fsu graphic design bs — 28 interactive media design and usability — media design plan

8/17/2019 FSU Graphic Design BS — 28 Interactive Media Design and Usability — Media Design Plan

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Serene SpaMedia Design Plan

Attention: Veronicka Dee 555-666-7777


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Table of Contents:

Project Treatment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

User Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Technical Specifications. . . . . . . . . . . . . . . . . . . . . . . . . 3Information Architecture . . . . . . . . . . . . . . . . . . . . . . . . 4

Navigation Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Graphic Draft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Aesthetics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10


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Project Treatment

The Serene Spa website is to be the public relations portalfor clients and will include appointment and reservationscheduling tools. Clients will view content which explains

all of Serene Spa’s services and products. The outputmedium will be a web standards compliant site accessibleover the web at www.serenespa.com.


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User Demographics

Broad Scope:

• Male, Female

• Ages 20 – 65• Primarily college level education, main audience will

consist of business professionals, stay at home moms;mainly women

• Income Range: $50K – $120K+


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Information Architecture

The website content will be presented in an intuitivenavigation scheme composed of 12 categories andsub-categories:

• Home

• About Us

• Meet the Staff

• Our Mission

• Services

• Gift Cards

• Contact

• Facilities

• Massage Rooms

• Steam Rooms

• Pools

• Rates

• Reservations

• News and Promos

• Policy• Terms

• FAQs


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Navigation Model

HOME

Main PageLANDING PAGE Sub Page

About Us

Meet the Staff

Our Mission

Massage Rooms

Steam Rooms

Pools

Services

Gift Cards

Contact

Facilities

Rates

Reservations

News and Promos

Policy

Terms

FAQs


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Page Layout

All website pages will include a static header and footer.The header will include the Serene Spa logo (hyperlinkedto the home page), global navigation links that highlight

the currently viewed page, and account log-in fields. Thefooter will include social media sharing, contact, andsitemap links, and intellectual property statements.

Home Page

The home page will having an image slide show, a briefoverview of Serene Spa, short entries which link to othermain pages of the site, recent and upcoming events, andspecial offers.

Services Page

Photos and icons are shown next to a listing of servicesand amenities available to clients. The page will includelinks to rates and reservation scheduling.

Contact Page

The contact page includes details about Serene Spa:voice, email, hours, address and map, and site support(user account).


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Graphical Draft I

About Us Services Gift Cards Contact

Contact Sitemap Account

Facilities Rates Reservations News&Promos Policy Terms FAQs

The Serene Spa Experience

Simply Serene, Indulge your senses,

Invigorate your body, Natural…Organic, Transforming mind, body and spirit.

Enter an oasis on tranquility where body and

senses are indulged and nurtured.

Back to the basics – simple, pure, and natural

is the transformational journey that begins atSerene Spa. Leave the world behind and

come regenerate your mind, body and spirit.

Serene Spa is an oasis of tranquility where

you leave behind everyday things, while your

senses are indulged in extraordinary ways.Organic products, the therapeutic touch, and

tranquil ambiance combine and the end

result is muscle relaxation, reduced tension,

enhanced circulation and revitalized skin.

Services

While you wait, we offer:

• Built in Safe

• Mini Bar

• TV (45 channels)

• Room Service

• Free Internet WIFI

1. Static header

2. Account log-in

3. Global navigation - Current page highlighted

4. Image sideshow - slides automatically progress every few seconds

5. Entries concerning other main pages

6. Global static footer - social media sharing links

7. Extraneous links

8. Email submission for newsletter

#2massage4U

Couples Massage

A treat for lovers or special friends – aperfect way to share special time. Must be

scheduled 10 days in advance. Credit card

is required at scheduling of appointment.

• 60 min. $160

Promos

Make a reservation now and get 20% off

News

May 18, 2011

Further reductions for cash checkouttransaction

May 23, 2011

Owners starting a line of Serene Spa

products

Jun 2, 2011

Awesome new pool on the west side

Image Slideshow

704 x 286

Call us directly: 1-800-003-4300

10 Park Ave, Winter Park, FL 32792

© Serene Spa, Inc. 2016

[email protected] password

Sign InNew Account?

Sign Up!

Sign up for

our [email protected]

U

Image

207 x 111

208 208 208 208

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Graphical Draft II

About Us Gift Cards Contact


Facilities Rates Reservations News&Promos Policy Terms FAQs

Services

While you wait, we offer:

• Built in Safe

• Mini Bar

• TV (45 channels)

• Room Service

• Free Internet WIFI

Stone Therapy Massage

Heated basalt stones strategically placed

to warm the body. The warm stones are

used to melt away and release muscle

tension.

• 75 min. $95

• 90 min. $120

Therapeutic Massage

A soothing full body treatment that

eliminates tension and musclefatigu e. Incorporates some deeper

pressure techniques to target specific

problem areas.

• 45 min. $60

• 60 min. $75

• 75 min. $90

• 90 min. $110

Pre-paid packages are available at

preferred client pricing for series of 5

sessions or more. Perfect for clients needs

2 or more treatments per month.

Mother-to-be Massage

Designed to relieve areas of discomfort by

reducing fluid retention and sore muscles.For second and third trimester. Doctor’s

approval required.

• 60 min. $75

Thai Massage

Re-balance the body’s energy system with

this ancient healing practice using passivestretching and palming along the body’s

energy lines. You are fully clothed on a

mat while this massage is performed.

• 90 min. $115

[email protected] password

Sign InNew Account?

U

Image

207 x 111

Image

207 x 111

Image

207 x 111

Image

207 x 111

Schedule a Reservation

You know what you should do? That right...Schedule a reservation at Serene Spa. Just

the fact that you have not yet done such a

thing is a pretty good indication that you

don’t know what is going on at all. The only

way you’re ever going to get a grip, get thechakra unblocked, and catch up on your car

payments is to take a day for yourself.

Everyone is going to tell you that you just

need to keep your nose on the grindstoneand

Image

207 x 111

Where is Serene Spa?

It’s not hard to find Serene Spa. Just look for

it. It’s everywhere. It’s inside every one of us.

Inside of each of us exist a very special and

unique Serene Spa. It’s a place that is strong,yet vulnerable. You might not think this is

true, but that’s because your mind has been

poisoned with lies since you were a child.

Your parents were members of a cult. Youwere lied to and made to wear strange

clothing.

Image

207 x 111

Image

207 x 111

Image

207 x 111

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© Serene Spa, Inc. 2016 Sign Up!

Sign up for


1

1. page entries

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Graphical Draft III


About Us Services Gift Cards Facilities Rates Reservations News&Promos Policy Terms FAQs

Contact Us!

Visit Serene Spa for a tranquil ambiance andan uncomplicated body-care experience.

10 Park Ave

Winter Park, FL 32789

Telephone: 407-098-0009

Toll Free: 1-800-033-4300

Book your appointment or e-mail us at:

[email protected]

HOURS

Serene Spa invites you to come receive

your unique body care experience duringthe following hours:

BY APPOINTMENT ONLY

Tuesdays 9:30 a.m. – 5:00 p.m.

Wednesdays 9:30 a.m. – 7:00 p.m.

Thursdays 9:30 a.m. – 7:00 p.m.

Fridays 9:30 a.m. – 6:00 p.m.

Saturdays 9:30 a.m. – 4:00 p.m.

FOR THE COMFORT OF OUR GUEST NO

CHILDREN UNDER THE AGE OF 13 YEARS

Please Fill in the form below: News

May 18, 2011

Further reductions for cash checkouttransaction

May 23, 2011

Owners starting a line of Serene Spa

products

Jun 2, 2011

Awesome new pool on the west side

Map

704 x 286



© Serene Spa, Inc. 2016

[email protected]

Name Message.

[email protected]

Subject

Category

password

Sign In

Submit Reset

New Account?

Sign Up!

Sign up for


U

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1. Focal information

2. message submission form

3. entries concerning other main pages

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Aesthetics

The site utilizes contemporary nuances of designappropriately applied to the concept of presentingSerene Spa.

Type

The Serene Spa logo text has variation in line thickness asa subtle suggestion of serifs. Myriad Pro is not entirelygothic as a sans-serif font, compliments the Serene Spalogo, and provides excellent readability for displays.

Myriad Pro 123 Semibold Bold ABC

Color

Cool colors reminiscent of the sea:

#B2F6F5 77,9,10 #587685 204,137,101

#6BCFAB 148,48,84 #35645A 202,155,165

#01C1F2 254,193,178 #614E5D 158,177,162

#53AAB3 230,167,161 #734F6D 140,176,146

fsu graphic design bs — 28 interactive media design and usability — media design plan

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