TMgettingstarted...

TM

www.frooly.com@whatisfrooly

Website recommendation guide

Getting started 2009

Contents

Introduction

Sign up process & activating your site

Your site – content

Invite – email addresses

Images & photos for your site

TMstartupguide...

pageone

It will provide you with some useful advice andsuggestions about the layout, design and content foryour site. Ultimately, the website is yours; we simplywant to help you make sure it’s a success. You will havefull control of your site; you can update your content asoften as you like (more frequently will increase thenumber of visitors finding your site).

Using frooly (& Style Account), any individual, businessor organisation can easily and intuitively create a stateof the art website in minutes. Built to be super efficientfor Google, and to drive your sales and profits, yourFrooly site is a business improvement tool – not just ashop window.

Introduction

The purpose of this guide is to get you to think about elements of your website before you start building it?

A new customer may stumble across your site and getthe telephone number, however this is no better thanan expensive yellow pages.

It is much easier to sell more to existing clients thanfind new ones. With frooly, you can create a super easywebsite that automatically starts a conversation withevery customer – turning them to members, andeventually to friends.

Friends give better feedback, they are more loyal andthey tell more people about your business.

TMgettingstarted...

pagetwo

John StottSite Mentor

Your new site will give you and your business theopportunity to reach out to existing and newcustomers online, I think you will agree it should ‘lookthe part’. It should also be a well thought out site interms of content (amount of text per page), layout,images and branding (this includes your logo and anycolours you would like to use). Here are somesuggestions (feel free to pen down your ideas):

Look at your competitor’s websites. I’m not suggestingcopying these; you want to keep your own identity,however this is a good starting point.

Visitors to your site are real people and are much morelikely to trust and buy from you if you keep it personal.Upload some photos of yourself / or your staff and ashort friendly biography telling customers a little aboutyourself (see www.styleaccount.co.uk as an example).

Introduction

Home page – this is arguably the most important pageof your site and it is generally the first page peopleland on; they need to see what they’re looking forinstantly and find it easy to navigate around the sitefrom here.

Decide what pages are important for your site, and inwhat order should they be – what are the best namesfor these pages? We suggest not having too many, ifanything; consider having pages displayed as dropdown menus.

Who, what, where, why, when & how? Any brochure,website or marketing material has to be able to answerthese simple questions about your business. You canstructure this however you would like but werecommend that each area is covered somewhere andeasy to find within your site.

TMgettingstarted...

pagethree

It’s best to start with your goals in mind.

• Perhaps you want to use your site to simply keep your customers informed about all the latest news and gossip. Are you going to have the time to update your site or do you havesomeone else in mind?

• Do you want visitors to your site to use the contact forms? Make sure these are visible andusers know what they’re supposed to do!

• Do you want more phone calls? Make sure your contact details are easy to find.

• Maybe you’re looking to increase local visibility for your business. Talk about what’s happening in your area and keep your site up to date.

• Do you want to direct visitors towards your online shop to buy a range of your products (online shop coming soon)? Make sure signposted towards correct page.

• Do you want to encourage online bookings (online bookings coming soon) or would you like people to use a contact form? Ensure this is easy to find.

Whatever the purpose of your site, it’s important your message is clear.

Introduction

TMgettingstarted...

pagefour

The sign up process is designed to be as straightforward as possible:

• Design the brand of your website – upload logo, choose theme and template (see below).

• Enter basic business information, including name, description and business type.

• Invite your friends and customers to become members of your site (see section 4).

• View videos and screenshots to help you along your way.

Sign up process

TMsignup...

pagefive

Branding includes your logo, theme, templates and anycolours you would like to have on your site.

You will have complete freedom, deciding whichcolours to use for your site as well as selecting any one from a number of different templates. If you have a logo for your business, this can be uploaded at any time, although you will be prompted for thisduring the sign-up process.

Sign up process - Brand - colours / themes / template / logo

Our unique branding system offers you the best guidance on how to make yoursite look and feel professional. We made it super easy!

Activating your frooly website is easy. It’s just like opening a tab at a bar or restaurant, orputting drinks on your room at a hotel.

Registering your Debit / Credit card for automatic billing.After you have entered your personal and business details you will be asked to enter your payment details. Frooly is built to banking security standards. To activate your account we need to register your debit/credit Card. To verify your card we take a £1 charge and immediately refund the £1.

TMsignup...

pagesix

We suggest that you have no more than 200words/page and write using short paragraphs /sentences as people don’t like to have to read toomuch information at once (better in bite sized chunks).

MenuThe layout and appearance of your menu will changedepending on what type of template you use for yoursite. Your can have as many pages as you would like(unlimited). The Best web sites are easy to navigate,clean (not cluttered with images/text) and simple tounderstand. Pages can be reordered or renamed at any time.

Your site

Frooly will automatically generate a home, contact and news page for your siteusing the details you provide in the sign-up process. You will still have to addcontent to the home and news pages.

HomeThis is your opportunity to introduce your business not only to your existing customers who already knowyou, but also to new and prospective customers – keepit personal.

If you have any photographs/images of your businessor product add some onto your home page.

ContactAddress, telephone number, email address. Your sitewill automatically generate a map showing yourlocation, using the information you submit during the sign-up process.

TMyoursite...

pageseven

News We encourage you to think about any news storiesrelating to your business, this could include a newmember of staff, a new product range (or special offers to attract new business) or perhaps new opening hours.

Staff news could for example include any birthdays,pregnancy or marriage. Remember, you're trying tomake your clients feel like a part of your 'community' -the personal stuff is what keeps clients loyal!

The following are all suggestions for additional pages you may want to add to your site.

Your site

Benefits / servicesWhat are you selling/providing? Sell yourself! This is an excellent opportunity for you to promote yourbusiness.

About usTell your customers and visitors to your site somethingabout you and your business. Biography each staffmember, possibly include photograph, keep it personal.

On-line shop (Coming Soon)Your site will have an online shop, effectively giving youthe opportunity to sell your products/services in theonline global marketplace. The site is automatically setup to manage online transactions. You will need tohave product images, a description and price.

TMyoursite...

pageeight

BlogWhat is a blog? “Blog - A frequent, chronologicalpublication of personal thoughts and Web links”.Blogs are a really good way to keep in touch with yourcustomers and to direct traffic (potential customers)towards your site. Your Frooly site provides you withyour own blog for you to use (if you want to) as youwish. Blogs also encourage open discussion with yourvisitors, allowing them to comment on your posts,prompting debate. See http://www.bbc.co.uk/blogs/http://technorati.com/

Your site

Domain nameWhen you sign up you will be givenwww.frooly.com/yourbusinessname. If you would liketo point a domain name towards your new Frooly site,let us know and we will be happy to tell you how (e.g.www.your businessname.com)

You will also be provided with a frooly email address(e.g. businessname@frooly.com)for your business; this email account can be manageddirectly through the site.

In the coming months, you will also have the option to buy a 0800 telephone number for your businessfrom Frooly.

TMyoursite...

pagenine

Invite your friends and customers to become membersof your site and use our powerful email, froolymessaging and text messaging (SMS) tools tocommunicate with them automatically.

More members mean greater sales potential!

We suggest you begin to collate as many emailaddresses as possible. Maybe you already have somefrom existing or past marketing campaigns. It may bean idea to start collecting these when a customer nextvisits you, either simply make a note of it or print off

Invite

Invite - collect all your customers, suppliers and friends email addresses and mobile numbers

some a5 sized flyers to capture info (mobile no, emailaddress, possibly more depending on yourrelationship). You may already have contact telephonenumbers for some of your customers; if you think theywon’t mind, maybe give them a call to see if they willkindly give you their email address.

TMinvite...

pageten

You can upload any images or photos you would like to use onto your site.If you don’t have a current site and you’re unsure how and where to find images, I recommend the followingas a good place to start:

• google images - http://images.google.co.uk/imghp?hl=en&tab=wi

• istockphoto (better images although paid for-minimal cost) - http://www.istockphoto.com/index.php

• flickr - http://www.flickr.com/

• hair - http://www.flickr.com/search/?l=comm&ss=2&mt=all&adv=1&w=all&q=hair

• Many Flickr users have chosen to offer their work under a Creative Commons license, and you can browse or search through content under each type of license - http://www.flickr.com/creativecommons/

Images & photos for your site

TMimages&photos...

pageeleven

Save a picture by hovering above it and clicking the right mouse button and selecting savepicture as. Save it to somewhere you can access easily like your desktop.

Note: Make sure that you have permission before saving and uploading a picture/image.

You need to look for "Creative Commons-licensed content for commercial use" if you’re notusing your own images.

It is suggested that you save any images, photographs and your logo onto a memory stickor somewhere easily accessible on your computer.

Images & photos for your site

TMgettingstarted...

pagetwelve

• Any images / photos you want to have on your site in high resolution, saved in a folder (or memory stick).

• Content for your home page.

• News stories about your business.

• Information about you and your employees.

• Email addresses for your clients/customers and friends.

• Credit / debit card (with at least £1 available balance)

• Company logo saved as a file, accessible on your computer.

• What colours do you want your site to have?

• Do you know what additional pages you want your site to have (if any) and what are these called?

There is lots of really cool stuff on its way (shop / online bookings plus lots more) to help your business keepin touch with your customers. For now let’s get your site up and running and we will keep you up to datewith any exciting developments.

Checklist

Make sure that you have all of the following ready or that you have at leastthought about each element before you begin to design your site. You canalways add more later on.

TMchecklist...

pagethirteenYours frooly & Style Account x

TMyourcontacts...

pageone

Support

If you require any furtherinformation please contact us

Sheffield Technology Parks, Arundel St, Sheffield, S1 2NS

Tel: 0845 6430114www.frooly.comemail: info@frooly.com http://www.facebook.com/frooly

http://twitter.com/whatisfrooly