fujitsu insights to server virtualization and private clouds

Fujitsu Insights to Server Virtualization and Private Clouds

The big picture of Server Virtualization and Private Clouds. Fujitsu’s approach, products, solutions and services.

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Insights Server Virtualization and Private Clouds

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Contents

Some reasons to discuss these topics with Fujitsu 3x86 server virtualization 4

What is virtualization? 4What is x86 server virtualization? 4The indirect advantage of a virtualization layer 4Preconditions to the effective use of server virtualization 5How to manage hypervisors? 5Format of virtual machines 5Performance impact of the hypervisor 5Benefits of server virtualization 6Can everything be virtualized? 6Market acceptance of server virtualization 6Server virtualization and cloud computing 7Server virtualization, what else? 7

Private Clouds 8What is ‘cloud’? 8What is Private Cloud? 8Preparations for the effective use of Private Clouds 9How to manage Private Clouds? 9Benefits of Private Clouds 9Can everything be brought to the Private Cloud? 10Performance impact of Private Clouds 10Market acceptance of Private Clouds 10Risks of Private Clouds 10Private Clouds and server virtualization 11Private Clouds, what else? 11Microsoft Private Cloud Fast Track 11Intel Cloud Builder 11

The reliable basis – Fujitsu PRIMERGY RX 12PRIMERGY rack server overview 13

Economies of scale – Fujitsu PRIMERGY BX 14Cloud eXtension servers – Fujitsu PRIMERGY CX 16

Scale-out 16Cool-Central™ architecture 17Optimal use of space 17Spend small 17

Integrated server lifecycle management – ServerView Suite 18Standardized administration of physical and virtual servers 18Efficient Virtual-IO Management 18Automating server lifecycle operations 19Build your Private Cloud infrastructure 19Ready for self-service provisioning 19

The Flexible Data Safe – Fujitsu ETERNUS DX 20ETERNUS DX – a central piece of virtualized and cloud data centers 20ETERNUS DX provides answers 21

What about data protection? 22Complex environments 22One-for-all 22Proven data protection appliance 23Backup to disk with de-duplication 23

Fujitsu integrated cloud infrastructure solutions 24Dynamic Infrastructures for VMware vCloud 24Fujitsu DI Blocks 25

SAP-aware IT infrastructure – FlexFrame for SAP 26FlexFrame for SAP 27FlexFrame for SAP – move towards SaaS 27

What about client virtualization? 28Virtualization enables centralization 28Various concepts for different requirements 28Fujitsu’s Virtual Client Computing approach 29

Fujitsu Thin and Zero Clients 30Scout Enterprise and ELIAS 30Choice of Operating Systems 30Fujitsu Thin Clients - Supporting eLux® and Windows® Embedded 31Benefits of the Fujitsu Thin and Zero Client Architecture 31Fujitsu VDI Bundles 31

Maintenance Services 32Managed Services 34

Managed Data Center Services 34Managed Storage 34Managed Server 34Managed Application 34End User Services 35Managed Collaboration 35Managed Workplace 35Managed Maintenance 35

Financial challenges and benefits 36Financial benefits 37Advantages at a glance 37One Stop Shopping 37

Cloud Services by Fujitsu 38A word on security 38Additional benefits included 39Software-as-a-service 39

Server virtualization or Private Cloud? 40Assessment services 40Helping you build your Private Cloud 40Our approach – cloud customer journey 41




Fujitsu has a very long history in the topic of server virtualization – more than 40 years. It started with virtual machines in our mainframe offering, GlobalServer and Fujitsu’s BS2000, which still are available. Knowing the technology and its benefits from the beginning, Fujitsu has also completed thousands of x86 server virtualization projects successfully. Fujitsu also transferred its experience as one of the world’s leading cloud service providers in helping customers to build their cloud environment. This is proven by many current success stories and Fujitsu’s contributions in Microsoft Private Cloud Fast Track and the Intel Cloud Builder Program.

Fujitsu’s products, such as PRIMERGY x86 servers and ETERNUS stor-age systems, are all optimized for x86 server virtualization and cloud infrastructure scenarios – by using the latest technologies, with special features and maximum compatibility with market standards – as proven by many benchmark records.

In this context it is also worth mentioning the integration of server virtualization with Fujitsu solutions and Fujitsu’s offerings that extend virtualization. One example of the use of server virtualization within complete solutions is Fujitsu FlexFrame for SAP. Fujitsu ServerView Resource Orchestrator and Fujitsu DI Blocks are examples of an extended server virtualization offering. Both allow the uniform management of a mixed environment – even if different server virtualization technologies are used or if it is a mix of virtual machines and physical servers. Moreover, Fujitsu DI Blocks are a preconfigured complete IT infrastructure, which besides its very short time-to-production, also includes the entire lifecycle management – a full worry-free package. Not to forget Fujitsu’s data protection appliance ETERNUS CS, harmonizing and optimizing entire backup and archiving scenarios.

A further essential argument why you should deal with Fujitsu in the area of server virtualization and cloud computing is Fujitsu’s complete service offering. This service offering for all aspects of server virtualization and including any kind of cloud services starts with pre-defined and fixed price assessment services to analyze the current customer situation and to provide customers with re commendations about how to proceed with their IT. Among others, these OPTIMIZATION Services are available for cloud comput-ing and server virtualization. Beside these consulting services, ROI/TCO estimations, design services, delivery services, operation servic-es, product/solution-related services, various managed services and financial services are also available.

Fujitsu’s close cooperation with all market leaders in virtualization and cloud technologies puts us into a position to be the trusted advisor of our customers. For some similar technologies we deal with different partners – for example on the server virtualization layer with Citrix, Microsoft, SuSe, Oracle, RedHat and VMware – in order to have an appropriate solution for any customer requirement. Even the broad storage portfolio of Fujitsu’s self-developed ETERNUS systems is extended by our close cooperation with NetApp.

Moreover, it should be mentioned that Fujitsu is the only server manu-facturer today that develops and produces its x86 PRIMERGY servers in the heart of Europe. One further argument, especially for global customers, is Fujitsu’s capability to serve customers worldwide with all levels of expertise, products and services. Our follow-the-sun call centers support more than 25 languages.

Some reasons to discuss these topics with Fujitsu

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x86 server virtualization

What is virtualization?Within the IT industry virtualization is used between today’s interfaces to abstract different layers from each other. Because of defined and comprehensive interfaces the dependencies of different IT ‘layers’ (e.g. the server hardware and the connected network infrastructure) are very strong and often result in inflexibility and low utilization. For example:

When one layer is updated, the other one needs an update, too.When one layer is defined, the upper and lower layer often can’t be used for anything else.

To overcome these strong dependencies an additional layer – the virtualization layer – can be inserted. As today’s IT has many defined layers, the possibility of inserting separation layers between them is also varied. Just to name some of the resulting virtualization technologies:

■ I/O virtualization ■ Server virtualization ■ Network virtualization ■ Application virtualization ■ Storage virtualization ■ Client virtualization ■ Operating system virtualization ■ ...

Many IT installations during the past years often contained more than one of these technologies in order to combine their related benefits and to achieve a state-of-the-art, dynamic IT infrastructure.

In terms of this document we are focusing on x86 server virtualization.

What is x86 server virtualization?As the title indicates, x86 server virtualization describes the virtual-ization layer between x86 architecture-based server hardware and the associated operating system. This virtualization layer is usually called the hypervisor. This hypervisor isolates the x86 server hard-ware from the various operating systems. The server hardware sees it as its operating system and provides the known operating systems with the capability to use pre-defined portions of the available x86 hardware resources. Those portions are called virtual machines (VMs) and are fully isolated from each other. They do not even know each other. This enables the sharing of server-hardware capabilities between different operating systems and applications. The core tasks of a hypervisor are:

■ Foundation to operate VMs ■ Separation of the VMs from each other ■ Efficient distribution of resources between VMs in line with the administrator’s specifications

■ Mapping of machine instructions issued in a VM ■ Mapping of I/O jobs

The indirect advantage of a virtualization layerBy adding an additional layer as an interface between the server hardware and the operating system, a further major advantage can be achieved: it is possible to influence their communication. Said in-fluence never means modifying anything, but it enables time shift-ing and – even more important – sharing of information. Transferred to server virtualization this means that memory and CPU states of a virtual machine can be copied to another server. The result is one major feature of using hypervisors:

■ Live Migration (aka as VMotion, XenMotion, …) of virtual ma-chines (including operating system and application) without any interruption from one server to another one

This is the fundamental technology used for many further automa-tion features provided within hypervisor management.




Preconditions to the effective use of server virtualizationIn addition to the very obvious components of a virtualized infra-structure: hypervisor, its management and appropriate x86 server hardware (optimized server virtualization support, fitting I/O connec-tions) centrally accessible storage is also an elementary component. To make use of the high availability options – e.g. restart of a virtual machine in case of a hardware failure on a different server – the server inevitably needs access to the data of that virtual machine where it should be restarted. So typically storage consolidation has to be done first, before x86 server virtualization is introduced/ex-panded to leverage all the capabilities provided by this technology.

How to manage hypervisors?As can be imagined, the hypervisor itself has to be a lean and very efficient piece of software. Therefore, to provide little or no surface for security attacks the hypervisor itself is optimized to support its basic functions and to move all resource-intensive tasks (e.g. management via GUI, automatism, rules, …) to outside manage-ment software. This management software takes care of the entire management of the hypervisor AND the virtual machines. It allows comprehensive management of the hypervisor and virtual machine capabilities. Every hypervisor vendor provides its own management software, which partly is also able to manage hypervisors/virtual ma-chines from other vendors. But usually you get the best results and access to the full set of features if the management software of the hypervisor vendor is used. To have an indication of pure hypervisor size it should be noted that for example vSphere ESXi from the mar-ket leader VMware has a size of approximately 50 MB.

Format of virtual machinesDue to the fact that the variable hypervisors are based on techni-cally different sources, a virtual machine generated for one specific hypervisor would not be able to be operated on the hypervisor of another vendor. To overcome this problem and to enable appliances (the application ships as part of the virtual machine and not in con-ventional installation format) all major hypervisor vendors support the OVF (Open Virtualization Format). By using this format the respective virtual machine can be executed on different hypervisors without any changes. However, by using this format (standardized by Distributed Management Task Force, Inc. – short DMTF) some specific features provided by just one vendor probably can’t be lever-aged for the VM in OVF because it is standardized. In the past and also likely in the future this results for some custom-ers in the need to operate more than one hypervisor type in their data center.

Performance impact of the hypervisorInserting an additional layer often gives the impression that everything gets complicated and more power is needed. This partly applies also for x86 server virtualization, BUT

■ x86 servers have had a tremendous performance boost for many years, which is still continuous

■ The average utilization rate of x86 servers without using server virtualization is usually below 15%

■ Today’s x86 servers and their used components are optimized for server virtualization

■ Nearly all hypervisors are stable and performance-optimized – in various ways

This results in the overall message that the typical performance impact of much less than 10%, if real-time operating systems are not used, can be disregarded.

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Benefits of server virtualizationCustomers can achieve many business benefits by using server virtualization. The technology in principal might not be new, but it has never paid off on such large scale.

First, for most implementers the achievable consolidation ratio was the key motivation to introduce server virtualization within their company. When customers are able to replace 10 (or even more) old servers with one new server that additionally needs less power than one of the old servers, this results in tremendous savings in investment costs (CAPEX) and operating cost (OPEX – energy, space requirement and management).

Additionally, the homogenous virtualization layer allows customers to run old operating systems on new hardware. The example often used is Windows NT, which is already out of any Microsoft support and certification program and which is executed in a virtual machine running on the up-to-date Fujitsu PRIMERGY generation. Any virtual machine can also be implemented on any ‘virtualized’ server hardware, which provides very flexible use of all x86 resources.

Many automation functions could be implemented with the option of live migration of workloads from one server to another. For example, power-optimized use of servers while all applications are up and running: if the applications are only rarely used, they can be aggregated on a few servers and the remaining servers could be switched off. When more compute performance is needed, an appropriate number of switched-off servers would be powered-on and the applications in the virtual machines would be live-migrated to the powered-on servers – all of that fully automatically and without any interruption of the application. Similar things apply for hardware maintenance windows: zero downtime.

Software deployments also get much easier: a virtual machine does not need to be ‘active’ – the management of the hypervisor can also update offline machines. Likewise all hypervisor vendors provide convenient tools to run automatic updates of all affected machines or duplicate existing virtual machines or templates. A new service can be up and running with just a few mouse clicks.

Not to forget the very easy scalability. As mentioned above, there are many options to lower the number of powered-on servers. The opposite, e.g. extending a virtualized environment, just needs an additional server with the appropriate hypervisor. Just connect the server to the network and it can be integrated in the overall environment with a few mouse clicks.

All of that is complemented by the integrated and uniform high availability concept that comes with using server virtualization. In the past it was often very complicated to set up high availability solutions, because many of them had application or operating-sys-tem-specific dependencies and were mostly associated with an additional license fee. By using server virtualization all hypervisor vendors enable an integrated, application and operating-system-in-dependent concept: if a server fails or can’t be contacted, all virtual machines can – depending on the predefined settings – automati-cally be restarted on another server. This is uniform for the complete virtualized environment. On top of this, you can add mechanisms which control the applications to extend this general capability to an application-aware feature. To avoid misunderstandings: traditional clusters still work when server virtualization is used.

Can everything be virtualized?Unfortunately not everything can be virtualized with server virtual-ization. All servers produced today include virtualization-optimized features. But servers bought more than 4 years ago probably do not support all capabilities of a hypervisor and its management. Also certain I/O cards (e.g. dongles, fax cards, special graphic cards, ...) can’t be used with x86 server virtualization. Which components are supported can be seen in the hardware compatibility list (HCL) of the various hypervisor vendors. The number of unsupported and currently available components is getting smaller and smaller.

Market acceptance of server virtualizationAccording to hypervisor vendors and many analysts more than 50% of all workloads of x86 servers are running in virtual machines since 2012. Moreover, also according to statements from IDC, Gartner and Forrester, the market share of Fujitsu’s hypervisor main partners, Citrix, Microsoft, SuSe, Oracle, RedHat and VMware, together is big-




ger than 99% of all hypervisors used in business. The top three in the ranking with regard to the ‘number of virtual machines running on which hypervisors’ are:1. VMware2. Microsoft3. Citrix

Server virtualization and cloud computingThe capabilities of server virtualization, especially its great benefits with regard to flexibility, uniform SLAs, automation options and scalability, can be perfectly used to deliver the foundation for cloud computing. This does not mean that any kind of cloud computing always relies on server virtualization, but it can be seen as one of the key enabling technologies for it. The picture from Gartner below describes the movement of customers from virtualization towards cloud computing and the logical steps in between.

Any kind of cloud computing, whether private, hybrid or public clouds, is more than the extensive use of server virtualization. However, server virtualization is often one step towards cloud computing, which needs many more capabilities to be implemented.All hypervisor vendors work on their own cloud stacks to enable

customers to build their own cloud solutions. Moreover, they offer integrated tools for uncomplicated access to cloud services from own or publicly available offerings to also leverage the benefits of these cloud offerings.

Server virtualization, what else?As already stated in previous sections, x86 server virtualization is a mature technology which naturally also expands its functions in associated areas. The main areas today are storage virtualization, network virtualization and cloud management. With cloud man-agement all kinds of cloud computing: private, hybrid and public clouds are addressed. Overall this development results in many nice features, formerly known from separate tools and vendors only, can easily be accessed by additional licensing options of the server virtualization layer and its managment. Meanwhile all hypervisor vendors have an offering beyond pure server virtualization and these offerings merge together. This also applies for Fujitsu with offerings that extend virtualization described in further sections of this document.

Source: Gartner Webinar (Thomas Bittman) Private Cloud Computing: Driving a strategy, February, 2011

Stage 1: Server Virtualization

Stage 2: Distributed Virtualization

Stage 3: Private Cloud

Stage 4: Hybrid Cloud

Stage 5: Public Cloud

Hardware efficiency Capital and energy costs

Flexibility and speed Automation Operational cost Reduced downtime

Self-service Service standardization IT as a business Usage-based metering

Capital and operational cost Overdrafting on demand

No capital cost Total usage flexibility Low barrier to entry

Private Clouds: Driving a strategy

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Private Clouds

What is ‘cloud’?Fujitsu defines ‘cloud’ as the consumption of infrastructure, an application, an activity or content of which that consumption comprises three distinct attributes:

■ Pay per use ■ Elastic and scalable ■ Self service

Clouds are usually available in four different formats: ■ Private Cloud is dedicated for one customer. ■ Community or Trusted cloud is for serving a number of selected customers.

■ Public cloud is for (theoretically) every customer. ■ Hybrid cloud is any combination of the three others.

Each format could provide services with the three distinct attributes. The most popular services today are:

■ IaaS, Infrastructure-as-a-Service: providing server, storage and/or network capacities to its users (e.g. system administrator)

■ PaaS, Platform-as-a-Service: providing operating systems and software development tools including the necessary IT infrastructure to its users (e.g. software developer) – mostly used to provide (not use) SaaS later on

■ SaaS, Software-as-a-Service: providing the ability to use software to its users (e.g. any user knowing the software)

■ BPaaS, Business-Processes-as-a-Service: providing the use of complete business processes to its users (e.g. logistics manager)

From the user perspective, the technology and the ‘how to’ issues usually associated when a new service is needed are completely taken away. Users of cloud services can fully concentrate on their core business and do not have to deal with daily operations because of the standardized and automated processes coming along with cloud computing. Just to give you an example: by using the cloud – independent of whether this a private, public, community or hybrid cloud, but depending on the service offered, see examples above – a catalog with predefined services is the starting point. Access is realized via a self-service portal where the user can apply for the re-quested service. After the user has found its appropriate service and applied for it, an acceptance/rejection workflow runs automatically. If the request is accepted, the user can access the service accord-ing to the description of the catalog. In addition to the functional description of the service, the aforementioned service catalog also contains information on the pricing (based on use time), term and time of payments and the quality description of that service: like availability time a year, recovery time, frequency of backups (if any) and many more. Last mentioned examples are called Service Level Agreements, in short SLA.Summarized, the user of a cloud no longer has to take care of technology and how to set it up – the user can pick any available service, just use it when it is needed and only has to pay when the service has been used.

What is Private Cloud?Private Cloud is a cloud environment that only serves one single customer. It is operated in two different ways:

■ Private Cloud on-premises means the operation of your cloud in your data center with your IT infrastructure

■ Private Cloud off-premises means the operation of a dedicated (again, just for you) as-a-service offering in the data center of your cloud provider

As the cloud environment in both cases is dedicated to you and your needs, it is obvious that the key criteria for cloud computing – again: pay per use, elastic and scalable, self service – are difficult to match in full. For example, the benefits of ‘pay per use’, if you have a private cloud on-premises, might not be matched in full because you are still the owner of the entire IT infrastructure and there are investment and operation costs; more or less independent of how much capacity is used. On the other hand you have much better options to take influence on everything in that cloud, including the definition of SLAs and how to handle your data in detail.

In terms of this document, Private Cloud is Private Cloud on-premises.

Cloud: Consuming IT as a Utility

Pay per use

Elastically Scalable Self

Service

Privatejust for you

Communityselectively shared

Publicshared with anyone

Hybrid – a combination

IaaS PaaS SaaS BPaaS




Preparations for the effective use of Private CloudsBefore transforming your IT infrastructure into a Private Cloud or set-ting it up from scratch, a detailed analysis of the business processes within your company has to be undertaken. This has to include how your individual short, mid and long-term targets can either be achieved by:

■ Extended use of virtualization technologies and associated automation tools

■ Private Cloud environment on-premises ■ Community or publicly available as-a-Service offerings

Otherwise, you could possibly implement a Private Cloud environment and the achievements do not match your expectations.

How to manage Private Clouds?The management of Private Clouds needs the same principle architecture as the management of any cloud. In general this is:

The word ‘service’ in the picture above, which has already been mentioned several times, stands for that kind of service that should be provided by the Private Cloud to its users: infrastructure, platform, software or business processes. All management software compo-nents have to be integrated with each other to achieve a complete cloud solution.

Today several tools are available for Private Cloud computing, e.g. Fujitsu ServerView Resource Orchestrator Cloud Edition, which is described in a separate section of this white paper. In addition and as already mentioned in the section on server virtualization, complete cloud management tools are available from hypervisor providers and also from management software companies. To have the optimal solution for our customers and their needs, we comple-ment our portfolio with these solution stacks. Some of these tools, e.g. VMware vCloud Director, also allow managing resources from community or public cloud offerings – and thus lead to comprehen-sive management of your complete hybrid cloud environment.

Benefits of Private CloudsThe three distinct attributes of cloud computing already indicate the benefits of Private Cloud computing. In particular, these are:

■ Ease of use ■ Cost savings and cost transparency ■ Very flexible use of IT resources

Ease of use is achieved by the general structure of a cloud. The necessary and strict multi-tenancy (in Private Clouds these are often different departments of your company or probably each employee), the standardized service level (SLAs) and the self-service portal build the foundation to fit this benefit. It can be even improved by using further automation functions, well defined and prepared (e.g. SLAs) entries in the service catalog and by the provided services covering as much as possible of the tasks of each user, e.g. by providing Software-as-a Service instead of providing Infrastructure-as-a-Service for the respective user – depending on the needs of the user.

Lower costs result from the shared infrastructure of a Private Cloud. For example, peak requirements of one department, often responsible for too many installed/assigned infrastructure components, can be absorbed by temporary assignment of free resources (e.g. compute power) when they are not needed by other users/departments. Thus, the average utilization rate is much better than before thanks to sharing the available resources between all users in a still sep-arated (catchword ‘multi-tendency’) way. Moreover, the elements responsible for the ‘ease of use’ pay off again, because the users and administrators as well are freed from day-to-day routines and can focus on their key tasks. All of that is fully transparent through the metering and accounting functions of the cloud management layer and so avoids any fruitless discussions between departments when it comes to covering the IT costs.

Generally, it could be said that as more services of a similar kind are provided by a Private Cloud the bigger the benefits are. But also the inclusion of public or community cloud services to your Private Cloud enhances the aforementioned benefits.

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Can everything be brought to the Private Cloud?Comparable to server virtualization, not every service or task can be operated in a Private Cloud. Again, depending on what kind of service should be provided, there might be major adoptions necessary. Let’s take Software-as-a-Service as an example. If you have the goal to provide SaaS for certain applications, these applications need some capabilities to be provided as-a-Service and also need the appropriate Private Cloud management stack. Operating the application without any adaptations or special management software in an IaaS environment would not provide the requested result. Beside technical issues license costs which blow your budget could also occur. Nevertheless, because Private Cloud environments are accepted in the market (see ‘Market acceptance of Private Clouds’) and also because nearly all established software providers and likewise many startups are extensively pushing this technology, the number of unsupported services is getting lower and lower.

Performance impact of Private CloudsObviously a Private Cloud needs an additional management layer, see section ‘How to manage Private Clouds?’ Most components of that management layer are not needed all the time – thus they only need small resources when they are executed. The always-on management software components, e.g. the metering tools, are optimized to have very little impact on daily operations. Today, the technology used to build the various Private Cloud services, whether it is IaaS, PaaS, SaaS or BPaaS, is different. This – combined with various management options – makes it very difficult to disclose exact figures on the performance impact. But the experience we gained with our own cloud service offerings and within our customer projects, where we supported our customers with the building of their Private Cloud, results in the overall message that the typical performance impact can be disregarded – mostly independent of what service is provided.

Market acceptance of Private CloudsAccording to various analysts Private Cloud computing will be used – at least for parts of their IT/business – by more than 40% of all enterprises. The clearly most popular service provided by Private Clouds is Infrastructure-as-a-Service; this also applies in productive use. The reason why IaaS is the most accepted service (again, within Private Clouds) is in the available offering for the required manage-ment stacks. The IaaS Private Cloud management stack is today the most complete and commercially available Private Cloud solution. As indicated in the comparable section of server virtualization, where VMware is the market leader, it is mainly used as the basis for IaaS services in Private Clouds. So it is no surprise that VMware is also the market leader in Private Cloud management stacks for IaaS. An ‘extended IaaS’ is often used to provide PaaS via Private Clouds. When it comes to SaaS, mainly application-specific solutions come into play nowadays. The same applies for BPaaS. One example of SaaS Private Cloud solutions is our FlexFrame for SAP, which is described in the section ‘SAP-aware IT infrastructure’. Summarized, it could be said that market acceptance for Private Clouds is high. Moreover, Infrastructure-as-a-Service is dominant today, but the other service offerings are evolving very strongly and especially SaaS will, when it has greater maturity and broader-based offerings are available, surpass IaaS in Private Cloud computing.

Risks of Private CloudsJust as with benefits, which are in part difficult to achieve in full, the commonly discussed risks of cloud computing usually do not apply in full for Private Clouds on-premises. One of the main reasons holding back universal adoption of cloud computing is security. Being based on the Internet does make cloud computing susceptible to cyber attacks, but Private Clouds are operated within your firewalls and that makes them at least as secure as your infrastructure was before. When a company has its data in the cloud, it is not under its direct or physical control and due to the respective, applicable law other governments may have the right to view that data (e.g. in U.S. or with U.S.-based companies as cloud providers). However, Private Cloud on-premises hosts its storage capabilities in your data center, which is fully under your control. So you decide on the accessibility of your data and how it will be protected. We could extend this section by many other points but they key message would not change: most possible risks of public cloud computing are under your full control by running a Private Cloud environment. Therefore, the risk of your Private Cloud is your responsibility and depends on the SLAs you implement for your solution.




Private Clouds and server virtualizationServer virtualization is often used as the key technology in the area of Infrastructure-as-a-Service offerings in particular, but also for Platform-as-a-Service offerings. The described capabilities of server virtualization, enhanced with a serious Private Cloud management stack, are a validated combination that is often used today. It can also be said that the broad acceptance of server virtualization and its automation paved the way for cloud computing, especially with regard to IaaS. For the remaining cloud services server virtualization can be seen as enabling technology, but not as ‘must have’. SaaS and BPaaS can be built without using server virtualization, but you can also use IaaS as the enabler for SaaS, please take also a look at Fujitsu Cloud Store, described in the last section of this white paper.

Private Clouds, what else?The natural extension of Private Cloud computing is its expansion to include cloud services from cloud service providers. This inclusion of other services is indicated several times in previous sections. For example, you can extend your compute power with Fujitsu’s Infrastructure-as-a-Service offering when you need more capacity than your Private Cloud can provide. Or you use our Backup-as-a-Service offering; originally developed to support SMBs to fulfill certain compliance regulations. The inclusion of public or community cloud offerings is the next step after having a Private Cloud on-premises implemented.

Microsoft Private Cloud Fast TrackThis program initiated by our technology partner Microsoft describes in detail how exactly a Private Cloud infrastructure has to look to operate Microsoft applications best. Fujitsu, as one of the first five members, joined this initiative directly with its announcement in November 2010. According to the strict requirements of the program and with the claim to increase the value provided by reference archi-tectures, we jointly defined our reference architecture with Microsoft. Fujitsu’s configuations, except the special versions for SMBs, consist of Fujitsu PRIMERGY Servers, Fujitsu ETERNUS Storage, Fujitsu ServerView Suite, network components and the Microsoft management software stack.

Intel Cloud BuilderAs opposed to Microsoft Private Cloud Fast Track, this program initiated by our technology partner Intel focuses on any kind of reference architecture to build cloud infrastructures. But Fujitsu as one key contributor focuses on reference architectures for building Private Clouds on-premises, which are all different to our contri-bution at Microsoft Private Cloud Fast Track. Beside that we build solutions with different Private Cloud management stacks, Fujitsu’s own solution using ServerView Suite, VMware vCloud Director and Microsoft System Center. We also integrate various elements of our cloud-optimized product offering (e.g. Fujitsu PRIMERGY BX, CX and RX – described in further sections of this white paper) in our reference architectures. In cooperation with Intel we are continuously setting up new configurations for different custom-er needs. We use the Intel Cloud Builder Program to provide our customers with publicly available guidance including a very detailed description of how to build their Private Cloud.

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A high-quality IT infrastructure is the foundation of the productivity and continuity that are essential for the success of any business. That’s why Fujitsu is so focused on quality assurance and engineer-ing. It ensures the high availability of our rack servers, associated with tailor-made maintenance services to support stringent SLA requirements. This results in extremely low annual failure rates which are comparable to those of UNIX servers, and protect your investment over the product lifecycle.

IT performance is another key element for business success. Fujitsu PRIMERGY rack servers achieve world records and best-in-class results in different disciplines: Nearly all Fujitsu PRIMERGY rack servers lead Intel-based server rankings in CPU and Java performance benchmark results. This is also reflected in VMware virtualization environments, where Fujitsu PRIMERGY rack servers have achieved leading perfor-mance positions. To stay competitive, reducing costs is essential for all companies. Fujitsu PRIMERGY rack servers contribute to this goal by delivering efficient servers and management tools to increase business pro-ductivity, while simultaneously reducing operational costs through energy efficiency that is up to 20% better than competitive products, virtualization and simplified management. Fujitsu PRIMERGY rack servers lead the market in energy efficiency with unique ‘Cool-safe™’ technology. In fact, Fujitsu provides world best energy efficient rack server portfolio measured by SPECpower benchmark, be it a mono, dual or quad-socket system (as of October 22, 2012).

The reliable basisFujitsu PRIMERGY RX

Virtualized environments as well as Private Cloud infrastructure require a reliable and powerful IT infrastructure that supports productivity while being efficient and flexible to meet the demand of tomorrow. As the operational heart of every data center the servers should be optimized to run their workloads. Fujitsu PRIMERGY rack servers deliver the flexibility and scalability to achieve this while also lowering costs and improving productivity. In fact, Fujitsu PRIMERGY rack servers are the first servers to use 1 Watt or less per transaction, while competitive products consume five times more power. Combined with best-in-class price/perfor-mance results, where Fujitsu PRIMERGY rack servers hold 6 of the top 10 positions, this contributes to favorable lifecycle costs. They are also integrated into the Fujitsu ServerView suite (own section of this white paper), which enables efficient, intelligent management that simplifies administration and improves responsiveness to quick-ly adopt new business changes. Finally, the Fujitsu supply chain provides the customization required to deliver a tailor-made, tested and preassembled configuration to your site.

Fujitsu PRIMERGY RX200 S7




Fujitsu ServerView – basic components shipped with every PRIMERGY server – enables local and remote management of PRIMERGY-based infrastructures. The software accelerates server installations, while centralizing monitoring, control and integration. By eliminating complexities, server management becomes more efficient. Intelligent system management solutions enable you to simultaneously improve user productivity and simplify daily admin-istrator’s tasks.

Flexibility is also a key value in our Fujitsu PRIMERGY rack server supply chain. MADE4YOU provides customized production and logistics services. These services can pre-load software, integrate third-party components, provide customized consignment stocks and specify rollout arrangements at all stages of the value chain. This results in faster time-to-operation. Our built-to-order production standards ensure that your customized PRIMERGY configurations are manufactured, tested and delivered to completely match the functionality defined in the order. This even includes the shipment of fully mounted rack server configurations, so there is no need for your IT team to re-assemble servers or components. Cost and time-to-operation are significantly reduced as a result.

PRIMERGY rack server overviewFujitsu PRIMERGY rack servers provide a reliable foundation for any LOB application and data center solution. They also offer functionality tailored to your requirements:

■ RX100: Entry-level mono-socket system for data centers, providing high availability, scalability and low TCO – in a 1U chassis.

■ RX200: Dual-socket system providing top performance for virtualized environments, high expandability and leading efficiency – all in 1U space saving housing.

■ RX300: 2U, dual socket rack server focusing on top performance, high versatility and scalability to support all types of business applications and consolidation.

■ RX350: 4U, dual socket rack server offering maximum perfor-mance, expandability and availability which makes it ideal for server, storage and client virtualization.

■ RX500: 4U quad socket server leverage the price/performance of dual socket servers into the four socket area – thus makes it ideal for large virtualization

■ RX600: This quad-socket server is a reliable server for critical company IT services such as databases or large-scale virtual-ization, providing high availability and consistently efficient IT production

■ RX900: Highly scalable eight-socket server that enables enterprises to run even their most demanding large-scale mission-critical workloads and virtualization projects in an x86 environment.

Fujitsu PRIMERGY RX300 S7

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Economies of scaleFujitsu PRIMERGY BX

Lots of companies are placing greater emphasis on the operations of their IT environments not only to gain a competitive advantage in the market but also because IT services and applications have become a critical element in day-to-day business and workforce productivity. The demand of compute and storage capacities is con-tinuously on the increase for server virtualization and cloud comput-ing in particular. Due to this increasing demand, your server rooms have to host a large number of often different hardware platforms. This makes your environment extremely complex and difficult to manage, leading to high costs due to personnel-intensive admin-istration on the one hand and excessively required space on the other hand. For the operation of these systems the energy required for power and cooling emerges as an increasing share of the costs compared to the pure acquisition costs. For many IT organizations in this situation the blade server environment, in combination with virtualization or cloud technologies, is the IT infrastructure of choice to achieve considerable benefits in these areas – the ideal basis for ensuring more flexible use of server resources.

Fujitsu PRIMERGY BX Blade Servers provide a faster, simpler and lower-cost way to build and run an IT infrastructure. On top of the benefits achieved from server virtualization or Private Cloud computing, Fujitsu PRIMERGY Blade Servers provide an improved management, greater availability and operational efficiency through a shared infrastructure and virtual input/output. Like all PRIMERGY servers, they ship with Fujitsu’s ServerView software suite, allowing easy, centralized monitoring and management of server, storage and network resources. This may also enable you to redeploy scarce IT resources to value-creating tasks.

You have the choice of two Fujitsu PRIMERGY BX Blade Server chassis that reflect Fujitsu’s quality and experience in server design. The Fujitsu PRIMERGY BX900 S2 is a dynamic server infrastructure in a single cube for larger enterprises. This blade server can be dynam-ically adapted to various IT requirements and provides significant economic advantages for a large and growing number of appli-cations. The PRIMERGY BX900 has space for up to 18 server and storage blades in a 10U chassis. Thus it’s the leader in its class for density in a compact form factor. Fujitsu’s patented Cool-safe™ cool-ing concept, combined with power supply units certified with 80Plus Platinum and holistic power management, reduce your costs and ensures a more efficient use of energy and cooling capacity.

Fujitsu PRIMERGY BX900 S2




The Fujitsu PRIMERGY BX400 is a fully-featured blade system built from the ground up to be user-friendly and versatile, ideally suited for midmarket organizations and branch offices. It provides an optimum combination of up to eight server or storage blades in a small enclosure, supported by a comprehensive set of solutions and services.It combines leading-edge technology, such as a fully integrated virtual storage appliance, with the impressive input/output flexibility and bandwidth. Its modular design makes the PRIMERGY BX400 more affordable than other blade servers, while also maximizing the use of limited office space with a compact footprint.

The Fujitsu PRIMERGY server blades set new standards for dual- socket server blades. They offer scalable performance to meet highest requirements of extensive virtualization/consolidation scenarios, business-critical applications and demanding high perfor-mance computing applications. Packed with advanced features, the PRIMERGY server blades allow doing more with a two-processor server than ever before.

They can be equipped with the latest Intel® Xeon® processor E5 product family, provide scalable memory configurations with up to 24 DIMM slots and feature a flexible onboard 10Gbit/s Ethernet Converged Network Adapter (CNA). It is a dual-port 10 Gigabit Eth-ernet (10GbE) adapter that consolidates network and storage traffic with high-performance CPU offloads for Ethernet, Fibre Channel over Ethernet (FCoE) and Internet Small Computer System Interface (iSCSI) protocols. Dynamic MultiChannel is a Fujitsu network connection innovation and is built into the Universal Converged Network Adapters of the PRIMERGY Server Blades. The used adapters provide up to four of these Dynamic MultiChannels for each network port, with the ability to dynamically fine-tune bandwidth to adapt to virtual server workload demands.

Fujitsu PRIMERGY BX400 S1

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Both server virtualization and cloud computing deal with large-scale use scenarios, which will inevitably grow to encompass broader service requirements in order to map individual business dynamics. Therefore, the server infrastructure has a very important impact, especially if much computing power is needed. On the other hand, traditional data center facilities do not easily keep pace with those massive compute capacity demands, since they have to master additional challenges:

■ Increased power envelopes and cooling requirements for those servers and related infrastructure

■ Limitation in data center floor space, and the requirement for more computing power in a limited amount of space

■ Limited budgets enforcing minimized initial purchase costs and subsequent maintenance costs and operational spending

■ The need for more efficient manageability and less complexity in the operation of massive scale-out compute resources

The Fujitsu PRIMERGY CX Cloud eXtension servers are Fujitsu’s platform for cloud computing, high performance computing (HPC), service provider and any large scale-out computing server farm. They focus on providing large data centers with massive scaling power for x86 servers, while at the same time delivering new data center economics for server density, energy consumption, heat optimization and lower overall operational costs. The Fujitsu PRIMERGY CX server family has everything customers need to achieve a new dimension of cost-effectiveness with a cloud data center. Due to their innovative scale-out design, the Fujitsu PRIMERGY CX servers require less space per rack and less energy & heat per server as compared to conventional rack servers. They pay dividends in significantly lowered operating expenses, easier installation and more aggregated computing power in the data center at lower all around investment.

The Fujitsu PRIMERGY CX Cloud eXtension servers are targeting large scale-out server deployments.



Cloud eXtension serversFujitsu PRIMERGY CX


Scale-out smart with Fujitsu PRIMERGY CX400Fujitsu PRIMERGY CX400 multi-node server provides a condensed form factor, enabling you to scale-out smart by packaging 4 inde-pendent dual-socket server nodes and up to 24 local storage drives into a consolidated 2U rack enclosure. Fujitsu PRIMERGY CX400 fits smartly into existing data center racks, by providing full compliance to conventional front-to-back airflow, standard 19“ housing of the CX400 chassis and rear connectivity for communication. In this way, team play with an existing rack server infrastructure is easy to achieve. Its ‘4 in 2U’ granularity results in half of the rack space used, lower hardware investment and consolidated efficiency in man-agement for the same performance as compared to standard rack servers. The result is significantly higher performance per standard 19“ rack.

Fujitsu’s PRIMERGY CX400 uses shared redundant fans and power supplies. The energy consumption is significantly minimized while providing enhanced availability and higher effectiveness of manage-ment with hot-plug server nodes, power supplies and local storage drives. Cost-effectiveness is granted for Fujitsu PRIMERGY CX400 by conventional front-to-back cooling, rear-side external connectivi-ty, installation and operation in existing data center rack and air conditioning infrastructures. The server nodes can be individually configured and independently serviced. Additionally a choice of PRIMERGY CX dual-socket server nodes with the latest Intel Xeon pro-cessor E5 family without (1U height) and with (2U height) GPGPU (General Purpose Graphics Processing Unit) options enable great flexibility to match different solution stacks with Fujitsu’s PRIMERGY CX400. Due to the more flexible configurability, only CX400 can use HPC-optimized GPGPU acceleration units.

Spend smallThe minimalistic design of Fujitsu PRIMERGY CX reflects the fact that scale-out applications stacks use software functions in the solutions architecture to care for failover and redundancy. This means that hardware-based redundancies can be replaced by those software functions, thus reducing the number of hardware components re-quired with each server unit. And that in turn pays dividends stream-lined CX server units, cutting down procurement costs compared with conventional rack server configurations.The space-saving design also ensures that extensions in the data center do not require additional square footage. The result is savings in the cost and work of providing the physical infrastructure. All this has a positive impact on your IT budget and your capital expenses:Depending on the configuration, you can slash these costs by up to 20% with the Fujitsu PRIMERGY CX servers, compared with tradition-al rack servers. respect to the And that in turn pays dividends with respect to the streamlined CX server units, cutting down procurement costs com-pared with conventional rack server configurations. The space-saving design also ensures that extensions in the data center do not re-quire additional square footage. The result is savings in the cost and work of providing the physical infrastructure. All this has a positive impact on your IT budget and your capital expenses: Depending on the configuration, you can slash these costs by up to 20% with the Fujitsu PRIMERGY CX servers, compared with traditional rack servers

Fujitsu PRIMERGY CX400 S1

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Integrated server lifecycle managementServerView Suite

Companies today expect considerably more from their IT depart-ments than just the safeguarding of computer operations: Irrespective of the economic situation the pressure to continue to provide services, which are equal to or even better than the previous ones, is on the increase while budgets are frequently stagnating. To ensure that this task does not become insurmount-able Fujitsu has been continuously revising system management functionality in order to meet these increased demands. The focus is traditionally on those functions, which ensure fail-safe and flex-ible operation of servers in addition to the constant availability of business-critical data and which also facilitate their consolidation. Our key attention was recently placed on integrating technologies for the virtualization, dynamization and automation of IT landscapes up to their integration in cross-location and corporation solution concepts, e.g. cloud computing.

ServerView Suite is the management tool from Fujitsu used for the administration of industry-standard servers. Its focus is traditionally on those functions, which ensure fail-safe and flexible operation of servers in addition to the constant availability of business-critical data and which also facilitate their consolidation. Fujitsu’s ServerView Suite offers comprehensive administration covering the overall lifecycle of individual computers as well as entire machine parks and which combines decisive cost benefits with maximum performance and user-friendliness.

Although existing IT capacities are better used thanks to virtualiza-tion and a medium to long-term reduction can even be achieved with them, administrative spending grows compared to convention-al infrastructures with their clear-cut allocation of servers and appli-cations. Therefore, companies need a management platform, which

combines a consistent view of the IT landscape with comprehensive functions that are centrally managed from a single point of control. Fujitsu ServerView Suite is one such platform which is also easy to understand and operate. Functionally, it is divided into the five subsections: Deploy, Control, Dynamize, Maintain and Integrate. It is designed for use in so-called Open Systems environments, i.e. on industry-standard servers which run under the operating systems Windows and Linux (SuSE and Red Hat) or are used as hosts for VMs that use a hypervisor like VMware ESXi, Citrix XenServer or Microsoft Hyper-V.

Standardized administration of physical and virtual serversAs one of the core components in the subsection ‘Control’ Fujitsu’s ServerView Operations Manager (SV OM) supports the standardized administration of all physical and virtual servers in the network. This enables ‘control in just a few steps’ and at the same time ensures increased system availability. A well arranged management console that gives administrators a clear overview of the states of physical servers, VM hosts and virtual machines. It can be used to perform all the important basic operations (starting/stopping, inter-rupting/resuming and restarting servers). Furthermore, it shows all the configuration parameters in full, thus creating at the same time the basis for detailed performance monitoring and coherent event management.

The subsection ‘Dynamize’ combines a series of special system man-agement tools, which above all permit dynamic and efficient use of physical and virtual resources. They differ from the prevalent tools in SV OM by the fact that they also have comprehensive functions for the automated provision and administration of IT infrastructure resources. This includes the following products:

■ Fujitsu ServerView Virtual-IO Manager (SV VIOM) ■ Fujitsu ServerView Resource Orchestrator Virtual Edition (ROR VE) ■ Fujitsu ServerView Resource Orchestrator Cloud Edition (ROR CE)

Efficient Virtual-IO ManagementThe aim of Fujitsu ServerView Virtual-IO Manager (SV VIOM) is to ensure as smooth and efficient as possible communication of the PRIMERGY blade and rack server with clients and storage arrays. For this purpose the module allocates previously defined virtual network addresses to the individual servers and also determines via which interfaces they are to establish connection to the LAN or SAN and how they are to be booted. To enable this to work the SV VIOM saves all the specific information about the computers (e.g. MAC addresses and WWNs) in a separate, hardware- independent server profile, which is kept in a central repository outside the server.




As a result, individual applications can be started without any further configuration effort by the administrator allocating a specific profile to a server and by using the address previously defined for this purpose. Ultimately, the SV VIOM creates a separate domain for server management, thus separating it completely from LAN or SAN management. Any conflicts and overlapping between server, LAN and storage management are ruled out from now on, because through using constant virtual addresses there are no changes in LAN and SAN management.

Automating server lifecycle operationsFujitsu ServerView Resource Orchestrator Virtual Edition (ROR VE) is a system management tool that delivers integrated administration of physical and virtual servers. By simplifying and automating server lifecycle operations across both physical and virtual environments, IT organizations can increase the efficiency of their day-to-day server operations. Time for deploying or exchanging servers can be reduced by up to 90%.

Moreover, ROR VE enables cost-efficient N+1 high availability. IT organizations can now protect more servers without paying a premium for dedicated high-availability tools like cluster software. By assigning one or more spare servers to a pool of production servers, it is possible to automatically failover any production servers to the spare server in the event of hardware or operating system failures. Business applications can be resumed without any administrator intervention. Compared to manual recovery processes, server recovery time is reduced significantly, thus resulting in faster responses to server failures. This applies to both physical and virtual server environments.

Build your Private Cloud infrastructureThe most effective way to organize IT infrastructure resources in a Private Cloud environment is to build pools of shared resources. Fujitsu ServerView Resource Orchestrator Cloud Edition (ROR CE) introduces such resource pools and delivers dynamic resource man-agement and cloud service management enabling self-service provi-sioning for simple and speedy IT delivery. Physical and virtual servers – independent of the hypervisor or a mix thereof (e.g. VMware ESXi, Microsoft Hyper-V, RedHat KVM or Oracle VM) are supported – storage and networks, are automatically provisioned in minutes, at a fraction of the cost of traditional provisioning methods. ROR CE guar-antees the availability of IT infrastructures by providing a number of high-availability options at various levels. From the protection of single physical and virtual servers, to recovery support for a com-plete blade chassis or storage system failure, to disaster recovery in the case of complete site failures.

Ready for self-service provisioningBy combining resource abstraction at the user frontend and the automation of provisioning processes at the data center backend, companies are ready to introduce self-service provisioning. This capability is enabled through a self-service portal, where a catalog of predefined service templates, resources, and service subscription workflows are available.

Once resources are provisioned, Fujitsu ServerView Resource Orchestrator Cloud Edition offers users multiple options to control and customize a given configuration. IT organizations can use the integrated usage metering capability to collect data on how resourc-es are used and who is using them. This information can be used as a foundation for companies that want to implement a charge-back model. At the very least it enables them to report business-critical resource use.

Dynamic resource management

Resource Pools

Infra-structure Templates

Automated Provisio-ning

Logical Platform

Multi-tenancy

User & role mgmt.

Infrastructure Administration Service Administration

Global Resource Pools

StoragePool

NetworkPool

VM HostPool

Hypervisor

ServerPool

ImagePool

OS

AdressPool

Virtual I/OAddresses

Server Pool

Storage Pool

Network Pool

Image Pool

Address Pool

Tenant A

OS

L-Server

OS

L-Server

OS

L-Server

L-Platform

L-PlatformTemplate

Automation

L-PlatformTemplate

Automation

VM HostPool

Storage Pool

Image Pool

Network Pool

Tenant B

VM

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VM

L-Server

VM

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L-Platform

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The Flexible Data SafeFujitsu ETERNUS DX

Data has been growing at an annual rate of about 60% for years and is increasing at the same rate. The demand for virtualization, for server consolidation and cloud computing is rapidly increasing. This is why many storage administrators are familiar with the problem of overload caused by the continual rapid growth in data volume. New applications and an increasing amount of non-struc-tured information and data analyses mean that many IT systems have reached their capacity limits. The I/O requirements of today’s applications have also become more demanding.

The market will require storage and servers to have higher perfor-mance, higher reliability, greater functionality, and increased cost effectiveness. Many already described key functions like Live Mi-gration, High Availability, Dynamic Resource Scheduling or Disaster Recovery mechanisms, just to name some, cannot happen without a central storage system, which is the center piece of any virtual machine farm and Private Cloud infrastructure.

Fujitsu has redefined the standards of enterprise storage with the introduction of the latest generation of Fujitsu ETERNUS DX systems in 2011. Whereas traditional vendors offer different and discrete storage architectures in the entry-level, midrange and high-end segment, the Fujitsu ETERNUS DX approach differs with one uniform system design and uniform system management over the complete product line in all system segments. The only model-specific com-ponent is the storage control unit; all other components like disk shelves and management software products are the same for all models. This allows upgrading of smaller systems into larger ones by just exchanging the control unit. Administrators who know how to operate one ETERNUS DX model can run any other model in the same fashion. Customers and partners benefit from this architectur-al principle through less costs of growth and reduced operational effort.

ETERNUS DX – a central piece of virtualized and cloud data centersStorage operations, especially in highly virtualized environments, generate a huge workload in data center administration. This is where Fujitsu ETERNUS SF management software helps with its standardized storage management. If you know how to operate one storage device in the family, you are able to run any of them!

Innovative advanced functions help to increase operational efficien-cy. For example, Thin Provisioning means that the administrator can assign virtual capacity to applications so that the real, existing capacity can be pooled. There is no need to invest up front in disk capacity, which is just reserved for future demands in specific cases and is not used productively in the short term.

Fujitsu ETERNUS SF management software also offers close integra-tion with server virtualization offerings, such as VMware. It enables storage systems and servers to work together with onsite failovers during disasters, and it enables servers to offload tasks to the stor-age system, for example provisioning, cloning or the replication of virtual machines.

Fujitsu ETERNUS DX Family – S2 Generation




Thanks to a wide range of guard and protection functions, the system family is like a bank safe for the reliable and uninterrupted management of enterprise data. Fujitsu’s ETERNUS DX family supports uninterrupted operations at all levels – from the physical systems to the implementation of flexible disaster recovery concepts.

For example, Fujitsu ETERNUS DX integrates perfectly with VMware’s Site Recovery Manager (SRM) solution. SRM simplifies and automates the key elements of disaster recovery: setting up disaster recovery plans, testing those plans, executing failover when a data center disaster occurs, and failing back to the primary data center.

Simplifies and automates disaster recovery workflows: ■ Setup, testing, failover ■ Turns manual recovery runbooks into automated recovery plans ■ Provides central management of recovery plans from the VMware vSphere Client

From a central management station, the vCenter, all actions can be monitored and managed from one point end-to-end. They can calmly prepare the emergency plan, test it and improve it where necessary without any impact on the running operations. All actions are logged and are available for an audit.

One key challenge for each storage vendor is to support virtualization and cloud as best as possible. It therefore makes sense to move storage-intensive tasks from the servers executing the applications and perform them directly in the storage system. To enable this, hypervisor and cloud management vendors are delivering APIs to allow greater interaction with storage system.

Just one example: in an effort to simplify the interaction and to make it more efficient, VMware developed the vStorage APIs for Array Integration – in short VAAI.This API separates the tasks of the hypervisor and its storage devices, enabling each to focus on what it does best; virtualization-related tasks for the hypervisor and storage-related tasks for the storage arrays.With VAAI, storage array vendors can directly integrate their storage hardware and applications with vSphere.VAAI enables certain storage tasks, such as cloning, to be offloaded to the storage array, which can complete them more efficiently than the host can. Rather than use host resources to perform the work – that was required prior to VAAI – the host can simply pass on the task to the storage device

ETERNUS DX provides answersWithin our seamless Fujitsu ETERNUS DX family concept we offer enterprise functionality right from the start. Improving storage utilization rates by implementing the Thin Provisioning feature is becoming a critical success factor for any organization. This feature allows you to break the traditional link between allocated and purchased capacity, thus by starting with a low investment you can operate storage systems more efficiently.

The support of standard interfaces and APIs (e.g. VAAI, VASA, …) for virtualized IT infrastructures becomes an integral part of Fujitsu ETERNUS DX disk storage systems.

Since hypervisors are built to share storage resources between clustered servers, a better mechanism was needed to lock and unlock locked storage. This led to the creation of the VAAI primitive known as Hardware Assisted Locking or Atomic Test and Set, which drastically accelerates I/O operations when resources are shared. This type of hypervisor-driven storage functionality is likely to contin-ue to grow in importance in the future, with storage arrays adapting to the demands of virtual data centers.

End users have been very enthusiastic about the impact of this sort of array integration with the hypervisor. It allows them to take better advantage of the advanced features of their storage arrays, and results in dramatic performance improvements.

Fujitsu ETERNUS DX is the right answer, it is a highly cost-effective ‘all in one’ solution that meets the full range of today’s storage needs while enabling rapid scaling or reconfiguration to meet the needs of tomorrow.

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What about data protection?

We have already mentioned the need to have central, accessible storage as an elementary component of server virtualization and Private Clouds. Therefore, storage consolidation has to be done first to leverage all the capabilities of server virtualization and Private Cloud computing. Even in highly available server configurations it is inevitable that the applications have access to ‘their’ data at any time.

Your data are one of the most valuable assets of your company and storage consolidation on its own may be not enough to protect this essential asset. This is why you also have to take care of data pro-tection. So let’s spend some time on data protection with true tape virtualization and backup to disk with de-duplication.

Complex environmentsThe data protection infrastructures that have evolved in data centers have led to complex IT environments that are difficult to operate and maintain, thus making them error prone. This accounts for the heterogeneous data protection landscapes having various server architectures, virtualization layers, diverse backup software solutions, and tape libraries based on very divergent technologies.

Most data backup scenarios today resemble a collection of individual islands that have little or no synergies between them. It comes as no surprise that backup process management and infrastructure maintenance are extremely complex and expensive. Administrators just try to keep things running and avoid making any changes for as long as possible. They know that as soon as one change is made, a series of other changes are generally needed at other points in the infrastructure. For example, if the use of a new generation of tape drives is planned, administrators have to be sure that these will function correctly with the existing HW infrastructure and software, and they need to know if a migration of the tapes will be required.

What’s more, data backups on hard disks and on tape are generally performed separately. This is not only inefficient from an operational point of view, it also hinders the definition of flexible SLAs (service level agreements) for data protection. Ideally, users should always have the option of deciding when to use disks, tape, or even a mix of both in order to keep the speed of backup and restore in balance with the costs of media.

One-for-allFujitsu ETERNUS CS High End radically simplifies data protection in heterogeneous IT environments supporting the consolidation of backup systems on a large scale, and it offers an easy way to provide disaster resilience for backup and archiving. It sets a virtualization layer between servers and tape libraries. From the server viewpoint it is one huge virtual tape library. The servers write data on the hard disks of the ETERNUS CS High End. From there Fujitsu ETERNUS CS High End automatically manages all the data. It can be decided at any moment in time whether the data remain on disks, are written to one or several tape libraries, or are available on disks and tape. The data protection appliance takes care of the complete process between servers and disk/tape systems. The result is a real and automatic ILM (Information Lifecycle Management). This supports highly flexible SLAs because users can decide at any time which data should be kept on disks, which on one or several tape systems, or on tape and disk. Therefore, the different require-ments of business units for backup/restore and archiving/retrieval services in terms of costs, capacity, and performance can be satisfied with just one solution.

True Tape Virtualization stands for the unique connectivity offered by Fujitsu’s ETERNUS CS High End, which enables enterprises to simplify the structure and the operation of heterogeneous environments, like mainframe, IBM system i and open systems.

Fujitsu’s ETERNUS CS High End features universal tape interfaces, making it compatible with all market-leading libraries. It supports all commercially available backup applications so that it can be integrated into existing IT environments. This supports the com-prehensive consolidation of backup systems and offers maximum investment protection. In addition to that, ETERNUS CS High End facilitates the HSM (Hierarchical Storage Management) functional-ity to support archive functions like long-term archiving, and also archiving for compliant purposes (KPMG-certified) within the same appliance.

The modular grid architecture of ETERNUS CS High End enables seamless scalability and provides enormous headroom for growth. As the grid architecture can be spanned over two data centers, it supports the implementation of almost any conceivable disaster recovery solution for backup and archiving data.




Proven data protection applianceFujitsu ETERNUS CS High End has been the first choice to drive effi-cient data protection for more than 12 years. This Fujitsu appliance is used around the world by the largest data centers in data-inten-sive segments such as financial services, telecommunications, public administration agencies, industry, and IT service provisioning.

This is largely due to the unique performance delivered by Fujitsu’s ETERNUS CS High End, plus the fact that it is a platform designed on the basis of real-world best practices. From the very beginning, this data protection appliance was developed in close cooperation with users, and its ongoing development has continued for many years in collaboration with a well-established user group. That translates into optimal support from customers and keen awareness of the demands arising from daily system use.

Backup to disk with deduplicationEspecially in virtual and Private Cloud environments, where data are concentrated on few physical servers, the crash of one of these servers causes the loss of multiple data and therefore backup is a must. On the other hand virtual and Private Cloud environments pose unique data protection problems, because backup volumes are quite large – due to redundant data distributed over many instances.

This is where Fujitsu ETERNUS CS800 can unfold its complete strength. ETERNUS CS800 by Fujitsu is the genuine storage guardian, making certain storage is kept safe and free of duplicates. It combines advanced de-duplication technology with ultra-secure and fast backup to disk – and radically simplifies both.

Deduplication makes sure that identical data are stored only once, thus reducing disk capacity requirements by up to 95%. The solution’s replication capability provides automated and encrypted transmission of the data between different sites to make the backup disaster-proof. And in case a disaster occurs, the disk-based solution provides fast and easy restoration of all data to rebuild the virtual or Private Cloud environment.

Fujitsu ETERNUS CS800 Fujitsu ETERNUS CS High End

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Clustered Switches

Redundant RX200ManagementServers

BX900 Blade-Servers /w switches

ETERNUS DX 440S2

Fujitsu integrated cloud infrastructure solutions

Cloud-based IT resourcing – private, public or hybrid – is an agen-da-topping issue for CIOs and CEOs everywhere, who increasingly regard cloud infrastructures as a strategic initiative and opportunity both to drive business agility and to reduce costs. Accordingly, IT organizations that plan to act as cloud service providers, either for their internal business units or for external customers, are under growing pressure to align data center operations with these expec-tations. The challenge is finding ways to implement cloud infrastruc-tures fast and at minimum risk. flexible but reliable IT infrastructures that:

Major questions for data center managers are: ■ How do we set up and integrate all the components to run a high-ly reliable, highly secure cloud infrastructure?

■ How do we keep the complete infrastructure in a consistent state while reducing maintenance effort and costs?

■ How can we keep cloud services easy and convenient to manage, and ensure cloud computing delivers on its promises to users?

In order to address these challenges, Fujitsu has developed facto-ry-integrated IT infrastructure solutions including everything you need to run an on-premise cloud infrastructure – ready to run in days not weeks or months. Fujitsu integrated cloud infrastructure solu-tions include all the hardware and software components to imple-ment cloud infrastructure. They also include mandatory deployment, maintenance and support services, complemented by optional services such as solution specification and integration.

Highlights ■ Fujitsu integrated cloud infrastructure solutions come pre-tested and factory-integrated, significantly reducing implementation effort on the customer side.

■ Fujitsu integrated cloud infrastructure solutions integrate a life cycle manager that helps IT operations managers keep the cloud infrastructure in a consistent state.

■ Fujitsu integrated cloud infrastructure solutions include cloud service management to raise efficiency in managing infrastruc-ture resources and provisioning them to users.

Compared to a typical bespoke IT infrastructure project, by imple-menting a private cloud infrastructure with Fujitsu integrated cloud infrastructure solutions, customers can achieve up to 4 times faster time to production and 70 % cost savings for deployment and main-tenace.1

Fujitsu offers two integrated cloud infrastructure solutions address-ing different customer requirements:

Dynamic Infrastructures for VMware vCloudWith “Dynamic Infrastructures for VMware vCloud”, Fujitsu was first-to-market with an end-to-end pre-integrated IT infrastructure solution optimized to enable the fast and easy implementation of a VMware vCloud environment. Heading the VMmark 2.1 benchmark combining PRIMERGY BX blade servers with ETERNUS DX storage system, Fujitsu is creating the fastest vCloud in the world.

Fujitsu DI BlocksWith DI Blocks, Fujitsu offers an integrated private cloud infra-structure solution that targets all customers, who want to follow a broader approach. The integrated Fujitsu own cloud service manage-ment software, ServerView Resource Orchestrator Cloud Edition (ROR CE) provides a holistic private cloud platform supporting dedicated operating systems and multiple hypervisors to run in parallel allow-ing a smooth migration path with a step-by-step transformation of a customer’s IT infrastructure into a private cloud.

Fujitsu DI Blocks - Enterprise Model

1) Calculation based on Fujitsu internal cost model for setting up a production environment for hosting 1000 VMs




The “Do-It-Yourself” ApproachToday, IT organizations typically follow a do-it-yourself approach when it comes to introducing on-premise cloud infrastructure. At first glance this seems appealing – given the highly individual profile of demands, a highly customized approach using the enterprise’s own IT resources appears the best road to take.

Yet there is an inevitable trade-off between the benefit obtainable with a customized solution, and the sheer effort and expense of making it work – with all the accompanying risks that jeopardize project timelines and goals. IT managers have to be very clear on how much effort and time they are willing to spend on design, implementation and test of complex infrastructure projects. They will be engaging with questions such as:

Solution design ■ Do we have the time and expertise (solution architects) to evaluate the market and select the right mix of components from the myriad of hardware and software products from so many different vendors? Can we keep up-to-date with developments in every relevant area, to be certain we always incorporate the latest innovations and developments?

Implementation ■ Do we want to deploy significant staff resources on coordinating shipment dates for each single product in our highly customized approach? Do we have enough technical experts with the product skills to assemble, integrate, configure and maintain the end-to-end cloud infrastructure?

Test ■ Can we afford additional time and resources for quality assurance of the entire solution stack, covering all component dependencies across servers, storage, networks, operating systems, virtualiza-tion and cloud management software?

If the answers to these questions fall short of satisfactory, a different approach might be a better way to accomplish objectives.

The pre-integrated infrastructure approachIn this alternative approach, Fujitsu takes full responsibility for allthe project phases – solution design, implementation and test.Working on the basis of proven best practices, Fujitsu solutionarchitects from all relevant product divisions create an architecturaldesign. Fujitsu integration labs integrate solution components andcreate proof-of- concept implementation that fit in with real-life en-vironments. This also includes a full testing and approval process forthe solution, making sure all components work together smoothly.

Customers get a fully designed, pre-integrated and pre-tested dy-namic infrastructure solution combining all hardware and softwarecomponents. This delivers fast, easy ramp-up of the on-premise cloud infrastructure, reducing the implementation risk for organiza-tions and accelerating the time to production.

Solution Life Cycle ManagementLike the process of implementing an on-premise cloud infrastruc-ture, managing change in an up-and-running infrastructure is a challenge. Yet unlike implementation, life cycle management is not a one-off investment of time and effort – this is an ongoing task. It takes complex processes in the IT organization (and ties up signifi-cant staff resources) to manage the stream of ongoing updates and orchestrate support from multiple vendors.The first challenge for internal IT administration is merely to find out when and which updates are available for the various hardware and software components in the complex technology stack. What makes it particularly difficult is having to juggle the many single patches from multiple vendors – all of which arrive at different dates because they have separate release cycles. IT administration then has to apply patches using a variety of patch tools. And finally, they need to run a quality assurance test to verify that the infrastructure is still in a consistent state.

To reduce effort and associated costs, Fujitsu integrated cloud infrastructure solutions provides a “Solution LifeCycle Manager”, a single central tool that controls all life cycle management tasks using quality-assured update packages including a consolidated set of all relevant updates, patches and security fixes. IT organizations benefit from increased infrastructure consistency and fewer planned downtime windows, all contributing to the goal of maximizing the time the IT infrastructure runs in operation and not in maintenance mode.

Typical life cycle management tasks are: ■ Perform proven, consistent and verifiable initial setup ■ Track and manage the configuration over the complete solution life cycle

■ Software update management including management of soft-ware patches, firmware updates and new software releases

■ Hardware upgrade management including automatic setup and configuration of hardware extensions

■ Assistance in replacing failed hardware components

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SAP-aware IT infrastructureFlexFrame for SAP

When companies want to optimize their IT operations, they often look to server virtualization as a natural first step. Many such virtual-ization projects include goals like consolidating the IT infrastructure, reducing costs, improving operational efficiency, introducing or enhancing server virtualization, increasing the quality of service, disaster recovery and introducing cloud computing concepts. To achieve these goals, companies need to take an intelligent, comprehensive virtualization approach. But what about the applications? As the headline indicates, let’s take SAP. Various user

departments, teams and external service providers are involved throughout the entire lifecycle – from initial planning to operation and adaptation of SAP systems. Discontinuities at the seams be-tween the individual phases as well as within them – for example in the operation phase between server, storage, network, database and application administration – typically cause time-consuming, cost-intensive aggravation. Organizational and technological factors are the reason.




FlexFrame for SAPTo overcome the aforementioned problems and as a SAP Global Technology, Hosting and Services partner, Fujitsu has been coop-erating successfully with SAP for almost four decades in various innovative areas, giving us insight into the SAP customer base and its requirements. Based on that experience, Fujitsu developed Flex-Frame for SAP, an end-to-end dynamic infrastructure solution that helps companies to optimize their IT environment and lets them manage servers, virtual machines, storage and networks from the SAP application requirements point of view.

Fujitsu FlexFrame for SAP is an IT infrastructure solution that enables users to consolidate SAP applications on x86 industry-standard platforms. Offering virtualization and automation technology, Flex-Frame not only helps companies virtualize their entire IT infrastruc-ture, but also allows them to manage key SAP applications from SAP NetWeaver Landscape Virtualization Management Software (succes-sor of the former SAP NetWeaver Adaptive Computing Controller). FlexFrame provides:

Flexibility. Virtualized servers managed by FlexFrame provide a pool of resources that permits users to dynamically allocate resources to SAP applications as needed. This translates to greater flexibility when it comes to development, tests, and production, as well as an improved use of system capacity and a high level of scalability.Easy management of physical and virtual resources. FlexFrame enables users to quickly shift SAP applications from physical to virtual servers (or vice versa) — all from one central administration console. This console also allows you to manage both FlexFrame and SAP NetWeaver Landscape Virtualization Management capabilities in one solution.High availability. FlexFrame monitors the availability of not only the IT infrastructure, but also the SAP applications themselves. And in case of a hardware or application failure, FlexFrame is able to automatically take measures to restore the services — by starting them on another server, for example.Optimized installation. FlexFrame is pre-produced in the Fujitsu Staging Center and is delivered ready-to-run so that companies can install SAP systems on it right away. This shortens projects by several weeks, reduces the costs of staffing and planning an implementation, and, most importantly, makes it possible to achieve high-quality SAP installations quickly.

FlexFrame for SAP – move towards SaaSFlexFrame for SAP is also an ideal foundation for cloud computing environments, meeting all the key requirements such as flexibility, efficiency and reliability. The solution delivers benefits whether you are an SAP business customer (regardless of industry), hosting company or SAP service provider. Fujitsu FlexFrame customers can gain significant advantages in terms of time, expense, and quality. In some cases, FlexFrame has helped customers reduce their TCO by 60% or more compared to traditional IT environments. Over 300 companies worldwide already benefit from using Fujitsu FlexFrame for SAP.

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PC workplaces represent an important productivity tool supporting users in doing their business, but they also raise a number of seri-ous challenges, especially for the IT organization. Lifecycle man-agement has proved to be increasingly complex and difficult. The various types of end users have to be treated differently. As recovery after failure can be time-consuming, the productivity of the end user concerned is considerably limited. The ubiquitous risk of data theft and data loss makes it difficult to meet compliance demands. And whenever you have to react on new demands and changes in the market, you will experience that flexibility and speed are rather limited. However, the costs are high and often not fully transparent.

The reason for the high complexity and the consequences resulting from it is the tight coupling of hardware, operating system, appli-cations and user personality, which makes these components and their lifecycles dependent on each other. Any change in one of these components will impact its adjacent components, too.

Breaking the tight coupling correspondingly will make the compo-nents and their lifecycles independent. This is exactly what virtual-ization stands for.

Managing single instances of components instead of many unique monolithic desktops reduces complexity, simplifies management, increases flexibility and speed, improves service quality and finally reduces costs.

Virtualization can happen on each component layer. Depending on where virtualization happens, we speak of user virtualization, application virtualization, operating system image virtualization or device virtualization. In combination they enable a dynamic and fast assembly of IT workplaces on demand, be it for new users or with recovery after failure.

Virtualization enables centralizationDue to the separation of the workplace components from each other, virtualization enables you to move applications, user personality, data or even entire workplaces from the user’s device into the data center.

This simplifies management even more, as software can now easily be deployed and updated without touching numerous devices. Upgrades are achieved without disrupting the end user. Recovery from failure happens by the click of a mouse, which increases availa-bility significantly; even disaster recovery concepts can be applied.

The fact that all data are hosted centrally eliminates the risk of data theft. Data backup no longer depends on the end user, thus minimizing the risk of data loss and improving security. This not only helps you fully meet compliance demands, it even makes your compliance audit-proof.

And finally, you can flexibly access your workplace environment anywhere and from any device.

Various concepts for different requirementsWhen moving things into the data center, there is no one way. There are various concepts for different requirements. Hence, there is no universal answer to the question ‘what to use when’, but indications as to what might be applicable in many cases.

The Hosted Shared Desktop with applications being shared among several users is absolutely sufficient for task workers using only a few standard applications and also provides maximum efficiency. In order to optimally use server resources in the data center, it is advis-able to run the delivery server instances as virtual servers.

The Hosted Virtual Desktop with full personalized desktops running as virtual machines on servers in the data center is recommended for knowledge workers with higher demands regarding personalized environments. From a technical perspective, this concept is identical to server virtualization, apart from the fact that the virtual machine is a virtual desktop instead of a virtual server.

Offline use is an essential requirement for mobile users who are frequently on the move. With the Local Virtual Desktop, virtual desktops run on a mobile device. As soon as you are connected to the corporate network, local data changes are automatically syn-chronized with the data center, as system updates and patches will affect the local virtual desktop.

If centralization is demanded for power users with high performance requirements, the Hosted Central Desktop with dedicated workstation hardware in the data center and which flexibly accessible from any device is an option.

In certain use cases, e.g. in the education segment, it can be inter-esting to stream entire desktop images to stateless PCs, on which all applications are executed locally. This concept is also known as the Local Streamed Desktop.

What about client virtualization?

From tight coupling to virtualization

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Application and user virtualization, as well as OS image virtualiza-tion are always beneficial, no matter which of the other models is applied.

However, as one size does not fit all, the optimum solution will usually be an intelligent combination of various models.

Fujitsu’s Virtual Client Computing approachGoing for virtual client computing, you will face an ever-increasing number of technologies from multiple vendors. Understanding which technologies bring the most beneficial results is an increas-ingly complex and time-consuming task. Selecting the appropriate technologies according to business requirements, evaluating, testing and combining them, is a challenge, which should not be underestimated. Once you have decided on the optimal recipe, the next steps will be the design and implementation of the future infrastructure, going along with the integration of numerous build-ing blocks, such as virtualization software, servers, storage systems, access devices and more. Uncertain project duration and a multitude of risks can be the consequence.

Fujitsu’s virtual client computing approach is concerned with eliminating complexity, reducing your work effort, and reducing the overall risk in putting all the pieces together and helping you overcome the many hurdles in realizing a successful solution. After having identified the potential cost savings and performance

improvements, the future workplace strategy will be jointly defined with you, according to your business needs and goals. Correspondingly, the required technologies are selected. Based on the results of a proof-of-concept, which is accurately prepared and executed together with you, the future workplace infrastructure will be designed and implemented. All this happens in structured and standardized processes, based on extensive experience from real customer projects.

Fujitsu not only provides all products needed for virtual client computing, such as virtualization software, servers, storage systems and access devices; Fujitsu also offers any kind of additional services including versatile financial options (financial services), the man-agement of your individual solution (managed services), and cloud services. You will find more information on these topics in further sections of this white paper. Additionally, there are even infrastruc-ture bundles for certain scenarios available, which enable a virtual client computing solution to be out of the box. Optimized hardware configurations are pre-installed with the required software, and therefore ready to run.

Fujitsu is an one-stop shop that provides everything related to virtu-al client computing from a single source. This helps reduce complex-ity, project time and risk, while improving flexibility, efficiency and service quality.

Workplace delivery options

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Fujitsu Thin and Zero Clients

As described above, in virtual client environments, the rollout, lifecy-cle management and driver management, in particular, as well asimage management are improved significantly. Depending on theend-user device type the extent of these challenges may vary, but very often there is tremendous room for improvement in the area of system management. The same applies for power management and security.

Tight budgets and ever increasing requests for greater IT availabilityand flexibility create high demand for productivity at a lower cost. Exploding energy bills require efficient countermeasures. Fujitsu Thin and Zero Clients can help to address both challenges without compromising on performance or availability. This is important for companies in all business fields, especially in light of ongoing pressure to increase cost efficiency and reduce both energy costs and environmental impacts. With Fujitsu Thin and Zero Clients, costly rollout, administration and maintenance work is markedly reduced. In addition, a key advantage of Fujitsu Thin and Zero Clients is their lower power consumption due to the optimization and minimization of end user hardware.

Today your data are even more valuable than your computing equip-ment and need the best protection. The VDI approach facilitates this by centralizing all data in the data center and providing access from the endpoint device in a well-defined way.

Fujitsu’s Thin and Zero Clients reliably supply standard office applica-tions to your business. As frontend devices designed from the outset for a desktop virtualization environment, they deliver a full desktop experience at a fraction of the normal cost. Fujitsu Thin and Zero Clients are space-saving solutions for large-scale deployment offer-ing an extremely long lifecycle, excellent reliability and absolutely no noise during operation. They have no fans or rotating parts and they are therefore absolutely silent, delivering a complete desktop experience, securely and reliably.

The centralization of all data and applications means the devices are low maintenance. Additional savings are enabled through power consumption that is up to 70% lower than that of standard PCs. Plus, individual logins allow Fujitsu’s Thin and Zero Clients to be shared by multiple users, providing extra working flexibility.

Scout Enterprise and ELIAS Scout Enterprise and ELIAS system management software enables you to centrally manage your complete thin client infrastructure. This intuitive system management software offers a broad range of benefits like easy software deployment and image administration, multiple administrator policy, an open interface to third-party man-agement tools, and a helpdesk functionality, to mention but a few.

Fujitsu Thin Clients - Supporting eLux® and Windows® Embedded Fully customizable Fujitsu FUTRO thin clients are the perfect choice if you need flexible, efficient front-end devices for optimized server- based computing and desktop virtualization.

Every device in the broad Fujitsu FUTRO range is designed to meet your performance and security requirements, boosting productivity in the thin client computing environment. Each product’s simplicity enables outstanding ease of use, and a familiar, PC-like desktop user environment. Quiet fan-less operation provides a concentra-tion-friendly working environment.

Fujitsu FUTRO Z220




Fujitsu FUTRO devices also deliver a TCO reduction of up to 70% compared with a standard PC. They achieve this through low energy consumption and easy, mainly centralized manageability. Precision engineering and high-quality production ensure reliability and a long lifecycle.

Choice of Operating SystemsFujitsu offers a broad range of operating systems with eLux® or Windows® Embedded , enabling you to choose the system which best fits your needs. With excellent hardware support as well as low resource requirements, these operating systems are specially designed for, and meet the demands of, thin client computing.

Benefits of the Fujitsu Thin and Zero Client ArchitectureFujitsu Thin and Zero Clients integrate seamlessly into existing Citrix®, Microsoft® and VMware® virtualization infrastructures.

You can choose the Thin and Zero Clients from our range, which best meet your particular criteria, such as your existing infrastructure and experience, preferred management platforms, size of deployment and so on.For the IT department, Fujitsu Thin and Zero Clients mean less administration, with significant savings of both time and related costs. Rather than installing software updates locally, administrators perform a single central installation, then simply activate it for all

the virtual machines. The level of consistency in the IT environment can also be increased. Delivering genuine plug-and-play capability, Thin and Zero Clients are ready to run instantly, reducing the time horizon for across-the-company rollouts of desktop clients from weeks to just days. In fact, getting started with Fujitsu Thin and Zero Clients might be easier than expected.

Many businesses’ networks turn out to be ready for a quick transition without further adjustment. Quite apart from the administrative benefits, a Fujitsu Thin and Zero Client infrastructure also increas-es security levels. It reduces the risk of data loss and theft, not to mention virus attack, simply by eliminating the vulnerable endpoint device. With everything stored centrally in the data center, there is less chance of business data or systems being compromised. This creates a more secure IT environment, in which to do business effi-ciently. The cost of replacing hardware can be dramatically reduced with Fujitsu Thin and Zero Client solutions. This makes it easy for a company’s IT infrastructure to evolve in line with the needs of the business and its strategy.

Fujitsu VDI BundlesCompanies looking for the easiest way to create or expand a virtual desktop infrastructure (VDI) find the answer with Fujitsu VDI Bun-dles. Companies looking to modernize their IT with Fujitsu Thin andZero Clients may not always have the appropriate infrastructure toallow an immediate integration. However, with Fujitsu VDI bundlesit is easy for any company to make the switch to a virtual desktopenvironment. The bundles contain pre-sized and pre-installed FujitsuPRIMERGY rack or tower servers optimized for different company sizes. This allows you to choose how many workplaces you have, whilst also leaving you with the possibility for expansion in future. These bundles can easily be adapted to host various numbers of virtual workplaces, from only a few for the smallest enterprises and scaling up to hundreds for small and medium businesses, giving you the freedom and flexibility your business requires.A variety of options and maintenance services are available and can be tailored to meet customers’ needs. Therefore customers also have the choice to choose between bundles based on Citrix®, Microsoft® and VMware®.Depending on the bundle the software components are preinstalled by Fujitsu to simplify the entry into VDI.In addition to the fully integrated VDI Bundles Fujitsu offers ref-erence designs to be tailored to individual customers’ computing scenarios.

Fujitsu Futro S900

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IT managers are responsible for the quality of the services they pro-vide to the users of their IT. This includes the IT systems, components and solutions and their entire lifecycle. Especially with virtualized and Private Cloud infrastructures the smooth operation of all compo-nents is absolutely important.

When you are managing a complex IT infrastructure, the standardwarranty provided by every new IT system might support you regard-ing your task, but what about ensured reaction and replacement times or what about hardware out of warranty? By using server virtualization or Private Clouds you already use many mechanisms to make any planned or unexpected interruption as short as possible, e.g. the high availability features of virtualization. For example, this feature ensures – if a hardware failure occurs – that the users of your services experience limited or even no impact on their work. This is

ensured by the said mechanisms, but the failed hardware compo-nent needs to be repaired or replaced, namely as soon as possible and not after many phone calls in a couple of weeks. Maintenance Services from Fujitsu provides you with such a repair and replace-ment service which you can fine tune to your individual hardware service levels needs. We offer you exactly the support that your enterprise requires. For example, our Product Maintenance offering also provides ‘Installation packs’ which fully cover the installation of the hardware, the physical connections, standard system configura-tion as well as the handover to you.

The aforementioned installation packs are also available for software components of your IT infrastructure: operating systems, applications and especially the management tools for a virtualized or Private Cloud environment. Their advantages if they work without

Maintenance Services




problems were described in a couple of sentences above: the software can absorb hardware problems, but what happens if the software itself has a problem? Such downtimes can adversely impact the productivity of your employees, and ultimately the performance of your company itself is affected. This is where our Maintenance Services for software can help. The focus is on correct-ing program errors. We provide you with tailor-made support that complements your own IT resources. Call processing is one core element of Maintenance Services for software. If there is a software problem, or if consulting related to the software environment is re-quested, we offer both via telephone – to ensure the fastest possible response times.

Just think about if a normal hard disk is damaged or defective? Yes, you have a certain Raid level in place so that this has no impact on your day-to-day operation. But you need to replace the defective disk as soon as possible so as to have the fault-tolerant configura-tion again. However, have you ever thought that some confidential data could probably leave your company with the defective disk you usually exchange with a new one? Normally, other vendors only provide their customers with a new hard disk if they agree to return the defective disk. This procedure can be a problem for IT organiza-tions because of compliance with data privacy regulations and possible security breaches. That is the reason why we offer our customers the option to choose whether they want to keep the failed hard disk after its replacement or if we should start the repair or recycling process directly – and as the customer prefers also with a certified deletion service upfront. So in this case, you determine when or how data should be disposed of, and whether the defective hard disk should be discarded.

Fujitsu is an experienced vendor and partner with cross-platform know-how you can count on. Our international presence ensures the highest levels of support for the global activities of your enterprise. Choosing Fujitsu Maintenance service you can benefit from:

■ The right level of availability for your IT infrastructure ■ Smooth operations and processes ■ International service levels ■ Easier and transparent service planning

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Managed Services

Operating a naturally grown IT infrastructure has always been an enormous challenge. One reason for this is the lack of standards. How can you keep an eye on so different components and configura-tions? How can system failures be corrected quickly in such environ-ments? And how can you protect the entire environment from daily risks and force majeure? IT departments have the job of finding the right answers to these and other key questions. This is usually done by defining the appro-priate IT services required and by contracting with external providers to deliver these services. These partners need to be integrated in existing internal service processes – an additional aspect that makes the operation an extremely complex job. Assume you are facing a challenge that many of your colleagues in other enterprises are also trying to come to terms with: They are also looking for a solution that offers better end user service – at prices that are affordable and predictable, with the option of transform-ing fixed costs into variable operating costs. The solution should also minimize the recurring investments, giving you more time and financial freedom to concentrate on innovations and strategic projects. Just imagine having all of this thanks to IT services for your end users that are fast, reliable and affordable – with consistency across all national borders – and at monthly rates that are trans-parent and precisely calculated. What’s more, you can also adjust this full range of services flexibly to respond to changing business requirements. With Managed Services from Fujitsu you can achieve this goal. Managed Data Center ServicesManaged Data Center from Fujitsu offers you comprehensive exper-tise to meet all the requirements in your data center environment. Managed Data Center enables you to drastically reduce the com-plexity of managing your IT, to lower the costs of operations and to improve the flexibility of your data center. You have more freedom for other tasks and also profit from the know-how available to con-tinuously and successfully develop your IT environment and services. The offering covers analysis, planning, implementation and full or partial operation of the infrastructure.

It takes care of Fujitsu infrastructures as well as heterogeneous multivendor environments with features such as:

■ In-depth technology and service expertise ■ Long-term partnerships with leading vendors such as EMC, Microsoft, NetApp, Novell, Oracle, SAP, Symantec and VMware

■ Processes in compliance with ITIL and ISO ■ Tailor-made concepts based on standardized service modules ■ Service modules for analyzing and optimizing infrastructures ■ Intelligent mix of remote and onsite services ■ 7x24 remote service from our service centers worldwide ■ Proactive, automated service management ■ Transparent reporting ■ One central contact for all service requests

Managed StorageFujitsu offers Managed Storage solutions to help you cope with the explosive growth of data volumes over the long term, both reliably and economically. The offering covers all tasks related to online stor-age and backup, and it enables you to standardize the manage ment of your storage systems and software. We deliver these services according to agreed service levels. You are billed only for the capac-ity used and thus benefit from full cost transparency. What’s more, you can use resources for various internal departments/users at the same time, and offer tailor-made service levels to them.

Managed ServerThe Managed Server portfolio from Fujitsu covers the entire lifecycle of server infrastructures, even in heterogeneous environments. To ensure cost-optimized, uninterrupted operations and the further development of your infrastructure, we provide you with comprehensive support through consulting (evaluation of systems and applications), design (concepts and solutions), installation (migration and implementation services) as well as maintenance and operation. 7x24 monitoring with advanced automation solutions proactively prevents any interruptions that could negatively impact your business. At the same time, we support you in optimizing your IT investments using solutions such as Dynamic Resource Management or innovative asset management concepts.




Managed ApplicationToday the high operational costs of SAP environments make it difficult for enterprises to invest in new technologies and solutions that could drive their core business activities. Fujitsu’s Managed Appli-cation offers solutions that help you reduce your overall SAP costs while improving the quality of these services at the same time. In our role as SAP Global Partner for hardware, software, service and hosting, we provide holistic, strategic and operative support. When optimizing the operation of your SAP infrastructure, you can rely on the nearly 40-year strategic partnership between Fujitsu and SAP in which we have gained vast experience from supporting more than 8,000 SAP customers worldwide with proven methodologies and service processes, along with leading technology.

End User ServicesTo stay productive, employees need technology to function reliably, whenever and wherever they are working. Fujitsu’s End User Services provides users with everything they need for a reliable, agile IT work-ing environment. This includes the provision, support, maintenance and retirement of end-user devices (desktop, laptop, tablet, Smart-phone), email and collaboration platforms, and print services.

Managed CollaborationUsers want to access and exchange information and communicate with each other at their fingertips. And that’s equally good for the business. Fujitsu Managed Collaboration offers, integrates, and manages Microsoft Exchange, Microsoft SharePoint, Microsoft Lync and File Services based on various service classes with different availability level and sizing options. Managed Collaboration is especially useful for organizations, which want to update their IT environment, pro-vide an around-the-clock service, and reduce total cost of ownership. Managed Collaboration services are invoiced on a monthly base with transparent reporting and can be adjusted and paid as you grow.

Managed WorkplaceManaged Workplace is our offering for the efficient and reliable management of both traditional and virtual IT workplaces as well as mobile. It covers the entire lifecycle: from the definition of work-place standards to sourcing, provisioning, operations, support and ending with disposal when systems reach end of life. All services are coordinated on the basis of ITIL-compliant service management and invoiced monthly on a price-per-seat basis.

Managed MaintenanceEspecially in complex virtualized and Private Cloud environments and often to secure your existing investments/equipment from vari-ous vendors, you also have many different maintenance contracts in place. First and foremost these contracts result in different agree-ments and partly different service levels (SLAs). What should you do when a problem occurs? Our offering to manage your maintenance contracts – and of course also the ones you do not have with Fujitsu – our Managed Maintenance offering would overcome this major problem: one single contact, one single contract, one reporting and one invoice for your entire multivendor infrastructure . Fujitsu’s Managed Maintenance ensures that you achieve the best results from your negotiated SLAs, we support you in the renegotiation of your contracts – if necessary – and all of that on a worldwide basis. In brief: our Managed Maintenance takes care of your entire maintenance contracts as your single point of contact / single point of responsibility.

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Financial challenges and benefits

Most economies around the world are finding today’s turbulent economic climate something of a challenge. From a corporate per-spective, most of us are very familiar with the consequences –credit constraints, depressed demand, and pricing pressure from competi-tors fighting for market share. For the finance team, this means the necessary impositions of more controls over all forms of corporate expenditure beside their main responsibility to protect profit margins, forecast business re-sults, manage working capital as well as maintaining morale and employ-ee productivity. For the CIO this typically means doing more with less to control the procurement, implementation, operation and mainte-nance of the technologies needed to run the business.

Forward-thinking organizations are now viewing server virtualization or Private Cloud solutions as an investment in business transforma-tion, and it is moving beyond the ‘either/or’ discussions that once forced them to make trade-offs between IT cost cutting and business flexibility. Financial and technical teams are working hand in hand to increase the transparency of the cost and value of IT investments. IT leasing and financing solutions, as well as Trade-In and Buy-Back options for the existing old IT equipment, continue to play a critical role when choosing an IT infrastructure supplier to provide server virtualization or Private Cloud solutions. Cost savings and business agility can both be achieved by implementing the right Financial Services and Remarketing solutions that Fujitsu can offer.




Financial benefitsFor most large organizations, the move from a traditional IT operation to server virtualization or Private Cloud-based solutions will be the result of evolution rather than revolution. In order to be successful, this evolutionary journey requires a proactive and thoughtful approach that combines a technology roadmap with a financial roadmap. Server virtualization and Private Cloud computing offers you the potential to upgrade your business and operational capabilities rapidly, without the need for capital outlay and/or complex deploy-ment cycles.There are many reasons to choose a financing solution for your IT, over cash purchase and ownership, especially in these difficult economic times. Leasing and financing from Fujitsu Financial Services can accelerate the acquisition of mission-critical IT in times when flexibility, transparency, and affordability are written big. We can transition fixed costs into variable costs, thereby allowing you to conserve your capital. Financial solutions can help create budget where none existed, turn upfront costs into affordable payments, protect against technological obsolescence, and disperse financial risk. With a constant need to do more from less, customers are seeking greater value-add from working with an IT supplier beyond the price alone. Fujitsu Remarketing satisfies such requirements with offering Trade-In and Buy-Back solutions for your existing old IT equipment. Fujitsu Financial Services and Fujitsu Remarketing can give you peace of mind, leaving you to concentrate on your core business.

Advantages at a glance: ■ Shift your fixed costs (CAPEX) into variable costs (OPEX). ■ Finance payments are treated as an operating expense and are fully tax-deductible.

■ Free up your capital & credit lines for use in other business-critical areas.

■ Spread your costs over the life of the project while considerably reducing TCO.

■ Financing enables a faster approval process & improved budget planning than capital expenditures.

■ Disciplined equipment replacement increases productivity, flexibility and your competitive edge.

■ Immediate cash injection with the Trade-In or Buyback of old systems

■ Fully integrated ‘one stop shop’ from your IT solution to your indi-vidual Financing & Remarketing solution from one single source.

One Stop ShoppingFujitsu Financial Services offers you a complete portfolio of financial solutions enabling your planning, transitioning, acquiring, managing, and retiring of your server virtualization or Private Cloud solution. Our strong global presence allows us to provide financial solutions in all key international markets through our presence in over 50 countries. We cooperate with select leading global IT financing partners to offer custom solutions based on customer, local, and regional require-ments. By delivering these services, in addition to our proven server virtualization and Private Cloud solutions, we improve our ability to differentiate and close more opportunities.

Solution Components:Trade-Ins & Buy-Backs – Removal & disposal of old or unused equipment at fair market value with flexible conditions. Potential write-off problems can be eliminated.Sale & Lease Back – Sale of existing IT equipment to a financing partner who leases it back to you. This can provide a major cash injection, remove assets from the balance sheet, and reduce com-plexity in managing your IT infrastructure.Operating Lease – A lease agreement structured to reflect the future value of the equipment. Payments can be made on a monthly, quarterly, or yearly basis. This lease agreement can be balance sheet neutral (off-balance sheet).Tech Refresh Option – Provides regular technology upgrade allow-ances for a pre-defined percentage of the original equipment on lease.Lifecycle Management – Enabling the planning, transitioning, acquiring, managing, and retiring of your IT infrastructure.

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You probably see the information of this white paper as useful, but you also think that server virtualization or Private Cloud computing does not directly fit your needs. You may intend to leverage the full benefits of cloud computing: pay-as-you use, self-service based and maximum flexibility? As already mentioned, Private Cloud infra-structures are by nature somehow limited to offer the full economies of scale that could be provided. To exploit them to the full extent a public cloud looks best suited at first glance. But as there are diminishing returns on the scale with every additional participating user, Fujitsu follows the idea of a trusted or a community cloud as it combines the best of both worlds – very high economies of scale and the security of Private Cloud infrastructure. A trusted cloud is therefore the best choice when it comes to scenarios like

■ Extreme fluctuations in IT demand ■ Need for IT resources for a short and limited time only, e.g. testing pilots, ...

■ Exploitation of the highest possible cost-reductions required, extreme pressure of costs

The Fujitsu Trusted Cloud represents a set of comprehensive portfolio elements of cloud-based IT solutions that help you bridge the gap between your infrastructure as it is now and tomorrow’s business requirements. By combining current forms of IT services provisioning with the provisioning of services from the cloud, you can meet your requirements more flexibly and at lower cost. Fujitsu as your trusted partner will support you every step of the way – for both traditional sourcing and provisioning from the cloud – with seamlessly integrated solutions. In doing so, Fujitsu focuses on your business requirements. This approach, combined with cloud consulting services – including transition, transformation and integration – helps you take advantage of new business opportunities quickly and easily at both global and local levels.

A word on securityFujitsu takes compliance, security and privacy issues very seriously and develops technologies to solve them. Our holistic security con-cept, avoids single points of failure because the cloud services are provided from various standardized locations that are configured to deliver high availability. Furthermore, compliance with country-specific data security laws, guidelines and business regulations is ensured. We provide standardized virtual data center infrastructures on a pay-per-use basis from 6 identical Tier3+ data centers around the globe. Certified security – for example TÜV Level 4 (physical data security) or ISO and BSI certifications – ensures adherence to the most stringent security and compliance standards.

Cloud Services by Fujitsu




Additional benefits includedFull cost transparency: Through regular and detailed reporting you will achieve the foundation for rock-solid internal x-charging and ensure full transparency company-wide. Fewer investments: The hurdles for implementing business models are lower; tedious investment planning becomes a thing of the past. No more waiting for investment approvals – true on-demand availability. Less assets on your balance sheet, therefore less hassle with depreciation calculation and booking.Less time-to-market: The implementation of business models and processes is accelerated.Location independence: Users have more flexible options for accessing IT services from anywhere.Business continuity and preparation for disaster recovery scenarios through a second data center location.

The IaaS portfolio of Fujitsu is delivered from 6 identical data centers covering the whole globe. Once registered, you can easily subscribe to server and storage capacity as well as networking components.Server capacity can be flexibly provided as virtual machines or ded-icated servers, with or without operating systems. Storage capacity is available through several storage classes, reflecting different requirements regarding throughput rate and latency times, but also the nature of the data and their utilization.

Software-as-a-serviceThe growing demand for Software-as-a-Service is addressed viaour marketplace called the Fujitsu Cloud Store.In essence, the Cloud Store represents Fujitsu’s new eco-system for subscription-based business solutions provided from the cloud.Through partnerships with numerous ISVs and the leveraging ofcapabilities of the Fujitsu Global Cloud Platform there is a winsituation for every participant:

■ The ISV can access new business opportunities by reaching out to new customers and geographies. Essential workloads from the traditional IT becomes less complex.

■ All end customers can easily subscribe to Software-as-a-Service, paying per use (only) and avoid their traditional license and lifecycle management.

■ Fujitsu is intensifying its platform and advantages from the economies of scale, which can be leveraged by its customers.

For ISVs, transitioning to cloud-based offerings is a risk-free proposi-tion, as Fujitsu offers a unique revenue-sharing model without any pre-investments.

To complete the picture, there are also software developments by Fujitsu, which are made available via the Fujitsu Cloud Store. Best example is our CRM as a Service solution (pls. visit our microsite crm.ts.fujitsu.com for more details). And the development goes on ...

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Server virtualization or Private Cloud?

There is no general answer to this question. The best choice clearly depends on you. Your targets and your attitude combined with existing and planned IT assets provide the appropriate answer. If you take a look at the options for cloud computing, the sheer range of sourcing, management and delivery models can be confusing. Something similar applies for server virtualization: which is the best solution for your needs or should you operate more than one server virtualization layer? Because we understand that there is no single answer that fits all, we offer professional consulting to find the optimal solution for you.

Assessment servicesJust as an example please take a look at our OPTIMIZATION Services which provide efficient consultation packages for existing infrastruc-ture environments at a fixed price. This has been made possible by systematically analyzing a large number of successfully imple-mented consultation projects. The solution methods used have been standardized and combined with the experience of the comprehensive product and solution skills provided by the Fujitsu group. The resulting first-class consultation and analysis packages quickly provide you with specific information and suggested improvements for the IT infrastructure involved. Moreover, the mostly tool-based services result in individual recommendations from Fujitsu’s experience and standardized methods with a minimum involvement of your resources. Among others these services are available for:

■ Server Assessment ■ Workplace Assessment ■ Storage Assessment ■ ...

Helping you build your Private CloudOur consultants can help you build your own dynamic server and cloud infrastructure using technically advanced, proven components and solutions delivered by Fujitsu, and best-practice reference archi-tectures developed in collaboration with our partners. Among others we contribute reference architectures to the Intel Cloud Builder Program regularly and we participate in Microsoft Private Cloud Fast Track. In a nutshell, you can draw on the vast intellectual capital of our experts to capitalize on the agility and cost benefits of Private Cloud computing while maintaining tight control over your IT estate.

Our offering incorporates a set of step-by-step reviews, services and workshops to drive out the complexity of dynamic deployments and ensure your private or hybrid cloud aligns with your business needs:

■ Customer Readiness Reviews – Here we assess the opportunities and risks of a Private Cloud, exploring whether your organization is cloud-ready.

■ Solution Architecture Services – Our experts will draw up a com-plete, financially and technically viable solution architecture with all the supporting documentation and modeling.

■ Adoption Workshops – These workshops produce a high-level business case, outlining the adoption plan along with the risks and opportunities of the proposed architecture.




Fujitsu has developed an engagement model designed to provide advice, guidance and support to customers throughout their journey to the cloud. Fujitsu explores cloud options with customers and advises on the best way forward. To ensure our customers succeed with their cloud strategies, Fujitsu has put in place a broad range of cloud-enablement services for detailed analysis of how to optimize the IT environment of our customers. This can result in optimizing the existing IT infrastructure, in building cloud-enabled IT infrastruc-tures, in adopting cloud services from cloud service providers or a combination of these options.

■ We explore and advise the customer on the plan for action ■ We assess the customer’s existing business landscape ■ We enact with our global cloud capability and services ■ We manage the cloud service on the customers’ behalf so that they can consume core cloud services and are able to realize the benefits from the cloud.

Fujitsu Cloud solutions

Public Cloud

Fujitsu global Cloud

Fujitsu local Cloud

Recommended cloud solutions

Cloud technology portfolio

Environment examination

Infrastructure

Activity, processes & people

Software , SLA's, etc.Fujitsu Cloud solutions

Our approach – cloud customer journeyMaking the transition to cloud and maximizing its potential is not without challenges and risks. The cloud is evolving rapidly and organizations need a partner who can help them take advantage of those advances. Fujitsu recognize organizations across different sectors and geographies will embark on the cloud journey at their own pace, and will be at different stages of adoption. That is why we have the right combination of consulting expertise, technical know-ledge and IT infrastructure to deliver results on cloud opportunities at all levels, and a collaborative approach to helping customers create and navigate their own individual cloud journey.

Cloud Readiness Assessment

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Contact

FUJITSU TECHNOLOGY SOLUTIONS GMBH Address: Heinz-Nixdorf-Ring 1, 33106 Paderborn, Germany E-mail: [email protected] Website: fujitsu.com/fts

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All rights reserved, including intellectual property rights. Technical data subject to modifications and delivery subject to availability. Any liability that the data and illustrations are complete, actual or correct is excluded. Designations may be trademarks and/or copyrights of the respective manufacturer, the use of which by third parties for their own purposes may infringe the rights of such owner.For further information see ts.fujitsu.com/terms_of_use.html



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