from ui to ux: building ethnographic praxis in a usability engineering culture
TRANSCRIPT
![Page 1: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/1.jpg)
https://www.flickr.com/photos/matthewalmonroth/5479747909
From UI to UX Building Ethnographic Praxis in a Usability Engineering Culture
Kirsten Bandyopadhyay & Rebecca Buck
B
![Page 2: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/2.jpg)
New LightningExperience
B
![Page 3: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/3.jpg)
FROM Change
Our story of
TO
ORGANIZATIONAL
B
![Page 4: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/4.jpg)
http://stockarch.com/images/transport/automotive/golden-gate-highway-4807
How did we get here? A
![Page 5: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/5.jpg)
DESIGN MATURITY STAGES
Wu and McMullin, 2006
Problem Framing
Problem Solving
Feature & Function
Style
No Conscious Design
A
![Page 6: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/6.jpg)
A
![Page 7: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/7.jpg)
DESIGN MATURITY STAGES
Problem Framing
Problem Solving
Feature & Function
Style
Done by Executives
Outsourced
A
![Page 8: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/8.jpg)
DESIGN MATURITY STAGES
Problem Framing
Problem Solving
Feature & Function
Style
Research team’s focus
A
![Page 9: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/9.jpg)
A
![Page 10: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/10.jpg)
DESIGN MATURITY STAGES
Problem Framing
Problem Solving
Feature & Function
Style
Goal
A
![Page 11: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/11.jpg)
Excavation B
![Page 12: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/12.jpg)
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
UX Outsourced
Outsourced
...
BProblem Framing
Problem Solving
Feature & Function
Style
![Page 13: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/13.jpg)
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
Internal UX Team
Outsourced Usability Analysts
...
BProblem Framing
Problem Solving
Feature & Function
Style
![Page 14: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/14.jpg)
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
New role
Outsourced Usability Analysts
Usability Analysts
UX Researchers
...
BProblem Framing
Problem Solving
Feature & Function
Style
![Page 15: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/15.jpg)
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
Consolidated under usability
Outsourced Usability Analysts
Usability Analysts
UX Researchers
...
BProblem Framing
Problem Solving
Feature & Function
Style
Usability Team
![Page 16: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/16.jpg)
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
New manate
?
?Outsourced Usability Analysts
Usability Analysts
UX Researchers
...
BProblem Framing
Problem Solving
Feature & Function
Style
Usability Team
![Page 17: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/17.jpg)
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
We joined
?
?Outsourced Usability Analysts
Usability Analysts
UX Researchers
...
BProblem Framing
Problem Solving
Feature & Function
Style
Usability Team
![Page 18: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/18.jpg)
A
![Page 19: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/19.jpg)
A
![Page 20: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/20.jpg)
A
![Page 21: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/21.jpg)
ToFromPROBLEM FRAMING
IDEATION
EXPERIMENTATION
EVALUATION
OPTIMIZATION
PROBLEM FRAMING
IDEATIONEVALUATION
OPTIMIZATION
EXPERIMENTATION
A
![Page 22: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/22.jpg)
ExcavationLanguageValuesGoals
A
![Page 23: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/23.jpg)
FoundationA
![Page 24: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/24.jpg)
Problem Framing
Feature & Function
Style
Problem Solving
DESIGN MATURITY STAGES
A
![Page 25: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/25.jpg)
There are 200 people in
the deck!
They were reading all 115 pages?!?
A
![Page 26: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/26.jpg)
For Feature X:A
![Page 27: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/27.jpg)
Opportunity Work Space
B
![Page 28: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/28.jpg)
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
Foundational projects
?
?Outsourced Usability Analysts
Usability Analysts
UX Researchers
...
BProblem Framing
Problem Solving
Feature & Function
Style
Usability Team
![Page 29: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/29.jpg)
FoundationUtilityPartnersVisability
B
![Page 30: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/30.jpg)
Construction B
![Page 31: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/31.jpg)
B
![Page 32: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/32.jpg)
Vertical Horizontal or
Should the navigation be vertical or horizontal?
B
![Page 33: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/33.jpg)
Apps :) Apps :)
How do people navigate through the product?
Not an app :(
B
![Page 34: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/34.jpg)
Creating Documents
Running Businesses
B
![Page 35: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/35.jpg)
B
![Page 36: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/36.jpg)
ConstructionProcessesOutcomesExperiments
A
![Page 37: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/37.jpg)
Today
http://archives.sfexaminer.com/sanfrancisco/golden-gate-bridge-foot-bicycle-traffic-to-return-to-near-normal/Content?oid=2186372
A
![Page 38: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/38.jpg)
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
Impact at every level
?
?Outsourced Usability Analysts
Usability Analysts
UX Researchers
... A
BProblem Framing
Problem Solving
Feature & Function
Style
Usability Team
![Page 39: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/39.jpg)
Research WallsProblem Framing
Feature & Function
Style
Problem Solving
DESIGN MATURITY STAGES
Style
B
![Page 40: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/40.jpg)
S1 MobileProblem Framing
Feature & Function
Style
Problem Solving
DESIGN MATURITY STAGES
A
![Page 41: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/41.jpg)
Problem Framing
Feature & Function
Style
Problem Solving
DESIGN MATURITY STAGESEarly stage prototyping
B
![Page 42: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/42.jpg)
Jan Schmiedgen, http://www.slideshare.net/janschmiedgen/design-thinkingbootcamp
A
![Page 43: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/43.jpg)
Problem Framing
Feature & Function
Style
Problem Solving
DESIGN MATURITY STAGESLightning Design System A
![Page 44: From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture](https://reader031.vdocuments.net/reader031/viewer/2022022201/5889f8901a28ab0f388b4f67/html5/thumbnails/44.jpg)
Thank youKirsten Bandyopadhyay & Rebecca Buck
http://www.howardmodels.com/fun-stuff/golden-gate-bridge/Golden-Gate-Bridge-Sunset.jpg