from pain to gain - solving mobile & online payments - avishai nadler, leumicard
TRANSCRIPT
Head of Business Development & Projects Department
CEO & Co- Founder
2Nov14
Sarah considers herself a Social, Mobile & Digital person
M-commerce is 15% of all e-commerce in 2013
It will reach 30% in 2018 – $700B annuallySource:
Juniper Research, 2014
Leisure Transport Clothing ElectronicsBooksFood
She’s not the only one.
She likes to rely on social recommendations.
She’s not the only one.
$2.69 B was spent on social shopping in 2013.More than 60% over 2012; the e-commerce market as a whole grew only 17%
Source:Invesp, 2014
She prefers contextual & location based offers.
Personal can also be nice.
She’s not the only one.
28% of US businesses use targeted MOBILE marketing
Source:Business Insider, 2014
She’s not the only one.
1.8 BILLION connected devices by 2019.
Source:Business Insider, 2014
She is a Sellsumer, partaking in the shared economy.
She’s not the only one.
90 MILLION North Americans SHARED in 2013.
Source:Crowd Companies, 2014
She is purchasing a $100 gift voucher from Jane
…with 30% discount.
A WIN-WIN Scenario:Sarah bought a discounted voucher…Jane found use to an otherwise obsolete voucher.
For Zeek to create this solution, focus was directed to
product management & business aspects.
There was no time to waste on procedures,
such as Mobile Payments.
How to scale up to diverse markets & Currencies?
How to enable mobile payments without impacting conversion rate?
How do I deal with PCI compliance? Local legal entities?
Smart transaction routing
Multi credit-card brands Multi-currency
User-friendly Payment GatewayLevel 1 PCI compliant
On top of that,
It was easy to connect and quick to on-board.
