from mood boards to manhattan: a love story

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Post on 30-Oct-2014

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A behind-the-scenes look at an anti-fraud campaign Fleishman-Hillard created for NeighborWorks America. This case study covers mood board testing, creative concept focus groups, materials development through the official launch. 4 months in 8 minutes.

TRANSCRIPT

Page 1: From Mood Boards to Manhattan: A Love Story
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