from messages to connections
DESCRIPTION
Presentation to the event "Communication practices: how to master digital PR" organized by the European Association of Communication DirectorsTRANSCRIPT
from messages to connections
Nick Drandakis
f i l t e r i n g
•Ignore messages•Insist on involvement and resonance•Maintain control over their privacy•Prefer peers’ endorsements
Turning to communities, consumers...
anyone can influence anyone
friendship is no longer local or face to face
new influencer ecosystem fundamentally changed how we buy
products - services
Abundance of information
in this new marketing era, every company interaction, product, service, or announcement, is perceived as a form of media“
”Seth Godin
there is no demand for messages“ ”Doc Dearls
the Domino’s fiasco
the Community Manager
•Consumer: from Messages to Connections•Media: from Push to Pull interactions•Operations: from Campaigns to Conversations
the Community Manager
3 major shifts
Blue Ocean
CONNECT WITH ME:
Nikos Drandakis: www.nylon.gr
@Twitter: twitter.com/drandakis
@e-mail [email protected]
this presentation is always available at www.slideshare.net/nikos/