ftq: does content really matter in b2b marketing?

Does Content Really Matter

in B2B

Marketing? A Frequently Tweeted Question (FTQ) From Resonance Content Marketing

“Sure, content marketing is

all the rage on the B2C side,

but does it even matter for

B2B marketers?”

@resonancecont

@resonancecont

Let’s look at the latest data

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@resonancecont

86% of B2Bs are doing it …


@resonancecont

… and they’re doing more of it.


@resonancecont

They’re doing it often …


@resonancecont

… with plans to do even more.


@resonancecont

To sum it all up …

YES! More and more B2B marketers are adding content marke/ng to

their strategies.

@resonancecont

Now ask yourself …

What are the chances that at least one of your compe/tors is in that

group?

Got a question

for our next

FTQ?

Hit us up on

Twitter at

@resonancecont

Marketing