fronteer strategy presentation mcpc2011 - 9 ways to get your team ready for co-creation

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FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. Fronteer Strategy 9 Ways to get your team ready for co-creation - MCPC 2011 San Francisco, November 18, 2011

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Martijn Pater and James Veenhoff presented their learnings on the implementation of co-creation during the MCPC conference 2011 in San Francisco. It was only 15 minutes, so for details call the Fronteer office..

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Page 1: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Fronteer Strategy9 Ways to get your team ready for co-creation- MCPC 2011

San Francisco, November 18, 2011

Page 2: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

ABOUT US

Page 3: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 3

Page 4: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

We develop strategies for growth

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Page 5: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

“Co-creation is the chance for others to complete

the work that you started, going well beyond what you

envisioned or intended.”

Henry Chesbrough, author of Open Services Innovation (2011)

Page 6: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Why co-creation?

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Involving the outside world in a new way

Innovative and compelling concepts

Fresh Ideas, New Perspectives, Great Energy

Page 7: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

ROOFTOPExpert co-creation5 + 10 people1 challenge, 1 day

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Page 9: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

9 WAYS

Page 10: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Page 11: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

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9 Ways to get your team ready for co-creation...and overcome the various barriers

Page 12: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

People who manage to change have three things in

common, they...

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Page 13: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

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CHANGECHANGE

9 Ways model

Direction

Motivation

Support

“Know where to go.”

“Genuinely want to get

there.”“Have a

supportive environment.”

Page 14: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Which can be translated into 3 building blocks each

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Page 15: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

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CHANGECHANGE

9 Ways model

D

M

S

Start with Why

Shrink the Change

Go for direct Result

Cut the leash

Do it together

Discover the

feeling

Set the scene

Make it a habit

Get the board in

Page 16: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

So we interviewed 10 companies - our clients

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Page 17: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

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Technology

FMCG

Financials

Airlines

On-line

Public

Page 18: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

On: how they think they scored on these

9 dimensions

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Page 19: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

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CHANGECHANGE

Start with Why

Cut the Leash

Set the Scene

9 Ways model

What went well:

“We know how to start.”

D

M

S

Page 20: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 20

“Commitment and enthousiasm

upfront.”

- KPN

“Constructive atmosphere, clear

objectives.”

- HEINEKEN

“Stimulated open innovation culture.”

- GRUPO SOS

What went well?

Page 21: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

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CHANGECHANGE

Shrink the Change

Go for direct Result

Make it a Habit

9 Ways model

What did not go well:

“We don’t know how to make it manageable, tangible and repeatable.”

D

M

S

Page 22: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 22

“Implementation and follow-up

lacked.”

“Not seen as starting point for

change.”

- KPN

- ACHMEA

“Difficulties to keep momentum.”

- KLM

What did not go well?

Page 23: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

So what to do differently next time?

How to make the 9 Ways work?

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Page 24: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 24

Sessions

Outside Experts

Setting & Structure

Dedication & Energy

Bring it to Life

Create a Learning Cycle

Champion Outcome

Embed

Keep the same: Do differently:

Page 25: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

To summarise:

CAPTURE THE ENERGY AND DIRECT IT

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Page 26: Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

And just to show you what it looks like..

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Movie

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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

[email protected]