ft - charity 2013
TRANSCRIPT
Charity
Contents
1. FT as a Media Partner
2. FT as a Corporate Partner
3. Talk with the right audience
4. FT Readers give!
5. Print opportunities
6. Digital opportunities
7. Raising the Agenda with the FT
8. Examples of recommendations
FT as a Media Partner
We write about charities and their actions almost everyday,
however no journalist is specially dedicated to this sector.
As per, the most relevant people you should be in touch with are:
Martin DicksonDeputy Editor
Mike SkapinkerFT special Reports Editor
James VauxhallHome and Social Affairs Editor
Sarah NevillePublic Policy Editor
Authority Integrity AccuracyThree reasons we are recognised as a world leading business news and information organisation.
1. Possess a philosophy that fits the FT brand
2. Be able to generate a large body of compelling news stories and features
3. Be able to cope with – and benefit from – the huge amount of publicity the FT campaign will generate
4. Have strong governance and accountability structures
5. Be able to leverage the FT’sfundraising; for example, through pledges to match our donations
6. Operate internationally
7. Be registered with charitable status in both the UK and the US
FT as a Corporate Partner
Each year the FT runs a seasonal appeal on behalf of a deserving charity.
The 2012 seasonal appeal
raised $4.89m for
Global Fund for Children
The appeal involves the FT reporting on a charity, both in print and online,
throughout December to raise moneyand increase awareness of the selected charity's work
Charities that apply must:
The 2013 candidates:
Talk with the right audience
88% of FT readers are opinion formers –
this is 12% more than the average European business elite*
€1.4 Million*
*BE:Europe 2012 **FT Global Readership Survey 2011
Average income of FTReaders that are working**£136,791
1 in 10are millionaires**
Opinion formers read the FT
Total Net worth
€70.3 Billion*
Average Net worth
Wealthy
Opinion Formers
The FT audience has the wealth
FT Readers give!
*Premier TGI 2013 **FT Wealth Research 2013
75.5% of FT readers have donated to charity in the last 12 months*Personal Donation
Corporate Donation
FT audience Charity
48% of FT wealth readers are involved in philanthropy by donating their time,
while 76% donate money**
74% of FT readers agree that
working for an ethical company is important*
Fundraising by friends/colleagues/themselves
is what most motivates our readers to donate*
75.5% of readers give through more than one method of donation* (e.g. direct debit, cheque/cash, sponsored fundraising event, contribution through wage)
On average FT readers have donated
£181,000 to charity in the last 12 months*
Print opportunities
FT WealthA globally distributed, quarterly magazine looking into investment markets, written assuming readers have a minimum net wealth of £1m/€1.5m+ in investable assets
For Goodness' SakeHow To Spend It magazine’s Deputy Editor, Claire Wrathall, keeps readers up to date on latest philanthropy trends in each edition of How To Spend It
FT Weekend MagazineA UK weekly, intelligent writing magazine with coverage of all important issues
FT Weekend PaperInternational weekly broadsheet encompassing the House & Home and Life & Arts sections
Newspaper inserts can be geographically targeted across the UK
Digital opportunities
Targeted digital advertisingmakes our client's campaigns work harder
We can track and target the 'charitable giving' segment of our audience
Showing ads to the right people,at the right time
Attention grabbing formats both
online and mobile
Raising the Agenda with the FT
Reports are critical to the FT editorial proposition and are often dubbed the ‘3rd Section’ of the title
The FT produces over 200 reports per year, providing a range of relevant environments in which charities can place messages. Many reports are timed to coincide with key events in the business and political calendars
Raising the Agenda with the FT
FT Reports provide a thought-provoking environment, with 50%of readers* picking up on an idea as a result of reading the report. 26%of these take investment decisions directly resulting from reading FT Reports
One in six* Special Report readers have responded to an advertisement in an FT Special Report
*FT Reports Research 2008
Example of Recommendations
Title
FT Weekend Newspaper 66 660 for a 10X2
FT Weekend Magazine (UK) - 4,378 per full page
How To Spend It (worldwide) - 21,000 per full page
FT Wealth (worldwide) - 10,500 per full page
Investors Chronicle - 2,000 per full page
£/scu Starting from (£) inc. 50% discount
FT.com - ROS Leaderboard 62 1,000 for 32,258 impressions
howtospendit.com - Arts & Giving section -7,200 for 1 month sponsorship
+ 25% SOV on rest of site
Site CPM
Double your coverage with FT - As support for subjects that matter, the FT offers registered charities a 50% reduction on advertising
Reaching an audience who are interested in important issues, and have the means to act
Starting from (£) inc. 50% discount
Mark [email protected]
+44 (0)207 873 4885
www.ft.com - Advertising media kit
Emma [email protected]
+44 (0)20 7873 3184
For more information please contact:
To find out more about the Seasonal Appeal please contact: