from vision to results: how to convert a great strategy into focused execution and success
TRANSCRIPT
From Vision to Results: How to Convert a Great Strategy into Focused Execution and Success
Matt HeinzPresident, Heinz Marketing Inc
@heinzmarketing
@heinzmarketing #circulate2015
2
Housekeeping
• Copy of this deck
• Offers for you
• Modern Marketer’s Field Guide
• B2B Sales & Marketing Metrics Best Practices Guide
• The Complete MarTech Landscape Directory in XLS
• Send me an email ([email protected]) or hand me a business card noting what you want
@heinzmarketing #circulate2015
Immediate ROI from #Circulate2015
• Take better notes (next time…)• http://www.heinzmarketing.com/2012/04/how-to-take-
notes-at-a-conference/
• On the plane home…
• Triage your priorities & action items
• Publish your notes
• Execute your plan
@heinzmarketing #circulate2015
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Last Slide First
• Common Objectives & Measurements
• Integrated Decision-Making
• Decentralization
• Empowerment with Accountability
• Disciplined Execution
• Personal Productivity
@heinzmarketing #circulate2015
Keys to driving alignment
• Focus on outcomes, not tactics
• Measure all parties on sales & revenue impact
• CIO + CMO + CFO = BFFs
• Work from a single technology budget
• Sit together
• Drink beer together
8@heinzmarketing #circulate2015
Execution Essentials
• Roles & responsibilities
• Triage
• Scorecards
• Meeting rhythm
• Transparency and trust
• Track to the close
@heinzmarketing #circulate2015
The Seven Habits of Incredibly Productive Marketers
1. Project Lists
2. Task Lists, Organization & Filtering
3. Email Management
4. Note Taking, Triage & Filing
5. Time Management
6. Idea Capture
7. Automation & Reminder Tools
@heinzmarketing #circulate2015
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Last Slide First
• Common Objectives & Measurements
• Integrated Decision-Making
• Decentralization
• Empowerment with Accountability
• Disciplined Execution
• Personal Productivity
@heinzmarketing #circulate2015
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If you want more…
@heinzmarketing #circulate2015
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