fruit punch

7/25/2019 Fruit Punch

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ENTREPRENEURSHIP

Group MembersSalman NaseerM. AsifSalman SaeedHusnain Nisar

Hamza RiazNoraiz Ali


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fruity juicy health


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AGENDA

W! Ne"Produ#$%

Indus$rial

Anal!sis Mission & 'ision W! Tis Produ#$ Tar(e$ Mar)e$ *ompe$i$i+e

Anal!sis SW,T Anal!sis Mar)e$in( Mi- /

P0s1


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WH2 NEW PR,DU*TS%

Ne" produ#$ de+elopmen$ is essen$ial $o an!

business $a$ mus$ )eep up "i$ mar)e$ $rends

and #an(es.

Appro-ima$el! one3$ird of $e re+enue a

business (enera$es is #omin( from produ#$s

$e! did no$ sell 4+e !ears a(o

*an(in( en+ironmen$ #rea$es ne" demands

and needs


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INDUSTRIA5 ANA52SIS

6randed frui$ be+era(e mar)e$ in India ises$ima$ed $o be "or$ Rs. 789:: #rore ne#$ars8drin)s and ;ui#es #ombined1

? pulp #on$en$ Ne#$ars 3 9:? $o =>? pulp #on$en$

@rui$ Drin) 5ess $an 9:? pulp #on$en$

Segment Market Share

Juices 30%

Nectars 10%

Fruit Drink 60%


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INDUSTRIA5 ANA52SIS

Te @rui$ Drin) mar)e$ as (ro"n a$ a 9:? $o9>? ra$e.

,f $is8 more e-pensi+e ;ui#es se(men$ as (ro"na$ ra$e of /:? $is !ear. I$ a##oun$ed for onl!7>? of $e frui$ be+era(e B !ears ba#).

Inome #onsump$ion of ;ui#es as (one upfrom B:?8 $ree !ears ba#) $o =:? $oda!.

Man(o based drin)s a##oun$ for $"o $irds of

frui$ drin)s indus$r!. More $an =: ? of sales appen $rou( $e

unor(anized rou$e 3 ;ui#e #en$ers8 s$ree$#orner sops and so on


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MISSI,N

CTo be a leadin( produ#er of frui$ ;ui#es based ondedi#a$ion $o na$ure8 #orpora$e and pro#ess

!(iene8 d!nami# leadersip and #ommi$men$ $o

our par$ners and s$a)eolders.


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'ISI,N

CTo be Pa)is$an0s Premier @rui$


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WH2 THISPR,DU*T%

Pa)is$an #urren$l! produ#es abou$ >: million$onnes of frui$s8 "i# is abou$ ? of $e "orld0s

produ#$ion of frui$s.

Tou( Pa)is$an as a s$ron( ra" ma$erial base8 i$as been unable $o $ap $e po$en$ial for pro#essin(

and +alue addi$ion in perisables li)e frui$s and

+e(e$ables.

,nl! abou$ 9 per#en$ of $e frui$s and +e(e$ables

in Pa)is$an are pro#essed8 "i# is mu# lo"er

"en #ompared $o #oun$ries li)e USA > ?18

Pilippines =?1 and *ina 9B1?


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TARGET MARJET

Primary Market Jids @ond of @rui$


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MARJET SEGMENTATI,N'ARIA65ES

Demographic A(e all a(e (roup

Gender 6o$ Male and @emale

@amil! size 3 doesn0$ ma$$er

Edu#a$ion 3 doesn0$ ma$$er

In#ome middle & i end

#onsumer ,##upa$ion s$uden$8 "or)in(

and re$ired people

na$ionali$!Kra#e doesn0$ ma$$er

lan(ua(e 3 doesn0$ ma$$er

Behavioral

bene4$ sou($

produ#$ usa(e ra$e

brand lo!al$!

pro4$abili$!

in#ome s$a$us

Geographic 6! le+era(in( $e bene4$s of

liberaliza$ion and in$e(ra$ion of $emar)e$s of $e "orld8 @P "ill see) $oser+e bo$ domes$i# andin$erna$ional #us$omers.

Me$ropoli$an *i$ies8 ma;or

#i$iesK$o"ns of $e s$a$es. Densi$! of AreaL Urban8 Semi3

urban8 Rural.

*lima$eL Tropi#al

Personali$! No

5ifes$!le 2es

'alue 2es

A$$i$ude 2es

Psychographic


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ANA52SIS

*ompe$i$or anal!sis in mar)e$in( and s$ra$e(i#all! mana(emen$ isan assessmen$ of $e s$ren($s and "ea)nesses of #urren$ andpo$en$ial #ompe$i$ors. Tis anal!sis pro+ides bo$ an oensi+e anddefensi+e s$ra$e(i# #on$e-$ $rou( "i# $o iden$if! oppor$uni$iesand $rea$s. *ompe$i$or pro4lin( #oales#es all of $e rele+an$sour#es of #ompe$i$or anal!sis in$o one frame"or) in $e suppor$ of

e#ien$ and ee#$i+e s$ra$e(! formula$ion8 implemen$a$ion8moni$orin( and ad;us$men$.In order $o e+alua$e $e #ompe$i$i+e posi$ion "e a+e $o $a)e a loo)on $e#ompe$i$ors of Fruit Punch! in


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MA


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SW,TANA52SIS

S#$NG#&

AdeFua$e a+ailabili$!of ra" ma$erials

Pri#e8 a #ompe$i$i+ead+an$a(e

Na$ural Produ#$.'N

#%$N(

)

%*#%$N(

)

+PP+$#,N'#- Par$i#ipa$ion "i$ a

(ro"in( indus$r!. *ompe$i$i+e

ad+an$a(e o+er#arbona$ed sof$drin)s.

Su##ess of in#redible

Pa)is$an #ampai(n.

.(/NSS

Seasonal a+ailabili$! offrui$s

6rand

a#)no"led(emen$ 5a$e en$r! in$o $e

mar)e$.

Dependen#e on HPfrui$s.

Dependen#e on

Monsoon

#&$(#S *u$ $roa$ #ompe$i$ion

Uns$able (o+ernmen$

poli#ies Risin( Global Warmin(


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Marketing Mix


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PR,DU*T

@res Pun# is a 7:: per#en$ frui$

;ui#e "i# "ill be produ#ed and

mar)e$ed b! $e A(ro Indus$ries 5$d.

6RAND NAMEL @RUIT PUN*H

PR,DU*T 5I@E


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PR,DU*T 5I@E*2*5E

,ur produ#$ lie in In$rodu#$ion Period of P5*

5o" sales

Hi( #os$s per #us$omer

Ne(a$i+e pro4$s

Inno+a$or #us$omers @e" #ompe$i$ors

,b;e#$i+eL To #rea$e a"areness of produ#$

,er a basi# produ#$

Pri#e a$ #os$3plus

Sele#$i+e dis$ribu$ion A"areness dealers and earl! adop$ers

Indu#e $rial +ia ea+! sales promo$ion


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PRI*ING

As a ne" #omer our pri#in( s$ra$e(! is $oin$rodu#e our produ#$s in $e mar)e$ a$lo"er pri#es so as $o #rea$e u(e

demand in $e mar)e$ and $en #ompe$e"i$ o$er #ompe$i$ors.

As "e #ome up in $e demand8 "e "illin#rease our pri#es and "ill pro+idemore e#ien$ and aordable ;ui#es

PRI*ING


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PRI*INGSTRATEG2

Penetration Pricing

,ur produ#$ "ill be lie on pene$ra$ion s$ra$e(!

"i$ i( Fuali$! & lo" pri#e.

@or in$rodu#in( ne" produ#$.

Pri#e lo" $o #ap$ure mar)e$ sare.

E-pe#$ $o ma)e pro4$ in +olume.


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PR,M,TI,N

As "e are in $e In$rodu#$ion pase8 our ob;e#$i+e is

$o #rea$e brand a"areness $rou( Informa$i+e

Ad+er$isin(.

Use of Prin$ Media8 Radio Ad+er$isemen$8 Hoardin(s

in Publi# Spo$s8 Sample Dis$ribu$ion8 ,r(anizin(

E+en$s8 T' *ommer#ial e$#.

Tie Up "i$ ma;or *inema alls $o promo$e our

produ#$s durin( In$er+als.

In34lm ad+er$isin(8 in i$s mos$ ee#$i+e form8 is abou$ a

brand bein( a par$ of $e #inemaOs #on$en$.


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WE6 MARJETINGSo#ial Ne$"or)in(L In order $o rea# ou$ $o $e TA and ensure $a$

$e! feel more #onne#$ed "i$ $e brand i$ is ne#essar! $o s$ar$ma)in( #on+ersa$ion.

facebook

*rea$in( a #ommuni$! on fa#eboo)

*rea$in( a @an pa(e on fa#eboo) Tis "ill enable $e brand $o )eep i$s TA en(a(ed and

upda$ed on $e in$rodu#$ion of ne" a+ors and e+en$s

twitter

*rea$in( an a#$i+e a##oun$ on a mi#ro3blo((in( si$e su# as$"i$$er8 "ere re(ular $"ee$s on produ#$ and e+en$ upda$es"ill ensure in$era#$i+i$!

@ollo"ers "ill be en#oura(ed $o $"ee$ $eir su((es$ions on ne"a+ors.


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Tar(e$ of #ap$urin( >? of $e mar)e$ sare

"i$in a !ear and B:? b! 9:73end

Ini$iall! "e "ould be ou$sour#in( $e pro#essin(of frui$s8 bu$ af$er B !ears "e "ould #e#) $e

feasibili$! of s$ar$in( our o"n pro#essin( plan$.

We "ould open Sa$elli$e 6ran#es in Ma;or *i$ies

$o fa#ili$a$e produ#$ $rainin( & impro+e on

Mar)e$ Sare.

> 2EAR P5ANNING


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Tan)2,U

fruit punch

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