FROM MOBILE TO CROSS-DEVICEPROGRAMMATIC ADVERTISING

November 2014

Eric GueilhersManaging Director, myThings France

About myThings

MOSCOW

STOCKHOLM

MILANAMSTERDAM

LONDONPARIS

MADRIDSCOTTSDALE

SAO PAULO

TEL AVIV

BERLIN

MUNICH

30 MARKETS 200 EMPLOYEES(90 IT)

800 CUSTOMERS

NEW YORK

increase in programmatic mobile ad spend by 2017 – to reach $14 billion in US alone

Mobile Advertising set for explosive growth

of total programmatic display ad spend by 2017 will go to mobile70%

14x

Source: eMarketer, Oct. 2014

57%Smartphones

43% Tablets

Post click conversions

58%Desktop

42% Mobile

Post Click Conversion Rate breakdown by device

Source: myThings’ mobile & desktop retargeting, May-Aug 20, 2014

TABLET AOV = 25% HIGHER

Mobile already playing key role in retargeting campaigns

Accuracy

Availability

Advertiser ID

The cross-device & CRM challenge

Cookie ID

IDFA and Advertising ID

Probabilistic ID

Highly fragmented space with multiple touchpoints, different mobile technologies and identifiers

Source: Forrester Consulting, August 2014

Biggest CMO pains stem from fragmentation

Meeting the expectations of the always-connected consumer

Personalizing customer experience

36%

48%

Understanding complex customer journeys across touchpoints

42%

+18%Post click

conversion rate

6% - 12%of total sales of Shop Direct sites generated by myThings

2.5xnumber of first time sales after optimizing on 1st party data

Cross Device + CRM Data

CRM Data integration

50+ 1st party data parameters leveraged to segment and optimize campaign including : Log-in ID & LTV score

Thank you