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FT Digital Market and Development Overview

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FT Digital. Market and Development Overview. Agenda. The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge? Delivering your message . It’s still growing!. Source: PWC/IAB . How is it being spent?. Source: PWC/IAB . - PowerPoint PPT Presentation

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Page 1: FT Digital

FT DigitalMarket and Development Overview

Page 2: FT Digital

Agenda

• The market is still growing

• Media consumption is still fragmenting

• How is the FT meeting the challenge?

• Delivering your message

Page 3: FT Digital

It’s still growing!

Source: PWC/IAB

Page 4: FT Digital

How is it being spent?

Source: PWC/IAB

Page 5: FT Digital

Media consumption is exploding and fragmenting…

Users are consuming the content that interests them most using the platform they find most convenient.

Page 6: FT Digital

What are we doing?

As a trusted media brand, the FT has an increasingly important role to play

• Greater variety of content

• New subscription model

• Innovative client solutions

Page 7: FT Digital

How would you like your FT? Interactivity

Page 8: FT Digital

How would you like your FT? Video and Audio

Page 9: FT Digital

How would you like your FT? FT Alphaville

Page 10: FT Digital

How would you like your FT? US Elections 2008 Case Study

Page 11: FT Digital

New subscription model

Page 12: FT Digital

A word about search…

A new car? Brand

Where can I buy a Mercedes CL65 AMG? Search

Page 13: FT Digital

Innovative client solutions…online

Page 14: FT Digital

Innovative client solutions…online

Page 15: FT Digital

…and integrated

Page 16: FT Digital

But don’t take our word for it.

Page 17: FT Digital

For more information contact:

Alastair Mackie, Digital Solutions Manager

+44 (0) 20 7775 6963

[email protected]