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Toolkit for Community Engagement

Contents

Community Engagement

Community Engagement Process

Self-Assessment Tool

Community Involvement Stipend Policy

Leadership Institute

Partnerships

HOPE and OFPC MOU

Planning Tools

Data collection: East Oakland Food Access/Grocery Store Survey

Participatory Data Interpretation: Blue Book Exercise

Policy Analysis: Policy Filter

Policy Analysis: Whole Measures Tool

Neighborhood Dialogue Session

Curriculum Resources

Intro to Food Systems

City Government 101 (including Testimony Template)

City Government 201: Advocating for Sustainable and Equitable Food Policies

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HOPE Collaborative’s Community Engagement Process

HOPE’s resident participation is a key element of our work, differentiating our collaborative from other

policy advocacy efforts. Resident leaders offer on-going feedback and accountability for HOPE’s policy

and systems change work. HOPE offers residents opportunities for growth and leadership as part of a

larger community capacity-building effort that seeks to influence and shift the power map of Oakland’s

policy-making process.

HOPE’s resident engagement process aims to be a vehicle for residents to build their capacity to take

leadership in the Collaborative, in their communities, and in the broader policy-making arena.

Additionally, this process is grounded in the vision that leadership development and capacity-building

will create the necessary conditions for increased economic and civic community ownership.

Phase I: Orientation, Intake and Self-Assessment

Resident participates in HOPE orientation or attends a HOPE event

Resident meets with a member of the staff to discuss their interests and goals for participation

and completes self-assessment tool. At this point residents can enroll in the stipend program.

Resident participates in HOPE trainings on food systems, built environment, policy advocacy, etc.

to identify areas of interest and develop understanding of our work

Phase II: Training and Identifying Work Area

After participation in orientation and trainings, the resident will choose a focus and area of work

Staff and resident develop plan for participation, including action team work and projects, etc.

Resident may participate in HOPE Leadership Institute

Resident will meet with Action Team Co-chair, staff, or Steering Committee member to learn more

about how to plug into the work.

Staff will work with resident to identify projects and point person for support

Phase III: Post-Assessment and On-going development

After 6 months, resident will do a post–assessment, and will meet with a staff person to review

the past 6 months and identify strengths and areas for growth.

At this point, resident and staff will mutually assess whether it makes sense for this resident to

begin participating in Steering Committee meetings, and/or to join additional committees

Resident will consider participating in Action Teams, Committees, and/ or in additional leadership

develop opportunities through other organizations

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HOPE Collaborative Community Involvement Stipend Policy The purpose of the HOPE Collaborative Community Involvement volunteer program is to encourage participation in the collaborative, to enhance HOPE’s programs by having increased community ownership and input, to support community residents in accessing locally grown, healthy food and opportunities to engage in more active living. HOPE is committed to demonstrating concretely that we value community participation and encourage residents to inform HOPE’s process in authentic ways. Orientation Meetings: Anyone who is interested in the HOPE Collaborative will participate in an individual orientation meeting with HOPE staff, without being compensated. Everyone who completes the orientation is invited to submit a membership application to the Collaborative. If prospective volunteers are interested in the stipend program and there are available spaces, they may fill out the appropriate paperwork, including W-9 and Participation Agreement. Exploratory Period for Volunteers: After orientation, there is an initial exploratory period that allows perspective volunteer participants to explore multiple options for engaging with the Collaborative. The perspective participants may attend any combination of the following activities: action team meetings, committee meetings, program work and/or volunteering in the office. The participants receive a stipend $25 each for up to three activities within the 90 day exploratory period. Community Involvement Program: After the exploratory period and if the participant decides to become active in the collaborative, they will be required to complete a participant agreement. Participation Requirements: Participants will be able to accumulate hours by doing work in a variety of ways; • Working with an action team • Serving on a committee • Doing project work • Volunteering in the office • Volunteering on a HOPE-approved project at one of HOPE’s partner organizations Volunteer participants must commit to being active in the program 7 hours or more a month to be eligible to receive a stipend. If a participant participates more than 7 hours a month, they will not be receiving a stipend for the additional hours; this is a flat fee stipend program. Participants will receive $120/month for completing their 7 hour commitment. Participants who wish to participate in HOPE’s programs for less than 7 hours a month will be classified as “casual participants” and will not be eligible for stipend payments. The HOPE staff will manage and document the hours worked by using sign in sheets at each activity and an activity log.

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Eligibility Criteria for On-going Participation:

Resident of Oakland with a valid Oakland address

Active participation on at least one of HOPE’s Action Teams, including regular meeting attendance, active participation and engagement during meetings, and demonstrated willingness to take on tasks and projects. This will be assessed by HOPE staff and Action Team co-chairs after the first 3 months of participation and regularly monitored after the initial 3 month period.

Demonstrated follow-through and commitment to projects – Completion of tasks to which the volunteer commits, showing up when scheduled, being on time, communicating with staff or project leaders if and when you are not able to follow through on assigned tasks (including showing up when scheduled). This will be assessed by HOPE staff and Action Team co-chairs after the first 3 months of participation and regularly monitored after the initial 3 month period.

Adherence to HOPE Collaborative’s Participation Agreement and Action Team’s Group Agreements, including but not limited to demonstrated commitment to implementing HOPE’s workplans and mutual respect for all members of the collaborative.

HOPE Collaborative commitment to the participants: HOPE will provide opportunities for participants to work in an array of programs, and will support their growth and development through the work. In addition, HOPE will provide information about opportunities for skills development such as

Leadership development

Communications

Facilitation

Policy advocacy HOPE Collaborative is committed to maintaining a group of active participants that are reflective of the diversity of Oakland’s flatlands, including race and ethnicity, age, gender, and neighborhood of residence. Although we do not require proof of income to enroll in the stipend program, it is intended to increase low-income Oakland residents’ access to participation in HOPE’s work.

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HOPE Collaborative Leadership Institute

What it is:

HOPE’s Leadership Institute is a 12 session advanced training program for community members to build

their leadership in the Collaborative, in their communities, and in the broader policy-making arena. The

Leadership Institute will provide an opportunity for residents who demonstrate leadership potential and a

commitment to the Collaborative’s work to deepen their skills in policy advocacy, facilitation,

communications, project management, working in collaboratives, and community organizing, and

broaden their knowledge of food systems, built environment, and economic and civic community

ownership. We believe that leadership development is essential to create the necessary conditions for

increased economic and civic community ownership.

Eligibility Criteria

● Resident of the Oakland flatlands

● Demonstrated commitment to HOPE Collaborative

○ Regular participation in HOPE’s Action Team and/or Committee meetings and activities

○ Basic knowledge of the Collaborative’s work

● Demonstrated leadership within HOPE Collaborative

○ Recommendation from Action Team or Committee co-chair or HOPE staff member

○ Demonstrated follow-through and capacity to make this commitment

○ Fulfillment of participation Agreement; demonstrated spirit of collaboration and respect

toward others

Application Process and Timeline

● If you are interested, please fill out a HOPE Leadership Institute application. Completed

applications should be submitted to HOPE staff by April 1, 2011

● Leadership Institute Committee will review applications and make final decisions by April 15,

2011.

● All applicants will be notified via email or phone by April 20, 2011.

● 10-15 applicants will be accepted. Interested participants will confirm their participation within

one week. There will be a waiting list with attention paid to demographics

● Accepted applicants will fill out and submit all required paperwork for participation by May 15,

2011.

● First session of the Leadership Institute will be held in June 2010.

*Attention will be paid to demographics of participants--racial, age, gender, and geographic diversity.

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Memorandum of Understanding

This Memorandum of Understanding entered into April 12, 2011 between HOPE Collaborative’s Food

Systems Action Team (hereinafter referred to as “HOPE’s FSAT”) and Oakland Food Policy Council

(hereinafter referred to as “OFPC”).

This MOU details partnership between the two parties. The goal of the partnership is to develop and

advance a food policy agenda that supports HOPE’s FSAT and OFPC’s common goals: increased food

security, greater public health, promotion of local agriculture, community economic development, and

community ownership. A partnership may increase our collective impact through the strengths and

opportunities both HOPE and OFPC bring.

HOPE’s responsibilities

1. HOPE will work to strengthen OFPC’s community engagement via:

Training and skill development opportunities for FSAT members to build knowledge of food systems and leadership and capacity to participate in OFPC’s food policy and advocacy work.

Stipends to community residents to compensate them for their time and work with HOPE’s FSAT and OFPC

Outreach to FSAT members about OFPC meetings and events

Assist in the coordination of listening, reportback, or other sessions in the community for community members to give input on OFPC’s work

2. A HOPE staff member will apply to serve on OFPC to reinforce lines of communication. 3. HOPE will designate one seat on its Steering Committee to an OFPC representative. 4. HOPE will give priority to OFPC as a project partner when applying for funding for food systems

work.

OFPC’s responsibilities

1. OFPC will handle policy work around HOPE’s FSAT and OFPC’s common policy priorities.

2. OFPC will provide opportunities for community members involved in HOPE’s FSAT to participate in food policy advocacy

3. OFPC will give priority to HOPE as a project partner when applying for funding that covers community outreach, education, and other forms of engagement.

This MOU will be for a two year term extending through HOPE’s implementation phase (end date: October

31, 2012). Either party may terminate this agreement at any point. The signatures below acknowledge

acceptance of the terms of this Memorandum of Understanding.

__________________________ __________________________

HOPE Collaborative representative OFPC representative

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Surveyor’s Initials: Today’s Date:

Survey Area:

(check one) East Oakland 66th East Oakland Foothill West Oakland

Survey Venue:

(if applicable, write in)

Introduction

Hello. My name is ______________________ and I’m with a community group that is doing a

short survey to find out what East Oakland residents want in a grocery store where they buy

food. The members of my group are from Acta Non Verba, Communities for a Better

Environment (CBE), HOPE Collaborative, Oakland Food Policy Council, and PUEBLO.

We want to make sure that community voices are heard as the City of Oakland and various

corporations make their plans to put new grocery stores in East Oakland. We will compile

responses to this survey and present them to these city officials and decision-makers. We will

also share results of this survey with the East Oakland community.

The survey takes about 10 minutes. The information you share will be kept private, and your

name will not be connected to your answers.

Screening Questions

i. Do you…

Live in East Oakland?

Work in East Oakland?

Shop or want to shop in East Oakland? [IF ANY OF THE ABOVE IS CHECKED, ASK QUESTION ii] [IF NOT, SAY] Thank you for your time. We are only talking to people who live, work or

who would consider shopping in East Oakland.

ii. Will you take the survey?

Yes [SAY] Great, thank you! I will read the questions and record your answers. [TURN

THE PAGE TO START THE SURVEY]

No [SAY] Thank you for your time.

East Oakland Food Access/Grocery Store Survey

SURVEYOR’S COPY

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Survey Questions

A. Think about how you’d like your local grocery store to look and feel. On a scale of 1 to 5, from 1 = not important to 5 = very important [SHOW RESPONSE CARD], please rate how important each of the following is to you.

How important is each of the following…

Circle a number from 1-5

Not important

A little important

In the middle

Important Very

important Don’t know

1. The grocery store is clean and well-kept.

1 2 3 4 5 DK

2. The store is a safe place to shop.

1 2 3 4 5 DK

3. The store has well-staffed and fast check-out lines.

1 2 3 4 5 DK

4. The store has few or no alcohol and tobacco advertisements inside.

1 2 3 4 5 DK

5. The store accepts WIC vouchers and/or Food Stamps/EBT.

1 2 3 4 5 DK

B. In terms of where your local grocery is located and how you get there, how important is each of the following to you? Please rate on a scale of 1 to 5, from 1 = not important to 5 = very important [SHOW RESPONSE CARD].

How important is each of the following…

Circle a number from 1-5

Not important

A little important

In the middle

Important Very

important Don’t know

6. The store is close to my home or workplace.

1 2 3 4 5 DK

7. The store is easy to get to by bus or BART.

1 2 3 4 5 DK

8. The store has enough parking. 1 2 3 4 5 DK

9. The store is safe and easy to get to by bike.

1 2 3 4 5 DK

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C. We’re interested in what kinds of foods you’d like to buy at your local grocery store. On a scale of 1 to 5, with 1 = strongly disagree and 5 = strongly agree [SHOW RESPONSE CARD], please rate how much you disagree or agree with the following.

How much do you disagree/agree with the following?

Circle a number 1-5

Strongly disagree

Disagree In the middle

Agree Strongly agree

Don’t know

10. I find it hard to find affordable, fresh fruits and vegetables in my neighborhood.

1 2 3 4 5 DK

11. There is need for food products in my neighborhood to be more affordable.

1 2 3 4 5 DK

12. I would like my grocery store to carry more fresh foods and less processed or manufactured foods.

1 2 3 4 5 DK

13. I would like to buy fruits, vegetables and meats from local farms (within 100 miles of Oakland).

1 2 3 4 5 DK

14. I would like to buy organic fruits and vegetables (without pesticides), if reasonably priced.

1 2 3 4 5 DK

15. I would like to buy organic meat and dairy (without pesticides, antibiotics, or hormones), if reasonably priced.

1 2 3 4 5 DK

16. I DO NOT want my local grocery store to sell alcohol and/or tobacco products.

1 2 3 4 5 DK

17. Would you like to see foods from a particular ethnic group or culture in your local grocery store?

No

Yes If Yes, specify which ethnic group or culture [IF NEEDED, EXPLAIN (e.g., Mexican, Chinese, Middle Eastern].

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D. Business and hiring practices of a local grocery store can have economic impacts for a community.

These next questions are about what types of business or hiring practices you think are important in your local grocery store. Please rate on a scale of 1 to 5, from 1 = not important to 5 = very important [SHOW RESPONSE CARD].

How important is each of the following to you…

Circle a number 1-5

Not important

A little important

Somewhat important

Important Very

important Don’t know

18. The store is owned by people who live in the community.

1 2 3 4 5 DK

19. The store hires from the community at all staff levels, including management.

1 2 3 4 5 DK

20. The store pays employees good wages (enough to live on comfortably).

1 2 3 4 5 DK

21. The store owners support labor unions.

1 2 3 4 5 DK

22. The store supports or gives back to local schools or organizations.

1 2 3 4 5 DK

23. Store’s sales tax dollars are used to benefit the community.

1 2 3 4 5 DK

24. Is there anything else that’s important to you for your local grocery store?

25. At which of the following places do you usually shop for food? [CHECK ALL THAT APPLY. AFTER CHECKED, THEN ASK] Please tell me the name of the place where you shop.

Type of Place Name of Place

Large supermarket (like Safeway)

Smaller, locally-owned grocery store

Convenience or corner store

Discount grocery store (like Foods Co or Food4Less)

Warehouse club (like Costco)

Big Box retail store (like Walmart or Target)

Food pantry or food bank

Farmers’ market, CSA, or produce stand

Other [PLEASE SPECIFY TO RIGHT]

Don’t do my family’s shopping

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26. Which of following types of places that sell food would you like to see more of in East Oakland? [CHECK ALL THAT APPLY]

Large supermarket (like Safeway)

Smaller, locally-owned grocery store

Convenience or corner store

Discount grocery store (like Foods Co or Food4Less)

Warehouse club (like Costco)

Big Bix retail store (like Walmart or Target)

Food pantry or food bank

Farmers’ market, CSA, or produce stand

Other [PLEASE SPECIFY TO RIGHT]

Questions about Respondent

[READ] Now I have a few questions about you. Please keep in mind that your answers are

voluntary, and that your personal information will not be shared. You may skip any questions.

[NOTE: YOU MAY NOT NEED TO READ ALL OF THE ANSWER CHOICES AFTER QUESTIONS 27-33, SINCE THE RESPONDENT MAY GIVE YOU THE ANSWER FIRST]

27. What is your zip code? ______________ Don’t Know/Refused

28. How many people live in your household? [IF NEEDED, READ THE CHOICES BELOW]

1 4

2 5+

3 Don’t Know/Refused

29. How many members of your household are under 18 years of age?

1 4

2 5+

3 Don’t Know/Refused

30. What is your gender?

Male

Female

Other

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31. How do you identify your race/ethnicity? [IF NEEDED, READ THE CHOICES BELOW. YOU MAY MARK MORE THAN ONE.]

Black or African-American

Latino or Hispanic (such as Mexican, Latin American, South or Central American)

White or Caucasian

Asian-American, Native Hawaiian or Pacific Islander

Native American or Alaska Native

Other [SPECIFY] __________________________________________________

Don’t Know/Refused

32. In which of these age groups do you belong?

Under 18 50-59

18-24 60-64

25-29 65+

30-39 Don’t Know/Refused

40-49

33. About what is your annual household income?

$0 - $15,000 50,001 - $80,000

$15,001 - $30,000 $80,001+

$30,001 - $50,000 Don’t Know/Refused

34. Do you have any other comments or suggestions about food or grocery stores in East Oakland?

Conclusion

[READ] Thank you for taking this survey!

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We would like to stay in touch to keep you informed about what is happening around food in

East Oakland. I can take down your contact information on the next page, and add you to our

mailing list. We will detach this page from the rest of the survey.

Respondent Follow-Up Information

[BE SURE TO GET BOTH CONTACT INFO AND HOW THEY WOULD LIKE TO BE

INVOLVED – Part 1 and Part 2]

Part 1: Contact Info

[ASK] Can I please get your.,.

Name

Address

Address 2

City/Town

State

Zip

Email Address

Phone Number

Other Phone Number

Part 2: How they want to be involved

[ASK a-c]

a. Would you like more information about what we learn from this survey and do with the findings?

Yes No

b. Would you like to be invited to a community meeting about grocery stores coming to East Oakland?

Yes No

c. Do you have any other interests or concerns?

[IF YOU FILL OUT THIS PAGE, THEN TEAR OFF AND KEEP SEPARATE FROM SURVEY]

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BLUE BOOK EXERCISE for HOPE Collaborative Members

A group of organizations, institutions, and community residents formed the HOPE Collaborative to improve health and quality of life by transforming the food and fitness environments in Oakland neighborhoods suffering the most from health disparities. We are now coming to the end of our planning process—the HOPE Collaborative will soon submit a Community Action Plan (CAP) to our funders that includes practices and policies that address some of the health disparities in Oakland. During the planning process, the HOPE Collaborative has undertaken extensive action research to determine the assets, opportunities, problems, wants and needs in Oakland's most vulnerable communities, and to develop a strong collaborative process with extensive community and youth engagement and leadership. You have in your hands the data collected from a series of assessments, including interviews, surveys, and community meetings (listening sessions and mapping sessions). Additionally, you have the recommendations from meta-analyses, or a review of past research that has been done that is relevant to the mission and vision of the HOPE Collaborative. In your blue book [provided to all participants], please answer the following questions in order. To complete this assignment, people can work individually or in any grouping that they choose,

through the action teams, through neighborhood affiliations, through organizational affiliations, etc. Please return your blue book to the HOPE Collaborative office at an Action-Team meeting designated for this purpose. Then in the Action Teams, we will discuss practices and identify recommendations from each Action Team. The Collaborative will then discuss these recommendations to decide on the top-ranked practices to be included in the CAP. The Collaborative will then identify the policies, partnerships, and resources necessary to implement these practices.

1) What story is the data telling? In this story, what have people living in the flatlands identified as problems and issues relevant to food access, to accessing safe and attractive environments for active living, and to local, sustainable economic development? What have people told us they want in their neighborhoods and in Oakland relative to these three areas? 2) Please develop a written statement to achieve the following outcome: Increased access to fresh, healthy, affordable, local food so that 30% of food consumed by flatland residents comes from these sources, linked to increased opportunities for safe physical activity and play, and linked to local neighborhood wealth formation and ownership of assets. The HOPE Collaborative will work together over the next several years to implement and support a system of practices, policies and advocacy that produces the desired outcome for the food and fitness project. In writing your statement, please use the story from question 1, your own wisdom, and other references to describe what practices (see Toolbox) the HOPE Collaborative should use to achieve this outcome.

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HOPE COMMUNITY ACTION PLAN

POLICY BRIEF

SUMMARY

Policy description summary:

Recommend for Community Action Plan: YES/NO

Central HOPE goal:

Policy filter score:

Filter Score

Accountability to residents

Impact/scale

Opportunity/synergy

Equity

Total

Related HOPE Action Team:

Author:

Date:

HOPE GOAL

State whether/how the policy will further each goal below

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Access to fresh, healthy, local affordable food:

Safe, attractive spaces for play & physical activity:

Local, sustainable economic development:

BACKGROUND

Full policy recommendation description:

Relevant history in Oakland:

Places policy has already been implemented:

Outcomes from policy implementation elsewhere:

FILTER 1: ACCOUNTABILITY TO RESIDENTS

Does the policy address an issue raised in charettes, listening sessions, surveys or other direct sources?

Overall score (1-5):

Discussion:

FILTER 2: IMPACT/SCALE

What population benefits from this policy? Is this a large population? Would the policy create change

that addresses the system or the symptom?

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Overall score (1-5):

Discussion:

FILTER 3: OPPORTUNITY/SYNERGY

When is the right time to get this policy passed and implemented in Oakland? Are there specific

opportunities or barriers facing this policy? What will the policy cost, and who pays? Will it benefit

decision-makers? Is it politically feasible overall? If so, is it feasible in the short or long term?

Overall score (1-5):

Discussion:

FILTER 4: EQUITY

Does this policy reduce inequality? Could it help dismantle institutional racism? Could it reduce health

and economic disparities? Does it serve those with the least access and opportunity?

Overall score (1-5):

Discussion:

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l

15:

Very

Successfu

l

Acco

unta

bilit

y to

Resi

dent

sIm

pact

/ Sc

ale

Opp

ortu

nity

/ Sy

nerg

y

Equi

ty

TOTA

L max

pos

sibl

e sc

ore

= 2

0

Labe

l Wit

h:

Nei

ghbo

rhoo

d, L

ocal

,

Regi

onal

, Sta

te, F

eder

al

Imp

ort

an

ce

Filte

rJu

risdic

tional

Scale

Work

Gro

ups

Sele

cting

this

Ite

m

Note

s a

nd R

efe

rrals

Ra

tin

g S

ca

le (

ch

oo

se

on

e v

alu

e)

Rate

on a

scale

fro

m -

5 t

o 1

5

1.

Imp

rov

es e

qu

ity

an

d r

esp

on

ds t

o c

om

mu

nit

y f

oo

d n

ee

ds

0.0

0.0

1a

•

Involv

es a

bro

ad r

ange o

f com

munity m

em

bers

in d

efinin

g a

nd

support

ing f

ood-r

ela

ted g

oals

.0

.0

1b

•

Build

s c

apacity f

or

and c

om

munity c

ontr

ol of

food r

esourc

es

and a

ssets

. 0

.0

1c

•

Support

s c

om

munity r

esilience t

o s

ocia

l and e

nvironm

enta

l

thre

ats

lik

e f

ood insecurity

, vio

lence,

dis

ease,

illitera

cy,

and f

uel

and e

nerg

y s

hort

ages a

nd c

osts

.

0.0

2.

Co

ntr

ibu

tes t

o h

ea

lth

y n

eig

hb

orh

oo

ds

0.0

0.0

2a

•

Ensure

s s

pace f

or

food p

roduction a

nd d

istr

ibution t

hat

is

safe

, enjo

yable

, and a

ccessib

le t

o a

div

ers

e c

om

munity.

0.0

2b

•

Pro

mote

s s

hare

d w

ork

aro

und f

ood p

roje

cts

that

str

ength

en

the c

om

munity.

0.0

2c

•

Bala

nces c

om

munity f

ood g

oals

with h

ousin

g,

transport

ation,

and s

ocia

l goals

. 0

.0

3.

Bu

ild

s d

ive

rse

an

d c

olla

bo

rati

ve

re

lati

on

sh

ips,

tru

st,

an

d

recip

rocit

y0

.00

.0

3a

•

Cultiv

ate

s a

learn

ing c

om

munity a

mong f

ood s

yste

m

advocate

s t

hat

is o

pen t

o d

ialo

gue,

researc

h,

education,

change,

and t

ransfo

rmation.

0.0

3b

•

Str

ength

ens r

ela

tionship

s a

nd p

art

ners

hip

s w

ithin

a

com

munity,

and s

trength

ens t

he p

ow

er

of

the c

om

munity’s

voic

e e

xte

rnally

.

0.0

3c

•

Str

ength

ens t

he c

onnections b

etw

een f

ood a

nd s

piritual

legacie

s w

ithin

a c

ulture

such t

hat

the v

alu

es a

ssocia

ted w

ith

com

munity f

ood s

yste

ms a

re r

ein

forc

ed.

0.0

4.

Su

pp

ort

s c

ivic

pa

rtic

ipa

tio

n,

po

liti

ca

l e

mp

ow

erm

en

t, a

nd

loca

l le

ad

ers

hip

0

.00

.0

4a

•

Respects

the v

oic

e o

f and d

ecis

ions m

ade b

y c

om

munity

mem

bers

that

cre

ate

positiv

e c

hange in t

heir local fo

od s

yste

m.

0.0

4b

•

Inclu

des a

nd im

pro

ves a

ccess t

o local govern

ment

agencie

s

that

can s

upport

the s

tability

of

local/re

gio

nal fo

od

infr

astr

uctu

res a

ccord

ing t

o t

he c

om

munity’s

inte

rests

.

0.0

Rate

ea

ch

on a

scale

fro

m 1

-5

Imp

ort

an

ce

Filte

rJu

risdic

tional

Scale

Work

Gro

ups

Sele

cting

this

Ite

m

Note

s a

nd R

efe

rrals

20

Vib

rant

Farm

s

Le

ge

nd

fo

r R

ati

ng

Sca

le:

-5:

Not

Happenin

g in O

akla

nd

0:

Neutr

al

5:

Begin

nin

g t

o H

appen

10:

Successfu

l

15:

Very

Successfu

l

Acco

unta

bilit

y to

Resi

dent

sIm

pact

/ Sc

ale

Opp

ortu

nity

/ Sy

nerg

y

Equi

ty

TOTA

L max

pos

sibl

e sc

ore

= 2

0

Labe

l Wit

h:

Nei

ghbo

rhoo

d, L

ocal

,

Regi

onal

, Sta

te, F

eder

al

Imp

ort

an

ce

Filte

rJu

risdic

tional

Scale

Work

Gro

ups

Sele

cting

this

Ite

m

Note

s a

nd R

efe

rrals

Ra

tin

g S

ca

le (

ch

oo

se

on

e v

alu

e)

Rate

on a

scale

fro

m -

5 t

o 1

5

1.

Su

pp

ort

s lo

ca

l, s

usta

ina

ble

fa

mily

fa

rms t

o t

hri

ve

an

d b

e

eco

no

mic

ally

via

ble

0

.00

.0

1a

•

Build

s c

apacity f

or

farm

ers

in s

usta

inable

farm

pra

ctices

that

nourish t

he land a

nd n

atu

ral re

sourc

es.

0.0

1b

•

Develo

ps p

olic

ies t

hat

encoura

ge s

uccess in s

mall

and m

id-

scale

farm

ing v

entu

res.

0.0

1c

•

Pro

vid

es s

upport

for

sm

all

and m

id-s

cale

farm

ers

to s

ucceed

and o

ffer

an e

conom

ically

via

ble

altern

ative t

o t

he g

lobal

agricultura

l syste

m.

.

0.0

2.

Pro

tects

an

d c

are

s f

or

farm

ers

an

d f

arm

-w

ork

ers

0.0

0.0

2a

•

Develo

ps a

nd im

ple

ments

polic

ies t

hat

pro

tect

farm

ers

and

farm

work

er

rights

.

0.0

2b

•

Ensure

s f

air w

ages a

nd s

afe

work

ing c

onditio

ns t

hat

limit a

nd

elim

inate

exposure

s t

o h

azard

s f

or

all

farm

ers

and f

arm

work

ers

without

dis

crim

ination.

0.0

2c

•

Support

s f

arm

ing a

s a

pro

fessio

n t

hat

encoura

ges p

ers

onal

susta

inability

and inclu

des a

n a

bility

to r

eta

in a

nd a

ttra

ct

new

farm

ers

.0

.0

3.

Ho

no

rs s

tori

es o

f fo

od

an

d f

arm

le

ga

cy

th

rou

gh

co

mm

un

ity

vo

ice

s0

.00

.0

3a

•

Respects

the h

isto

rical conte

xt

of

the a

gricultura

l syste

m a

nd

work

s t

o u

ndo t

he e

ffects

of

racia

l ensla

vem

ent.

0

.0

3b

•

Lis

tens t

o c

om

munity m

em

bers

’ sto

ries o

f th

eir f

ood a

nd f

arm

legacy s

o t

hat

com

munitie

s c

an s

hape t

heir f

utu

re f

rom

lessons

of

the p

ast.

0.0

4.

Re

sp

ects

fa

rm a

nim

als

0

.00

.0

4a

•

Ensure

s t

hat

farm

anim

als

have s

afe

, healthy,

and h

um

ane

treatm

ent

thro

ughout

their life c

ycle

.0

.0

4b

•

Pro

vid

es a

nim

al habitats

that

support

anim

al health a

nd

reduce d

isease.

0.0

4c

•

Ensure

s a

nim

al pro

cessin

g is s

afe

and h

um

ane a

nd c

onsid

ers

the life a

nd n

eeds o

f th

e a

nim

al.

0.0

Imp

ort

an

ce

Filte

rJu

risdic

tional

Scale

Rate

ea

ch

on a

scale

fro

m 1

-5

Work

Gro

ups

Sele

cting

this

Ite

m

Note

s a

nd R

efe

rrals

21

Ra

tin

g S

cale

(ch

oo

se o

ne

va

lue

)

Rate

on

a sc

ale

from

-5

to 1

5

1.

Pro

vid

es

he

alt

hy

fo

od

fo

r a

ll 0

.00

.0

1a

•

Ensu

res

that

all

com

mun

ity

mem

bers

hav

e ac

cess

to

fres

h,

nutr

itio

us,

and

cultur

ally

rel

evan

t fo

od f

or a

ll pe

ople

in

com

mun

itie

s, n

eigh

borh

oods

, sc

hool

s, a

nd in

stitut

ions

.0

.0

1b•

Re

cogn

izes

the

cul

tura

l and

spi

ritu

al r

elev

ance

of

food

to

heal

th a

nd w

ell-be

ing.

0.0

1c•

Utiliz

es a

bro

ad r

ange

of

publ

ic in

vest

men

ts a

nd t

ools

(su

ch a

s

land

use

pla

nnin

g) t

o in

crea

se a

cces

s to

hea

lthy

foo

d.0

.0

2.

En

sure

s th

e h

ea

lth

an

d w

ellb

ein

g o

f a

ll p

eo

ple

, in

clu

siv

e

of

race

an

d c

lass

0

.00

.0

2a

• D

eepe

ns u

nder

stan

ding

of

the

inte

rrel

atio

nshi

ps b

etw

een

food

secu

rity

, in

equi

ties

acr

oss

race

and

cla

ss,

and

heal

th o

utco

mes

.0

.0

2b•

Dec

reas

es in

equi

ties

acr

oss

race

and

cla

ss t

hat

cont

ribu

te t

o

food

inse

curity

and

com

prom

ise

heal

th.

0.0

3.

Co

nn

ect

s p

eo

ple

an

d t

he

fo

od

sy

ste

m,

fro

m f

ield

to

fo

rk0

.00

.0

3a•

Pro

mot

es a

ran

ge o

f di

vers

e co

nnec

tion

s be

twee

n lo

cal f

ood

prod

ucer

s an

d co

nsum

ers.

0.0

3b•

Inc

reas

es k

now

ledg

e of

the

con

nect

ions

bet

wee

n fo

od q

ualit

y,

heal

thy

envi

ronm

ents

, an

d he

alth

y pe

ople

.0

.0

3c

• C

omm

its

reso

urce

s to

tea

ch p

eopl

e of

all

ages

the

ski

lls a

nd

know

ledg

e es

sent

ial t

o fo

od p

rodu

ctio

n, p

repa

ration

, nu

tritio

n,

and

enjo

ymen

t.

0.0

4.

Co

nn

ect

s p

eo

ple

an

d la

nd

to

pro

mo

te h

ea

lth

an

d w

elln

ess

0

.00

.0

4a•

Pr

ovid

es s

afe

sett

ings

and

opp

ortu

nities

for

peo

ple

to d

irec

tly

expe

rien

ce t

he la

nd in

way

s th

at p

rom

ote

heal

th a

nd w

elln

ess.

0

.0

4b•

Pro

mot

es e

quity

arou

nd a

cces

s to

land

and

res

ourc

es n

eede

d

for

publ

ic a

cces

s an

d pe

rson

al f

ood

prod

uction

. 0

.0

4c •

Uni

tes

and

insp

ires

nei

ghbo

rs t

o gr

ow f

ood

and

to s

hare

foo

d

and

food

cul

ture

s.0

.0

Imp

ort

an

ce F

ilte

rJu

risdi

ctio

nal

Sca

leRa

te e

ach

on

a sc

ale

from

1-5

Wor

k Gro

ups

Sel

ecting

this

Ite

m

Not

es a

nd R

efer

rals

22

Sust

ain

able

Eco

syst

em

s

Le

ge

nd

fo

r R

ati

ng

Sca

le:

-5:

Not

Happenin

g in O

akl

and

0:

Neutr

al

5:

Begin

nin

g t

o H

appen

10:

Success

ful

15:

Very

Success

ful

Acco

unta

bilit

y to

Resi

dent

sIm

pact

/ Sc

ale

Opp

ortu

nity

/ Sy

nerg

y

Equi

ty

TOTA

L max

pos

sibl

e sc

ore

= 2

0

Label W

ith:

Nei

ghbo

rhoo

d, L

ocal

,

Regi

onal

, Sta

te, F

eder

al

Imp

ort

an

ce

Filte

rJu

risd

ictional

Scale

Work

Gro

ups

Sele

cting

this

Ite

m

Note

s and R

efe

rrals

Ra

tin

g S

ca

le (

ch

oo

se

on

e v

alu

e)

Rate

on a

scale

fro

m -

5 t

o 1

5

1.

Su

sta

ins a

nd

gro

ws a

he

alt

hy

en

vir

on

me

nt

0.0

0.0

1a

•

Prote

cts

and im

pro

ves

soil,

wate

r, a

ir,

energ

y,

and s

eed

qualit

y a

nd q

uantity

for

long-t

erm

needs.

0.0

1b

• E

limin

ate

s pest

icid

es,

genetically

modifie

d o

rganis

ms,

and

oth

er

conta

min

ants

that

dis

rupt

ecosy

stem

s and h

um

an h

ealth.

0.0

1c

• C

onse

rves

and r

est

ore

s healthy w

ildlif

e h

abitats

within

agriculture

and a

quaculture

.0

.0

1d

•

Recycle

s and u

tiliz

es

wast

e a

s a r

eso

urc

e.

0.0

2.

Pro

mo

tes a

n e

co

log

ica

l e

thic

0.0

0.0

2a

•

Valu

es

ecosy

stem

ele

ments

and u

nders

tands

their f

unction in

pro

ducin

g f

ood a

nd s

upport

ing life (

foodsh

ed).

0.0

2b

•

Unders

tands

and s

upport

s th

e d

ivers

e v

alu

e a

nd c

hara

cte

r of

urb

an a

nd r

ura

l ecosy

stem

s.

0.0

3.

En

ha

nce

s b

iod

ive

rsit

y

0.0

0.0

3a

• P

rom

ote

s a r

ange o

f div

ers

e c

onnections

betw

een local fo

od

pro

ducers

and c

onsu

mers

.0

.0

3b

• P

rote

cts

and im

pro

ves

bio

div

ers

ity in h

um

an s

yst

em

s of

agriculture

and a

quaculture

.0

.0

4.

Pro

mo

tes a

gri

cu

ltu

ral a

nd

fo

od

dis

trib

uti

on

pra

cti

ce

s t

ha

t

mit

iga

te c

lim

ate

ch

an

ge

0

.00

.0

4a

•

Provid

es

safe

sett

ings

and o

pport

unitie

s fo

r people

to d

irectly

exp

erience t

he land in w

ays

that

pro

mote

health a

nd w

elln

ess

. 0

.0

4b

• U

tiliz

es

agricultura

l pra

ctices

that

build

the c

arb

on

sequest

ering p

ropert

ies

of

healthy s

oil.

0

.0

4c

•

Provid

es

com

munity o

pport

unitie

s to

unders

tand a

nd m

ake

info

rmed d

ecis

ions

about

clim

ate

change a

nd o

ther

environm

enta

l is

sues

rela

ted t

o a

griculture

.

0.0

Imp

ort

an

ce

Filte

rJu

risd

ictional

Scale

Rate

ea

ch o

n a

scale

fro

m 1

-5

Work

Gro

ups

Sele

cting

this

Ite

m

Note

s and R

efe

rrals

23

Thrivin

g L

ocal Econom

ies

Le

ge

nd

fo

r R

atin

g S

ca

le:

-5: N

ot H

appenin

g in O

akla

nd

0: N

eutra

l

5: B

egin

nin

g t

o H

appen

10: S

uccessfu

l

15: V

ery

Successfu

l

Acc

ount

abili

ty t

o

Res

iden

tsIm

pact

/ S

cale

Opp

ortu

nity

/ S

yner

gy

Equ

ity

TO

TA

L max

pos

sibl

e sc

ore

= 2

0

Lab

el

Wit

h:

Nei

ghb

orho

od,

Loca

l,

Reg

ion

al,

Sta

te,

Fede

ral

Im

po

rta

nce

Filte

rJurisdic

tio

nal

Scale

Work

Gro

ups

Sele

ctin

g

this

Item

Notes a

nd R

efe

rrals

Ra

tin

g S

ca

le (

ch

oo

se

on

e v

alu

e)

Rate o

n a

scale

fro

m -

5 t

o 1

5

1.

Cre

ate

s lo

ca

l jo

bs a

nd

bu

ild

s lo

ng

-te

rm

eco

no

mic

vit

ality

wit

hin

th

e f

oo

d s

yste

m

0.0

0.0

•

Invests,

encourages,

and p

rom

otes c

om

munity b

ased

enterpris

e d

evelo

pm

ent.

0.0

•

Prom

otes e

conom

ic s

upport s

tructures f

or t

he n

ext

generatio

n o

f producers.

0

.0

•

Prom

otes b

usin

ess incubator p

rogram

s f

or c

om

munity

mem

bers,

youth,

and f

ood-in

secure indiv

iduals

that d

evelo

p s

kills

and c

ultiv

ate o

wnership

.

0.0

•

Prio

ritiz

es h

irin

g o

f lo

cal com

munity m

em

bers f

or f

arm

and

food s

ystem

jobs.

0.0

2.

Bu

ild

s lo

ca

l w

ea

lth

0

.00

.0

•

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24

Neighborhood Dialogue Session: Agenda

(Total 2 hours)

1. Session will start at 5:10 to allow time for people to sign in and find seats

2. Welcome (5 minutes) a. OFPC’s mission and history b. Contents of Participant Folders, including demographic sheet and comment card c. Sign-in sheet and media release form

3. Why Are We Here? What is the OFPC? by OFPC (5 minutes)

4. Audience Introductions (15 minutes) a. Name and why you’re here

5. Interactive activity (10 minutes)

6. Discussion and Questions (35 minutes) a. See “Questions for Group Discussion” and posters

7. Break and Food (10 minutes)

8. Wrap up: Report out what the priorities are and talk about next steps. a. Review top priorities/highlights from discussion b. Next steps for OFPC (See “Points for OPFC to Cover in Wrap-Up”) c. How to get involved with OFPC

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1. Do you have community gardens or urban farms in your neighborhood? [If yes] Do you garden or

grow food there? [If no] Would you like to see community gardens or urban farms in your

neighborhood? [If yes} Would you use them?

RELATED OFPC PROPOSAL: Advocate for the development of coordinated City policy and programming

strategy to support and expand urban agriculture (including zoning, public land access, and incubation

and coordination of urban ag activities).

2. Do you have all the fresh fruits, vegetables, meat, and milk/dairy that you want for you and your

family available in your neighborhood? [If yes] Where do you get that fresh food? [If no] What do you

think you would need in your neighborhood to get that fresh food?

RELATED OFPC PROPOSAL: Include and improve access to local governmental agencies that can support

the stability of local/regional food infrastructure according to the community's interests. Build

relationships with key government representatives and community leaders.

3. Have you heard of “GMO” in the food supply? *If yes+ Could you please tell us what GMO is? *If no+

“GMO” means food made from crops that have been changed by genetic engineering to do things like

grow bigger or to grow even when sprayed by herbicides. [Anticipate more questions about GMO and

prepare to answer as many as possible.]

Do you have any opinions about eating food that comes from GMO crops? Do you mind eating food

from GMO crops? Would you prefer not to eat food from GMO crops?

What about pesticides? Most growers use pesticides on their crops, which stay on the food that we eat

unless we properly wash and rinse the food. Do you mind eating food with pesticide residue? Would

you prefer not to eat food with pesticide residue?

RELATED OFPC PROPOSAL: Build upon the GMO-ban successes of Marin, Trinity, Mendocino Counties to

inform Alameda County-wide policies on pesticide- and GMO-free zones.

4. Are the food trucks, produce trucks, and taco carts in your neighborhood a good source of food?

Would you want to see more of them? Do you want to see them in different places? Do you own a cart?

Do you want to?

RELATED OFPC PROPOSAL: Advocate for the development of mobile vending regulations that protect

and expand access to mobile vendors providing healthy food.

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Questions for Group Discussion, Continued

5. Do you have a farmers’ market in your neighborhood? *If yes+ Do you shop there? *If no+ Would you

like to have a farmers’ market in your neighborhood? Would you shop there? *Anticipate questions

asking what a farmers’ market is and prepare to answer them.+

RELATED OFPC PROPOSAL: Incorporate use of EBT for healthy food in farmers' markets, WIC programs,

and senior nutrition programs.

RELATED OFPC PROPOSAL: Develop and approve land use policies (including zoning regulations) to

protect and expand farmers’ markets.

6. The Council would like the City of Oakland to help set up a fund that will help people from the

neighborhood start their own grocery stores and food shops. Do you want to open a business or store

selling food? Can you think of a friend or neighbor who might want to do this? Would you use a fund, or

any help, to do this?

RELATED OFPC PROPOSAL: Advocate for the development of a “Fresh Food Financing Fund” that will

provide financing, technical assistance, and location assistance to new food enterprises in underserved

communities.

7. Is there something else we should work on with the City to solve food access, diet, and nutrition

problems in Oakland and in your neighborhood?

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Objectives:

Define ‘food system’

Name 5 stages of a food system

Explain the difference between conventional/industrialized and sustainable food systems

Understand where our food comes from

Name one way our food system impacts health

Become familiar with HOPE’s Food Systems Action Plan

Explain how HOPE’s Food Systems Action Plan will create systems change

Materials

Butcher paper and markers

Cards and signs for “Who am I?”

Food Inc. DVD

Laptop, projector, speakers

HOPE one-pager Welcome and Introductions – 10 min Ask everyone to share their name and one reason they are interested in food systems. Overview of HOPE Collaborative – 5 minutes Give an overview of HOPE Collaborative, planning phase, where we are now. Ask people who were involved before to raise their hands. “HOPE Collaborative is part of a national food and fitness initiative. A large goal of the initiative is to reduce chronic disease through improved access to healthy foods and making our neighborhoods safe and attractive places for physical activity and play.” “While personal choices around diet and healthy eating are often the first thing people think of when we talk about obesity and chronic disease, we know that our food choices are shaped by the environments we live in and that the food that is available to us is a systemic issue, which means it’s shaped by government policies, the ways our cities are designed and built, and also social and economic factors, like race and class. In tonight’s training, we’re going to learn a little more about how diet and diet-related illness is a systemic issue and ways we can work together to make change.”

Group Agreements – 10 minutes Brainstorm: What is a food system? What is a sustainable food system? – 15 minutes

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“We’re here today because we are interested in ‘food systems.’ Who can tell me what a ‘food system’ is?” Record responses on butcher paper. If participants have trouble, ask them to think of all the jobs they can think of that are involved in getting their food to them. The list might include truck drivers, cafeteria workers, farmers, meat processors, and so on. These people all work in sectors that make up our food system. Chart: “A food system includes all processes involved in feeding a population: growing, harvesting, processing, packaging, transporting, marketing, consumption, and disposal of food and food-related items.” “Within each sector of the food system, there can be conventional, sometimes referred to as industrial, versus more sustainable models. What do you think a ‘conventional food system’ might look like?” Potential answers:

Profit-centered

Industrialized and mechanized

Uses toxic inputs, such as hybrid or genetically engineered seeds, fertilizers, pesticides, fossil fuels, etc.

Toxic outputs – air and water pollution, soil depletion, climate change impacts from fossil fuel use

Monocrop as opposed to biodiversity (easier for mechanization and industrialization)

A small number of large corporations control the market

Poor labor practices “HOPE talks a lot about ‘sustainability.’ For example, our mission statement says that we will ‘create fundamental and sustainable environmental changes that will significantly improve the health and wellness of Oakland residents’ and that we envision ‘sustainable, successful, local economies.’ What do you think it means to have a ‘sustainable food system’?” Record responses on butcher paper. Chart: “A sustainable food system enhances the environmental, economic and social health of a place. It promotes:

Justice and Fairness: “Equitable access to healthy food; Improved living and working conditions

for farm and food system workers”

Strong Communities: “Increased community participation”

Vibrant Farms: “A stable base of family farms, More direct links between farmers and

consumers”

Healthy People: “Improved access to an adequate, affordable, nutritious diet; Adoption of

dietary behaviors that reflect concern about individual, environmental and community health.”

Sustainable Ecosystems- “Sustainable production practices emphasizing local inputs”

Thriving Local Economy: “Farmers, consumers and communities partner to create a more locally

based, self-reliant food economy; Food and agriculture-related businesses that create jobs and

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stimulate the local economy; Food and agriculture policies that promote local or sustainable

food production, processing and consumption”

“These values come from a tool the Oakland Food Policy Council used to develop their policy priorities.

(‘Whole Measures for Community Food Systems: Values-Based Planning and Evaluation’ (Center for

Whole Communities, 2009)). Each of these “Values” consists of many “Practices” that when all occurring

together constitute a thriving food system.”

Who am I? (20 minutes) Hang up signs with different parts of a food system around the room: Production, Processing and Manufacturing, Wholesale, Retail, Consumption, Waste Management. Hand out a Food System card to each participant. Each card corresponds to a stage of the food system. Ask them to read their card and stand next to the sign their card describes. Starting with Production, ask each participant to read their card aloud and have the group decide if they are part of a conventional or sustainable food system. Ask the group for examples throughout the activity (“Who has been to an organic farm? What’s an example of a healthy and sustainable grocery store?”, etc.) Where does our food come from? (20 min) Ask participants to pair up with a partner. Pass out a large sheet of butcher paper and markers to each pair. They should each name a food they ate that day and then work together to map the pathway of one or a few main ingredients, using the butcher paper and markers to visually illustrate path from production to consumption, how long it took, distance traveled, resources used, waste produced, etc. Ask them to remember the different stages of the food system and to reflect these in the map. Give them 10 minutes. Hang up a butcher paper with the following questions to guide the paired discussion:

What is one food you ate today?

When and where do you think the main ingredients were grown or raised?

How was the food processed?

How was it transported?

What were the inputs? (land, water, seed, animal feed, chemicals, petroleum, labor, ...)

What was the waste output? (greenhouse gases, chemicals in the soil & water)

For each, how do you know? Ask a few pairs to present their maps. Discussion

How easy or difficult was this exercise? Why?

Which foods were easy to map? Which were more difficult?

What did you discover?

Does the map you drew fall into a more ‘conventional’ or ‘sustainable’ food system? How do you know?

How much do you feel like you know about what you eat and how important is this to you?

Why do you think some of this information isn’t made clear to you by the manufacturer/farmer/etc. if it wasn’t?

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Food Inc.: The Dollar Menu (20 minutes) Select one fresh vegetable and one processed food from the previous activity. Ask: “Which one do you think costs more? Which one has the most ingredients and is the most processed? Why isn’t that one more expensive?” “We’re going to watch a clip from a movie called “Food Inc.” Who here has seen this movie before? The segment I’m going to show you speaks to some of the systemic reasons that unhealthy foods often cost less than fresh and healthy food. One of the reasons is because of crops subsidized by the federal government.” Give overview of crop subsidies. Ask: “Who do you think the proliferation of cheap but unhealthy food has had the greatest impact on?” (Low-income families who spend a larger percentage of their earnings on food.) “An unfortunate result is that income is now the most accurate predictor of obesity and Type 2 diabetes—2 conditions linked to diet.” Show “The Dollar Menu” chapter of Food Inc. Discussion:

What did you think of that clip?

Are these issues you see in your communities?

How have our government policies affected the types and costs of available foods?

How might our government policies be restructured to allow more access to healthier foods? HOPE’s Food Systems Action Team – 10 minutes “HOPE’s Food Systems Action Team will address some of the issues we’ve discussed today and create more equitable access to healthy, fresh, sustainable, and affordable foods in Oakland. We plan to do this through several ways.” Review FSAT’s Action Plan, written up on butcher paper. Afterwards, ask how the group what impact HOPE’s Food Systems Action Plan will have on Oakland’s food system. How will it promote a healthier and more sustainable food system for Oakland residents? Closing – 10 minutes “One individual or collective action I am going to take to promote a healthier and more sustainable food system in Oakland…”

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PRODUCER - CONVENTIONAL I am the farm or ranch that grows or raises the food. I use machinery and toxic

inputs made by large agricultural corporations. The chemical fertilizers and

pesticides I use pollute the soil and water. I use a mono-crop method of farming

where I only grow one type of crop and reduce the diversity of nature. I may get

large subsidies from the government for growing commodity crops, such as corn

or soy, which are used to produce processed foods, such as high fructose corn

syrup and hydrogenated oils. These are then used to make cheap but unhealthy

foods.

PRODUCER – SUSTAINABLE I am an organic farm that grows a variety of foods with health benefits, such as

fruits and vegetables, and humanely raises animals without hormones or

antibiotics. This encourages biodiversity. I grow food using practices that

conserve natural resources and restore the environment, such as rotating my

crops to replenish the soil with nutrients, using green manure, and composting. I

purchase my inputs from local businesses and sell my products regionally, which

supports the local economy and reduces fuels used for transport.

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FOOD PROCESSORS AND MANUFACTURERS – CONVENTIONAL

I am the factory or plant that takes the raw materials grown by the producer and

turns it into a food product. I cook, blend, grind, and mix the raw materials

together and add many ingredients such as sugars, food coloring, flavoring,

preservatives, and supplements. Many of the nutrients in the food are lost

through processing methods I use, such as over-cooking the food or extracting

unwanted parts. I also create a lot of waste and toxic by-products that go into

water, air, and soil. I employ non-union undocumented workers that are paid

$7/hr.

FOOD PROCESSORS AND MANUFACTURERS – SUSTAINABLE

I am an independently-owned local business that purchases locally grown and

organic raw goods from regional farms. I process the ingredients that go into the

food products I sell, such as freshly grinding grain that is made into bread, canning

seasonal fruits and vegetables, and turning fresh milk into cheese. In doing this, I

add value to farm products, meaning they can be sold at a higher price, and

preserve local and seasonal produce so they can be eaten year-round.

WHOLESALE/DISTRIBUTOR – CONVENTIONAL I buy large quantities of products from producers and sell them at wholesale

prices to retailers, usually under a contract agreement. I may store products in

warehouses and hire truck companies to move products around. I move

thousands of miles from one place to another. Sometimes I expose food to

dangerous conditions, such as poor refrigeration and storage, and prolong the

time it takes for the food to get to the consumer.

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WHOLESALE/DISTRIBUTOR – SUSTAINABLE

I source sustainably grown foods from regional farms and re-sell to food retailers,

restaurants, and local distributors. I help small and mid-sized farms survive the

consolidation and globalization of the food system by linking them with regional

markets. I also support healthy and sustainable food businesses by supplying

them with high quality products that might be hard for them to source on their

own. I believe people have the right to know how their food was grown and who

grew it, so I provide this information to all my customers.

RETAIL – CONVENTIONAL

I am a supermarket that sells the final product to the consumer. I am a large

corporation with hundreds of franchise chains. The large size of my company

gives me a lot of control of the market. Since I buy in bulk quantities, I am able to

pressure farmers and manufacturers to sell their products to me at a very low

price, which allows me to sell food at a cheaper price to consumers. These

practices make it more difficult for smaller family-owned grocery stores to

survive. I further erode the local economy by sending my profits back to my own

headquarters, which are out of state, and reduce the amount of taxes that are

earned locally to be used to improve roads, schools, and social services.

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RETAIL – SUSTAINABLE

I am a local family-owned grocery store or a worker or consumer-owned food

cooperative. I provide healthy and fresh foods to people in my community. I

support the local economy by selling food produced by regional family farms,

bakers, dairies, and other local businesses. I hire from the local community and

provide a livable wage.

CONSUMPTION – CONVENTIONAL

I buy or use the final product – food. I may buy food for my whole family or

household or just for myself. I consume more products than any other group of

people in the world. Although the United States makes up only 5% of the world

population, we consume 40% of its resources. This overconsumption contributes

to the epidemic of obesity, diabetes, heart attacks, strokes, and other illnesses

related to poor eating.

CONSUMPTION - SUSTAINABLE

I try to eat a healthy diet of mostly fresh fruits and vegetables, whole grains, and

minimally processed foods. I do this for my own health but also because I believe

my personal choices can have positive impacts on our food system. It is not

always easy to choose healthy and sustainable foods, because they are not

available in my neighborhood and they are also more expensive. For this reason, I

also believe in the importance of collective action, such as advocating for

healthier school food and nutrition education programs in my community.

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WASTE MANAGEMENT – CONVENTIONAL

I am the final step in the movement of food through human communities and end

up as discarded or landfilled waste. Americans throw away 40-50% of their food,

and food waste is the most common material in Oakland’s waste stream. This

food loss contributes to pollution and wasteful use of resources.

WASTE MANAGEMENT - SUSTAINABLE

I am the collection and reuse of food scraps, through donation of edible food to

charities and recycling of edible food through composting and other processes. I

help divert food waste from landfills. The benefits are reducing pollution,

creating needed compost for agriculture, reducing trash collection and disposal

costs for individuals and businesses, and ensuring that edible food is redistributed

to those who need emergency food assistance.

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City Government 101 East Bay Alliance for a Sustainable Economy, Oakland Food Policy Council, HOPE

Collaborative Materials: Blank butcher paper, Handouts, BPs (Butcher Paper), Markers, Tape Audience:

• Oakland Food Policy Council- education, policy, academic, activists, business • HOPE- Community engagement and outreach

A. Introduction and Welcome

a. Purpose of tonight’s training: i. Primer on local government structure ii. Concrete places for community-members to engage and intervene iii. Walk away with some beginning skills

b. Icebreaker: Name, Organization or Affiliation, One thing that’s baffled you about city government (we all have something!)

B. Types of local government decisions

a. ASK: “In the past year, how many people have engaged in some activity involving the City of Oakland? Stand up if you’ve participated in the following things that somehow involve City Government)” —stay standing.

i. Going to a City Hearing or watching one on KTOP; participating in a meeting hosted by a City Councilmember or Mayor ii. Signing a petition/postcard, writing a letter, or making a phone call to City council or City staff iii. Using a library, senior center, or community center iv. Getting a parking permit/paying parking ticket/pay property tax or renter

protection fee v. Voting in a Local Election (Councilmember, City Ballot Initiatives, Tax increases)

b. Implication: These are all ways that we interact with our city government. i. As voters, we elect councilmembers who make laws and pass policies. ii. As residents, we encourage councilmembers to make good policies and programs

(ii and iii) iii. As residents, we pay taxes (v) that pay for the various city services (iv) that are

provided. c. Local governments are governed by the following types of actions taken by City:

i. Legislative ii. Interpreting laws iii. Permitting iv. Advisory

d. Exercise: “What would the following agencies and bodies be generally?” (Use agency examples from your municipality)

e. Implication: we need to know the different types of actions and decisions are made. C. City Structure and decision-making D. Public meetings – types and structure E. Policy development- what you need

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(Walk through map of local legislative process.) F. Places to intervene

a. ASK: “Where in the legislative process are there opportunities to influence and organize community input?” b. What type of “tactics”/activities can help get councilmembers to support? (examples- public comment, using media, etc.)

G. EXERCISE: Write a sample testimony

Using Testimony template, break into small groups, select a policy issue, and take 10 minutes to jot down notes on what you would say. a. Introduction: Clearly introduces who you are, how long you’ve lived in city/district, affiliation (shows part of larger group, not just individual). b. Why you care about the issue: personal story, how you are affected by lack of food access, want to see better services for family/children, etc. c. Specific action you want the legislator to take: support a policy/program, get City staff to take a certain direction, etc., especially if tied to a specific timeline. d. Note: the best testimonies are short (1-2 minute), respectful, to the point, personalized.

Share with group. a. What made the testimony convincing? b. How could it be made stronger or clearer?

H. Wrap-up and Evaluation

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City Government 201 East Bay Alliance for a Sustainable Economy, HOPE Collaborative, and Oakland Food Policy

Council Materials: Nametags, markers, tape Audience:

• Oakland Food Policy Council- education, policy, academic, activists, business • HOPE- Community engagement and outreach

Purpose/Goals:

• Build on foundation knowledge of 101—primer on structure, engagement and intervention, beginning skills

• Use four “real world” Oakland Food Policy Council Policy proposals to apply knowledge learned, and plan for creating change in Oakland

• Create opportunities to strategize and begin to engage in the policy proposals Note: This session is less about city government, although the power analysis part does dovetail, and more about organizing and advocating for change. A. Introduction and Icebreaker B. Recap relevant parts of City Government 101 session

a. Types of decisions/approvals b. Policy development process c. Decision-making structure d. Councilmembers

C. Understanding the City Policy Landscape

We will be breaking into small groups to develop advocacy strategies for specific policy recommendations. We will cover the following areas: a. Goal: What it is you want. Can be split up into long, medium, and short-term goal. b. Who makes decisions on this issue? (Sometimes referred to as “targets”—people who can make the policy/program happen, who can give you want you want.) c. Who can influence the decision? People/bodies who have influence d. What leverage do you have to move this campaign? Ex. public land/money, councilmembers who want to run on an issue, particular crisis that needs to be averted. e. Who do we have on our side: our partners/constituents/allies (supporters) f. Who might come out in opposition, and how can we address/neutralize them g. City Budget implications: How does this impact the City’s budget? What sources of funding can you propose?

Walk through an example.

D. Real-world Planning of 4 policy campaigns

a. Breakout ideas/case studies: Ask everyone to select a Oakland Food Policy Council policy proposal on which to focus in a small group. Describe the breakout activity, go through the 4 issue areas again, and break into groups, focus just on what you want the City of Oakland to do.

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Assign staff to each small group breakout to keep group on task.

i. Mobile vending ii. Urban Agriculture iii. Environmentally preferable purchasing policy iv. Fresh Food Financing initiative (State-level)

b. Framing questions in small group breakouts Overarching Question for Exercise: What will it take to win the goal? What is our plan of action/tactics/strategy to reach decision-makers and those with influence?

i. What is the short-term goal of the policy at the City-level? ii. (Priority) Who makes decisions on this issue? How many votes do you need to pass the policy? Where do individual decisionmakers stand on this issue? iii. Who can influence the decision? (Staff, advisory boards, commissions; other friends and allies- community, elsewhere) iv. (Priority) What sort of leverage do you have to move this campaign? (i.e. councilmember who wants to run on this issue, federal funding for the project that expires, public land used, etc.) v. (Priority) Who are your supporters and people you can work with? vi. Who might be potential opposition, and how can we anticipate their arguments to the City? vii. Will this take any financial commitment from the City? Where can that money come from? viii. What are specific next steps you and your supporters should take? What actions do you want to take in the next 3 months?

c. Report backs by groups i. Questions/feedback

E. Evaluation

Prepared by East Bay Alliance for a Sustainable Economy (EBASE), 2011. www.workingeastbay.org

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PROCEDURES AND GUIDELINES FOR SPEAKING AT A COMMITTEE OR COUNCIL MEETING Council procedures provide that anyone wishing to speak at a meeting must fill out and submit a speaker card to City Clerk before the meeting begins. A speaker's card must be completed for each agenda item that one wishes to speak on (i.e. speaking on two items requires two cards). Guidelines: 1. Groups who are supporting or opposing issues before the Council are urged to select one spokesperson. 2. Issues not noticed on the Agenda should be addressed under the "Open Forum" section of the Agenda. However, no action can be taken by the Council on items not noticed on the Agenda. 3. When the speaker's name is called, the speaker should use the public microphone, announce his/her name, organization represented (if any) and his/her position in favor or against; then proceed with remarks. 4. Speakers should limit remarks to the designated time limit as determined by the Chair. 5. Speakers are cautioned that only topics specifically related to the Oakland Redevelopment Agency will be heard under Oakland Redevelopment Agency "Open Forum." 6. Speaker's cards become a part of the Public Record. In accordance with the Public Records Act, any information you provide on this form is available to the public. Addresses and telephone numbers are optional information. Open Forum • There will be a 15-minute Open Forum at the beginning of the 6 pm portion of the City Council meeting. If all Speakers are not heard within the 15-minute time frame, Open Forum will be continued at the end of the 7 pm portion of the meeting. To speak during Open Forum: • Submit a Speaker's Card to the City Clerk by 6 pm. • Generally, speakers will have at least one (1) minute to speak. • If everyone who submitted a speaker card is not heard within the 15-minute period, they may speak at the end of the 7 pm portion of the agenda. Council Meeting Speaker's card(s) will be accepted by the City Clerk: • Beginning at 12 noon on Friday for the upcoming Tuesday City Council or Committee Meeting Speaker's card(s) must be submitted to the City Clerk: • By 6 pm for items agendized from 6 to 7 pm. Before 8 pm and/or prior to the item being called for discussion for items scheduled for 7 pm and later. Speaker's Cards will not be accepted after 8 pm on the day of the meeting. Generally, speakers will have at least one (1) minute to speak. Prepared by East Bay Alliance for a Sustainable Economy (EBASE), 2011. www.workingeastbay.org

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Activity: Voicing your opinion Agenda Item Number and Title: __________________________________________ Introduction Name: _______________________________________________________________ Affiliation/Organization (or simply “resident”): _____________________________ City Council District of residence/affiliation: _______________________________ Issue/Commentary Personal story (brief) or Connection to the Issue (direct or indirect connection): Concern about the issue (In favor, Opposed, or Neutral…why?): Specific action you want taken: Closing Contact information: ___________________________________________________ Thank you.

Speaker Cards can be found online at:

http://www.oaklandnet.com/cityclerk/speakerupdate.asp