from vision to results: how to convert a great strategy into focused execution and success

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From Vision to Results: How to Convert a Great Strategy into Focused Execution and Success Matt Heinz President, Heinz Marketing Inc [email protected] @heinzmarketing @heinzmarketing #circulate2015

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From Vision to Results: How to Convert a Great Strategy into Focused Execution and Success

Matt HeinzPresident, Heinz Marketing Inc

[email protected]

@heinzmarketing

@heinzmarketing #circulate2015

2

Housekeeping

• Copy of this deck

• Offers for you

• Modern Marketer’s Field Guide

• B2B Sales & Marketing Metrics Best Practices Guide

• The Complete MarTech Landscape Directory in XLS

• Send me an email ([email protected]) or hand me a business card noting what you want

@heinzmarketing #circulate2015

Immediate ROI from #Circulate2015

• Take better notes (next time…)• http://www.heinzmarketing.com/2012/04/how-to-take-

notes-at-a-conference/

• On the plane home…

• Triage your priorities & action items

• Publish your notes

• Execute your plan

@heinzmarketing #circulate2015

4

Last Slide First

• Common Objectives & Measurements

• Integrated Decision-Making

• Decentralization

• Empowerment with Accountability

• Disciplined Execution

• Personal Productivity

@heinzmarketing #circulate2015

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Operational approach

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Keys to driving alignment

• Focus on outcomes, not tactics

• Measure all parties on sales & revenue impact

• CIO + CMO + CFO = BFFs

• Work from a single technology budget

• Sit together

• Drink beer together

8@heinzmarketing #circulate2015

Making decisions

@heinzmarketing #circulate2015

@heinzmarketing #circulate2015

@heinzmarketing #circulate2015

@heinzmarketing #circulate2015

@heinzmarketing #circulate2015

@heinzmarketing #circulate2015

Execution Essentials

• Roles & responsibilities

• Triage

• Scorecards

• Meeting rhythm

• Transparency and trust

• Track to the close

@heinzmarketing #circulate2015

The Seven Habits of Incredibly Productive Marketers

1. Project Lists

2. Task Lists, Organization & Filtering

3. Email Management

4. Note Taking, Triage & Filing

5. Time Management

6. Idea Capture

7. Automation & Reminder Tools

@heinzmarketing #circulate2015

Project Lists

@heinzmarketing #circulate2015

Task Management

@heinzmarketing #circulate2015

Email Management

@heinzmarketing #circulate2015

Note Taking, Triage & Filing

@heinzmarketing #circulate2015

Time Management

@heinzmarketing #circulate2015

Idea Capture

@heinzmarketing #circulate2015

Automation & Reminder Tools

@heinzmarketing #circulate2015

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Last Slide First

• Common Objectives & Measurements

• Integrated Decision-Making

• Decentralization

• Empowerment with Accountability

• Disciplined Execution

• Personal Productivity

@heinzmarketing #circulate2015

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If you want more…

[email protected]

@heinzmarketing #circulate2015

CheifMartec’s2015

Marketing Technology Landscape

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Thank You!

Matt HeinzPresident, Heinz Marketing@[email protected]

@heinzmarketing #circulate2015