full report enterpreneur.docx uthm

7/23/2019 full report enterpreneur.docx UTHM

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GROUP MEMBERS

Muhammad Fuad bin Kassim

Muhammad Amir Shazwan bin Shahuddin

Nur Shazleen Aini binti Mamat

Noraliana binti Ibrahim

Nor Suhada binti Muhammad

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EE!U"I#E SUMMAR$

Fassa Flour is a company name and our main product is cupcake cookies in the UTHM

kiosk of Parit Raja and shop at shopping complex. We can loosely e descried as a !uick"

ser#ice restaurant $here customers sit around a ar and $ait their cupcake cookies eing made.

The sho$% as $ell as the cupcake cookies% is our main selling point.

Fassa Flour $ill hold true to its #ision of eing a ne$ concept $ith an old fashioned feel

in order to ecome a fa#orite spot for parit raja nati#es. &s a reported national leader in money

spends in restaurants% Parit raja is an optimal location for launching a ne$ shop concept. Fassa

Flour also hopes to ecome a destination for the thousands of customer and tourists% $ho #isit

UTHM or Parit Raja e#ery year.

We plan to manipulate our location in the UTHM shop to our outmost ad#antage. &s the

UTHM fills up $ith ne$ usinesses o#er the next fe$ years Fassa Flour $ill recei#e an added

oost of increased traffic. Therefore% $e are aggressi#ely planning for a '() increase in sales the

second year of usiness.

Ob%e&ti'es

*. &ttain a#erage sales transaction of RM +.(( per customer $ithin the of in the first year

,. -xpand to more stores y the fi#e year of usiness.

Mission

Fassa Flour is a hospitality company dedicated to pro#iding high"!uality cupcake cookies

in a comfortale atmosphere for clients $ho seeks a fun gourmet/ experience outside shops. We

intend to make enough profit to generate a fair return to our in#estors and to finance continued

gro$th and de#elopment in !uality products. We also maintain a friendly% fair% and creati#e $ork

en#ironment% $hich respects di#ersity% ne$ ideas% and hard $ork.

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Ke(s to Su&&ess

0edication to the finest !uality ingredients and 1make it happen no matter $hat2 customer

ser#ice.

3n"going employee education and recognition programs. 4i#e ack to the community

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IN"RO)U!"ION

Firstly% $e ha#e discussed for our committee memers selection aout $ho are the

5hairperson% 5hief -xecuti#e 3fficer 65-37% 5hief Financial 3fficer 65F37% 8ecretary and

Project Manager. Finally% $e make a decision as follo$ as a chairman% Muhammad Fuad in

9assim% 5hief -xecuti#e 3fficer is Muhammad &mir 8ha:$an in 8hahuddin% 5hief Financial

3fficer is ;ur 8ha:leen &ini inti Mamat% 8ecretary is ;or 8uhada inti Muhammad and lastly

Project manager is ;oraliana inti


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#ision+ To ring amount an inno#ati#e usiness model that is sustainale% passionate% aims for

perfection.

Mission> To inspire and nurture the human spirit% one person% one cookie at a time.

Our !a,es and !oo,ies


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Mar,et Resear&h

Market research includes secondary and primary research on a#ailale information for

single"location fresh cookies cupcake in ?ohor 0arul Tak:im.

Se&ondar( Resear&h In.ormation

8econdary research methods $ere used to find usiness information aout target customers%

product and sources of supply and analy:e the competitor.

Su//l( Sour&es-

There are many a#ailale the supply sources for the akery% cookies% cupcake or utensil

that are mostly ordered from Har#est =akery


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Qualification

Position Qualification

!hie. E0e&uti'e O..i&er

&t least ha#e a =achelor2s degree inmanagement field.

Ha#e great deal of usiness experience.

&re intrigued y usiness $hich made.

Pro%e&t Mana1er

Ha#ing a =achelors or Masters of

0egree.

Minimum ' years ha#e experience of

managing.

&reas of study may include Retail

Management% Marketing% 8ales

Management% =usiness &dministration%

and 8trategic Management.

Se&retar(

Ha#e degree certification in secretary

field. &t least , years ha#e $ork experience.

9no$ledge of the -nglish language.

9no$ledge of shorthand.

=asic office skills

5ommunication skills

5omputer literacy

0ecision"making skills

&t least ha#e $orking experience ,

years.

Mar,etin1 O..i&er

Ha#e a achelors or masters degree in

usiness administration $ith a

concentration in marketing.

&t least , years ha#e $ork experience.

Ha#e finance !ualifications such as a

degree or come from an accounting

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!hie. Finan&ial O..i&er ackground.

Pantr( !he.

Ha#e Ph0 certification in cooking field.

&t least , years ha#e $ork experience.

)eli'er( 2or,er

&t least ha#e 8PM certification.

Ha#e driving!ualifications.

4ood at $orking $ith others.

The !ualification of the o$ner or entrepreneur is important to the success of the usiness.

0etailed information on the entrepreneur is co#ered in the resume including his education% $ork

experience% management experience and entrepreneurial traits. For our usiness% $e sho$ed

!ualification that $e need for position in our company2s organi:ation chart $hich is 5hief

-xecuti#e 3fficer% Project Manager% 8ecretary% and Finance 3fficer. We also include the

!ualification for Pantry chef and 0eli#ery $orker position.

This is crucial as it $ill assist the anker or in#estor to determine $hether our company

has the kno$ledge and training the usiness.

Job Description and Responsibilities

Position Number of Staff

Main Task

!hie. E0e&uti'e

O..i&er

1

Planning usiness acti#ity.

Responsile on corporate

finance.

Planning usiness strategy.

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Pro%e&t Mana1er 1

3andlin1sales matters.

Re&ruitin1staff.

Kee/in1the store in line $ith

Health and 8afety regulations.

Mana1in1the shops securitypolicies.

Pro/osin1and implementing

promotions and specials.

)e'elo/in1marketing

strategies.

Se&retar( 1

-nsuring meetings are

effecti#ely organised and

minute. Maintaining effecti#e records

and administration.

Mar,etin1 O..i&er 1

Planning marketing

acti#ity annual.

0e#elop marketing acti#ity.

!hie. Finan&ial

O..i&er

1

Planning financial acti#ity.

Planning

company expenditure.

Produce financial reporting.

Pantr( &he. 3

8tore food in designated

containers and storage areas to

pre#ent spoilage.


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)eli'er( wor,er

2

Plan the shortest deli#ery route

and dri#e the #ehicle to the

destination.

Handle cash and gi#e correct

change to customers.

Pro#ide customer ser#ice and

ad#ice.

& detailed jo description is needed to determine $hat is expected from each person.


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"otal 9:;6


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8igns " " IG((

Tenant


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The grand total for furniture and fitting% salaries% rental deposit and utilities deposit is RM

,,'%',+. 8o% the total cost is still does not exceed money that $e orro$ from ank.

MARKE"ING P*AN

Competitive Intelligence

Product sales information is pri#ate% and these are all pri#ately o$ned small companies.

&ccording to 9&9 ;3R 5339


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Deal? !nkno"n !nkno"n !nkno"n

#ank in? !nkno"n

$e %at leat RM

150& !nkno"n

Revie"? 'ood Deal 'ood deal ()orda*le

)etails o. Pri&e .or I* *E!!A *E!!A

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=asic> *", colours

0etailed> '"G colours

-laorate> C colours and ao#e

"able 6- !om/etiti'e Intelli1en&e about Pri&e

9&9 ;3R

5339


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o-r? !nkno"n !nkno"n

10 a=11

M-ic? !nkno"n !nkno"n $e

leanline? Ok Ok Ok

Retroo? No O-tide O-tide

an andler? !nkno"n !nkno"n !nkno"n

Micro"ave? !nkno"n !nkno"n !nkno"n

(ir

conditioning? !nkno"n !nkno"n $e

"able 9+ !om/etiti'e Intelli1en&e about Pla&e

Stren1ths and 2ea,nesses-

8trengths of the competitors are that they are $ell estalished and $ell kno$n. They

ha#e each generated a uni!ue follo$ing and ha#e differentiated themsel#es in the marketplace.

Jet each usiness has its uni!ue challenges as $ell% and that lea#es room for opportunity.

KAK NOR !OOKIES

@ocated in the $alking"friendly area #andar Tun Hussein 3nn% 5heras% 9uala @umpur. 9&9

;3R 5339


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maing cake and cookies. &9 ;3R 5339 http>AAkaknorcookies"mufin.logspot.com

I* *E!!A *E!!A

With a perfectly si:ed located at 9lang%8elangor% the


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There are !uite a fe$ opportunities here for a great usiness. First% the market is not

o#er"saturated $ith competition.


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The marketing plan includes the company name% logo% motto% #alues% ojecti#es% marketing mix%

randing% and ad#ertising strategy.

!om/an( Name

3ur company name as FASSA !OOKIES. We name as F&88& ecause stand for our memers

nickname. The letter of F stand for Fuad% & stand for &mir% 8 stand for 8ha:leen% 8 stand for

8uhada and last & stand for &lia. 3ther than that% the $ord 5339


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!om/an( Motto

We decided to name our company motto is *o'e at First Bite.


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Ob%e&ti'es

*. &chie#e an a#erage sales transaction of RM +.(( per customer $ithin the first year.

,.


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"he Mar,etin1 Mi0

5ompetiti#e intelligence re#eals that the ideal company $ould ha#e the follo$ing

characteristics for product% price% place% and promotion>

*7 PR30U5T

"Main product is cookies cupcake*7 Lariety of cookies% for example 3reo% chocolate% coffee and

others.

,7 Fruity cookies cupcake'7 Jogurt cookies cupcake

B7 Raino$ or colourful cookies cupcake

,7 PReach RM *.((

"For * ox of cookies cupcake that contain all fla#ours $hich

are consist G%the price is RM +.((

'7 PR3M3T


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" 5an gi#e a call or e"mail to order the cookies cupcake

"Pro#ide the memership cards

B7 =U8


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Ad'ertisin1

3ur primary research indicates that the numer one information source for us $ill e

$ord of mouth% from our poster% closely follo$ed y signage on location and information on the

internet. 8ignage and internet randing $ill e designed y a secretary and tested $ith market

research efore eing implemented. Word of mouth $ill re!uire that $e are good aout getting

the initial $ord out so people can tell others aout our product. To encourage $ord of mouth $e

$ill pro#ide free product samples to all people in the first $eek that $e are open for usiness.

Poster that $e made can attract the attention of all people to come and enjoy $ith our cookies

cupcake.

!ustomer Ser'i&e and Su11esti'e Sellin1

5ustomer ser#ice must e of the highest !uality in a small usiness like this% and

extensi#e care $ill e taken to select the right employees for the jo of $orking $ith the pulic

and representing the rand. 8uggesti#e selling techni!ues $ill e used% and each customer

should e offered the 1one ox of cookies cupcake that contain six fla#or $ith the price only RM

+.((2 opportunity.


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Rate production for one type cookies cupcake 6month7 O +( (((AG types

OI''' unit

Rate production for one type cookies cupcake 6month7 OI'''A'( days

O,CC unit

Estimates o. monthl( sales o. FASSA F*OUR

5ookies cupcake Price 6 RM 7

Lariety of cookies% for

example 3reo% chocolate% and

coffee

*.(( '(days I''unitAday O RM,+(((

Fruity cookies cupcake *.(( '(days ,CCunitAday O RMI'*(

Jogurt cookies cupcake *.(( '( ,CCunitAday O RMI'*(

Raino$ or colourful cookies

cupcake

*.(( '( ,CCunitAday O RMI'*(

Total RM B'(

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Estimates o. (earl( sales o. FASSA F*OUR

Sales o. &oo,ies &u/&a,e Month

?anuary RM B%'(

Feruary RM +(%(((

March RM +%((

&pril RM GI%(((

May RM C+%(+(

?un RM I+%+((

?uly RM (%(((&ugust RM +%((

8eptemer RM *(+%(((

3ctoer RM *(+%+((

;o#emer RM *(G%(((

0ecemer RM **(%(((

"O"A* RM 6;???;C


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FINAN!IA* P*AN

Narrati'e Introdu&tion

The purpose of the plan is to illustrate the re#enue and expense situation for starting this

usiness and generating a profit. The financial plan includes financial ojecti#es% re#enue forecast%

pro forma cash flo$ analysis% pro forma income analysis% pro forma alance sheet% and estimate of

start"up expenses. Projections ha#e een made $ith the unit sales method.

Finan&ial Ob%e&ti'es

*. &chie#e an a#erage sales transaction of RM +.(( per customer $ithin the firstyear.

,.


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=ased on the secondary data information for F&88& F@3UR% $e had at least RM +(%(((

in sales in one month $ith a cookies cupcake price of RM*.(( each of cookies cupcake. This is

most similar to the pricing and financial model that $e $ish to follo$% so it is eing used as a

asis for financial projections. 8ince our most popular deal is uy G cookies cupcake in ox get

RM +.((% our sales ecoming increase.


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To calculate gross profit% $e need to take the adoption cur#ed re#enue and then sutract the

cost of goods sold. To find an accurate cost of goods sold% $e need to kno$ our cost per cookie

and ho$ many cookies $ere produced. >M#>R (N!(R$ >#R!(R$( (D@(N>

A +OB

O++>,

R>D


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Using a list of ingredients for an a#erage cookie recipe% and current figures from a leading

national grocery chain% the cost per cookie $as calculated at RM(.+, each. ;ote that this is a

conser#ati#e estimate ecause $e $ould actually e ale to lo$er the cost per cookies cupcake

y uying in ulk from $holesalers or clu stores instead of retailer. 3nce the cost per cookie is

kno$n% $e need to figure ho$ many cookies are eing made.


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*OAN AMOUN" !A*!U*A"E)>

@oan &mount RM +((%(((


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FINAN!IA* BU)GE"

(tem T#pe Quantit# Price)unit

*RM+

Total cost

*RM+

8hop furniture

8helf ' +(( *+((

9itchen desk ' I(( ,B((

5ashier desk , C(( *B((

8hop e!uipment Refrigerator B +((( ,(%(((

=akery o#en + *+(( C+((

Mixer machine + (( B+((

3ther utensils " " +(( +((

0eli#ery ser#ice

e!uipmentMini lorry * *B(((( *B((((

Types of ox & lot ,(( ,((

8igns " " IG(( IG((

Tenant


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Furniture 4RM :;7??5

8econdary market research demonstrated that cookie cupcake need the shelf for three can e

purchased as RM *%+((. Three kitchen desks $ould e needed% for a total of RM ,%B((.T$o of

cashier desk in total RM *%B((.

Fi0tures 4RM >;6??5

Fixtures that may e needed include ensuring that all pluming and lighting are in good $orking

order. -stimate RM G(( for these items. Fi#e akery cases $ith lighting and temperature control

are also re!uired at RM C(( each pre"o$ned.

Kit&hen EHui/ment 4RM 79;???5

There are needed fi#e akery o#en $hich total price is RM C%+((.For one akery o#en at RM

*%+((. & commercial refrigerator for each one RM +%((( and there are B of refrigerator that $e are

re!uired in total price at RM ,(%(((. &nd fi#e commercial !uality stand mixers machine $ill also

e re!uired at RM (( each. The total price for fi#e mixer machines is RM B%+((.

)eli'er( Ser'i&e EHui/ment 4RM 6>?;9??5

For the e!uipment of deli#ery ser#ice% $e need different si:e of ox for the process of packaging.

We estimated for the total is RM ,((.Transport for the deli#ering ser#ice% $e need the mini lorry

$ith in cost RM *B(%(((.

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"enant Im/ro'ements 4RM 9;???5

8econdary market research demonstrated that cookie store patrons prefer an air conditioned

en#ironment. With a aking operation it is essential to ensure a comfortale climate indoors% so

the air system must e in good $orking order for the comfort of patrons and employees.


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These include pens% paper and ink for the printer% stapler% scissors% scotch tape% and paperclips and

other miscellaneous office supplies for a total of RM ,(( at start up. &n old"fashioned mechanical

cash register $ill e otained for RM *((% and $e $ill need a small safe for cash and change

storage at aout RM *((.We offer the usiness card and the total cost for this aout RM ,((.

Kit&hen Utensils 4RM :??5

These include spoons and scrapers as $ell as cookie spatulas and rolling pins at approximately and

other utensil that related.

*i&enses 4RM 76>?5

To start a usiness in Malaysia% register it $ith the 5ompanies 5ommission of Malaysia

655M7%$hich regulates all companies in the nation. & processing fee of RM '(% 6approximately

U80 .(+7. The fee for the first copy of these documents is RM *(( each 6U80 '(.*G7 and the fee

for the second copy is RM *( each 6approximately U80 '.(,7. The fee for the registration of

usiness form accompanied $ith the name appro#al letter from 55M depends on the companys

share capital and can thus range from RM *%((( 6approximately U80 '(*.+C7 to RM C(%((( 6U80

,*%,(.*7.8o% to start up our usiness% $e need to pay RM '((( ecause the range of company2s

share capital is aout RM *((% (( until RM +((%(((.0etails $ere otained from the 5ounty of 8an

0iego $esite and the 4uide to 3pening a ;e$ Food =usiness in Malaysia/.

Read more> Ho$ to Register a =usiness in Malaysia

eHo$.comhttp>AA$$$.eho$.comAho$SGG*ICI,Sregister"usiness"

malaysia.htmlix::,8i$?(fFf

OPERA"IONA* P*AN

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*.( 5&P&5


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> o. re.ri1erators

: o. mi0er ma&hines

: o. ba,er( o'en

Utensil

,.( HUM&; R-83UR5-8

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Firstly%our shop at the shopping complex $e need to ha#e t$o chashier to handle the

payment.then%$e need three of experience pantry chef to make cookies cupcakes and also for

the deli#ering ser#ice% $e hired , $orkers to deli#er the order.@astly%one cleaner person is

employed to make sure our shop is clean.&t kiosk at the UTHM $e just use indirect laor

$hich is part"time student as our $orker and $e $ill pay them monthly salary-

Position Number of staff

!hie. E0e&uti'e O..i&er 6

!hie. Finan&ial O..i&er 6

Se&retar( 6

Mar,etin1 O..i&er 6

Pro%e&t Mana1er 6

Pantr( !he. 7

"otal RR


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Flour (kg) -,-1

Castor sugar (kg) -,-2

Butter (kg) -,-1

Baking powder (kg) -,-1

Flavour (litre) -,-1

Chocolate cookies (kg) -,-2

Coffee powder (kg) -,-3

reo cookies (kg) -,-3

"gg 1

#ater ($l) 1-

Fresh $ilk ($l) 2-

Fruit (slices) 3

&ogurt ($l) 2-'aper cup 1

4.0 RO> (ND $,>M

a- !oo,ies &u/&a,es /rodu&tion /ro&ess .low &hart

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te ackage are arranged in

*oE

carr te *oEe into torage

roo

tore te *oEe in torage roo

delivering ervice

b- )eli'erin1 ser'i&e

i. The customer order the cookies cupcake either on call or e"mail.

ii. We recei#e the order and process the order.iii. 4et the deli#ery $orkers to send the order.

5.0 ROD!,D!+>.

Time ctiities

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"arl# morning

*/ a,m,+

Make the cookies cupcake

mixture.

The mixture are kept in

storage room.

=ake cookies cupcakes using

o#en at *G( degrees as long as

*+ minutes.Morning

3pen the shop and kiosk.

8elling the cookies cupcakes

to customer.

fternoon We make the process aking

again for tea"time.

Nig't

*1- p,m,+

The shop and kiosk are

closed.

6.0 G!(+


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C.( @&J3UT

8.0 +O(,

*7 8hop at shopping complex

,7 9iosk at UTHM

46

Delive

r

ervic

e

roo

el: ale

antr raer roo

oHce

torage roo

itcen

el:


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9.0 #!D'>,

To set up our usiness% firstly $e ha#ing a loan at 5


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,. 53MP&;J 8


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'. F&5-=339 F&; P&4-

B. 8H-@F

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+. @


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FASSA F*OUR

*O" F6>; !ARREFOUR BA"U PA3A"

?? BA"U PA3A"

O3OR

0engan ini diperakui aha$a Perniagaan yang dijalankan dengan nama

FASSA F*OUR

Telah didaftarkan dari hari ini sehingga 7 ANUARI 9?6:menurut peruntukan

peruntukan &kta Pendaftaran Perniagaan *+G% dengan nomor yang ditunjukkan di sini

dan tempat utama perniagaannya *O" F6>; !arre.our Batu Pahat; Batu Pahat; ??

Batu Pahat; ohor-

?enis PerniagaanMenjual dan memekalkan kek ca$an coklat serta menyediakan perkhidmatan

penghantaran.

=ertarikh di O3ORpada 7 ANUARI 9?6>

MASNIJA3 BIN"I AROF

Penolong Penasihat Perniagaan

8emenanjung Malaysia

039UM-;


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C. P38T-R

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REFEREN!ES

*7https>AA$$$.google.com.myAsearch

hlOenVnojO*Vi$O*'GGVihOGB'V!OkedaijualancookiescupcakedijohorVo!Okedaijual

ancookiescupcakedijohorVgsSlOserp.'...,',**,G,.,',,G((.(.,','(''(.G*.+,.(.(.(.'.*B'*

.'GI'(.(jBjBj,j,j*Gj'j*G.BC.(...(.(...*c.*.**.serp.*c5III,GPs

53
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