ft rancagua tim
DESCRIPTION
Presentación de Tim Delhaes, Director de FT Américas en Rancagua, 2 de Abril 2013TRANSCRIPT
Tim Delhaes@tim_delhaes
Rancagua Classic
“In 2013, the GDP of emerging markets will
exceed advanced markets for the first time, rising to USD 44.1 trillion against
USD 42.7 trillion.”
VIRGIN CONSUMERS
In 2013, the hundreds of millions of new consumers – and newly minted middle class consumers – will seek the best-of-the-best just as much as anyone else. But they may also need information and support to help them see the value in, and make use of, the unfamiliar or the yet-to-be experienced.
VIRGINCONSUMERS
MSC Cruzeiros
Virtual game lets players sample life on cruise ship
Volkswagen
Website reveals regional heritage and manufacturing process
VIRGINCONSUMERS
Visa Platinum
Web series presents travel tips for Brazilians
VIRGINCONSUMERS
emerging2
While the last two decades were about developed markets catering to emerging ones, and emerging markets increasingly catering to developed ones: it’s now time for an explosion in products and services from emerging markets for emerging markets.
emerging2 Compumax
Colombian low-price tablet for Latin America
Yogoberry
Brazilian frozen yogurt chain expands into the Middle East
emerging2
Amazonas Sandals
Brazilian brand opens store in Chinaemerging2
Peak Games
Turkish site is third largest social gaming platform
emerging2
Chinese messaging app reaches out to India
emerging2
Feiyue shoes
Chinese footwear brand unveils mobile boutique in South Africa
emerging2
nouveau briche
2013 will see rising numbers of travellers from emerging markets, not just arriving in developed markets, but true global tourism: from everywhere, to everywhere. So wherever you’re based, prepare to lavish these wealthy NOUVEAU BRICHE visitors with special, tailored services and perks, before someone else does…
nouveau briche
South Africa
Attracting Indian tourists
Vogue Paris
Lifestyle magazine for Chinese touristsnouveau briche
Hilton SURFER’S PARADISE
Dedicated lounge for Muslim familiesnouveau briche
Tourism New ZeAland
Halal guide for Muslim travelersnouveau briche
GREEN & GOLD CARPET
From Paris to Miami, everyone’s speaking Portuguese
nouveau briche
celebration nation
Emerging markets will flaunt (if not proudly export) their national and cultural heritage. Symbols, lifestyles and traditions that were previously downplayed, if not denied, are being brought up to date to become a source of pride for domestic consumers, and interest to global consumers.
celebration nation
MUHTESEM YÜZYIL
Ottoman TV series
House of Masaba
Pop Art sarees
celebration nation
Batik Swap
Smartphone game based on Indonesian traditional textiles
celebration nation
BOTTOM OF THE DEVELOPED
PYRAMID Less affluent consumers in mature markets are frantically looking for new ways to save money and time. But, witness to abundance, they’re not always prepared to sacrifice quality, despite low(er) incomes.
BOTTOM OF THE DEVELOPED PYRAMID
Kiva City LA
Microloans to small business in the US
Unilever
Micro-packaging to address tightened budgets in Europe
BOTTOM OF THE DEVELOPED PYRAMID