F R O M W E B S I T E V I S I T O R S

T O

C U S T O M E R S

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H O W T O P R E P A R E Y O U R

W E B S I T E F O R A L L

T Y P E S O F C U S T O M E R S

Y O U RH O W T O O P T I M I Z E

P R O D U C T P A G E S

T O O L S & R E S O U R C E S

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H O W T O P R E P A R E

Y O U R W E B S I T E F O R

A L L T Y P E S O F

C U S T O M E R S

THINK LIKE FISH

1) Be PRESENT for them

throughout their entire journey.

70% of customers' journey takes

place before they talk to a

sales rep.

Source: Corporate Executive Board

How much does it cost to own a boat per year?

How to buy a boat?

How to f inance a boat?

Can you f inance a boat with a bad credit?

Where do I store a boat

16,000 searches

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92% of consumers

surveyed said that they will

eventually end up buying a

produc t from a company.

So how do you find out

what your customers think?

2) BundleYour Content

58% of buyers want related

content packaged together, yet

only 24% of marketers do that.

Source: 2017 Content Preferences Survey

Weave Answers To Your Customers'Questions in Your Product Offerings.

Boating Products

Warranties

Boat Loan Calculator

Introducing new features

How-To's. FAQs

Safety

Financing Tips

How to catch fish, tips & tricks

Action:

Use tools to understand what

quest ions your new and current

customers are asking.

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Bundle content to encourage b inge

reading.

2H O W T O

O P T I M I Z E Y O U R

P R O D U C T P A G E S

1) Pay attention to the language

and tone on your product pages.

2) Support Micro Conversions

A micro conversion is a small step

on the path of a visitor towards

your primary conversion goal.

Request a BrochureSign up for the Newsletter

Request a Quote Talk to a Dealer

3) Why Should They Believe You?

Show how many customers you have served.

How many boats you have sold.

Put your customer testimonies into videos.

If you are an accessory manufacturer, talk about how many

boats your products appear on.

How many of your products are out there on boats.

If you are in a boat rental/boat club business, talk about how many people you got out on the water.

Action:

Watch the Tone

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Optimize for Micro Convers ions

-I l lustrate Socia l Proof

Action:

Find out what your cus tomers want .

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Bundle content fo r b inge read ing .

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Watch the tone

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Opt imize fo r mic ro convers ions

-I l lus t ra te soc ia l p roof

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THINK LIKE FISH

Thank you

Armida MarkarovaFounder & Chief StrategistMarketing Strategy Hubarmida@marketingstrategyhub.com773-992-8107

@amarkarova