From the Camelot website: One of the most important decisions for new winners to make is whether to opt to go public or remain anonymous. If a winner decides to talk publicly about their win, Camelot's PR team will organise a press conference and handle all media interest on their behalf, removing the anxiety that can accompany talking about a big win. If they have requested to remain anonymous, Camelot takes its obligations and duty of care to protect winners' privacy very seriously. Unless a winner agrees to take full publicity and signs an agreement to that effect, no information about them can be released by Camelot into the public domain.