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Protecting Yourself, Your Family, And Your Home Presented by a Volunteer Member Copyright © 2002, American Council on Personal Safety 1 from the American Council On Personal Safety TM

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Page 1: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Protecting Yourself, Your Family, And Your Home

Presented by a Volunteer Member

Copyright © 2002, American Council on Personal Safety 1

Volunteer Memberfrom the

American Council On Personal Safety

TM

Page 2: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Protecting Yourself, Your Family, And

Your HomeSponsored by Front Sight Resort’s

Family Safe Forever Program

Copyright © 2002, American Council on Personal Safety 2

Page 3: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Areas Covered

• The Truth About Crime in America Today

• The Criminal’s Wish List

Copyright © 2002, American Council on Personal Safety 3

• The Criminal’s Wish List

• 50 Ways to Avoid Criminal Attack

• A Trained Mind and Body– Your Best Defense

• Other Options To Protect You And Your Family

• A Word From Our Sponsor

Page 4: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

2,000,000

2,500,000

The Truth About Crime

• You may have seen recent reports saying violent crime

Violent Crimes Reported Per Year

Copyright © 2002, American Council on Personal Safety 4

0

500,000

1,000,000

1,500,000

2,000,000

1990 1992 1994 1996 1998 2000

saying violent crime is down.

• Is it really down? • If so, compared to

what?National Center for Health Statistics, 2001

Page 5: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

1,600,000

2,000,000

What Do You Think?

• In the last 10 years we have seen a slight decline in all crime.

Dramatic Increase in Violent Crime

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0

400,000

800,000

1,200,000

1,600,000

1950 1960 1970 1980 1990

decline in all crime.• But the truth is violent

crime has dramatically increased since the 1950’s.

• Let’s put violent crime in perspective.

National Center for Health Statistics, 2001

Page 6: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

America In The 1950’s

• “Happy Days.”• No alarm systems in homes.• Few to no drug crimes. • Violent gang activity meant

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• Violent gang activity meant fist fights and “West Side Story.”

• Violent crimes were rare.• No registered sex offenders.• Children could walk to school

and play in the park unattended. Violent

CrimeAssault RapeHome

Invasion

Page 7: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

America Today

• Violent crime has risen 495% since 1960.

• Over 386,000 registered sex offenders. An increase of

Crime Today

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offenders. An increase of 47% in the last 3 years.

• Millions of home invasions each year.

• Violent gang activity is escalating across the country.

• Children are abducted every day.Bureau of Justice Statistics, June 2001

Violent Crime

Assault RapeHome Invasion

Page 8: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Crime Continues To Rise!

• The FBI’s 2001 Uniform Crime Report shows that crime has increased since 2000!

5.9%

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3.9%3.1%

2.2%

0.5%Motor Vehicle

TheftRobbery

Rape andViolent Crime

MurderPropertyCrime

Page 9: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Crime In America

How safe

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How safe are you?

Page 10: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Crime Breakdown

• 1 violent crime every 22 seconds.

• 1 robbery every 1.3 minutes

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• 1 robbery every 1.3 minutes• 1 rape every 5.8 minutes.• 1 murder every 34 minutes• 98% of all crime is premeditated

and often preventable (only 2% of crime is random).

Bureau of Justice Statistics, 1996FBI Uniform Crime Report 2000

Page 11: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Home Invasions

• Home invasions have tripled since 1960!

• In 2000, over 3.4 million

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• In 2000, over 3.4 million homes were invaded.

• This means there is a 1-in-10 chance that your home will be invaded in the next 3 years.Bureau of Justice Statistics, June 2001

Page 12: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Assault And Battery

• Over 5 million Americans were assaulted in 2000.

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assaulted in 2000.

• 96% of all aggravated assaults utilized a weapon of some type. 23% of these weapons were guns. Bureau of Justice Statistics, June 2001

Page 13: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Robbery

• In the United States, 732,000 people were robbed in 2000.

• Over half of you will be

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• Over half of you will be robbed in your lifetime, if you haven’t been robbed already!

• 226,000 of those robbed were injured.Bureau of Justice Statistics, June 2001

Page 14: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Rape And Assault

• In America, a woman is raped every 5.8 minutes.

• One out of every three women

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• One out of every three women can expect to be assaulted or raped in their lifetime.

• 76% of those are between 12 and 24 years old.

Bureau of Justice Statistics, June 2001FBI Uniform Crime Report 2000

Page 15: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Homicide

• Since 1962, the number of murders and homicides has increased 250%.

• If not for the advances in

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• If not for the advances in Emergency Medicine, the homicide rate would be 10 times higher!

• The incidence of felony related homicide is highest among the elderly.

National Center for Health Statistics, 2001On Killing: The Psychological Cost of Learning to Kill, Lt. Col. Dave Grossman, 1996

Page 16: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

More Bad News

• In 1989, there were 168,881 crimes of violence which were not responded to by police

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responded to by police within 1 hour.

• This means you have to count more on your own protection than that of the law.Bureau of Justice Statistics

Page 17: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Rising Criminal Attacks On Police

• Between 1976 and 1999, over 1,800 officers were killed by

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officers were killed by criminals.

• In 2000, over 56,000 police officers were violently assaulted by criminals.Bureau of Justice Statistics, June 2001

Page 18: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Criminal Statistics

• There are 62.5 million crimes on file in the US.

• Nearly 60% of all convicted criminals are back on the streets in less than 12 months.

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in less than 12 months. • Fewer than 50% of violent

criminals are ever caught.• In Los Angeles alone, on any

given day, there are over 15,000 outstanding felony warrants.

Bureau of Justice Statistics, 2002LAPD, 1997

Page 19: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Sex Offenders Out Of Control

• One out of every five prisoners is a sex offender.

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prisoners is a sex offender.

• 80% of all sexual offenders committed their crimes against children or teenagers.Bureau of Justice Statistics, 1997, 2002

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Sex Offenders Out Of Control

• In California, there are 88,000 registered sex offenders.

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offenders.• That is over 1000 rapists,

child molesters, and sexual deviants per county!

• In Washington state, the number of registered sex offenders has jumped 993% since 1998.Bureau of Justice Statistics, 1997, 2002

Page 21: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Gangs And Crime

• There are over 25,000 known criminal gangs in this country supporting millions of gang members.

• Gang criminal activities include:

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• Gang criminal activities include:• Burglary• Assault• Home invasion• Rape• Contract killings• Random gang

initiation assault• Murder

• Drug manufacturing and trafficking

• Money laundering• Auto theft• Gun smuggling• Prostitution• Extortion• Robbery

Dan Korem's book, Suburban Gangs-The Affluent Rebels, 1997

Page 22: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Multiple Offenders Are Everywhere

• Multiple offenders are more likely to commit violent crimes.

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violent crimes.

• Some criminals will commit up to 300 offenses before being arrested again!

Bureau of Justice Statistics, 1983, 2002

Page 23: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Criminals Seeking DrugMoney Are The Most

Dangerous And Desperate

• In 1999, 12% of violent offenders in prison had committed crimes in order to get money for drugs.

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get money for drugs. • This kind of crime is

increasing at a rate of one percent per year.

• 24% of property thieves are out for drug money…They’re coming into your home. Bureau of Justice Statistics, June 2001

Page 24: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

1 in 32 Adults Are Criminals

• In 2001, one in every 32 adults were in jail, prison, onparole or probation.1 in

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onparole or probation.1 in every 32 adults!

• 25% of all on probation were for drug offenses.

• 53% of all probationers had been convicted of a felony.

• 9% of probationers had fled.FBI Uniform Crime Report 2001

Page 25: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

So Who Is At Risk Of Criminal Attack?

• You and your family are!

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family are!

• Criminals look for their victims in this order…

Page 26: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Victim Order

1. Women and girls are most likely to be targeted as victims of sexual assault.

2. The elderly are the easiest target for

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2. The elderly are the easiest target for robbery, home invasion, assault, and murder.

3. Middle-aged men and women are next, slightly behind the elderly in terms of victim profile.

4. Young, inner-city males are the targets of gangs.Bureau of Justice Statistics, June 2001

Page 27: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Not “If” But “When”

• Clearly, crime is out of control.

• Statistically, it is not a question

of “If” a criminal will come in

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of “If” a criminal will come in

contact with you or your family,

but rather “When.”

• Interviews with thousands of

criminals reveal their Wish List

of Top 10 Victims…

Page 28: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Criminal’s Wish ListTop 10 Victim Targets

1. Hitchhiker.2. Intoxicated, distressed, or

weeping woman.

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weeping woman.3. Anyone picking them up on the

road.4. Anyone appearing lost in

public.5. Anyone stranded in a disabled

car.Kenda, Margaret. Crime Prevention Manual for Business Owners and Managers, Amacom, 1982

Page 29: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Criminal’s Wish ListTop 10 Victim Targets

6. A lone woman any time7. Anyone alone in an elevator, dark

parking lot, stairwell, or public restroom

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restroom8. Anyone wearing valuables visibly

or running newspaper ads for valuable items.

9. Anyone working or walking alone at night

10.Anyone jogging in remote areas.

Kenda, Margaret. Crime Prevention Manual for Business Owners and Managers, Amacom, 1982

Jogging in remote areas is unsafe

Page 30: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

50 Ways to Avoid Criminal Attack

• Knowing what criminals look for, here are 50 very simple,

Copyright © 2002, American Council on Personal Safety 30

are 50 very simple, inexpensive, and easily implemented, yet very effective ways to avoid becoming a target of criminals:

Page 31: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

In Your Home

• Lock out criminals by installing deadbolts on all access doors– and keep doors locked.

• Install wide angle access viewers.

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• Install wide angle access viewers.

• Install two position locks on all windows.

• Install motion detection exterior lights.

• Plug interior lights into random timers to create appearance of occupant activity.

• Get a pet dog.

Page 32: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

In Your Home

• Never open your door to a stranger.

• Never tell a stranger you are home alone.

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alone.• Never hide an extra key under a

mat or anywhere else outside your home.

• Never run ads for expensive items in the newspaper or on the Internet.

• Never allow personal information to be published in the newspaper or on the Internet.

Page 33: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

On The Telephone

• Keep a separate cellular phone in your bedroom for emergencies.

• Have Caller ID features.

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• Have Caller ID features.

• Use answering machines with “Please leave a message” only.

• Do not participate in telephone surveys.

• Do not share travel plans or credit card numbers on cell phones.

Page 34: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

On the Computer

• Strictly monitor your children’s activities on the Internet– The Pedophile’s Prey Ground.

• Avoid chat rooms.

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• Avoid chat rooms.

• Never give personal or financial information to unknown/unsecured entities or individuals.

• Do not respond to unsolicited requests for information.

Page 35: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

On The Road

• Have your keys in hand before you reach your car.

• Check around and in your car before getting in.

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before getting in.

• Immediately lock your doors.

• Have a cellular phone in your car.

• When stopped in traffic, always leave enough space between you and the car in front of you to make an emergency exit.

Page 36: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

On The Road

• When driving, keep plenty of following distance.

• Never pick up hitchhikers.

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• If in an accident or mechanical failure, stay in the locked car and call for help on your cell phone.

• Never unlock your door or roll down the window for a stranger.

• Never give any keys other than the ignition key to mechanics or valets.

Page 37: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

On the Street

• Avoid walking alone and in dark or empty areas.

• Be alert at all times, especially

Copyright © 2002, American Council on Personal Safety 37

• Be alert at all times, especially when leaving stores, banks, and restaurants.

• Keep at least one hand free at all times.

• Walk facing oncoming traffic.• Keep your distance from

strangers.

Page 38: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Most Important:Be Aware Of Your

Environment

• Criminals look for victims that they can take by surprise. The element of surprise gives the criminal a distinct advantage as

Copyright © 2002, American Council on Personal Safety 38

criminal a distinct advantage as they create a situation where you must react to them.

• Your reaction time gives the criminal two seconds or more to attack and disable you before you can mount any kind of response; whether that be a painful scream, fleeing, or a defensive action.

Page 39: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Have A Plan

• As you assess your own vulnerability, PLAN what you

Copyright © 2002, American Council on Personal Safety 39

PLAN what you would do if ever attacked.

• Always tell someone your exact plans, be traceable.

Page 40: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Trust Your Instincts

• Criminals DO telegraph their intentions. If you have a “sense” of danger, you’re right. Don’t

Copyright © 2002, American Council on Personal Safety 40

ignore your instincts - react quickly by changing your behavior immediately.

• If you “sense” someone is stalking you, turn around and yell “Stop right there!” and move into a position of defense or a crowded building.

Page 41: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Noise Is Good

• Knowing that criminals are building up their courage, loud noises can easily scare them off.

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• Honk your horn, scream, attract the attention of others.

• A criminal wants an easy victim and no witnesses. Making noise will attract witnesses and can prevent a crime.

Page 42: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Determined People Are Less Victimized

• Criminals look for “easy targets.”

• People who appear very aware,

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• People who appear very aware, very sharp and determined, are less victimized.

• Behave in a way that always looks as if you are in control and know where you’re going, even if you’re not.

Page 43: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Teach Your Children

• Your kids should know precisely:• How to handle phone calls

when you’re not home.

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when you’re not home.• How to handle someone at

the door when you’re not home.

• How to approach the rightadult for help.

• When to kick, bite, scratch, scream, and run for safety.

Page 44: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

More About Your Children

• Explain that many crimes committed against children are by someone they know.

• Assure your children that

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• Assure your children that you will never send someone they don’t know to pick them up from anywhere.

• Tell them to trust their instincts and to NOT be polite if they sense danger.

Page 45: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Trained Mind And Body–Your Best Defense

• Have you ever been in a car accident and even though the moment of impact might’ve taken only seconds, it seemed

Copyright © 2002, American Council on Personal Safety 45

taken only seconds, it seemed like minutes? Everything seemed to be moving in slow motion.

• It wasn’t in slow motion, rather, your mind was in fastmotion.

• This is what is called “Crisis Scan”– your best defense.

Page 46: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Crisis Scan—How It Works

• In a crisis, adrenaline pumps into your system, speeding up all your body’s abilities, including your brain activity.

• The mind searches for information on

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• The mind searches for information on training to handle the crisis.

• If you have training, your mind finds it IMMEDIATELY. If not, THAT’S when you panic.

• The Heimlich Maneuver is a perfect example. If someone is choking, you know how to save them, or you don’t.

Page 47: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Crisis Intervention Training

• Graduates of crisis intervention training (Heimlich Maneuver, CPR, Self-Defense), repeatedly report that they had excellent

Copyright © 2002, American Council on Personal Safety 47

report that they had excellent reactions in a crisis and were able to draw on information learned during the training.

• Fact: “Panic” in a crisis situation stems from lack of training.

Page 48: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Training —You Either Have It Or You Don’t

• In a crisis, training makes all the difference between success or failure.

• If attacked, do you and your loved ones have the trained mind and body to

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ones have the trained mind and body to deal with it?

• In one case, an 18-year old girl was dragged onto her roof, raped, strangled, and thrown off the roof to her death. Under her fingernails was her attacker’s skin. She fought valiantly, but had no training. Proper training could have saved her life.

Page 49: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Options To Protect You and Your Family

• Even when all precautions are taken, you can still be singled out by the desperate, insane, or extremely dedicated criminal.

Copyright © 2002, American Council on Personal Safety 49

extremely dedicated criminal. • If a criminal attack is

unavoidable, your choices of defense are:

• Empty hands.• Pepper spray.• Contact weapons.• Firearms.

Page 50: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Empty-Hand Defense

• Self defense training can definitely save your life.

• Physical confrontation is

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• Physical confrontation is certainly a last resort. When it is unavoidable, you’re in one of two categories:• Trained, with precise self-

defense skills.• Untrained and guessing.

• Which do you want to be?

Page 51: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Pepper Spray

• Pepper spray and mace provide an additional means of protection and may allow you to avoid physical contact.

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avoid physical contact. • However, chemical agents are

often ineffective on psychotic, intoxicated, or dedicated criminals.

• Wind and deflection can also cause the spray to get in youreyes. This adversely affects your ability to see and fight.

Page 52: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Contact Weapons

• A knife is a good choice as a contact weapon, however it requires professional training to

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requires professional training to use effectively.

• A knife may not immediately incapacitate your attacker. Multiple adversaries or criminals armed with guns may not be stopped by a knife.

Page 53: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Contact Weapons

• Blunt contact weapons, such as sticks and batons require even more training than a knife to

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stop a criminal attack.

• Stun guns may look intimidating, but are woefully inadequate self defense tools. Your adversary can easily fight through the shock of a stun gun.

Page 54: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Firearms: Are They Really The Great Equalizer?

• There has been a great deal of controversy over guns in our society.

• Some people fiercely support

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• Some people fiercely support them and some are fiercely against them.

• Everyone agrees that criminals should not have guns. The debate is whether law-abiding citizens should have them.

• Let’s examine the facts…

?

Page 55: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

What Is The Truth About Guns?

• Americans own about 240 million firearms.

• Millions of Americans carry a firearm daily for personal

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firearm daily for personal protection.

• Americans use guns defensively over 2 million times a year, 2.3times more often than guns are used to commit crimes.Gary, Kleck and Marc Gertz, "Armed Resistance to Crime: The Prevalence and Nature of Self-Defense with a Gun,"Journal of Criminal Law and Criminology1995, Vol. 86 No. 1.

Don B. Kates, Guns and Public Health: Epidemic of Violence or Pandemic of Propaganda?(1995)

Page 56: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

What Is The Truth About Guns?

• 74% of the time, simply presenting a gun was sufficient to stop a crime.

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• People who use firearms for self-defense are 67% less likely to be injured than those using other kinds of weapons.Gary, Kleck and Marc Gertz, "Armed Resistance to Crime: The Prevalence and Nature of Self-Defense with a Gun,"Journal of Criminal Law and Criminology1995, Vol. 86 No. 1.Don B. Kates, Guns and Public Health: Epidemic of Violence or Pandemic of Propaganda?(1995)

In a country with 62 million crimes on file, what’s appropriate protection

for your loved ones?

Page 57: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Concealed Weapon Permits

• When states passed concealed handgun laws, the number of multiple-victim public shootings declined by 84%.

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shootings declined by 84%. • Deaths from these shootings

plummeted by 90%, injuries by 82%.

• Over time, the more people obtained permits, the more violent crime rates declined.

John Lott, Jr. Star Tribune (Minneapolis, MN) August 16, 1998, Metro Edition

Public Shootings

Deaths Injuries

84% 90% 82%decline decline

decline

Page 58: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

The Right To Carry A Concealed Handgun

31 states have adopted “Right To Carry Concealed Handgun” (RTC) laws. RTC states have lower violent crime rates. On average per capita:

28% less22% less38% less

17% less

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The five states with the lowest violent crime rates are RTC states.

FBI: Uniform Crime report, 2000

average per capita:

• 22% lower murder• 28% lower total

violent crime• 38% lower robbery• 17% lower

aggravated assault

ViolentMurder

RobberyAssault

RTC States

Non/limited RTC States

Page 59: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Concealed Weapon Permit Holders Save Lives

• People with concealed weapons permits are far more law-abiding than the average citizen.

• In Florida, for example, only a fraction

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• In Florida, for example, only a fraction of 1% of carry licenses have been revoked.

• Instead, permit holders save themselves, save other lives, and on numerous occasions, saved the lives of police officers who were being attacked by criminals.

John Lott Jr., Star Tribune (Minneapolis, MN) August 16, 1998, Metro Edition

Page 60: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Guns: A History Of Safety

• When a woman is armed with a gun or knife, only 3% of attempted rapes are successful, as compared to 67% without a weapon.

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• In 1982, Kennesaw, Georgia passed a law requiring heads of households to keep at least one firearm in the house. The residential burglary rate subsequently dropped 89%.

U.S. Department of Justice, Law Enforcement Assistance Administration, Rape Victimization in 26 American Cities, 1979, p. 31.Gary Kleck, 'Crime Control Through the Private Use of Armed Force,' Social Problems 35 (February 1988):15.

Page 61: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

The Facts About Banning Firearms

• Washington D.C.'s homicide rate has soared since banning handguns in 1976. Homicide had been declining in D.C. before the ban, and increased dramatically after the ban.

Homicide Rate Increase After Banning Firearms

200%

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dramatically after the ban.• By 1991, D.C.'s homicide rate had

risen more than 200%. By comparison, the U.S. homicide rate rose only 12% during the same period.

• Washington, D.C. gun controllaws are responsible for 3,576 deaths in the last 10 years.

FBI, Metropolitan Police of the District of Columbia, 2000 USA Washington D.C.

12%

200%

Page 62: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

International Bans NOT Working

• News reports in Britain show that crimes with guns have risen 40% since handguns were banned in 1997.

40% Crime Increase In

4 years

44% Armed Robbery Increase

In 3 Years

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• Australia banned semi-automatic firearms in 1997. Australia-wide, homicides are up 3%; assaults are up 9%; and armed robberies are up 44%. In the state of Victoria, homicides with firearms are up 300%. WHY?

newsmax.com Dec. 19, 2001 Britain Australia

Page 63: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Why Does Crime Go Up When Firearms Are Banned?

• “Gun control actually increases violent crime because it shifts the balance of power into the hands of the

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power into the hands of the criminal.”

• “Criminals terrorize unchecked and without fear when they know you are unarmed and unable to protect yourself.”

Randy Hearst, Founder and Director www.studycrime.org

Page 64: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

The Truth About Accidental Child Gun Deaths

Accidental Childhood Deaths in 20002065

927

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The 88 gun related deaths could have been avoided if the parents had proper gun training.

National Center for Health Statistics, 2001

927605

88

Car Accidents FireDrowningGuns

150

CigaretteLighters

Page 65: Frontline Core Story Example   Protecting Yourself, Your Family,And Your Home

Guns Save Lives

• Over 2 million people use guns every year to defend themselves.

138 Times More

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themselves. • Compared to accidents and

suicides, 138 times more people are saved by guns than die by accidents or suicides.Gary, Kleck and Marc Gertz, "Armed Resistance to Crime: The Prevalence and Nature of Self-Defense with a Gun,"Journal of Criminal Law and Criminology1995, Vol. 86 No. 1.National Center for Health Statistics, 2001

Lives Saved By Guns

Lives Lost

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Other Accidental Deaths

• A Harvard Medical Practice Study shows that 150,000 Americans die every year from doctors'

Doctor NegligenceDeaths

Copyright © 2002, American Council on Personal Safety 66

every year from doctors' negligence.

• Why don’t we ban Medical Doctors?

• Because they SAVE far more people than they kill.

• So do guns.Dr. Edgar Suter, San Francisco Chronicle, 7/12/94National Center for Health Statistics, 2001

107 times more people die from Medical Doctor’s negligence than guns.

AccidentalGun Deaths

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School Shooting Perspective: Football Kills More Students

Than Guns:

• Since 1997, 32 students and four teachers have been killed in school shootings in the United States (an

Copyright © 2002, American Council on Personal Safety 67

in the United States (an annual rate of one death per four million students).

• During that same period, 53students died playing high school football.John Lott Jr., The Wall Street Journal Europe 7/30/2001

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Armed, Law-Abiding Citizens Are Critical To Our Safety

• In October 1997, a shooting spree at a high school in Pearl, Mississippi, left two students

Copyright © 2002, American Council on Personal Safety 68

Mississippi, left two students dead. The shooter was stopped by Joel Myrick, an assistant principal. He retrieved a gun from his car and detained the shooter until police arrived.Investor's Business Daily, April 29, 1999, Section: Viewpoint; Pg. A20

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Armed, Law-Abiding Citizens Are Critical To Our Safety

• A school shooting in Edinboro, Pennsylvania, left one teacher dead. The shooter was stopped by a nearby restaurant owner,

Copyright © 2002, American Council on Personal Safety 69

by a nearby restaurant owner, James Strand, who pointed a shotgun at the shooter when he started to reload his gun. The police did not arrive until 11 minutes later. Investor's Business Daily, April 29, 1999, Section: Viewpoint; Pg. A20

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Felons Fear Armed Citizens

• 60% of felons agree that “a criminal is not going to mess around with a person he knows is armed with a gun.”

• 74% of felons agree that “one reason

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• 74% of felons agree that “one reason burglars avoid houses when people are at home is that they fear being shot during the crime.”

• 57% of felons agree that “criminals are more worried about meeting an armed citizen than they are about running into the police.”

U.S., Department of Justice, National Institute of Justice, 'The Armed Criminal in America: A Survey of Incarcerated Felons,' Research Report, (July 1985): 27.

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More About Felons

• 34% of felons said they personally had been “scared off, shot at, wounded, or captured by an armed citizen.”

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citizen.”• 69% said that they knew at least

one other criminal who had also.• 34% said that when thinking about

committing a crime they “often” or “regularly” worried that they might get shot at.

James D. Wright & Peter H. Rossi, Armed and Considered Dangerous: A Survey of Felons and Their Firearms (1986).

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So, What Do You Think?

• If you’re a law-abiding citizen, and want to protect yourself and your loved ones, a firearm is the most potent form of protection.

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most potent form of protection. • It’s a matter of answering this

question: If you’re in an unavoidable situation where violence is threatening you or your family, how effective do you want your protection to be?

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Another Important Question:

• After learning the truth about crime and knowing that it is not a question of

Copyright © 2002, American Council on Personal Safety 73

that it is not a question of “if” but rather “when” you or your family will come in contact with a criminal, who here would agree that they are now more concerned about crime and protecting their family?

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What About Training?

• After learning that in a crisis you are either

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a crisis you are either trained to handle it, or you are guessing, how many of you would like to be trained?

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If “Yes” You Need To Find The Training

• What should you look for in a training facility?� Safety and responsibility.� Caring and supportive

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� Caring and supportive environment.

� Personal attention.� Experienced staff.� Respect from the law

enforcement and military community.

� Training courses for the entire family.

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Where Can You Get This Training?

• You can look for basic training through your community college,

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community college, martial arts studios, and local gun range. Check the Yellow Pages under “Self Defense” or “Martial Arts”

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Where Can You Get The BEST Training?

• If you are looking for the very best in self defense training for your entire family, in the finest

Copyright © 2002, American Council on Personal Safety 77

your entire family, in the finest facility in the world, then you will want to remain seated for a few minutes.

• You will learn how you and your family can get the very best training available in America today…

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There Is Only One Place…

• A word from our Sponsor.

• There is only one place in

Copyright © 2002, American Council on Personal Safety 78

• There is only one place in America where you can get all the training you and your family need in a safe, responsible, and caring environment.

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Most Personal Attention…

• There is only one training institute in America that maintains a ratio of one

Copyright © 2002, American Council on Personal Safety 79

maintains a ratio of one instructor for every four to five students on the firing line so every student gets all the personal attention they need.

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Only One Can Truly Be The Safest…

• There is only one training institute in America that has the finest safety record

Copyright © 2002, American Council on Personal Safety 80

has the finest safety record while training more students each year than the Federal Law Enforcement Training Center or ALL the other private schools combined.

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Only One Can ReallyBe The Best…

• There is only one training institute in America that is the proven leader in training private citizens and law enforcement

Copyright © 2002, American Council on Personal Safety 81

citizens and law enforcement alike to the highest skill levels in the industry.

• There can only be one that is truly THE BEST.

• Do you want the best training for you and your loved ones?

• Then you want your training at…

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Front Sight Resort

• A 550-acre, world-class, training resort near Las Vegas, Nevada that provides you, the law-abiding private citizen, and law enforcement alike, with a level of training that far

Copyright © 2002, American Council on Personal Safety 82

with a level of training that far exceeds the law enforcement and military community without the boot-camp mentality or drill instructor attitudes.

• Perfect for you and your entire family.

• There is no better choice than Front Sight.

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Why Is Front Sight’s Training So Excellent?

• A little history: Front Sight’s Founder, Ignatius Piazza was a doctor of chiropractic when a drive-by shooting in his

Copyright © 2002, American Council on Personal Safety 83

a drive-by shooting in his upscale neighborhood threatened the lives of his loved ones.

• As he heard the shots ring out and the bullets rip through his house, he vowed to learn how to protect his family.

Dr. Ignatius PiazzaHealth Care Professional

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What Did He Do?

• He spent over $50,000 taking courses from every major firearms training school and the best

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school and the best known instructors across the country.

• Dr. Piazza became only the second man in the world to be certified as a Four Weapons Combat Master. Dr. Ignatius Piazza

Self Protection Expert

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He Saw The Need Of Others

• Dr. Piazza saw a need for others just like him to have the same opportunity.

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opportunity.• So he tailored the

educational training skills he had learned from years of attending professional seminars in the health care field to create unique self defense courses.

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Front Sight Was Born

• Dr. Piazza set out to create the world’s finest defensive training institute…one that the average law-abiding citizens and their family

Copyright © 2002, American Council on Personal Safety 86

abiding citizens and their family could attend to gain skills that surpass law enforcement and the military.

• He carefully and artfully developed the world’s finest, most effective, and fastest training methodology for self protection.

• Front Sight Resort was born.

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From Years To Days

• Now you can enter Front Sight’s courses a novice on Saturday morning and leave

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Saturday morning and leave with remarkable and superbly effective skills on Sunday evening.

• What previously took years to accomplish is now accomplished in days!

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Training For Your Entire Family

1. Children’s Safety

2. Youth Safety

3. Awareness Training

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3. Awareness Training

4. Empty-Hand Defense

5. Chemical Agent Training

6. Contact Weapons Courses

7. Firearms Training

Let’s break down your choices.

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1) Children's Safety

• For children ages 5 to 10.• Your children will learn how to

stay safe at home, at school, and at play.

Copyright © 2002, American Council on Personal Safety 89

at play. • Through interesting discussions,

group activities, and role-play, they will overcome their hesitation to yell for help or run to safety when appropriate.

• Includes introduction to Children’s Challenge and Achievement Camp.

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2) Youth Safety

• This course is a must for ages 11 to 16.

• Your teen will learn to handle peer pressure as it relates to alcohol,

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pressure as it relates to alcohol, drugs, unethical activities, and other dangers facing youth today.

• Your teen will learn how to spot, evade, and defend against deviants and predators.

• Includes introduction to Youth Challenge and Achievement Camp.

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3) Adult Mental Awareness Training

• For the rest of your life, this program will leave you less likely to ever be targeted as a victim of assault, robbery, or

Copyright © 2002, American Council on Personal Safety 91

victim of assault, robbery, or rape.

• Criminals will see that you are aware of your environment and they will look for another victim who they can take much easier.

• This course also includes more self defense tips and demonstrations from the experts.

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4) Empty-Hand Defense Training

• Front Sight’s highly acclaimed two-day program was developed by martial arts masters. They combined the practical, street-proven techniques

Copyright © 2002, American Council on Personal Safety 92

the practical, street-proven techniques of many disciplines to provide you with an extraordinary level of skill.

• This exciting training program teaches you to convert fear and adrenaline into confidence and attack-stopping skills.

• You will be able to defend yourself against multiple unarmed attackers.

I can defend myself and loved ones, can you?

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5) Chemical Agent Training

• There is much more to effectively using pepper spray and mace than just point and shoot.

• This one-day course will provide you

Copyright © 2002, American Council on Personal Safety 93

• This one-day course will provide you with the skill and understanding to properly use chemical defense weapons to defend yourself against criminals.

• Excellent supplement to the Awareness Training Course for those who live in areas that do not allow the carry of contact weapons or concealed handguns.

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6) Contact Weapons Training

• A safe and extremely effective two-day Edged Weapon (folding knife) Course will give you the skill to use a

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give you the skill to use a knife to defend yourself against unarmed, aggressive criminals.

• An excellent supplement to the Awareness Training Course for those who live in areas that do not allow the carry of a concealed handgun.

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7) Firearms Training

• Two, three, or four-day courses in the safe and responsible use of a defensive handgun will leave you better trained than

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leave you better trained than 95% of the police officers in your community!

• All training is done in a supportive, caring manner without a boot-camp mentality or drill instructor attitude. Perfect for the entire family.

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Concealed Weapon Permit

• Guns and all necessary gear are available.

• Three-day course will provide

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• Three-day course will provide you with everything you need to legally carry a concealed handgun in 22 states. You will also learn the secrets to secure a concealed weapon permit in non right-to-carry states.

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Military Experts Agree

• “Without question, Front Sight covers more ground than any other comparable course—civilian, military, or law enforcement. The level of proficiency that the average

Copyright © 2002, American Council on Personal Safety 97

military, or law enforcement. The level of proficiency that the average students attain far exceeds the standards expected of military professionals. The material covered and proficiency levels achieved at Front Sight surpasses anything I experienced in over 20 years of military service.”Tim Lynch, Major, US Marine Corps (Retired)

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Military Experts Agree

• “The excellent instruction I received today exceeds all the weapons training I

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weapons training I experienced in 24 years of active military service. I salute Dr. Piazza and the Front Sight staff.”Lt. Colonel Charles S. McDonald, USAF

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Military Experts Agree

• “Very professional instructors. They are very approachable, incredibly

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approachable, incredibly knowledgeable, polite, and humorous. Without a doubt, the best instructors I have ever encountered.”Richard Kutschman, US Naval Officer

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Military Experts Agree

• “I thought I knew what I was doing. After attending the handgun course, I now know what I did not

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know what I did not know... and I learned and improved a ton! Excellent instruction. The personnel and training techniques are top notch.”Bryon R. Benz, Captain, US Army

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Federal Law Enforcement Praise

• “Of all my 30 years in law enforcement training, Front Sight was the BEST by

Copyright © 2002, American Council on Personal Safety 101

Sight was the BEST by far!”Ken Carlton, Retired Federal Agent, Firearms Instructor, Federal Law Enforcement Training Center

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Police Praise

• “They say some things sound too good to be true, but Front Sight is the exception. This

Copyright © 2002, American Council on Personal Safety 102

Sight is the exception. This class was the reason I came to Las Vegas from Minnesota. It made the trip well worth the time and expense.” Jason Petterson, Police Officer

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Professionals Speak Out

• “I have taken several one day, two day, and week long courses in my life.

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long courses in my life. Front Sight’s course is the best organized and presented. Front Sight should teach teachers how to teach!”Eddie Ray Lee, Professor

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Professionals Speak Out

• “I learned more about handgunning in four days at

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handgunning in four days at Front Sight than in the past 50 years!”

Jim Sarkauskas, Registered Financial Advisor

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Professionals Speak Out

• “You'll gain a wealth of knowledge at Front Sight. I do not know of

Copyright © 2002, American Council on Personal Safety 105

Sight. I do not know of any other civilian training of this kind. The facility is amazing.”Sean Rosenberg, Attorney

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Professionals Speak Out

• “Front Sight delivers on everything they state in their advertising. All of

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their advertising. All of the testimonials I’ve ever read about Front Sight are true!”Greg Guillermo, Engineer

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Professionals Speak Out

• “I flew over 2000 miles to attend this course. Had I known

Copyright © 2002, American Council on Personal Safety 107

course. Had I known how good it would be, I would have walked, if necessary.”Bruce J. McSurdy, MD

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A Woman’s Perspective

• “I approached this training with an extreme anti-gun attitude that I’ve had my whole life. Front Sight’s training definitely changed

Copyright © 2002, American Council on Personal Safety 108

whole life. Front Sight’s training definitely changed my attitude significantly. I acquired important life saving skills and now share a new interest with my husband. Thank you, Front Sight!”Mallika Albert, Massage Therapist

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A Woman’s Perspective

• “Front Sight is safe, thorough, and by the numbers. You'll walk

Copyright © 2002, American Council on Personal Safety 109

thorough, and by the numbers. You'll walk away with skills to keep you alive.”Deborah Williams, Kindergarten Teacher

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A Woman’s Perspective

• “The instructors are true professionals. They were helpful and

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They were helpful and 100% safety conscious. I wholeheartedly endorse Front Sight’s programs.”Dr. Suzanne Hedden, College Professor

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A Woman’s Perspective

• “Impressive!! I was a little nervous at first, but the course was so well choreographed that I soon became at ease. I

Copyright © 2002, American Council on Personal Safety 111

that I soon became at ease. I really enjoyed myself and came away feeling competent that I could handle a gun! I can’t say enough about the instructors. I would rather travel to Las Vegas than attend courses locally.”Carol Hill, Artist

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The Media’s Positive Response

Television Coverage:• Good Morning America• Special Edition

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• Special Edition• Prime Time News on CNN,

ABC, NBC, CBS, FOX, UPN, BBC, and CBC

Magazine Coverage:• Newsweek• US World News and Report• Financial Times

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Positive News Coverage

Newspaper Coverage:• New York Times• LA Times• San Francisco Chronicle

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• San Francisco Chronicle• London Times• London Daily Telegraph• USA Today• Associated Press

Internet Coverage:• World Net Daily, NewsMax and

CNN Online

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Your Next Step To Protect Yourself And Your Family?

Get Trained!

• Front Sight offers individual training courses and training packages to fit your every need and budget.

Copyright © 2002, American Council on Personal Safety 114

and budget. • Whether you start with a one-day,

Mental Awareness Course or a week-long Family Safe Forever Package, Front Sight will provide you with a positively, life-changing experience in the caring and supportive environment only found at Front Sight, Las Vegas.

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Individual Course Selections

• One-Day Children’s Safety: $100per person• Two-Day Children’s Safety: $200per person• One-Day Youth Safety: $100per person• Two-Day Youth Safety: $200per person

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• Two-Day Youth Safety: $200per person• One-Day Awareness Course: $200per person• One-Day Chemical Agent Course: $200per person• Two-Day Empty-Hand Defense Course: $500per person• Two-Day Edged Weapons Course: $500per person• Three-Day Defensive Handgun Course: $800per person

(certifies handgun permit in 22 states)

• Total cost of all courses purchased individually:$2,800 per person

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Special Package Savings

• Safe Forever Package $4,000per personAllows you to attend all the courses above as many times as you wish forever!

Copyright © 2002, American Council on Personal Safety 116

times as you wish forever!

• Family Safe Forever Package $6,000per familyAllows your entire family to attend as many times as they wish forever! (Family is defined as husband, wife, and children under the age of 25.)

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How To Enroll

• Complete the Enrollment Interest Form and return it to me.

• Be sure to include all your contact information and the best time for a

Copyright © 2002, American Council on Personal Safety 117

information and the best time for a Front Sight Client Assistant to call you.

• You will be contacted within the next 24 to 72 hours. A Client Assistant will answer any additional questions and assist you in enrolling in the courses or packages of your choice.

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Benefits Of Enrolling Today

When you enroll today:• Guaranteed placement in the courses

of your choice.• Front Sight personal assistance.

Copyright © 2002, American Council on Personal Safety 118

• Front Sight personal assistance.• Free subscription to “Family Safe

Forever” Internet magazine.• 25% savingson individual courses.• $1,000 savingson “Safe Forever”

packages.

Front Sight accepts cash, personal checks, Visa, MasterCard, Discover, and American Express.

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What Are Some Of The Other Programs At Front Sight?

• Advanced Handgun, Shotgun, Rifle, Submachine Gun, Precision Rifle, Tactical Scenario courses

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Scenario courses• Defensive Driving• Martial Arts• Rappelling• Rock Climbing• Team Building• Advanced Level Memberships• Master Planned Community• And More…

“You get a remarkable level of competency in just a few days!”

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The nation’s premier resort dedicated to your family’s personal safety. From awareness training to firearms courses you can be sure you will receive the most advanced training available, in the most caring and supportive environment.

Copyright © 2002, American Council on Personal Safety 120

www.frontsight.com | 1.800.987.7719

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Bibliography

• Pg 4. National Center for Health Statistics, 2001• Pg 5. National Center for Health Statistics, 2001• Pg 7. Bureau of Justice Statistics, June 2001• Pg 8. FBI, Uniform crime report preliminary, 2001• Pg 10. Bureau of Justice Statistics, 1996• Pg 10. FBI, Uniform Crime Report, 2000• Pg 11. Bureau of Justice Statistics, June 2001

• Pg 20. Bureau of Justice Statistics, 1997, 2002• Pg 21. Dan Korem, Suburban Gangs-The Affluent

Rebels, 1997• Pg 22. Bureau of Justice Statistics, 1983, 2002• Pg 23. Bureau of Justice Statistics, June 2001• Pg 24. FBI Uniform Crime Report 2001• Pg 26. Bureau of Justice Statistics, June 2001

Copyright © 2002, American Council on Personal Safety 121

• Pg 11. Bureau of Justice Statistics, June 2001• Pg 12. Bureau of Justice Statistics, June 2001• Pg 13. Bureau of Justice Statistics, June 2001• Pg 14. Bureau of Justice Statistics, June 2001• Pg 14. FBI Uniform Crime Report, 2000• Pg 15. National Center for Health Statistics, 2001• Pg 15. On Killing: The Psychological Cost of

Learning to Kill, Lt. Col. Dave Grossman, 1996• Pg 16. Bureau of Justice Statistics• Pg 17. Bureau of Justice Statistics, June 2001• Pg 18. Bureau of Justice Statistics, 2002• Pg 18. LAPD, 1997• Pg 19. Bureau of Justice Statistics, 1997, 2002

• Pg 26. Bureau of Justice Statistics, June 2001• Pg 28. Kenda, Margaret. Crime Prevention Manual

for Business Owners and Managers, Amacom, 1982

• Pg 29. Kenda, Margaret. Crime Prevention Manual for Business Owners and Managers, Amacom, 1982

• Pg 55. Gary, Kleck and Marc Gertz, "Armed Resistance to Crime: The Prevalence and Nature of Self-Defense with a Gun,"Journal of Criminal Law and Criminology1995, Vol. 86 No. 1.

• Pg 56. Gary, Kleck and Marc Gertz, "Armed Resistance to Crime: The Prevalence and Nature of Self-Defense with a Gun,"Journal of Criminal Law and Criminology1995, Vol. 86 No. 1.

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Bibliography

• Pg 56. Don B. Kates, Guns and Public Health: Epidemic of Violence or Pandemic of Propaganda?1995

• Pg 57. John Lott, Jr. Star Tribune (Minneapolis, MN) August 16, 1998, Metro Edition.

• Pg 58. FBI: Uniform Crime report, 2000

• Pg 65. Gary, Kleck and Marc Gertz, "Armed Resistance to Crime: The Prevalence and Nature of Self-Defense with a Gun,"Journal of Criminal Law and Criminology1995, Vol. 86 No. 1.

• Pg 66. Dr. Edgar Suter, San Francisco Chronicle, 7/12/94

• Pg 66. National Center for Health Statistics, 2001

Copyright © 2002, American Council on Personal Safety 122

• Pg 59. John Lott Jr., Star Tribune (Minneapolis, MN) August 16, 1998, Metro Edition

• Pg 60. U.S. Department of Justice, Law Enforcement Assistance Administration, Rape Victimization in 26 American Cities, 1979, p. 31.

• Pg 60. Gary Kleck, 'Crime Control Through the Private Use of Armed Force,' Social Problems 35 (February 1988):15.

• Pg 61. FBI, Metropolitan Police of the District of Columbia, 2000

• Pg 62. newsmax.com, Dec. 19, 2001• Pg 64. National Center for Health Statistics, 2001• Pg 65. National Center for Health Statistics, 2001

• Pg 66. National Center for Health Statistics, 2001• Pg 67. John Lott Jr., The Wall Street Journal

Europe 7/30/2001• Pg 68. Investor's Business Daily, April 29, 1999,

Section: Viewpoint; Pg. A20• Pg 69. Investor's Business Daily, April 29, 1999,

Section: Viewpoint; Pg. A20• Pg 70. U.S., Department of Justice, National

Institute of Justice, 'The Armed Criminal in America: A Survey of Incarcerated Felons,' Research Report, (July 1985): 27.

• Pg 71. James D. Wright & Peter H. Rossi, Armed and Considered Dangerous: A Survey of Felons and Their Firearms(1986).