from lab to market. lessons learned from breaking bad
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Br eaking Ba d
Pedro Mo neo
Founder & CEO, O pinno
From Lab to Market
Lesson S learned from
opinno.com
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This journey starts at a research lab or university.
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It’s often motivated by an opportunity:
something that can be done better
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and only those who embrace risk will be welcome to participate.
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Inventors always share their best ideas with those around,
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but not always do they feel understood and supported.
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the self realization of creating something new,
and benefitting from it,
Their motivation comes from
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while also helping future generations live a better life.
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At the beginning, resources are scarce and primitive
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but enough to prototype at lab scale,
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and improve the product.
perform market tests with early adopters,
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Wanna grow? You’ll need money, smart money,
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so look for investors that know your business.
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You’ll need a killer team that is passionate about the project,
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and also a good lawyer, ‘cause yeah, IP matters.
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All this, before you are ready to scale up.
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Alliances can give you access to
a great distribution channel,
market insight and new clients.
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just know they won’t offer you second opportunity,
When you get to talk to the big fish,
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so, be careful, and don’t lose quality as you grow,
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and remember that in technology,
there is no room for number 2.
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Keep in mind that the toughest moments
will come right before success,
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prepare a good exit strategy,
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make sure everyone knows that you’ll be back!
and when you’re done,