from mess to success
DESCRIPTION
From Mess to Success: Tips on Redesigning Websites Amanda Jacobs Foust, Marin County Free Library; Julie Magnus, Marin County Free Library; Sarah Butts, Marin County Free Library The Marin County Free Library team discusses taking both a public and staff site from mess to success in a challenging environment with comments on new leadership, limited time, diverse staff in 10 locations, a library brand in flux, and a commitment to incorporating a full-scale social media integration. They will share tips on redesigns as well as lessons learned on how to work effectively with staff and the public and also address documentation, training and the procedures developed to gather and implement post-launch updates and improvements to both sites.TRANSCRIPT
![Page 1: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/1.jpg)
FROM MESS TO SUCCESSTips on Redesigning Websites
November 3, 2012
California Library Association, San Jose, California
Amanda Foust [email protected] [email protected] Butts [email protected]
Marin County Free Library
![Page 2: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/2.jpg)
MARIN COUNTY FREE LIBRARY
![Page 3: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/3.jpg)
WEBSITE 2010
![Page 4: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/4.jpg)
BRAND 2000-2012
![Page 5: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/5.jpg)
BLOG 2010
![Page 6: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/6.jpg)
http://lonewolflibrarian.wordpress.com/2012/07/02/social-media-explained-07-02-12/
SOCIAL MEDIA: THE JOURNEY
![Page 7: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/7.jpg)
County of Marin Measurement for Results (MFR) FY 10-11Develop a social media strategy that effectively promotes library programs and services with an emphasis on their value to our communities. Reach out to people where they already are getting their information.
All staff are encouraged to participate 1-2 hours per month/30 minutes per week
PER BRANCH MANAGER’S DISCRETION The Big Five:
o Blogso Facebooko Flickro Twittero YouTube
MCFL SOCIAL MEDIA OVERVIEW
![Page 8: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/8.jpg)
SOCIAL MEDIA CHEAT SHEETS FOR STAFF
![Page 9: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/9.jpg)
PHOTO GUIDELINES
![Page 10: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/10.jpg)
CHEAT SHEETS
![Page 11: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/11.jpg)
TOOL KITS
![Page 12: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/12.jpg)
http://theantisocialmedia.com/wp-content/uploads/2011/04/Darth-Vader-The-Anti-Social-Media.png
INTRANET: POLICIES AND PROCEDURES
![Page 13: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/13.jpg)
WEBSITE TIMELINE (1 OF 5 PAGES)
![Page 14: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/14.jpg)
During vendor selection, ask for examples of websites created with budgets approximate to your project
Technical support available to answer questions/verify concerns about needed server capacity
Create your own spreadsheets/notes on outstanding items and tasks
TIPS
![Page 15: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/15.jpg)
WIREFRAMES: HOMEPAGE
![Page 16: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/16.jpg)
Confirm who is actually creating the wireframes for your project– you or the developer
Keep your contract on hand at all times and refer to it
TIPS
![Page 17: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/17.jpg)
WIREFRAMES: ALL THINGS SOCIAL MEDIA
![Page 18: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/18.jpg)
WIREFRAME: BRANCH PAGE
![Page 19: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/19.jpg)
THE SPREADSHEET
![Page 20: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/20.jpg)
PROOFREADING
![Page 21: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/21.jpg)
USE GOOGLE DRIVE
![Page 22: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/22.jpg)
![Page 23: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/23.jpg)
![Page 24: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/24.jpg)
![Page 25: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/25.jpg)
![Page 26: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/26.jpg)
![Page 27: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/27.jpg)
![Page 28: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/28.jpg)
![Page 29: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/29.jpg)
![Page 30: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/30.jpg)
![Page 31: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/31.jpg)
![Page 32: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/32.jpg)
INTRANET: PREVIOUS
![Page 33: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/33.jpg)
INTRANET: HOMEPAGE
![Page 34: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/34.jpg)
INTRANET: HOMEPAGE; FOOTER
![Page 35: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/35.jpg)
INTRANET: BRANCH PAGES
![Page 36: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/36.jpg)
INTRANET: POLICIES AND PROCEDURES
![Page 37: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/37.jpg)
1. Learn to Log on every day and read the system and branch blogs
2. Learn to Post to your branch blog (and then the system)
3. Assist Your Colleagues until everyone is comfortable
Launch Date: Tuesday, 11/6
INTRANET: POLICIES AND PROCEDURES
![Page 38: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/38.jpg)
MANAGING EXPECTATIONS
“All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident.” Arthur Schopenhauer, Philosopher, 1788-1860
Take everyone along for the ride…
![Page 39: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/39.jpg)
Staff unhappy with old site Site was locked down Adding new content was difficult
New site design Open for all to create content Distributed maintenance instead of centralized
Challenge: pendulum swung too far Everyone has an opinion Not all opinions have substance or are useful
TRANSITION
![Page 40: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/40.jpg)
Acknowledge everyone’s input & respond with how it fits into the plan Not all ideas can be included Not all suggestions fit in with the plan Don’t ignore feedback or questions
Explain budget constraints Tension between staff wanting to have
autonomy and need for direction
BUY-IN
![Page 41: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/41.jpg)
Communicate often, give progress reports Focus on main goals:
Increased usability Increased access for staff to contribute Increased interactivity/social media Staying relevant to the community
Communicate the big picture Incremental steps & discrete tasks for staff
TIPS
![Page 42: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/42.jpg)
Training plan: If no resources, try interns Ask Administration for staffing Share info with early adopters (they can become
your trainers) Create simple documentation Early success, not early distress Need specific goal when training Thank people for their contributions and
bravery
TIPS
![Page 43: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/43.jpg)
Office Space
STAY POSITIVE
![Page 44: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/44.jpg)
CRITICAL VS. NON-CRITICAL
![Page 45: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/45.jpg)
CRITICAL VS. NON-CRITICAL
![Page 46: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/46.jpg)
WHAT’S GOOD ABOUT DRUPAL
![Page 47: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/47.jpg)
USE QUALITY TOOLS
![Page 48: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/48.jpg)
DOCUMENTATION
![Page 49: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/49.jpg)
Ferris Bueller’s Day Off
HAVE FUN!
![Page 50: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/50.jpg)
http://www.meloveletters.com/self-love-is/self-love-say-yes-to-yourself/
SAY YES
![Page 51: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/51.jpg)
Looney Tunes
EXPECT FAILURE
![Page 52: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/52.jpg)
THANK PROFUSELY
![Page 53: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/53.jpg)
WHAT’S NEXT?
Reflect, thenBoldly Go….
![Page 54: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/54.jpg)
Conduct surveys Track usage of site with Google Analytics
What are people looking at? What do they use? Make high-demand features easy to access
Connect with community sites Add new features (e.g. Dear Reader) Keep abreast of developments (e.g.
Pinterest)
TIPS
![Page 55: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/55.jpg)
QUESTIONS?
![Page 56: From Mess to Success](https://reader033.vdocuments.net/reader033/viewer/2022061110/5452ed21af795962368b8457/html5/thumbnails/56.jpg)
Amanda Foust, Electronic Services [email protected](415) 473-7451
Julie Magnus, Head of [email protected](415) 924-6444
Sarah Butts, Library Assistant [email protected](415) 924-6444
How to get in touch with us at MCFL