By Rebecca DiBona, Colby Eaton, Kalei Fowkes & Elizabeth Pape.

What & Why?Topic: Social Networking in Business,

Communications, Government, & Academic Institutions.

We all use social networking recreationally & we’re curious as to how it was beneficial in other aspects of our lives.

Elements of our Topic:Social Networking in the Context of….

Business: Where do C-Suite Executives get their Information?

SOURCE: FORBES INSIGHTS, "THE RISE OF THE DIGITAL C-SUITE"THE EXPANDING B2B ONLINE UNIVERSE

Share of executives who judged source "valuable” or "very

valuable

Business: Facebook104 million users in the United States

Registration increasing by 250,000 per day since 2007People spend up to 17% of their time on social

networks58% of users have a household income of $60,000 or

moreMajor target for businesses advertising productsCreating “fan” pages or groups that promote your

businessNewsletters/updates/linksAllow customers to talk about productsOpens up communication between businesses and

customers

Business: Twitter

Communications:

Government:

Government: How do they use Social Networking?

Facebook EPA – Facebook Network CIA – Uses Facebook group to invite students to apply for jobs USA.gov – Facebook fan page, public can become fan, post videos,

news and photosLibrary of Congress – Photostream in Flickr

Posts government’s public domain photos on a site where public can comment on the photos

LinkedIn – A Network of experienced professionals Govloop – A social network for all federal, state, and local

government employeesNASA – CoLab: Collaborative Workspace Site

Provides frameworks for partnership projects between the nation's space program and talented, creative, tech-savvy communities.

Fosters interest and involvement in the space program Provides a way for individuals to actually contribute to NASA

Social Networking in Academic Institutions:•``The only way my class communicates its articles or what's happening is through their Facebook,'' says Krop's journalism teacher Mary K. Sullivan.•Virtually free of cost.•Can be utilized in a secure, password-protected environment.

Academic Institutions:

Remember…Business people rated the Internet their most

valuable research tool.Communicating through social networking isn’t

limited to friend-to-friend dialogue; job hunting & dating websites are also available.

The government uses social networking too! Keeping the public updated is one of their most common uses for the Internet.

The use of social networking sites is growing in academic institutions. The fact that they provide a fun & interesting way to teach, thus keeping kids involved, is one of its biggest advantages.

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