from retail to metail - computer sweden€¦ · *google zmot, 2013 ©2014 informatica. proprietary...
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From Retail to MeTail
Become a brand
that delivers.
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*Motorola retail shopping, 2012
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+133%
What Consumers Want?
What has the best
ratings in my city?
What did I buy
the last time?
Share what they
like & do
What do my
friends (B2C) or
colleagues (B2B)
recommend?
In which location is this
available?
What accessories are
available?
Is this the latest version
available?
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How to Synthesize and Govern Data Across Silos?
The Information Challenge
4
Marketing Operations Sales Operations Customer Service
Data
Governance
?
Location
Account
Customer
Product
Product
Account Customer
Location Account
Location Product
Customer Product
Account Customer
Location
Application Legacy Unstructured Third Party Data
Cloud Computing
No View of Interactions
3
No View of Relationships
2
No Single View
1
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Inspiring Conversion Power
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Did You Know?
Multichannel Shoppers
Spend 82% More. *Deloitte Research
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*Google ZMOT, 2013
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ROPO: Research Online, Purchase Offline
37% of mobile buyers research online before buying offline
Online
Offline
22 %
37 %
9 %
32 %
Online Offline
Research…
Purchase…
Mobile Buyer
Online
Offline
20 %
29 %
16 %
35 %
Online Offline
Research…
Purchase…
DSL Buyer
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Selling products today is…
Shopper-controlled
Fast
SKU-heavy
Data driven $
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Inspiring Conversion Power
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What is your
most important
product information?
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• In-store & online
• Growing assortments
• Images & movies
• Supplier integration
• Trusted & consistent product
data
• Data integration
How Do You Shop Without Product Information?
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Would You buy this Product?
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Rich Product Data makes the Difference
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LOVELY, BUT
HOW TO WASH IT?
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Rich Data Closes the Deal
80% of PIM customers
say they increased their
conversion rates in
ecommerce.
80%
26%
With PIM
Without PIM
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CONVERSION
RETURN
COSTS
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The Product Information Challenge
Data Consumption and Customer Touch Points
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SEO Datapools Print Social Mobile POS E-Shop
Employee ERP Spread
Sheets
Images Videos Data
Sheets Customers
& Suppliers
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The Excel solution !
• People within the same organization are working in SILOS doing the
same job and having the same challenges.
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Print Publishing Team MDM Team Mobile Commerce Team
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Solved: The Product Information Challenge
Data Consumption and Customer Touch Points
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Customers
& Suppliers
SEO Datapools Print Social Mobile POS E-Shop
Employee ERP Spread
Sheets
Images Videos Data Sheets
Distributed Product Data Creation and Sources
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Product
Manager
Supplier Category
Manager
Commerce
Manager
Collabo-
ration
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Connecting The Dots … Will Grow Your Business
Differentiate with:
• Real time commerce
processes
• Unique customer
experience
“…by offering the right product, to
the right customer, from the right
supplier at the right location, in
real time.”
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Peter, 66 Retired,
Passionate Traveler
David, 26
Cineast, digital native
Intuitive
Delivery and Setup
Services
Auto Install
High Definition
(HD) / 3D
gesture controlled,
Wifi
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Differentiate or die ...
Deliver unique customer experiences
>> Real-time >> Relations >> Relevance
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Inspiring Conversion Power
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“By 2017... customer experience is
what buyers are going to use
to make purchase decisions.”
Gartner Hype Cycle for E-Commerce, 2013
https://www.youtube.com/The Informed Purchase Journey: Right Product, Right Customer, Right Place
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You Can
Become a brand
that delivers.