From Invention to Start-Up

Personal Risks and Rewards

Jeff Hussey

Fluid Capital, LLC

What comes first?

Invention?Start-Up?Innovation?

The invention may be the innovation It might not beA key component of the invention is

understanding its application

Are you right or just “sure”?

How do you know?

What do your customers say?

Will they put their money where their mouth is?

How many?

Keep asking the question…

What are you working for?

It isn’t just about moneyIt’s about creating sustainable valueWhat’s your

VisionMissionCulture

What are the risks?

ProfessionalPersonal

It requires a massive amount of time Involves a lot of stressTakes a toll on your familyTakes a toll on your finances

What is your role?

CEO

CTO

Product Manager

Cheerleader

Every problem is a personnel problem

Don’t be a problem

Ego is dilutive to net worth

What are the rewards?

IntrinsicAssemble and grow an effective teamCreate and retain satisfied customersChange the world, or at least a part of it

Extrinsic

Good toys…

My $.02

Know yourself

Be honest with yourself and significant others

Try to keep a balance

Have fun!

Good Luck!

Thanks