from undercover to official: introducing user research to your organisation
DESCRIPTION
What prevents us from doing user research? What can we do against it? How did it work out in my previous experience? I always went there to do wireframes and ended up getting plane tickets to field trips. How did it happen? This is what I'm talking about. Video version: http://ustre.am/_3MdB0:2qHqTRANSCRIPT
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HELLOmy name is Adam Nemeth
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SOME QUESTIONS FIRST...
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Paper proto test environment
Courtesy of Eszter Könczöl @ GE
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WHY DON’T WE TEST MORE OFTEN?
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FEAR
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FEARSof a UX Designer
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LIKEwill users
my design?
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UNDERSTANDwill users
my design?
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REAL LIFE PROBLEMdo I answer a
with my design?
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TWO PATHS
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BETTER NOT TO GET FEEDBACK
https://flic.kr/p/4Dy1AC
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User Experience is the set of emotions and thoughts a person goes through during contact with a system
Wikipedia, cca 2012
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WILL NOT USEyour users
your wireframes
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DOES YOUR WORK MAKE PEOPLE HAPPIER?
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FEARSof a manager
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CONTROLAm I excercising
just enough?
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ROI?
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LIKEwill other people
me?
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FLORIDA
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BUCHAREST
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PRAGUE
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IT DIDN’T START LIKE THIS
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WIREFRAMESmost companies only ask for
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ADDICTIVEresearch is
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How to
user research?
23 4 5
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1EXISTING SOFTWAREtest
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2SOMEONE EXTERNALtest on
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4 your free time
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5MAKE THEM WATCH IT
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SENDING A LINK WON’T DO
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STORYTIME
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THE PROBLEM ALREADY EXIST
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INTERNAL USERS
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POWERknowledge is
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DANGEROUSuser research is
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THE PERSON TO GO TOuser research makes you
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BETTER PERSONuser research makes you a
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IT’S FUN
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GO OUT
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MEET YOUR USERS
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BUILD RELATIONSHIPS