from mad med to math men ... brand media strategy in the marketing 3.0 era
DESCRIPTION
Presentation made at the Norway Media Forum, in Tonsberg on October 27, 2012, Antony Young is CEO of Mindshare North America; author of Brand Media Strategy. www.BrandMediaStrategy.com, www.mindshareworld.com @antonyyoungTRANSCRIPT
From Mad Men to Math Men (and Women) Brand Media Strategy in the Marketing 3.0 era
Technology is re-setting marketers
thinking
Synchronizing the TV experience…
Elevating the importance of the
Brand Media Strategy
• Differentiate brands
• Who to target?
• Influence & Relevance
• Role that digital plays
in the strategy
Communications Planning
1 0
The consumer
Creating habits
Deliver and Discover based
brand communications
Socializing media
Moving social media beyond the
clever stunt
Social media that wins market share
Social and paid media deliver at scale
Content is still very much king.
But it is coming in increasing
multiple formats
In Summary,
Staying up with technology is a requisite for an agency
Brand media strategy as important as the Brand strategy
Adaptive marketing through data is opening opportunities to
create more precision and relevance
Deliver and Discover based brand communications in
combination
Antony Young
CEO, Mindshare North America
@AntonyYoung www.brandmediastrategy.com