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PARTNERSHIP PROPOSAL

NEW YORK’S PREMIER MUSIC EXPERIENCE

FULL MOON NYC - a tropical paradise in the middle of the world’s busiest harbor.

1 ISLAND, 2 EVENTS, 10 Artists, ONE FULL MOON

Four years in the making, Full Moon is considered New York’s premiere summer event

Inspired by the legendary full moon parties of Thailand & Southeast Asia, Full Moon NYC is an infusion of the city’s distinct culture and edge – a

transcendental beach party in the middle of New York Harbor with sounds by a carefully crafted lineup of musicians & DJs.

An urban paradise with music from the best new artists & DJs, where fans come together to experience the magic of midnight under one full moon.

FULL MOON 2013 VIDEO RECAP

CLICK TO VIEW

TITLE GOVERNOR’S ISLANDA quick escape from the hustle & bustle of Manhattan, Governor’s Island is the perfect urban paradise for a concert -

with scenic views overlooking the Statue of Liberty and the Manhattan Skyline.

THE ISLAND IS EASILY ACCESSIBLE FROM MANHATTAN OR BROOKLYN VIA THE MTA SUBWAY SERVICE OR EAST RIVER FERRY

GREEN ROOM AREA

OUR CROWD:COVETED MILLENNIALS

DEMOGRAPHIC

AUDIENCE

MATTE NOTABLE ATTENDEES

21 - 35 YEAR OLD // 54% FEMALE, 46% MALE

Actress Lindsay LohanModel Karlie KlossModel Chloe NorgaardPop Star Charli XCXMusician Nick Zinner (of the Yeah Yeah Yeahs)Singer Alan Palomo (of Neon Indian)Singer/Producer Max Hershenow (of MS.MR) Model Sarah StephensModel Drake BurnettePhotographer Pablo RavazzaniBloggers Gavin Doyle & Cole MillerDirector Alistair Banks GriffinAuthor and Stylist Brittany AdamsProfessional Athlete Lars AndersonArtist Heath NewmanActor Kevin Korrigan

Our audience encompasses the future vanguard of culture:Young & Beautiful, Talented & Original.

The Full Moon crowd spends more for a good time.

GA attendees spent over $100 on averageSold Out all 6 Bungalows ($1200/each)Sold Out 4 Super VIP Tables ($2500/each)

NYLON GUYS“This past weekend I had the pleasure of attending Matte Projects’ latest effort, Full Moon NYC...Between the exotic street food,

the beach, the music, and the Super Moon, it was easy to forget that city was only ferry ride away. The experience itself was amazing–

as someone who was born and raised in the city, I have never enjoyed anything quite like this so close to home.”

MILK MADE“It seemed like electricity flowed through every fan when the bands were playing.

Not a single person on the grounds was standing still...Experiencing something that inspiring leaves you a bit stunned.”

SOCIÉTÉ PERRIER“There was no better way to spend a Saturday afternoon than listening to music while laying on the beach enjoying a creative

and laid-back atmosphere. I can only hope the rest of this summer supplies us with more reasons to go party on the beach”

BLOOMBERG // NEW YORK MAGAZINE // INTERVIEW MAGAZINE // ROLLING STONES //

THE WALL STREET JOURNAL // NYLON GUYS // REFINERY29 // BULLETT MAGAZINE // THUMP // MILK MADE

CLICK TO VIEW ARTICLE

PRESS

Strategic brand placement & social media inclusion with Social Influencers promoting specific event and brand sponsored hashtags before, during, and after the event.

#FULLMOONNYC 2013 Reach: 3M

2013 Potential Impressions: 15M 2 shows in 2014 will increase this reach 10x the current numbers

FULL MOON CONTENT GROWTH

FullMoon-NYC.com was a powerful, organic content portal In 2013

With two events bookending the summer, MATTE will fully develop FullMoon-NYC.com as a portal for original content. Note: FullMoon-NYC.com also functions as the event’s ticketing page.

From exclusive mixes, to films, to photography, and editorial - FullMoon-NYC.com will be a destination for culture throughout Summer 2014.

DIGITAL CONTENT

GROWTH

PAST ARTISTS

YACHT // Miami Horror // Tanlines // Wild Belle // Gigamesh // Cyril Hahn // Float Fall // Yuksek // The Knocks // Wild Belle //

HAERTS // The Dolls (Mia Moretti & Caitlin Moe) // The Deep DJs // Antoine Karl & The Woofgang // Little Daylight //

Darius & Le Crayon // JDH & Dave P // Tesla Boy // Sneaky Soundsystem

201120122013

1,000 Attendees, 800 paid

2,500 Attendees, 1,200 paid

4,500 Attendees, 3,900 paid

ATTENDANCE HAS GROWN ANNUALLY

A POWERFUL PATHWAY FOR BRAND / CONSUMER CONNECTION

From pre-event promotions to onsite activation and post-event content, the opportunities are limitless.

MATTE will work with M MISSONI to create a unique partnership experience at Full Moon 2014 that includes:

• AUTHENTIC PROMOTIONAL MARKETING• ONE-OF-A-KIND ACTIVATION AND INNOVATIVE EXECUTION

• COMPELLING, HIGH-QUALITY CONTENT

Dedicated MATTE account support will monitor online activity, press coverage, social media impressions, images, videos, and attendance data in the weeks leading up to and after the event.

PROMOTIONALMARKETING

LOGO / BRAND INCLUSION

• M MISSONI inclusion in event promotional materials & out-of-home advertising• M MISSONI inclusion on event website • Social Media promotional campaign

TICKETS

• Pre-sale Promotion ticket giveaways - for ticket holders online & in stores• VIP & GA Ticket allocation for brand partners

SOCIAL MEDIA INCLUSION

• Specific attention to M MISSONI’s involvement in Full Moon • Inclusion in MATTE social media promotions

FULL MOON 2013 POSTERS SEEN ONGIRLS // SEASON 3 // EPISODE 8

M MISSONI BRANDED DIGITAL KIOSKS

INTERACTIVE RETAIL EXPERIENCE

• Digital touchscreens will allow for M MISSONI Interactive Retail Experience onsite at Full Moon - ie: virtual try-on • Brand Ambassadors staffed at this area will wear M MISSONI merchandise or custom branded attire • Ambassadors will be pre-trained to guide attendees through the digital experience and able to help with any product purchases• M MISSONI products displayed but the POS will be primarily digital using the dedicated touchscreens

FESTIVAL INFORMATION / SOCIAL MEDIA AGGREGATION

• Branded digital display screens will provide festival information and real-time updates • The social feed will aggregate activity around the hashtag and all mentions of M MISSONI• Social Media Correspondents with large online following will cover their experience in real-time and share to social • Tastemakers will mention M MISSONI in social posts about Full Moon

ONSITEACTIVATIONS

ARTIST & TASTEMAKER ACCESS

• Influencer / VIP attendees will wear M MISSONI onsite at Full Moon• Artist to wear M MISSONI products on stage during live performance • Opportunities to discuss M MISSONI in artist / tastemaker interviews

HOSPITALITY

The M MISSONI Exclusive VIP Beach Area • Present the VIP beach area where attendees will lounge on daybeds • VIP area will feature visible M MISSONI branding & signage throughout• Area will be decorated in M MISSONI’s signature style - ie: fabric draping on daybeds• Custom branded M MISSONI items - ie: Bar, Beach Towels, Daybeds, Lanterns, etc.• Bottle waitresses styled in M MISSONI merchandise or custom branded attire• Premier VIP table available for M MISSONI and guests

ADDITIONAL ONSITEACTIVATIONS

CONTENT

IN THE SPIRIT OF NON CONFORMIST FREEDOM

FILM Promotional Film - Directed & Produced by MATTE• Full Moon / M MISSONI promotional short film will feature cool, chic young women in fashion and music • Featured actors / models will wear M MISSONI merchandise (CHECK OUT OUR RECENT PROMO FILM FOR BLACK NYC)

Recap Film - Directed & Produced by MATTE• MATTE will follow selected tastemakers in M MISSONI merchandise, capturing their experience at Full Moon • Additional footage may include: M MISSONI visible branding / signage onsite, Full Moon attendees interacting with M MISSONI at the event• Access to MATTE owned, fully licensed video will be available for M MISSONI post-event commercial use

PHOTO • Dedicated photographers onsite will capture M MISSONI’s overall presence at Full Moon 2014• Access to MATTE owned, fully licensed photography will be available for M MISSONI post-event commercial use

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MATTE is a New York based creative agency that strives to deliver the best content for our clients.We take immense pride in what we do, and believe in achieving top-notch quality in our work.

MATTE PROJECTS is our premier ticketed music propertythat pulls together the talents of best-in-class musicians, artists and designers.

With years of experience in experiential and strategic marketing,we understand the importance of natural inclusion, strong narrative, and aesthetic direction for your activations.

Through branded content production, influential tastemakers and promotional execution, we deliver one-of-a-kind marketing strategies.

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FOUNDERS:

MAX POLLACK // 646.331.4864 // max@matteprojects.comBRETT KINCAID // 917.414.6429 // brett@matteprojects.com