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How to think like a travel writer

& blogger…

…to attract more travellers

Great Content = Conversion

To be market leaders, operators need to move towards selling the experience (eg: marine life encounter), not the product (eg: reef tour), and this can only be achieved through having a great commodity (eg: The Great Barrier Reef) combined with exceptional product and service. TEQ Big Marketing Guide

Wellington, NZ

The River Kwai, Thailand

Glasgow, Scotland

Dalby, Queensland

Rabaul, PNG

Christchurch, NZ

Hearts & Minds

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