from measuring influence to engaging with influencers, by minter dial, during icompetences...

7312019 From Measuring Influence to Engaging With Influencers by Minter Dial during iCompetences SMIConferencecom Marrakech SMI2012

httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 128

All Rights Reserved - The Myndset Company

Minter DIAL12 October 2012

In-flu-ence

whatrsquos the deal

Saturday October 13 12




3 ObjectivesI Understanding influenceII Finding and measuring influence

III Keys to engaging influencers

QampA





Understandinginfluence

1






WHYshould we care so much






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The online customer now uses arange of touchpoints to carefully

research purchases

Source P1a-P3 Touchpoint usage throughout Consumer Journey

(All categories) Base Purchasers answering Section P 70441






THE BOOM

0

25

50

75

100

1 2 3 4 5 6 7 8 9 10 11 12




httpslidepdfcomreaderfullfrom-measuring-influence-to-engaging-with-influencers-by-minter-dial-during 728All Rights Reserved - The Myndset Company

bull Establish influence

bull Evaluate what action to take

bull Formulate an answer when needed

When to answer

ldquo Every post deserves an action some deserve an answerrdquo - Lauren Vargas Aetna





Authority

InfluenceReach






Whatrsquos the score2

Finding and measuring influence

httpssitesgooglecomsiteihsafootballscores






What is the validity of an algorithm

The right conversation

(with the boss)

StatsSocial Convergence

Gaming

Change of Rules

TransparencyTrustworthiness

+ve -ve






3 free 1 paid amp 1 game

Appinions eCairn Empire Avenue

Klout KredmPACT PeerIndex PROskore Radian6Traackr TweetLevel TweetReach Twitalyzer

TwitterGrade






gt 85 million people analyzed onmajor social networks

used by over 3000 brands and

apps

httpkloutcomcorpbusiness






True Reach ndash Size of engaged audienceAmplification Probability ndash Likelihood

that the content will be acted upon

Network Influence ndash Influence level of

engaged audience











PeerIndex currently tracks approx

45 million Twitter profiles

Based in England






Authority ndash How much others rely on

recommendations and opinions

Audience ndash Number of people impactedby online actions

Activity ndash The level of activity relative to

communities of influence











Influence Score Themeasure of ability toinspire others

Outreach ScoreMeasured in levels (12)an indication of howgenerous you are

To which 200communities you belong











Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger

WordpressLastfmFlickr

Twitter Facebook

Blog RSSTwitter

FacebookLinkedInQuora

YouTube

Networks tracked





Your Objective(s)






Evaluate patternsSaturday October 13 12




Understand their [hi-]story






Channel choice






WIIFM





CONCLUSION

Social Media aggregators

Activity Influence

Donrsquot ldquogamerdquo influence






FURTHER READING

TechCrunch article

Marketing Land

Business2Community





All Rights Reserved The Myndset Company

themyndsetcom

mdial minterthemyndsetcom

+33 6 23 65 76 61

minterdialfr

mdialFR




3 ObjectivesI Understanding influenceII Finding and measuring influence

III Keys to engaging influencers

QampA






1












$

ampamp

amp

amp

amp

amp

amp

amp

(

$

$

)++-

01234567

8+43+931

0-2

3-26lt34

8+43+93-4

=lt34

5gt-

AB

)-+C1+05

8+43+-634-gtD36

E-1F26lt4

)-+gtD36

0436+6

8+43+21+Flt-931

G1+Flt-93gt1+05

E-32G1lt-31+36


=H-6-93gt



research purchases








THE BOOM

0

25

50

75

100

1 2 3 4 5 6 7 8 9 10 11 12








When to answer






Authority

InfluenceReach
















(with the boss)


Gaming

Change of Rules


+ve -ve









TwitterGrade








apps










engaged audience













Based in England


































Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger


Twitter Facebook

Blog RSSTwitter


YouTube

Networks tracked





Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR





1












$

ampamp

amp

amp

amp

amp

amp

amp

(

$

$

)++-

01234567

8+43+931

0-2

3-26lt34

8+43+93-4

=lt34

5gt-

AB

)-+C1+05

8+43+-634-gtD36

E-1F26lt4

)-+gtD36

0436+6

8+43+21+Flt-931

G1+Flt-93gt1+05

E-32G1lt-31+36


=H-6-93gt



research purchases








THE BOOM

0

25

50

75

100

1 2 3 4 5 6 7 8 9 10 11 12








When to answer






Authority

InfluenceReach
















(with the boss)


Gaming

Change of Rules


+ve -ve









TwitterGrade








apps










engaged audience













Based in England


































Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger


Twitter Facebook

Blog RSSTwitter


YouTube

Networks tracked





Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR










$

ampamp

amp

amp

amp

amp

amp

amp

(

$

$

)++-

01234567

8+43+931

0-2

3-26lt34

8+43+93-4

=lt34

5gt-

AB

)-+C1+05

8+43+-634-gtD36

E-1F26lt4

)-+gtD36

0436+6

8+43+21+Flt-931

G1+Flt-93gt1+05

E-32G1lt-31+36


=H-6-93gt



research purchases








THE BOOM

0

25

50

75

100

1 2 3 4 5 6 7 8 9 10 11 12








When to answer






Authority

InfluenceReach
















(with the boss)


Gaming

Change of Rules


+ve -ve









TwitterGrade








apps










engaged audience













Based in England


































Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger


Twitter Facebook

Blog RSSTwitter


YouTube

Networks tracked





Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR




THE BOOM

0

25

50

75

100

1 2 3 4 5 6 7 8 9 10 11 12








When to answer






Authority

InfluenceReach
















(with the boss)


Gaming

Change of Rules


+ve -ve









TwitterGrade








apps










engaged audience













Based in England


































Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger


Twitter Facebook

Blog RSSTwitter


YouTube

Networks tracked





Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR






When to answer






Authority

InfluenceReach
















(with the boss)


Gaming

Change of Rules


+ve -ve









TwitterGrade








apps










engaged audience













Based in England


































Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger


Twitter Facebook

Blog RSSTwitter


YouTube

Networks tracked





Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR



Authority

InfluenceReach
















(with the boss)


Gaming

Change of Rules


+ve -ve









TwitterGrade








apps










engaged audience













Based in England


































Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger


Twitter Facebook

Blog RSSTwitter


YouTube

Networks tracked





Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR














(with the boss)


Gaming

Change of Rules


+ve -ve









TwitterGrade








apps










engaged audience













Based in England


































Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger


Twitter Facebook

Blog RSSTwitter


YouTube

Networks tracked





Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR







TwitterGrade








apps










engaged audience













Based in England


































Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger


Twitter Facebook

Blog RSSTwitter


YouTube

Networks tracked





Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR






apps










engaged audience













Based in England


































Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger


Twitter Facebook

Blog RSSTwitter


YouTube

Networks tracked





Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR







engaged audience













Based in England


































Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger


Twitter Facebook

Blog RSSTwitter


YouTube

Networks tracked





Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR











Based in England


































Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger


Twitter Facebook

Blog RSSTwitter


YouTube

Networks tracked





Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR
































Blog RSSTwitter

FacebookLinkedIn

YouTube

Twitter Facebook

FoursquareGoogle+

YouTubeInstagram

Tumblr Blogger


Twitter Facebook

Blog RSSTwitter


YouTube

Networks tracked





Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR




Your Objective(s)
















Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR














Channel choice






WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR




WIIFM





CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR




CONCLUSION


Activity Influence







FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR




FURTHER READING

TechCrunch article

Marketing Land

Business2Community






themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR




themyndsetcom


+33 6 23 65 76 61

minterdialfr

mdialFR

from measuring influence to engaging with influencers, by minter dial, during icompetences...

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