westside, Serverside

Pinstripes or Hip-Hop, Pinstripes or Hip-Hop, nothing happens withoutnothing happens without

the serverthe server

Windows Communication Windows Communication FoundationFoundation

The Windows Communication The Windows Communication Foundation is the Universal Foundation is the Universal

Communication RuntimeCommunication Runtime

SOAP, REST, POX, P2P, Streaming.SOAP, REST, POX, P2P, Streaming.One-Way, Request/Response, Duplex.One-Way, Request/Response, Duplex.

Secure, Transacted, Reliable, Secure, Transacted, Reliable, Federated.Federated.

Interoperable, Productive, FastInteroperable, Productive, Fast

One Way to ProgramOne Way to Program

POX, No SOAPPOX, No SOAP

What Did We See?What Did We See?

POX/SOAP, HTTP/TCP, Binary/XML ?POX/SOAP, HTTP/TCP, Binary/XML ?… … all just a matter of configurationall just a matter of configuration

… … you program in one modelyou program in one model

WCF is the natural first choice WCF is the natural first choice For supplying data to AJAX appsFor supplying data to AJAX apps

For supplying data to smart clientsFor supplying data to smart clients

For web servicesFor web services

For integrationFor integration

Still Not Convinced?Still Not Convinced?

newtellivisionnewtellivision by newtelligence AG by newtelligence AGhttp://www.newtellivision.tvhttp://www.newtellivision.tv

SummarySummary

You asked, we listenedYou asked, we listened

We have the one runtime for all the We have the one runtime for all the backend magic that you need for your backend magic that you need for your sites and experiencessites and experiences

Check out WCF:Check out WCF:http://windowscommunication.nethttp://windowscommunication.net

Write me e-mail:Write me e-mail:clemensv@microsoft.comclemensv@microsoft.com

© 2006 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.