Breast Fluid Test Could Aid inEarly Detection, RiskAssessment

Asophisticated test using a very smallsample of breast nipple fluid could

provide relatively quick answers to anumber of big cancer questions, includingthe two most urgent ones: “Do I havecancer?” and “Will I get cancer?”

The test, called the QM-MSP, or quantitative multiplexmethylation-specific PCR, is being developed by a team ofresearchers at the Johns Hopkins Kimmel Cancer Center.Principal investigator for the team is Saraswati Sukumar,Ph.D., the Barbara B. Rubenstein Professor of Oncology at theJohns Hopkins Kimmel Cancer Center. Dr. Sukumar’s researchis being funded, in part, by the Komen Foundation.

The highly sensitive QM-MSP requires a very small sample ofbreast fluid to yield what appears to be a rich array of

information specific to breastcancer. QM-MSP has thepotential to assist physiciansin the following ways: Itcould be used to detect cancerin its very early stages, orhelp clarify whether cellsamples obtained throughconventional means, like corebiopsy or fine needleaspiration, are indeedcancerous. It could serve as abreast cancer risk-assessmenttool by focusing on specificareas of DNA, located withingenes, for signs ofmethylation, a process thatleads to the loss of certain key proteins the body needsto resist breast cancer. QM-MSP could also be usedin monitoring whether cancertreatments are working, based

frontlineThe Susan G. Komen Breast Cancer Foundation’s Newsletter Fall 2005

10 Years Later: A Survivor Shares Her Story 2

Desperate Men Ask Fans for $10 Million 3

Aspirin, Ibuprofen Studied 4Male Survivor Receives Suzy

Komen Award 4Linking A.R.M.S.™ 5Partners in the Promise 6Did You Know… 9Public Policy Update 10Community Educational Tour 11Volunteer Voices 12Breast Cancer 3-Day 12Komen Affiliate News 13Founder Receives Research!America

Award 132005 Komen Race for the Cure®

Series 14RE/MAX Races for Life 14Your Donation Can Help 15KomenLink 16eChampion 16

i n s i d e

New Tests Could Provide Important AnswersKomen-funded Researchers Leading the Charge with Innovative Detection, Assessment Tools

on the levels of methylation in sampled cells. In addition, theQM-MSP method has the potential to reduce the number ofunnecessary breast biopsies, while allowing for earliertreatment of cancer.

QM-MSP combines cytology, the study of cells, and geneassessment in one test, minimizing the need for numerous samples.Existing methods used to determine accurate levels of methylationusually require repeated tests, which, in turn, might require moresamples of breast fluid. Existing means of obtaining samples canbe somewhat unreliable, expensive, time-consuming and traumaticto the patient.

Last summer, Dr. Sukumar and her colleagues at Johns Hopkinsattracted substantial media attention when one reporter calledQM-MSP a “Pap test for breast cancer,” alluding to the test widelyused by gynecologists for the detection of cervical cancer. Dr.Sukumar dismissed the comparison, saying there remain manyfactors that need to be addressed before QM-MSP is ever put intoroutine clinical use, like the Pap test.

The lack of a reliable method for sampling breast fluid, Dr.Sukumar said, is one of the barriers to widespread clinicaladoption of the QM-MSP. “Unlike the cervix, the breast is acomplex structure, and we are just beginning to understand itsnormal architecture,” she said.

(continued on page 3)

Saraswati Sukumar, Ph.D.

frontline 2

10 Years Later: A Survivor Shares Her StoryBy Diane Balma, Director of Public Policy for the Komen Foundation

see the meaning of “team” in a new light and reaffirmed what Ialready knew — hope abides in servants’ hearts.

I marveled at the courage and determination of the otherwalkers, including that of my teammates, and I was reminded ofthe women with whom I’ve “walked” over the past 10 years —other breast cancer patients whose courage defied humanunderstanding and whose hope trumped breast cancer everytime. Some of them survived breast cancer and others didn’t.But they all finished strong.

As I think of those dear friends, I realize I’ve stood by thebedsides of some of the finest women I will ever know. I’ve heldtheir hands. I’ve cried their tears. I’ve laughed at proudmemories. I’ve lost too many friends and delivered too manyeulogies. I’ve seen unimaginable suffering. Yet, I’ve also seen thetrue joy of the spirit that abounds when the body fails us. Theseunforgettable women taught me more about life and living and,yes, dying, than I could have ever hoped to learn in a lifetime.And, as I saw on the Breast Cancer 3-Day, their spirit lives on!

On the third and final morning of our 60-mile adventure, myteammates and I had our own serious physical struggles, frombouts of nausea and persistent dehydration to feet that screamedfor relief from blisters. Giving up mentally was never an option,but I secretly wondered whether our bodies would hold up.

If the thought of giving up ever crossed the minds of myteammates, they never voiced it. As we headed out of campearly to begin the final leg, a song began playing over theloudspeakers — a new version of “Somewhere Over theRainbow,” of which I’m particularly fond. The song never heldmuch meaning for me until it was played at the memorialservices of two close friends — young women I met whileplotting the hardest course of our lives — and it has sincebecome interwoven in my heart. They loved this song. As themusic played, my tired resolve strengthened, the grimace on myface turned to a smile and the pain subsided. And while onemight conclude that I was merely suffering from dehydration-related delirium, I could have sworn I heard the voices of allthose who have gone before me and of my strong network ofco-survivors who hold my hand daily say, through the music ofthe loudspeakers, “Finish strong!”

My friends, if we are to finish strong, we must redouble ourefforts in this fight against breast cancer. I am just one woman.One story. There are millions more just like me who need help— support, resources, the hope of promising research.

(continued on page 5)

On June 16th, I reached a milestone —a decade of breast cancer survivorship.

I can hardly believe 10 years have passedsince I was diagnosed with an aggressiveform of breast cancer at the age of 30. Iwill never forget the day, the hour, theminute of diagnosis. Nor will I forget thelook on my doctor’s face as she stood at thefoot of my bed in the hospital recoveryroom. The look said all I needed to know,but more than I wanted to hear.

The mastectomy and chemotherapytreatments that followed were rigorous. Ilost a breast, my hair and too much weight.A close friend who was with me recently tocelebrate the 10-year anniversary recalledthat during the course of my treatmentthere were days when I was so weak it

took me an eternity to walk across the room. There were otherdays when I was so sick from the chemotherapy that I had tocrawl to the bathroom; and she wondered whether I wouldsurvive the treatment, much less the disease itself. Herobservation was a telling reminder that this disease, whileuniquely the patient’s, is not the patient’s alone.

On those dark days, we could not have foreseen that 10 yearslater — to the week of my diagnosis — I would begin a journeyof a different kind. A journey in which I would trek more than60 miles over three days in scorching heat and suffocatinghumidity, keeping step with my doggedly determinedteammates. We were walking the 2005 Breast Cancer 3-Day inDallas, an event that benefits the Komen Foundation. With aheat index that reached 107 degrees, next to chemotherapy thiswas the most physically demanding and challenging experienceof my life. But, also the most rewarding. Pain was prevalent,both physical and emotional, and tears flowed; but laughter wasabundant. Random conversations that helped us pass the timewere often born out of desperation — desperate to take onemore step, to make it to the next pit stop, to reach the finishline, to finish strong.

As the miles passed, I was struck by the many ways in whichthe Breast Cancer 3-Day paralleled my breast cancer journey. Iwas in awe of the support from my Komen colleagues andfriends — those who walked alongside me, those who workedtirelessly as volunteers at pit stops and those who cheered alongthe way. Each one was as committed to ensuring that we reachedthe finish line as we were committed to finishing. They helped me

Diane Balma at the closing ceremonies of theBreast Cancer 3-Day

frontline 3

Desperate Men Ask Fans for $10 Million

Two of the hunksfrom Wisteria Lane

are showing their softersides by focusing theirattention on raisingmoney for breast cancerinitiatives. JamesDenton and RicardoAntonio Chavira, starsof the hit television show Desperate Housewives,

have joined forces to help raise $10 million tocommemorate the 10th anniversary of Lee NationalDenim Day®. Denton and Chavira are calling on fansand millions of workers nationwide to join themOctober 7 in wearing denim to work in exchangefor a $5 donation to the Komen Foundation.

“For 10 years this program has transformed the workplace bybringing deep meaning to casual Fridays and unifying millionsof people through two simple acts: wearing denim and makinga donation,” said Kathy Collins, vice president of marketing forLee Jeans. “Lee National Denim Day is about finding a curefor breast cancer — it’s about education and hope and thepower of a pair of jeans.”

Chavira and Denton share a passion for the cause: each lost hismother to breast cancer. Chavira’s mother died when he was ateenager while Denton’s mother died just two years ago. Whiletheir experiences with the disease are different, the pain breastcancer inflicted on their families is the same. By partneringwith Lee Jeans and the Komen Foundation, they hope tospread the important messages of education and early detectionso their unfortunate losses might be prevented for future sonsand daughters. Additionally, as male spokespeople, Denton andChavira hope to increase recognition of the important role menplay as co-survivors — encouraging breast health and assistinga spouse, partner, parent, sibling or friend in his or her fightagainst the disease.

Last year, approximately 27,500 companies helped raise morethan $8.5 million on a single day, bringing the nine-yearfundraising total of Lee National Denim Day® to more than $52 million for the Komen Foundation. One hundred percentof the funds raised are donated to the Foundation and are usedto support breast cancer research, education, screening andtreatment programs.

For more information or to register, please visitwww.denimday.com. �

Ricardo Antonio Chavira and James Denton

(New Tests continued from front cover)

Saliva Test Could DetectBiomarker for Aggressive Form of Breast Cancer

Researchers at the University ofWyoming are exploring whether a

simple saliva test can, in one rapid and non-invasive step, determine whether a patienthas the antigen HER-2 neu, a biomarkerfor an aggressive form of breast cancer. The

research to perfect the technique was funded in part by theKomen Foundation. The project is significant for its potential tomake “even earlier” detection of cancer and earlier medicalintervention possible.

Beverly Sullivan, Ph.D., principal investigator for the Universityof Wyoming research team focusing on the development of asimple saliva test for HER-2 neu, said that animal studiessuggest it is possible to detect a fragment of HER-2 neu in theblood even before a tumor or any other irregularities areclinically evident. For patients, that could mean detection ofbreast cancer even before x-ray mammography, breast self-examination or clinical breast examination by a trainedpractitioner could find any breast abnormalities.

At present, techniques such as the enzyme-linked immuno-assay(known as ELISA), use blood samples to detect HER-2 neu inthe body. Using blood samples requires multiple steps and cantake hours to produce an answer. The ultimate goal of theUniversity of Wyoming group’s research is to develop a saliva-test technique that can be easily used in a physician’s office,providing results while the patient waits.

HER-2 neu is a protein that sits on the membrane of breastcancer cells. Part of the protein sticks outside of the cell. Thispart can be broken off, enabling it to enter the blood stream. The fragment is very small and can also migrate into the saliva.

Because saliva is so easily collected, measuring for HER-2 neufragments in saliva is ideal. In addition to enabling “evenearlier” detection of a particularly aggressive form of breastcancer, the saliva test has other potential benefits: It couldenable easy, ongoing monitoring of patients during treatment, todetermine response to the therapy. It could also be useful afteradjuvant therapy to give physicians an early alert to possiblerelapse. Such uses are considered investigational at this point,Dr. Sullivan said. �

Beverly Sullivan, Ph.D.

frontline 4

Aspirin, Ibuprofen Studied in Relation to Breast Cancer Risk

The use of non-steroidalanti-inflammatory drugs

(NSAIDs) like ibuprofen andaspirin and their association tobreast cancer risk was thefocus of a study released inthe June 1, 2005, Journal of theNational Cancer Institute. Thesedrugs are widely used formany conditions includingarthritis, pain and to reducefever. Additionally, they areused to decrease stroke andheart attack risk.

This study looked at the useof aspirin and ibuprofen, therisk of breast cancer and thehormone status of the cancerfrom 114,460 women in theCalifornia Teachers Studycohort, ages 22 to 85.

According to the Study:• Regular use (defined as

more than once a week) ofany NSAID did notincrease breast cancer risk.

• Long-term daily use ofaspirin (five years or more)was associated with areduction in the risk forestrogen and progesteronereceptor positive breastcancer, but this is notconsidered to be astatistically significantfinding.

• Long-term (five or moreyears) daily use of aspirinwas associated with anincrease in the risk forestrogen and progesteronenegative breast cancers.

• Daily use of ibuprofen long-term (five or more years)was associated with more

breast cancer risk, especiallybreast cancer that was non-localized (the breast cancerwas stage 2 or higher and hadspread to the lymph nodes orthe patients had metastasis).Whether these observedassociations were the cause ofthe risk was not clear fromthis study’s findings.

Anti-inflammatory Drugsand Cancer PreventionIn recent years, research has taken a look at anti-inflammatory drugs and their possible role in cancerprevention, including breastcancer. COX-2 is an enzymethat is involved in theinflammatory process, andblocking this enzyme hasshown promising results incolon cancer trials and mixedresults in breast cancer trials.Aspirin, ibuprofen and other NSAIDs inhibit theCOX-2 enzyme.

As the authors of this studysuggest, more research isneeded. They pointed out that

these findings are only a notedassociation of the use of thesedrugs and breast cancer.

“Whether the use of NSAIDscontributes to breast cancerrisk was not determined,” saidCheryl Perkins, M.D., seniorclinical advisor for the KomenFoundation. “It could be thatunderlying processes andconditions are contributing tothe risk and not necessarily thedrugs being used to treat them.It will be very helpful to see theresults of additional controlledstudies that address the use of anti-inflammatory drugs. It will be important to lookmore closely at the subsets of hormone receptor status and the non-localized cancerrisks that were observed in this study.”

The Komen Foundationcurrently funds research that explores the role ofinflammation in breast cancer. Learn more atwww.komen.org. �

Male Survivor Receives Suzy Komen Award

The Komen Foundation and the NationalDistance Running Hall of Fame recently

honored Mark Goldstein of Randolph, NewJersey, with the fourth annual Suzy KomenAward. Goldstein, a 17-year breast cancersurvivor, was selected for this prestigious honoras a result of his advocacy and volunteer workin the fight against breast cancer and dedicationto the sport of distance running.

Established in 2002, the Suzy Komen Award is co-presented bythe Komen Foundation and the National Distance Running Hallof Fame. The award recognizes the contribution of the KomenRace for the Cure® Series to the sport of distance running and

honors breast cancer survivors who race competitively. Theaward was named for Susan “Suzy” Komen, the inspirationbehind the creation of the Komen Foundation and the KomenRace for the Cure® Series. Today, the Komen Race Series is thelargest series of 5K run/fitness walks in the world with more thanone million participants expected in the 2005 events.

Goldstein was presented with the Suzy Komen Award at theNational Distance Running Hall of Fame Induction Ceremonyat the Stanley Theatre in Utica, New York, on July 9.Goldstein was presented with a bronzed replica of thesignature Komen Race for the Cure® back sign in addition tobeing featured in the Komen Race for the Cure® Series exhibitat the National Distance Running Hall of Fame.

(continued on page 15)

Mark Goldstein

frontline 5

(10 Years Later continued from page 2)

What can you do? Help us let Congress and other decisionmakers know that the fight against breast cancer should be anational priority. Participate in a Komen Race for the Cure®,Breast Cancer 3-Day or other breast cancer awareness orfundraising event. Volunteer with a local Komen Affiliate.Empower yourself with the latest knowledge and share your

Low-income, under- oruninsured breast cancer

patients may be eligible forfinancial assistance through apartnership between theKomen Foundation andCancerCare. The program,called Linking A.R.M.S.™:Assistance & Resources MadeSimple, awards grants toeconomically disadvantagedbreast cancer patients to coverthe costs associated withtreatment medications, painand anti-nausea medications,lymphedema support andsupplies and durable medicalequipment.

CancerCare is the nation’soldest and largest not-for-profit organization dedicatedto providing free supportservices for cancer patientsand their loved ones.

Linking A.R.M.S.™ Helps PatientsMeet Treatment Costs

Patients who call the KomenFoundation’s National Toll-Free Breast Care Helpline,1.800 I’M AWARE®, may betransferred to LinkingA.R.M.S.™ if they are qualifiedto receive financial assistancethrough the program. Eligiblebreast cancer patients mayreceive financial assistancegrants of up to $300 for oralmedication, lymphedema careand medical equipment.Program participants may alsoreceive (free of charge)counseling, information andreferral services provided byCancerCare staff socialworkers. Callers are informedof a variety of otherCancerCare programs thatmay cover expenses related totransportation, home-basedmedical care and child care.

Through its more than 100Affiliate groups nationwide,the Foundation is able to fillexisting gaps in breast healthand breast cancer care. SixKomen Affiliates, located inLas Vegas, Atlanta, SouthFlorida, Maryland,Philadelphia and McCleanCounty, IL, have beeninstrumental in launching theLinking A.R.M.S.™ program

and working with CancerCareto expand the program’soutreach nationwide.

“The Linking A.R.M.S.™

partnership formed by theKomen Foundation andCancerCare enables ourorganizations to draw on eachother’s strengths, ourknowledge of cancer and ournetworking capabilities for thedirect benefit of underservedand economicallydisadvantaged breast cancerpatients anywhere in theUnited States,” said WendyMason, Helpline manager forthe Komen Foundation.Annually, CancerCare reachesapproximately 90,000 people— 25 percent of whom arebreast cancer patients. In2004, CancerCare providednearly $3.7 million inassistance to more than 15,000patients and families.

For answers to breast healthand breast cancer questions orto access the LinkingA.R.M.S.™ program, call theKomen Foundation’sHelpline, 1.800 I’M AWARE®

(1.800.462.9273), Mondaythrough Friday, 9 a.m. to 5 p.m. CST. �

Helpline Responds toYOUR Questions

The Komen Foundationoperates a National Toll-

Free Breast Care Helplinethat is available Mondaythrough Friday from 9 a.m.to 5 p.m. (CST). Calls areanswered by a trained andcaring staff comprised mainlyof volunteers who have beenpersonally touched by breastcancer. Spanish-speakingattendants are also available.

In calendar year 2004, theHelpline:• Responded to 61,244 calls• Received 1,697 e-mails

through the FoundationWeb site, www.komen.org

Callers and e-mailersrequested information about• the Foundation, including

donations, Komen Race for the Cure® and otherevents, mailing lists andmerchandise;

• financial assistance(including free or low-costmammograms), biopsy andtreatment-related expenses;

• and educational materials.

If you have questions about breast health, breastcancer or the KomenFoundation, please call 1.800 I’M AWARE®

(1.800.462.9273) or visitwww.komen.org. �

knowledge with friends and loved ones. Get a regular clinicalbreast exam and mammogram. Practice monthly breast self-exam and urge others to do the same. We are in this together.

Ten years of life I once thought I might not have. Sixty milesof physical endurance I once thought I could not endure.Three days that reinvigorated my commitment to this fight.Won’t you join me? �

frontline 6

P A R T N E R S I N T H E P R O M I S ESerta Is Counting Sheep for the Cure™

This fall, Serta Mattress Company isencouraging everyone to fight breast cancer

while they sleep. Through its Counting Sheep forthe Cure™ program, Serta is producing and

selling limited edition pink mattress sets and collector’s editionpink Serta-branded Counting Sheep for the remainder of theyear. Serta is also holding special Counting Sheep for the Cure™

“pajama parties” at mattress retail stores in select markets.Guests are encouraged to visit the store in their pajamas, bringalong their friends and prepare themselves for hours of fun —all dedicated to raising additional funds for the KomenFoundation. The program kicked off August 1, 2005, and runsthrough December 31, 2005. As part of its commitment, Sertahas donated $290,000 to the Komen Foundation ($260,000 fromSerta and its U.S. facilities and $30,000 from Serta Canada).The Komen Foundation will give the $30,000 donation fromSerta Canada to the Canadian Breast Cancer Foundation.

Scents of Promise: Love’sBaby Soft® and Chantilly®

This fall, two iconic “pink”fragrances, Love’s Baby Soft® and

Chantilly®, are celebrating the powerof “pink” by partnering with theKomen Foundation in the fight against

breast cancer. Beginning in September 2005, these two classicfragrances will be featured in “Scents of Promise” gift sets,which will appear in stores nationwide in support of NationalBreast Cancer Awareness Month. These exclusive limitededition gift sets will be available only through December 2005.In addition, Love’s Baby Soft and Chantilly will feature acollectible mother/daughter gift-with-purchase — the “Scents ofPromise” Charm Bracelet — to celebrate the special relationshipbetween mothers and daughters. All Chantilly and Love’s BabySoft packages will also feature the Komen Foundation’sNational Toll-Free Breast Care Helpline, 1.800 I’M AWARE®,and an English-Spanish breast self-examination guide.

Katie Brown Joins KitchenAid’s Cook for the Cure®

Cooking, decorating and gardening guruKatie Brown has joined forces with Cook for

the Cure® presented by KitchenAid. A nationallyrecognized television personality, Brown hashosted shows on A&E, Lifetime and the Stylenetwork. In other news, Cook for the Cure®

recently surpassed the $2.5 million mark in itscontributions to the Komen Foundation and the fight againstbreast cancer. About to enter its fifth year, the program

includes a variety of culinary events and special productpromotions, including the sale of the pink Stand Mixer, CoffeeMill, Blender and more. New pink countertop applianceslaunched for National Breast Cancer Awareness Monthinclude a food processor and a 9- and 7-speed hand mixer. Inaddition, new pink gadgets, such as an ice cream scoop, canopener and measuring spoon and cup set are available thismonth. Visit www.cookforthecure.com for more information.

Lladró Creates Pink Collection

During the months of September and October2005, Lladró will donate 10 percent from the

sale of four special edition items to the KomenFoundation, with a guaranteed minimumdonation of $50,000 (up to $60,000). Itemsinclude: Admiratio, a delicate porcelain sculpturefrom the Humanitas Collection; Flowers of

Peace, a home fragrance candle; Waterdrop, a pendant withpink glazes from Lladró’s Talismania Accessories Collection;and Treasures of the Earth, a classic Lladró figurine featuringpink flowers. For more information, contact 1.800.634.9088 orwww.lladro.com.

Pink Roomba® Fights BreastCancer and Dust Bunnies

In collaboration with the KomenFoundation, iRobot introduces the limited

Pink Ribbon Edition Roomba® to helpsupport breast cancer research and

outreach programs. For each Pink Ribbon Edition Roomba®

Robotic Floorvac sold, iRobot will donate $36 to the KomenFoundation, with a minimum guaranteed donation of $45,000.For more information, visit www.irobot.com/sgk.

Energizer Has the Power to Keep Going

From September 1, 2005, throughDecember 31, 2005, Energizer will sell

Energizer AA and AAA batteries andflashlights through participating retailers in support of theKomen Foundation’s mission to end breast cancer. Throughthis program, Energizer will donate $350,000 to the KomenFoundation. In addition, Energizer will offer a proof-of-purchase promotion to consumers. When a consumer submitstwo proofs-of-purchase from any Energizer battery orflashlight (postmarked by December 31, 2005), Energizer willdonate $1.00 to the Komen Foundation. Consumers whoparticipate in this program will receive a “Power to KeepGoing” pin from Energizer. For more information, visitwww.energizer.com.

(continued on page 7)

frontline 7

P A R T N E R S I N T H E P R O M I S E(continued from page 6)

Pick Pink with eBags

In support of the Komen Foundation andthe fight against breast cancer, eBags will

donate 10 percent of the retail sales price ofeach pink bag sold on its Web site to the Komen Foundation,with a minimum guaranteed donation of $100,000. Each bagincluded in the year-round program is highlighted with a pinkribbon on its Pick Pink Page at www.ebags.com.

Jazzercise Hits the Road with Art & Soul Tour

The Jazzercise Art & Soul Tour is afundraising effort that benefits two

important causes — the arts and women’s health initiatives.Each participant of the Art & Soul Tour pledges a minimumdonation of $150 and, in turn, gains entrance to an afternoonof high-energy workouts featuring cardio, stretch and strengthmoves. The goal is to raise $1 million through the tour in 2005.Jazzercise will donate a minimum guaranteed donation of$100,000 to the Komen Foundation. Visit www.jazzercise.comfor more information.

Major League Baseball HostsStrikeout Challenge

This spring, Major League Baseball (MLB) heldthe Strikeout Challenge, a weeklong program to

increase breast cancer awareness and raise funds tosupport the mission of the Komen Foundation. The

initiative culminated with a special Mother’s Day program atballparks across the country on Sunday, May 8. During theStrikeout Challenge, fans and players logged on to MLB.com andmade a monetary pledge for each strikeout thrown during gamesplayed between May 1 and May 8. In 2005, 1,362 strikeouts werethrown during the Strikeout Challenge. In addition to pledges perstrikeout, fans and players were also able to donate directly to theKomen Foundation. MLB Charities also donated $50,000 to theKomen Foundation as part of the program. Look for theStrikeout Challenge again in 2006.

Love Cures Card

The Komen Foundation will be one ofthe recipients of funds raised

through an innovative new shoppingprogram called the Love Cures Card.

Consumers who purchase the Love Cures Card will receive a15 percent discount on any $100 or more purchase made atAnn Taylor and Ann Taylor Loft stores from October 1through December 31, 2005. In addition, consumers who

purchase the card will receive a one-year subscription to one of a selection of Conde Nast magazines. Love Cures Cards areavailable for purchase for $30 at Ann Taylor and Ann TaylorLoft stores nationwide from September 25 to October 31, 2005.The Komen Foundation will receive 25 percent ($7.50) of thepurchase price of each Love Cures Card sold.

WNBA Auction Supports Fight

In recognition of October as NationalBreast Cancer Awareness Month, the

Women’s National Basketball Association(WNBA) and National Basketball

Association (NBA) will conduct an online auction in mid-October in support of the Komen Foundation. With this pastJuly’s successful WNBA Breast Health Awareness Auctionthat raised more than $40,000 for the fight against breastcancer, the WNBA is looking to help raise additional funds tohelp put an end to this disease. The auction will feature avariety of unique NBA and WNBA player auction items andexperiences. Visit www.auction.wnba.com and place a winningbid to score your own WNBA and NBA memorabilia.

Compete for Pink atWorldWinner.com

In 2005, the Komen Foundationcontinues its partnership with

WorldWinner.com as the beneficiary of its online Compete forPink tournament in support of the fight against breast cancer.During the month of October, the online gaming Web site willhost Compete for Pink tournaments, donating 10 percent ofeach entry fee per game to the Komen Foundation. For moreinformation, please visit www.worldwinner.com.

Rally For A Cure® Marks 10 Years

Rally For A Cure®, presented by Golf ForWomen® magazine, is Celebrating 10 Years

of Touching Lives in support of the KomenFoundation and the fight against breastcancer. A simple closest-to-the-pin contest,Rally is a golf event with a purpose: to

deliver the important message that early detection saves lives.Anyone can hold a Rally — play on a day you choose,incorporate into a group’s regular play day or be part of atournament or special event. Rally Headquarters provides each player with breast cancer information from the KomenFoundation, a signature pink ribbon pin with a golf club and a chance to win event favors and a significant golf prize.Additionally, each participant is entitled to a one-yearsubscription to Golf For Women® magazine.

(continued on page 8)

frontline 28

P A R T N E R S I N T H E P R O M I S E(continued from page 7)

Since Rally’s inception in 1996, the staff at Rally Headquartershas enjoyed hearing from countless participants andvolunteers. They communicate just how important their Rallyevents have become to members of their communities and howmuch breast cancer awareness they have been able to raise.And although Rally has a serious message behind it, one thingis for sure, spirits are always high among Rally participantsand these events create wonderful memories. Rally For ACure® has touched hundreds of thousands of people worldwideand continues to be an active partner in the fight against breastcancer. To learn how you can host a Rally event in yourcommunity, contact 1.800.327.6811 or www.rallyforacure.com.

Join Quilted Northern Ultra®

Online

Georgia-Pacific Corporation, the makers of Quilted Northern Ultra®,

will donate 50 cents to the Komen Foundation for everyproof-of-purchase collected from specially marked pinkribbon packages of Quilted Northern Ultra® throughDecember 31, 2005 (up to a maximum of $500,000).Consumers can log on to www.quiltednorthernultra.com andenter the unique code online to activate the donation to theKomen Foundation’s national headquarters or a local KomenAffiliate. The code can be found behind the seal on the back of Quilted Northern Ultra® packages. Consumers can alsomail in the UPC to: Quilted Northern/Komen DonationProgram, P.O. Box 5418, Clinton, IA 52736-5418, or bringthe UPCs to collection boxes at the Quilted Northern tent atlocal Komen Race for the Cure® events across the country.The proceeds from all UPC donations contributed at theRaces will be distributed to local Komen Affiliates.

Quilted Northern Ultra® has also partnered with fashiondesigner Cynthia Rowley to make it Fashionable to Care.Rowley has designed the Ultra Care Tote Bag, which will beavailable for purchase online at www.quiltednorthernultra.comthrough December 31, 2005. The tote bag is $15 with anyQuilted Northern purchase, with 100 percent of net proceeds(guaranteed $5 per bag) donated to the Komen Foundation.

Quilted Northern Ultra® is a National Series Sponsor of theKomen Race for the Cure®. For more information, please visitwww.quiltednorthernultra.com.

ClubMom Members Make a Difference

The Komen Foundation has partneredwith ClubMom for its ClubMom Dollar

Drive for Charity program. This past Mother’s Day, ClubMom, afree national membership organization for moms, launched aninitiative that allows America’s moms to give back to manynationally recognized charities, including the Komen Foundation.For each new registration for a free ClubMom membership,ClubMom will donate $1 to the charity of her choice. For everymom who joins ClubMom now through March 31, 2006, andselects the Komen Foundation, $1 will be donated to theFoundation. In addition, ClubMom will donate one percent of theamount a member spends with participating merchants in theClubMom Online Mall to the Komen Foundation (or othercharity of her choice). For more information, visitwww.clubmomdollardrive.com

Better Homes and Gardens® RedPlaid Cookbook Goes “Pink”

Atreasured favorite among generations offamilies, the best-selling Red Plaid Better

Homes and Gardens® New Cook Book has been atrusted kitchen resource since 1930, with more

than 37 million copies sold. Now, for the first time in its 75-year history, the cookbook will be published in a special “PinkPlaid” Limited Edition in support of the fight against breastcancer. As part of this promotion, a minimum donation of$250,000 will be made to the Komen Foundation.

The complete 12th edition New Cook Book, Limited Edition “PinkPlaid” features more than 1,200 recipes, 700 full-colorphotographs, hundreds of preparation tips and easy-to-readcooking charts presented in a convenient ring-bound format. An all-new 64-page “pink” section includes healthful dietary andlifestyle suggestions and up-to-date breast cancer information. In addition, there are more than 60 recipes using wholesome“super foods” — functional foods that help meet daily nutritionalrequirements and may play a role in reducing the risk of disease.

Foundation Partners with Belk

The Komen Foundation is proud topartner once again with Belk

department stores. In honor of NationalBreast Cancer Awareness Month, Belk will conduct specialevents throughout the month of October to support breastcancer awareness efforts and raise funds for the KomenFoundation. In-store activities will include the Pink Ribbon Wallof Hope and Shop for the Cure® discount shopping pass. Belk hasguaranteed a $200,000 donation from these in-storepromotions. For more information, visit www.belk.com. �

frontline 39

Low-fat Diet MayLessen Risk forBreast CancerRecurrence

New research indicatesthat women on a low-fat

diet (20 percent dietary fat)are less likely to have abreast cancer recurrenceafter five years compared towomen on a regular diet.

The results from the randomized clinical trial involving 2,400postmenopausal women who had previously been treated forbreast cancer were presented at the 2005 annual meeting of theAmerican Association of Clinical Oncology (ASCO) in May.The study also suggests that women with estrogen receptornegative breast cancer appeared to respond better to the fat-reduction diet than those with estrogen receptor positive breastcancer. It is not clear whether the difference in the rates for therecurrence of breast cancer was due to the lowered amount ofdietary fat, to foods that might have been substituted when fatwas reduced, to the weight loss reported by the women on thelow-fat diet or to some other cause and effect. However, thefindings point to the importance of maintaining a healthylifestyle and diet. For more information about this study, pleasevisit the Newsroom at www.komen.org.

What Is Paget’s Disease?

Paget’s disease of the nipple, also called Paget’s disease of thebreast, is an uncommon type of cancer that forms in or

around the nipple. More than 95 percent of people with Paget’sdisease of the nipple also have underlying breast cancer;however, Paget’s disease of the nipple accounts for less than five percent of all breast cancers. For instance, of the 211,240new cases of invasive breast cancer projected to be diagnosed in2005, fewer than 11,000 will also involve Paget’s disease of thenipple. For more information about Paget’s disease and othertypes of breast cancer, please visit the About Breast Cancersection at www.komen.org.

National Race Raises Millions

More than 47,000 runnersand walkers, including

nearly 3,700 breast cancersurvivors, participated in the16th annual Komen NationalRace for the Cure® in

Did You Know…Washington, D.C., on June 4, 2005, to raise money for breastcancer research, education, screening and treatment programs.More than $3 million will go directly to support the fightagainst breast cancer. Among those participating were actressand breast cancer survivor Jaclyn Smith and DesperateHousewives actor Ricardo Antonio Chaviro. For moreinformation about the Komen National Race for the Cure®,including the 2004 grant recipients, please visitwww.nationalraceforthecure.org.

Walking Could Reap Big Rewards

Walking even one hour aweek could increase

breast cancer survival ratesaccording to the May 25, 2005,issue of the Journal of theAmerican Medical Association.The results were based on astudy that looked at responsesfrom almost 3,000 women aged30 to 55 who were diagnosed

with stages I, II or III breast cancer between 1984 and 1998.The study indicates that walking (or a similar vigorous activity)only one hour a week appears to reduce the risk of dying whencompared to those who walked less than an hour a week at anaverage pace. However, the maximum benefit was seen withadditional activity (such as walking three to five hours a week).Activity more strenuous than this did not increase the benefitfurther. These benefits were seen with five- and 10-year survivaloutcomes. The average pace for walking in this study was 2-2.9miles per hour. For more information, please visit theNewsroom at www.komen.org.

Are You a Co-Survivor?

There are as many ways tobe a co-survivor as there

are people. Thoughtfulgestures big and small mean

so much to breast cancer survivors, whether they’ve just beendiagnosed or completed treatment years ago. The pink andwhite co-survivor ribbon represents the special relationshipbetween breast cancer survivors and the family members,friends, healthcare providers or colleagues who supported themthrough diagnosis, treatment and beyond. For more informationabout what it means to be a co-survivor, please visit our new co-survivor mini-site at www.komen.org/cosurvivor. �

Jaclyn Smith and Ricardo Antonio Chavira

frontline 10

D.C. Kicks Off Minority Cancer Week

On April 18, Komen Champions for the Cure™ kicked offNational Minority Cancer Awareness Week with a press

conference and community discussion on breast cancer issuesfacing low-income and minority women in the nation’s capital.The event was held at Mary’s Center for Maternal and ChildCare, a Komen National Race for the Cure® grantee, and wasattended by 65 representatives of leading healthcareorganizations in the District of Columbia.

Komen Champions for the Cure™ workedwith D.C. Councilmember Jack Evans tosecure $250,000 for breast cancer screening,outreach and treatment efforts for womenwith little or no health insurance at GreaterSoutheast Community Hospital. Evans alsopledged $430,000 in additional funding toexpand access to screening for women in the District.

At the federal level, D.C. Congressional Delegate EleanorHolmes Norton called for reauthorization and increasedfunding for the National Breast and Cervical Cancer EarlyDetection Program (NBCCEDP).

Foundation Hosts Public PolicyAwards Luncheon

The Komen Foundation honored threechampions in the fight against breast

cancer at its Public Policy Awards Luncheon,held April 19 on Capitol Hill. The eventbrought together approximately 200advocates, policymakers, medicalprofessionals and volunteers, including anumber of members of Congress.

The Foundation honored Senator DianneFeinstein (D-CA) with the Connie MackLifetime Achievement Award. SenatorFeinstein, as the founding co-chair of theSenate Cancer Coalition, has been a strongsupporter of increased funding for breast

cancer research and the NBCCEDP. Her leadership was keyin establishing the breast cancer research stamp and this yearshe introduced legislation to extend the stamp through 2007.

Additionally, the Foundation honored David Satcher, M.D.,with the Komen Champion of Change Award. Dr. Satcher,interim president of the Morehouse School of Medicine anddirector of the National Center for Primary Care atMorehouse, served as Surgeon General of the United States,Assistant Secretary of Health and director of the Centers forDisease Control. Dr. Satcher has been outspoken and activeon minority health disparity issues.

Finally, the Foundation presentedRepresentative Ileana Ros-Lehtinen (R-FL)with the Women’s Health Advocate Award.Representative Ros-Lehtinen co-chairs theHealth and Older Women Caucus inCongress and was a strong supporter ofH.R. 383, the Breast Cancer PatientProtection Act. Congresswoman Ros-Lehtinen co-sponsored the breast cancerresearch stamp legislation and supported the

Cancer Screening Coverage Act, H.R. 1285. She has been aleader on the Breast and Cervical Cancer Treatment Act.

Komen ChampionsParticipate in Lobby Day

On April 19-20, 43 participantsrepresenting 25 Komen Affiliates

across the country came toWashington, D.C., to attend theKomen Champions for the Cure™

Lobby Day. This year’s Lobby Daywas the largest ever, with Championsvolunteers visiting 160 congressionaloffices, representing 24 states.

Affiliates participated in a training session and heard from guestspeaker Representative Tim Murphy (R-PA), who spoke aboutthe power of advocacy. Rep. Murphy has been a champion ofbreast cancer issues and played a key role in the passage of theMammography Quality Standards Act (MQSA) last year.

Two Champions volunteers who attended the Lobby Day, AnnieStaten from the Komen Northeast Louisiana Affiliate and KimCarlos from the Komen Greater Kansas City Affiliate, wereprofiled in a story on BET Nightly News for their efforts toeducate members of Congress about the disproportionate impactof breast cancer on African-American women.

In the Lobby Day meetings, Affiliate representatives discussedprograms aimed at reducing disparities faced by low-incomeand minority women in access to breast cancer screening andtreatment. Champions called for increased funding for theNational Center on Minority Health and Health Disparities(NCMHD), which works to reduce and ultimately eliminatedisparities in health outcomes. They also called forreauthorization and increased funding for the NBCCEDP.

(continued on page 11)

Senator Dianne Feinstein(D-CA) with formerSenator Connie Mack

Congresswoman Eleanor Holmes Norton

David Satcher, M.D.,with former Rep. (andKomen Board member)Ken Bentsen

Komen Foundation Board Chair LaSalle D.Leffall, Jr., M.D. withRep. Ileana Ros-Lehtinen (R-FL)

Congressional staffer Michele Jalpet, consultant KristenGordon, Congressman BillDelahunt (D-MA) and AnnaMadison from the KomenMassachusetts Affiliate

P U B L I C P O L I C Y U P D A T E

frontline 311

(Public Policy continued from page 10)

Finally, Champions discussed the critical nursing shortagefacing our country, the important role of oncology nurses andthe need to invest in nursing by funding the NurseReinvestment Act programs.

Online Campaign Aimed at Disparities

The Komen Foundation marked National Minority CancerAwareness Week with an online advocacy campaign aimed

at highlighting outcome disparities for minority womendiagnosed with breast cancer. Through this campaign, theFoundation’s network of nearly 75,000 eChampions wereasked to write letters to members of Congress in support offunding for NCMHD and NBCCEDP. In all, more than12,500 individuals took action, sending more than 37,000messages to members of Congress.

Patient Navigator Legislation Enacted

In June, President Bush signed H.R. 1812, the PatientNavigator Outreach and Chronic Disease Prevention Act of

2005. Sponsored in the Senate by Senators Kay BaileyHutchison (R-TX) and Jeff Bingaman (D-NM), and in theHouse of Representatives by Representatives Robert Menendez(D-NJ) and Deborah Pryce (R-OH), the legislation providesfederal grant funds for model patient navigator programsproviding early detection, treatment and follow-up care servicesfor medically underserved patients with cancer and chronicdiseases. Patient navigators provide case management services tohelp coordinate care, assist patients with making appointmentsfor physician visits, complete insurance paperwork, assist withhealth insurance appeals and provide culturally sensitive servicestailored to a community’s specific needs. �

Foundation Launches Community Educational Tour

Millions of Americans took to the highways this summer forvacations and family reunions and the Komen Foundation

joined them through On the Way to the Cure — Komen On the Go™,a community educational tour that brought importantinformation about breast health and breast cancer to hundredsof people at festivals, sporting events and shopping malls.

The tour was made possible in part by funds from the Val SkinnerFoundation, which hosts the annual LIFE (LPGA Pros in theFight to Eradicate Breast Cancer) Event, a charity golf eventfeaturing the greatest women golfers in the world from the LadiesProfessional Golf Association (LPGA) Tour. Skinner, a 20-yearveteran and multiple winner on the LPGA Tour, began the ValSkinner Foundation and annual LIFE Event in memory of herLPGA touring professional and close friend, Heather Farr. Farrwas diagnosed with breast cancer at 24 in 1989 and died of thedisease in 1993 at the age of 28. In the past six years, the LIFEEvent has raised $1.5 million for the Komen Foundation insupport of its initiatives to engage young women.

The goal of the 14-week tour — which continues this fall atcollege and university campuses across the

United States — is toengage allgenerations in thefight against breastcancer. By learningmore about breasthealth and breastcancer, participants

will hopefully make a deeper commitment to practical, everydayhealth habits that could potentially save their lives.

On the Way to the Cure — Komen On the Go™ allows peopleto learn at their own pace in a relaxed, fun setting. Each stopalong the route features the Komen Foundation’s pink trailer,which converts into an interactive learning center, completewith computer kiosks, materials about breast cancer, breast self-examination (BSE) guides, information about opportunitiesfor local involvement in breast health awareness activities, tipson how to be an effective co-survivor and local and regionalresources for additional breast health and breast cancerinformation. At some tour stops, survivors and healthcareprofessionals are on hand to answer questions and share theirexperiences and knowledge.

The Komen Foundation launched On the Way to the Cure in2004 as a pilot project, with stops at selected college anduniversity campuses. Based on the widespread success of thepilot year, the Foundation expanded the tour to include BreastCancer 3-Day events and community stops to enable people ofall backgrounds to benefit from the Foundation’s informationabout breast health and breast cancer. �

frontline 212

The end of the 2004-05 fiscal year marked the completion ofterms for two members of the Komen Foundation Board of

Directors. Karen Rivera completed one year of service as theAffiliate Representative to the board. This position is voted onannually by the Komen Affiliate Network. Lynn Sellers servedas the Affiliate Representative in 2002-03, followed by a one-year position as Vice Chair in 2003-04. This past year, Sellersserved a one-year term as Class IV Director.

Karen Rivera, a native of El Paso, Texas, has astrong history of community service andinvolvement. Her volunteer work includes LasPalmas Medical Center Woman’s AdvisoryBoard, Rotary Club of El Paso, the AdvisoryBoard for Amigo Airsho and the Junior Leagueof El Paso. Since 1992, Rivera has held many

leadership positions with the Komen El Paso Affiliate includingpresident, Race chair, fundraising chair, survivor luncheonchair and executive committee member. Irene Epperson, pastpresident of the Komen El Paso Affiliate, said, “Karen’s counseland judgment have always been balanced and fair withKomen’s best interests in mind.” As a breast cancer survivor,Rivera says, “The quest for a cure is very personal, and I amvery committed to this endeavor.” Rivera served at the nationallevel as a member of the Volunteer Advisory Council from2002-04, and as a consistent and unwavering volunteer voicefor the Foundation’s Five-Year Volunteer Plan, initiated in2001. She currently serves on the Environmental Task Force atFoundation Headquarters, which studies breast cancercausation. Professionally, Rivera is a partner with BusinessInteriors, a commercial interior design company.

Volunteer Voices: Karen Rivera and Lynn SellersMake a Difference

A Charleston, S.C., native, Lynn Sellers firstbecame involved with the Komen Foundation inthe formative years of the Komen LowcountryAffiliate. A longtime community activist, Sellershas held volunteer positions with numerousorganizations including the South CarolinaSpecial Olympics, the Christian Family “Y,”

Charleston Stage Board and the Junior League of Charleston.Her commitment to the community also includes ongoingleadership roles with her church and children’s schools. Sellershas a passion for volunteering. Since 1996, Sellers has relied onher sales and marketing background to recruit volunteers,sponsors and supporters for the Komen Lowcountry Race for theCure®, serving as Race chair and as a member of the developmentand sponsorship committees. She also served on the boarddevelopment committee with the goal of solidifying the Affiliateas a well-respected non-profit organization in Charleston.Nationally, Sellers served as a volunteer trainer for the KomenRace for the Cure® Series for many years, a member of theVolunteer Advisory Council from 2001-04, and has been a well-respected voice on numerous task forces and committees,including the Volunteer Plan. In her words, “I am amazed at thiswonderful organization and I am thankful to be involved. We areall in this together — furthering our mission of eradicating breastcancer as a life-threatening disease.” Sellers is the president andowner of Charleston, Inc., an event management company.

Our heartfelt thanks and congratulations to Karen and Lynn for theirpassion and commitment to the Komen Foundation’s mission. Because oftheir selflessness and dedication, untold men and women whose familieshave been touched by breast cancer have seen Komen through our mostpowerful resource — a Komen Volunteer. �

Karen Rivera

Lynn Sellers

The Komen Foundation has joined forces with the NationalPhilanthropic Trust (NPT), an independent non-profit

organization, for the Breast Cancer 3-Day. These life-changingevents provide yet another way for individuals to worktogether with their families and friends to make a meaningfuldifference in the fight against breast cancer.

During three awe-inspiring days, participants of the BreastCancer 3-Day events walk 60 miles in this challenging butempowering experience.

The Komen Foundation receives 85 percent of the netproceeds from each event to support breast cancer research,education, screening and treatment. The remaining 15 percent

Be a Part of the Breast Cancer 3-Daybenefits the NPT Breast Cancer Fundto provide a permanent endowmentfor breast cancer initiatives. Sponsorsof the 2005 Breast Cancer 3-Day arePria, Motrin, New Balance andKodak Easy Share Gallery.

For more information, visit www.the3-day.org or call 1.800.996.3DAY. �

The remaining 3-Day events for 2005 are:Chicago (September 16-18) Tampa Bay (October 7-9)Philadelphia (September 23-25) San Diego (October 14-16)Atlanta, Georgia (September 30-October 2) Arizona (October 21-23)

The Honorable Nancy G. Brinker, founder ofthe Komen Foundation and former

Ambassador to Hungary, received the 2005Research!America Award for ExceptionalContributions as a Volunteer Advocate forMedical or Other Health Related Research.Brinker was honored by the not-for-profit,membership-supported public education andadvocacy alliance on March 15 at the ninth

frontline 313

K O M E N A F F I L I A T E N E W SPeoria Hospital HonorsFoundation

The Komen Foundation wasrecently recognized for its

community partnerships andcontributions by the MethodistMedical Center of Peoria, IL, at itsannual President’s FoundationDinner. Komen Foundation Presidentand CEO Susan Braun received thePresident’s Society Award presented

by Methodist Medical Center Foundation President SteveWeaver. While in Peoria, Braun also attended the 20thAnniversary Komen Peoria Race for the Cure®. Raceparticipants totaled more than 25,000.

Philadelphia HostsAsian American Event

The diversity of the AsianAmerican community in the

Delaware Valley was wellrepresented on May 22 at thefirst-ever breast health event

for Asian American women and their families. Called TakingCare of Yourself Takes Care of Your Family and sponsored by theKomen Philadelphia Affiliate and the American CancerSociety of Southeastern Pennsylvania, the event drew morethan 550 men, women and children who were interested inlearning more about keeping themselves and their loved oneshealthy and aware in relation to breast cancer.

The languages represented included Chinese (Mandarin),Indonesian, Cambodian, Vietnamese, Hmong, Lao andKorean. A keynote address was given by local newspersonality, Ji Young Min of CBS 3. She touched on a verysimple, but powerful message — the rise in breast cancerincidence in Asian American women and the need to keepvigilant about annual screening mammography.

Following Ji Young Min’s speech, seven medical professionals,who facilitated each breakout session in their native language,spoke briefly. Representatives from four local hospitals werealso present to help enroll uninsured and underinsured womenfor mammogram appointments. More than 100 women tookadvantage of this service and were able to walk away from theprogram with a date, time and location for a free mammogram,with interpretation services scheduled as well. The programclosed with a performance by the Chinese Opera Company ofPhiladelphia.

Firemen for the Cure™

Blaze New Trails

On March 19, 2005, firefighters from several Maine

Fire Departments cametogether in the fight against breast cancer during the secondannual Firemen for the Cure™ event held at Shawnee Peak SkiResort in Bridgton, Maine.

Breast cancer survivor Mary Allen and her husband Waynecoordinated the event that pits teams of five fire fightersagainst one another as they ski downhill, in full turnout gear,carrying 50 feet of fire hose! The team with the best time winsand they can reduce their time on the clock by raising moremoney for the Maine Affiliate.

The Affiliate was amazed to learn that Mary and her husbandcoordinated this event while Mary was undergoing breastcancer treatment. Their enthusiasm and commitment wereinspirational.

The fire teams participating in this year’s event included theNorth Bridgton Fire Station, the Central Bridgton Station andthe Harrison, Lewiston and Lovell Fire Departments. The eventraised a great deal of awareness about the Komen Foundation,the Maine Affiliate and the mission to eradicate breast cancer asa life-threatening disease. The third annual Firemen for theCure™ event is scheduled for Saturday, March 11, 2006. �

Susan Braun and Michael Bryant, CEO of MethodistMedical Center of Peoria

Founder Receives Research!America Award

Nancy Brinker

annual Research!America Advocacy Awards Dinner inWashington, D.C. PARADE magazine was the host benefactor andSam Donaldson of ABC News served as master of ceremonies.

A staunch advocate for women’s health and patient rights,Brinker was honored for her efforts in raising breast cancerawareness and significant funds for cancer research. Brinkerhas frequently demonstrated her leadership and expertise at

(continued on page 14)

frontline 214

Houston, TX Oct 1Jacksonville, FL Oct 22Knoxville, TN Oct 22Lexington, KY Sep 17Little Rock, AR Oct 22Louisville, KY Oct 8Lubbock, TX Oct 8Macon, GA Oct 22Memphis, TN Oct 22Miami, FL Oct 15Milwaukee, WI Sep 18Monroe, LA Sep 10Nashville, TN Sep 25New Orleans, LA Oct 2New York City, NY Sep 25Oklahoma City, OK Oct 15Omaha, NE Oct 2Orange County, CA Sep 25Orlando, FL Oct 8Phoenix, AZ Oct 9Portland, OR Sep 18Princeton, NJ Oct 16

Reno, NV Oct 2San Diego, CA Nov 6San Francisco, CA Sep 25Scranton, PA Sep 17Shreveport, LA Sep 17St. Petersburg, FL Oct 1Temecula Valley, CA Oct 16Terre Haute, IN Oct 15Texarkana, TX Oct 15Thibodaux, LA Oct 8Toledo, OH Sep 18Tulsa, OK Sep 17Tupelo, MS Oct 22Virginia Beach, VA Oct 22Wichita, KS Sep 24Wichita Falls, TX Oct 8

International RacesFrankfurt, Germany Sep 25San Juan, Puerto Rico Oct 9

Dates subject to change.

Albany, NY Oct 1Amarillo, TX Sep 24Austin, TX Nov 6Baltimore, MD Oct 1Bangor, ME Sep 18Birmingham, AL Oct 15Boston, MA Sep 18Charleston, SC Oct 22Charlotte, NC Oct 1Chattanooga, TN Sep 25Chicago, IL Oct 1Cleveland, OH Oct 8Coeur d’Alene, ID Sep 25Colorado Springs, CO Sep 11Dallas, TX Oct 15Denver, CO Oct 2Des Moines, IA Oct 8Evansville, IL Sep 18Fresno, CA Oct 22Grand Rapids, MI Sep 24Greenville, SC Sep 24Honolulu, HI Oct 23

Site Date Site DateSite Date

2005 Komen Race for the Cure® Series

For the most up-to-date information about the 2005 Komen Race for the Cure® Series, call 1.888.603.RACE or visit www.komen.org.

This year marks the fourth year of theKomen Foundation’s partnership with

RE/MAX International. RE/MAXcontinues its co-sponsorship of theKomen Race for the Cure® NationalSeries Breast Cancer SurvivorRecognition Program in 2005. At each

Komen Race for the Cure® event, RE/MAX honors breastcancer survivors by providing the signature pink t-shirts andcaps for survivors to wear. Race participants also receive “InMemory of” or “In Celebration of” back signs to honor afriend or loved one.

RE/MAX International expands its recognition of breastcancer survivors by hosting a fashion show each year duringits annual conference. The fashion show features RE/MAXassociates who are breast cancer survivors as models. TheKomen Foundation would like to thank RE/MAX for itscontinued support and dedication to educating its associates,employees and customers with the life-saving message of earlydetection. For more information, visit www.remax.com. �

RE/MAX Races for Life (Founder continued from page 13)

congressional hearings, where she has testified on topicsincluding medical advancements and biomedical research.

She has also served on the national advisory boards of the U.S.Oncology Board, Harvard Center for Cancer Prevention,Women’s Health Research Center, Women’s Health Initiative,the National Coalition of Cancer Survivorship and the NationalCancer Institute.

Other 2005 Research!America Advocacy Award winners wereAngiogenesis Research Pioneer and Advocate Judah Folkman,M.D.; the Juvenile Diabetes Research Foundation International;the Honorable Paul G. Rogers, former chairman of the HouseSubcommittee on Health and the Environment andResearch!America chair; and Marlo Thomas, actor and nationaloutreach director for St. Jude Children’s Research Hospital.

“The winners of this year’s awards are advocacy standouts.Their hard work and dedication represent the apex of advocacyfor research,” said Mary Woolley, Research!America president.“Because of the actions of these leaders, as well as the manyothers who follow their examples, the promise of better healththrough advances in research will be achieved sooner, ratherthan later, to the benefit of every American.” �

frontline 315

Your Donation CanHelp Us EradicateBreast CancerThe simple act of writing a check or placing a donation on your credit card could quite literally save someone’s life. Any contribution (large or small) helps us continue ourquest in the fight against breast cancer.

Please accept my contribution to the Susan G. Komen Breast Cancer Foundation to support breast cancer research, education, screening and treatment programs.

Name:

Address:

City: State: Zip:

Phone number:

E-mail:

Amount of contribution: $

Check enclosed Charge to: American Express Visa MasterCard Discover

Card number:

Expiration date:

Name as it appears on credit card:

Signature:

If this donation is a tribute, please complete one of the following:

In honor of: (name)

In memory of: (name)

Please send the tribute card to:

Name:

Address:

City: State: Zip:

Please remember the Susan G. Komen Breast Cancer Foundation in your will andUnited Way, federal employee and local employee campaigns.

Increase your donation with employer matching funds.Many employers will match your personal donation. Check with your company formore information on matching gift programs. Employer matching gifts may also beavailable to you if you are the spouse of an employee, a retired employee or thespouse/widow/widower of a retiree.

I have included the Komen Foundation in my will.

I would like information on making a gift to the Komen Foundation through myestate plan.

Mail this form and your donation to: The Susan G. Komen Breast Cancer Foundation P.O. Box 650309Dallas, Texas 75265-0309

Or, you may also place your donation on a credit card by using the secured server on our Web site at www.komen.org or by calling our National Toll-Free Breast CareHelpline at 1.800 I’M AWARE® (1.800.462.9273).

(Male Survivor continued from page 12)

Goldstein was recognizedalong with distance runninglegends Don Kardong, GregMeyer and Bob Schul, theseventh class of inductees tothe Hall of Fame.

“Mark was selected as the2005 Suzy Komen Awardrecipient for the unique wayshe has channeled his passionfor distance running to help

advance the missions of both the Komen Foundation and theHall of Fame,” said Cindy Schneible, Komen Foundation vicepresident of cause-related marketing and sponsorship. “As amale breast cancer survivor, Mark has helped remove themisconception that breast cancer only strikes women. Hiswork to help educate both men and women on the importance of breast health has been invaluable in the fight against breast cancer.”

Goldstein’s first experience with the Komen Race for theCure® Series was the 1992 Komen New York City Race,which at the time was for women only. Completing Raceentry forms for himself and his family using only first initialsand last names, Goldstein wore his pink hat proudly as he,joined by his family, ran amongst the other breast cancersurvivors — all women. In 1995, Goldstein became a memberof National Honorary Team New Balance, visiting KomenRace for the Cure® events across the country to share hisstory and give a voice to other men fighting this disease.

With the Komen Orlando Race for the Cure® in October2005, Goldstein will have run in every Komen Race in theU.S. for a total of 156 Komen Races. In addition toparticipating in Komen Race events, Goldstein brings hisadvocacy spirit to others through presentations and supportgroups, always happy to be “in the pink.” In 2003, Goldsteinwas named as one of the Yoplait 25 Champions for hiscontribution to breast cancer awareness and advocacy.

“Men shouldn’t die from breast cancer out of ignorance,”Goldstein said. “Who would have thought that developingbreast cancer would turn out to be a positive opportunity. Breast cancer gave me the opportunity; running gives me themeans for recognition; God, family, the Komen Foundationand those inspirational survivors at the Komen Race for theCure® events give me the motivation and strength to continue.The further honor of the Suzy Komen Award is just one moreopportunity for me to share my story among the runningcommunity.” �

Linda Kay Peterson, former chairman of the board for the Komen Foundation,Mark Goldstein and Barbara Genton,2004 Suzy Komen Award recipient

Headquarters

5005 LBJ Freeway, Suite 250

Dallas, Texas 75244

Tel: 972.855.1600 Fax: 972.855.1605

www.komen.org

1.800 I’M AWARE®

The Susan G. Komen Breast Cancer Foundation was founded on a promise made between two sisters — Susan Goodman

Komen and Nancy Goodman Brinker. Suzy was diagnosed withbreast cancer in 1978, a time when little was known about the diseaseand it was rarely discussed in public. Before she died at the age of36, Suzy asked her sister to do everything possible to bring an end to breast cancer. Nancy kept her promise by establishing the KomenFoundation in 1982 in Suzy’s memory. More than 20 years later, the Komen Foundation is a global leader in the fight against breastcancer through its support of innovative research and community-based outreach programs. Working through a network of Affiliatesand events like the Komen Race for the Cure®, the Komen Foundationis fighting to eradicate breast cancer as a life-threatening disease by funding research grants and meritorious awards and supportingeducation, screening and treatment projects in communities aroundthe world.

f r o n t l i n e n e w s l e t t e r Founder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Nancy Brinker

Chair, Komen Foundation Board of Directors . . . . . . . . .LaSalle D. Leffall, Jr., M.D.

President and Chief Executive Officer . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Susan Braun

Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Maureen O’Donnell

Non Profit Org.

U.S. Postage

PAID

The Susan G. Komen

Breast Cancer Foundation

The Komen Foundation’s e-Newsletter, KomenLink, featurescurrent, topical and timely information about breast health

and breast cancer as well as news about our programs, partners,Affiliates, events, volunteers and the Foundation. Sign up atwww.komen.org/kl to receive this free monthly e-Newsletter. �

Sign Up for KomenLinkTODAY!

Komen Champions forthe Cure™ is a

grassroots public policyprogram that is designed to

educate Congress, the President, policymakers, Komen Affiliatesand the public about what they can do to make a difference inbreast cancer policy.

Join us in the fight against breast cancer by logging on towww.ActNowEndBreastCancer.org, where you can become aKomen eChampion, send an e-mail to members of Congress andlearn more about the Komen Foundation’s public policypriorities and positions on breast cancer legislation. �

Become an eChampion