Photography Studies College (Melbourne)

www.psc.edu.au

FULL TIME COURSE GUIDE 2015

PSC STAFFManaging DirectorJulie Moss B.A. Soc/DC, Ass Dip Comm Dev, Grad Dip Arts

Director Communications & StudentsJenny Heron B.A. Anth/Hist, M. (Prelim)

Senior FellowsDr Michael Coyne PhD, Adjunct Professor RMIT University,

Honorary Lecturer Hong Kong University Dr Les Horvat B.Sc. Dip Ed, B.A. (Photo) PhD

Course Convenors Majors/Specialisations Art Sarina Lirosi B.Ed. Vis Arts, M.A. Fine Art

CommercialJulie Wajs B.A. Fine Arts, M. Visual Culture

PhotojournalismBill Bachman B.A. Asian Studies Degree Tier 1 & 2 Sarina Lirosi B.Ed. Vis Arts, M.A. Fine Art Degree Tier 3 & 4 Daniel Boetker­Smith B.A. Photojournalism, M.A. Creative Arts

Advanced Diploma Level 1 & 2Craig Wetjen B. A. Photo

Information and Research Development Co­ordinator/Pathway Program ConvenorHugh Hudson B.A, Pgrad Dip, M.A, PhD

Teachers & TutorsHoda Afshar B.A Fine ArtRob Anderson B.A. PhotoLouisa Bufardeci B.A, B. Ed, M.A Fine ArtAnat Cossen Dip Photo, M.A. Fine ArtRoss Coulter B. Fine Art, M. Fine Art Roland Dempster B.Ed. Media, B.A. Photography, M.CommElli Ioannou B.A. Photo, M. Visual ArtNic Kocher Dip Illust Photo, M. Visual ArtsKatrin Koenning B. PhotoScott McNaughton Dip Illust PhotoJane Poynter Dip Illust Photo, B.A., PhD (Arts)Lucia Rossi B. Fine ArtsCraig Shell B.A. Fine Arts (Hons), M.A. Fine Art Neil Stanyer B.A. Media Arts Barry Thompson Dip Advt Des, TTCCMichael Warnock B.A. Media Arts, B.A. Psych, B. Fine Art (Hons) Colin Wiseman B.Sc., Dip Ed, Dip Illust Photo, AAIPP

Digital Centre Production ManagerPeter Hatzipavlis B.A. Fine Arts

Leaner Engagement & Student Success Officer Kim Munro B. Fine Art, Grad Dip Film & TV, M. Linguistics, M.A. Screen & Sound

Secretary to the PSC Governing Council & Academic Board Gloria Marinovic

Coordinator Communications & Students Carmen Edwards

Communications & Students Officer Melina Rookes B.A. Communication

Administration & Assessment Officer Celeste Metcalfe

Chief Technology OfficerAdi Selimanovic MCP, MCSA and ACTC

Studio Supervisor & Creative Projects OfficerDru Blumenshied B.Fine Arts (Photo)Nic Arnold Adv. Dip Photo

Resource Hub Information OfficerJill Bartholomeusz Ass Dip Soc Sc.

Facilities & Service OfficerJon Swiatkowski

The Print Shop Assistant Kathryn Vinella Adv. Dip. Photo

Accountant Chanderma Rawat B.Bus, CPA

Accounts Officers Radhika Ambati B.Com, M.ComMira Lu B. Com, M. App Finance

Studio Support Jo Duck Adv.Dip. Photo Doug Hayne

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2 Message from the Managing DirectorOur Great Location

3 About UsLeading Multi Award Winning College

4 Leadership and Governance at PSC5 Graduations6 Our Specialised Facilities

Studios Digital Centre and Print ShopResource Hub

7 Student LoungeOur Supportive Study EnvironmentLearning Engagement & Student Success OfficerProfessional CounsellorAcademic ConsultationsTechnology and Camera Craft Support

8 PSC Student PortalPSC Student Email AddressCourse Delivery ModeCourse Review and FeedbackBudgeting for Your Tertiary Study at PSCTuition FeesFEE­HELP and VET FEE­HELPEnrolment at PSC

9 Community Involvement & Real World Connections10 Our Career Focus in the Course

The Mentor Program11 Connections with the Photography Industry12 Employment Register

The Business of PhotographyOnce You’ve Graduated

13 PSC Exhibitions14 Fostering Scholarship in Photography & the Visual Arts

PSC Teaching Team15 Melbourne & the Wider Photographic Community

Laneways, Cafes and RestaurantsEventsMelbourne a UNESCO City of LiteratureSome General Accommodation InformationTransport in Melbourne

16 PSC Unique Photography Courses17 Bachelor of Photography Course

Course Entrance RequirementsExtra RequirementsRPL and Credit TransferOverview of the Course

18 Course Structure 19 Course Structure Year 120 Course Structure Year 221 Course Structure Year 323 Choice of Major Areas in Final Year

Commercial Photography Art PhotographyPhotojournalism

24 Advanced Diploma of PhotographyAbout the CourseEntrance RequirementsHow to ApplyExtra RequirementsRPLSupporting Students in VETCourse Structure Level 1 & 2

25 Course Structure Level 3 & 4 and Level 5 & 6Bachelor of Photography Pathway Program

28 Student & Graduate Gallery

Image by Vesna ObradovicFinalist in 2014 AIPP Victorian

Student of the Year awards

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Welcome to Photography StudiesCollege (Melbourne) PSC, a tertiaryeducational institution focussed onproviding a high quality teaching andlearning experience.

We offer our students a learningexperience that emphasises intellectualinquiry and reflection on practice, and a

learning environment in which they can explore and developtheir capacity to be citizens, visual communicators andphotographers.

Our focus on creativity and innovation is integral to all wedo. We encourage our students to engage with the meaning,politics and philosophies of visual representation. We wantthem to be independent thinkers.

Katie McCombie

MESSAGE FROM THEMANAGING DIRECTOR JULIE MOSS

WE’RE LOCATED IN THE HEART OF THE ARTS PRECINCT

PSC's great location in trendy Southbank, puts it in the heart of Melbourne’svibrant arts and cultural scene; only 10 minutes walk to the city centre and 5minutes from Flinders Street station. We are within easy walking distance of theNational Gallery of Victoria, Ian Potter Centre at Federation Square and theAustralian Centre for Contemporary Art (ACCA). The Australian Centre for theMoving Image (ACMI), the Melbourne Recital Centre and the Malthouse Theatreare also close by.

We expect commitment from our studentsbut in turn will ensure that learning isengaging, enjoyable and challenging. Webelieve in the importance of involving thewhole person in the learning process.

As an educational institution we modelprofessional photographic practice andcontinually seek opportunities to integratelearning with work and engagement withcommunity.

This is PSC’s mission and purpose.

We invite you to join us on this journey toexplore, interrogate and reflect on thepower of the image.

For further information contact: Communications & StudentsOfficer Photography Studies College(Melbourne)65 City Road, Southbank,Victoria 3006 AustraliaTel: +61 3 9682 3191 Fax: +61 3 9686 1601info@psc.edu.au www.psc.edu.auCRICOS Provider No: 00257G

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“The one word I candefinitely use to describe

my journey at PSC isgrowth. As each semester

passes, you realise justhow much your work has

changed, and not justyour work, but also you as

a person…”Vesna Obradovic

Final year student Advanced Diploma of PhotographyFinalist in 2014 AIPP Victorian Student of the Year awards

ABOUT USPhotography Studies College (Melbourne) is a dual sector multi awardwinning provider, offering a specialised learning environment andeducational experience aimed at developing excellence and adistinctive approach to photography.

For over forty years PSC has maintained its impressive national andinternational reputation and delivered high quality and innovativephotography education in commercial photography, photojournalismand art photography consistently producing students and graduatesof the highest calibre.

We know that by providing a supportive learning environment, uniquecreative practice courses, impressive specialised facilities and atalented experienced teaching staff we foster a strong studentexperience with impressive outcomes.

Over the years we have built a leading reputation for producing highquality and award winning students and we are the first choice formany looking for a specialised, creative and career oriented studentexperience. PSC is widely respected throughout the photographycommunity and our reputation as a continual multi award winnerspeaks for itself.

2014Winner Australian Institute of ProfessionalPhotography (AIPP) Victorian StudentPhotographer of the Year, Marion Abada

Winner Australia’s Top EmergingAdvertising Photographer (CaptureMagazine), Graeme Passmore

Winner Australia National Award SonyWorld Photography Awards, Neville Jones

2013 Winner AIPP National Tertiary Institutionof the Year for excellence in photographiceducation and training

Winner AIPP & ACMP Australian StudentPhotographer of the Year, Emma McEvoy

Winner AIPP Top Emerging Photographerof the Year, Kimberley Munro

2012 Winner AIPP National Tertiary Institutionof the Year for excellence in photographiceducation and training

Winner ACMP Educational Institution ofthe Year

2011 Winner AIPP National Tertiary Institutionof the Year for excellence in photographiceducation and training

Winner ACMP Educational Institution ofthe Year

Runner up AIPP Australian StudentPhotographer of the year, KimberleyMunro

Winner AIPP Victorian PhotographyStudent of the Year, Kimberly Munro

2010Winner AIPP Victorian PhotographyStudent of the Year, Deborah Mullins

2009Winner AIPP National Tertiary Institutionof the Year

Winner AIPP Australian StudentPhotographer of the year

LEADING MULTI AWARD WINNING COLLEGE – EXCELLENCEIN PHOTOGRAPHY EDUCATION AND TRAINING

Image by Emma McEvoy2013 AIPP Australian Student Photographer of the Year

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PSC Governing Council and Academic BoardThe Governing Council is responsible for PSC's highereducation course and delivery including oversight of the PSCAcademic Board. The Council provides a wealth of experiencein business, academic expertise, research, photography,education policy and management.

LEADERSHIP AND GOVERNANCE AT PSC

Julie Moss Managing DirectorJulie has over thirty years experience in senior roles in community education and the education and training sector inAustralia. During that time she has frequently represented the interests of private education and training providers atthe state, national and international levels. She was a founding member of the Australian Council for Private Educationand Training and served as a Board member and Chair of the National Board for a number of years.

She is passionate about photographic education and is determined to ensure that PSC provides a place where studentscan learn to see the world anew and be nurtured to develop and achieve their full creative potential.

Jenny Heron Director Communications & Students, PSC Academic Board, Member and PSC Governing Council, Member Jenny has been involved in senior roles in the vocational education and training sector for twenty­ five years. She hasextensive experience in both community and arts education. Jenny has a deep interest in the diversity of human expression through place and time, representations of femininityand masculinity and changing gender roles. Her current postgraduate research involves popular culture and visualrepresentation in the early modern period. She has a profound belief in the importance of the student experience andthe transformative power of education.

Dr Robin Williams PSC Academic Board, Chair and PSC Governing Council, Member Dr Williams is a distinguished photographer with more than forty years experience in professional practice. He iscurrently a Fellow of the British Institute of Professional Photography and The Royal Photographic Society. Robin hasa distinguished record as an academic leader; having been a Professor of Photography for over twenty years, a Head ofDepartment, Head of School and Dean of the Faculty of Art Design and Communication at RMIT. Robin is unique in having twice been awarded for his outstanding photographic contribution to the service of medicine.

Dr Michael Coyne PSC Senior Fellow, Adjunct Professor RMIT University, Honorary Lecturer Hong Kong University Dr Michael Coyne has worked as a photojournalist for over 30 years, during that time covering major internationalevents in places as diverse as the Philippines, Cambodia, Indonesia, the Middle East, Africa, and Latin America. Hiswork has been featured in prestigious magazines such as: Newsweek, Life, Time, New York Times, Paris Match and hehad a number of solo exhibitions around the world. Michael spent eight years in the Middle East documenting the riseof Islamic fundamentalism, the Iranian revolution and the Iran/Iraq war. In April 2003 Michael was awarded theCentenary Medal by the Australian Government for Service to Photography and in 2007 the AIPP (Australian Instituteof Professional Photography) awarded him an Honorary Fellowship, the highest award for a photographer in Australia.

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GRADUATIONS

ADVANCED DIPLOMA OFPHOTOGRAPHY

“A photography magazinehad a list of photography

institutions for tertiaryeducation and PSC was

rated highest. The fantasticstaff showed me around and

when I saw the images onthe walls I knew this was the

place I had to end up!”Daan Hoffmann

PSC Graduate 2013

Graduation awards from top left: Rod Shaw with Caterina Fizzano winner of Sun Studios Award for demonstrating perseverance and significantaccomplishment; Julie Moss with Stephanie Jones winner of PSC Award for excellence in the Photojournalism Major; Ashley Gasperino winner of

Irwin & McLaren Award for excellence in documentary photography; Michael Marlborough with Michael Cheetham winner of Kayell Award forcommitment & outstanding achievement; Julie Moss with Adina Kraus winner of PSC Award for excellence in the Commercial Major; Ian McKenzie

with Leigh Garipidis winner of AIPP Award for conceptual excellence & photographic innovation; Julie Moss with Emma­Jane Johnston winner of PSCAward for excellence in the Art Major; Rob Anderson with Jesse Cox winner of ACMP Award for excellence throughout the course.

In November 2013 PSC held the inaugural graduation forour Bachelor of Photography graduates. The evening wasvery well attended and included the PSC GoverningCouncil, Academic Board, teaching staff, members of thearts and photography communities, graduates theirfamilies and friends. Michael Coyne delivered a wonderfuland inspiring keynote address and Sarah Lynch providedan insightful and moving graduate response. A highlight ofthe evening was the celebration of the wonderfulachievements of this graduating class and viewing themany award winning images featured in the graduation AV,including those by Kimberley Munro 2013 AIPP EmergingPhotographer of the Year and Amber McCaig 2013 BallaratInternational Biennale Winner Portfolio Review Prize.

The PSC Advanced Diploma of Photography graduationwas another fantastic event held in May this year at theACMI, Federation Square. Dr Robin Williams delivered aninspiring and insightful keynote address and CaterinaFizzano and Bronwyn Morrison delivered humorous andpassionate graduate responses. Special thanks to ourmany industry guests and graduation award sponsors AIPP,ACMP Kayell, Next Byte, Adobe, Exetel, Sally Brownbill,Sun Studios, Irwin & McLaren, Borge’s Imaging, Heartfeltand free radical.

Thanks to industry for their generous support andcongratulations to all our industry award winners

Graduation award sponsors

Managing Director Julie Moss with members of the Academic Board –Dr Les Horvat, Ms Jenny Heron, Dr Robin Williams & Professor Chris Ryan

PSC Bachelor of Photography graduates

BACHELOR OF PHOTOGRAPHY

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for tethered shooting and multi­purpose work bays. TheStudio Office staffed by the Studio Supervisor provides apoint of contact for studio bookings and studio equipmentusage. Students have email access to the studio bookingsystem.

DIGITAL CENTRE AND THE PRINT SHOPThere is a large well equipped Digital Imaging Centre thatincludes 2 extensive digital laboratories and a centralprofessional print bureau, The Print Shop staffed by theDigital Production Manager. The centre’s Epson ™ Inkjetprinters are much in­demand and skilled technical staffrun prints every week day, offering students a compre­hensive range of professional paper surfaces. The labs areequipped with Intel Mac computers carrying the latestindustry related applications. All monitors are frequentlycalibrated and labs are equipped with pinup colourcorrected print viewing walls and digital projectionsystems. Off campus students are able to upload theirfiles for printing via a graphical web interface.

RESOURCE HUB This Resource Hub provides students with access to localand worldwide­specialised information resources, throughelectronic journal and book resources, with a particularfocus on photography. The Information and Resource staffare available to provide advice, assistance andinformation. They are located in the Resource Hub (inbuilding 67 City Rd on the first floor above the digitalcentre) and will assist students with questions, catalogueand database information, general collection assistance,research and information literacy as required.

PSC is a progressive career focussed dual sector provideroffering both Degree and Advanced Diploma level courses.Both courses have been developed with the specialisedindustry know how that comes from over 40 years as aninnovative and experienced photographic educator.

The Bachelor of Photography course is exclusive to PSC anddesigned to produce distinctive and innovative professionalphotographers prepared to take on leading roles in thecommercial, art and photojournalism areas of photography.

The Advanced Diploma of Photography ensures that thetechnical and specialised skill set necessary for professionalpractice is built on from foundation to professional level.

OUR SPECIALISED FACILITIESThe main administrative area is located at level 1 65 City Rd.PSC operates from 9am – 9pm Monday to Thursday and 9am– 5pm Friday, 9am – 5pm on weekends for facility access andworkshops during semester. The offices of theCommunications & Students staff are located on this floorand students have access to the Communication & StudentsOfficers via their open door policy, appointments, by emailand phone.

PSC has a range of specialised facilities that are acknow­ledged as being among some of the best and mostprofessional of any Australian specialised educationalinstitution. In 2013 PSC began a partnership with Adobewhich provides unprecedented access for our students to theAdobe Creative cloud.

We also have a close relationship with equipmentmanufacturers, importers and professional photographers,so students will experience much of the latest techniques andtechnologies.

STUDIOSAt 65 City Rd on the ground floor are 2 professional studios –Fawkner Rd Studio and City Rd Studio – with double heightceilings, cyclorama, makeup and change rooms, backdrops, arange of lighting and grip gear including soft boxes, striplights, booms, strobes, spots, floods, power packs, honey­combs, barn doors, scrims and reflectors; computer set ups

CREATE YOUR FUTURE WITH OUR SPECIALISED COURSES

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ACADEMIC CONSULTATIONSAll teaching staff are available for student consultations attimes notified on the teaching staff office door. Studentscan email requests for an academic appointmentconsultation via the email address noted on each subjectoutline. Students can request that the Communications &Students Officer assist with this and make an academicconsultation with a member of the teaching staff. Allstudent support is provided in accordance with PSC’sprivacy policy.

LEARNING ENGAGEMENT & STUDENTSUCCESS OFFICERAccess to support is available for students includingassistance with organisational skills, time management,study skills, writing and research skills. Students can emailrequests for assistance directly to the Engagement &Student Success Officer, who is based in the ResourceHub. Students can also request that the Communications& Students Officer make an appointment, or a teachermay refer a student. The Information and Resource Officerwill assist the Learner Engagement & Student SuccessOfficer with research/information literacy.

TECHNOLOGY AND CAMERA CRAFTSUPPORT Students requiring technology and camera craft assist­ance may book times with the practical camera/digitalassistance teacher and use supervised access in the digitallabs and/or studio at the allocated times. Students cancontact this teacher via email to organise assistance andteachers can recommend that students book into thesesupervised sessions for additional support.

PROFESSIONAL COUNSELLOR Access to a professional counsellor is available via selfreferral, teachers’ referral and/or the Communications &Students Officer.

STUDENT LOUNGE Students are supported by the availability of a comfortableand well serviced central Student Lounge area. This areaprovides a casual place to meet and relax informally. Itincorporates an 8 workstation­learning hub giving studentsaccess to the Adobe suite, word documents, image uploadingand submissions. Further print viewing and finishing areasand an extensive student information notice board are alsolocated here. The Teachers/Tutors Office is within closeproximity with the academic consultation hours displayed.

OUR SUPPORTIVE STUDYENVIRONMENT Students learn with some of the best in the industry,professionals who constantly bring their current practice,commitment to excellence and expertise to the classroom.These dedicated teachers are an important factor in the highquality and innovation of the student experience. Togetherwith the teaching staff there is also an established studentsuccess and support framework at PSC.

For full time study your support contact is theCommunications & Students Officer. Their office is on level 1of 65 City Rd. They are the initial point of contact for allstudents from information through to general coursediscussion, enrolment information, career questions, formingstrategies to assist with financial difficulties, referral tolearning support, referral to professional counsellor,accommodation information, personal issues, handlingconcerns and grievance issues, and general support. There isaccess to the Director Communications & Students viaappointments.

“I was expecting a uniqueenvironment and an

exciting course and that’sexactly what I got.”

Jordan BollenArt Major Graduate

Communications& Students Staff

Students ServicesStaff

LearnerEngagement &

Student SuccessOfficer

Resource HubOn­line Support

Counsellor

TeacherConsultations

IndustryLiaison & Career

Direction

Practicalcamera, technical

and digital support

STUDENT

STUDENT SUCCESS AND SUPPORT FRAMEWORK

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TUITION FEES Students are able to study at PSC in a fee paying placewhere tuition fees are payable annually. All applicantsshould peruse the Tuition Fee schedule for the relevantannual period of enrolment. This is available in allinformation packages.

International students should peruse the InternationalStudent Tuition Fee schedule.

FEE­HELP AND VET FEE­HELPEligible students may apply for a FEE­HELP loan (for theBachelor of Photography course) and a VET FEE­HELPloan (for the Advanced Diploma of Photography course)for tuition fees only, through the CommonwealthGovernment.

This loan doesn't cover other expenses such asequipment and material expenses, accommodation,living expenses or other expenses that a student mayincur.

Students will commence repaying their FEE­HELP orVET FEE­HELP debt via the Australian Tax Office oncetheir income reaches the minimum threshold forcompulsory repayment.

This loan scheme is available to Australian Citizens orholders of a permanent humanitarian visa who areenrolled in either the Higher Education course theBachelor of Photography or the VET course theAdvanced Diploma of Photography.

Further information regarding FEE­HELP and VET FEE­HELP is available from www.studyassist.gov.au

ENROLMENT AT PSCEnrolment is on an annual basis and both courses aredelivered over three years of full time study. Studentsaccepting an offer choose their tuition payment optionat enrolment.

On enrolment students will be required to complete aPSC Enrolment Form for the relevant course, which isthe formal enrolment agreement between PSC and thestudent. This agreement includes the Terms andConditions of Enrolment and Refund Policy.

The relevant Student Handbooks provide informationon PSC’s Higher Ed or VET policies and procedures theseare available from the Communications & StudentsOfficer prior to and at enrolment and on the PSC studentportal – go.psc

PSC STUDENT PORTALThis student portal is an online gateway for our students via thewebsite and includes: go.PSC – access to general information about facilities, theprint shop and student services, the resource hub and ITsupport.miPlace –the e­learning supportPSC webmail – PSC Student EmailAssessment submissions – submitting assignments.

PSC STUDENT EMAIL ADDRESSOn enrolment you will be allocated a PSC Student EmailAddress. All PSC email communication will be sent to you viayour PSC Student Email Address

COURSE DELIVERY MODEAt PSC our courses are interactive and delivered via face to faceincluding interactive workshops and tutorials, demonstrationsand practical participation. Students experience the studiomodel of learning. This means that students can put theircreative ideas into practice and through the peer/teacherfeedback and review process gain from experienced guidance,feedback and input. Unlike more traditional modes of delivery,studio­based learning enables active participation of thestudent in problem solving and the practice of creating andmaking.

COURSE REVIEW AND FEEDBACKIntegral to PSC’s Quality and Review procedure is the coursereview and feedback mechanism. This includes student formaland informal feedback. Formal feedback is collected usingStudent Evaluations that are completed for each subject andunit, also via the Grievance Procedure and Exit Interviews.Informal feedback is collected from students in a number ofways via email, phone conversations and meetings with any ofthe following: Teachers, Communications & Students Officers,Director Communications & Students and/or the AcademicDirector.

BUDGETING FOR YOURTERTIARY STUDY AT PSCBefore commencing your studies you will need to consider yourbudget. You should think about the cost of tuition fees,accommodation, food, living expenses, travel, clothing,entertainment, photographic equipment and course materials,a list of expenses other than tuition for your course is availablefrom the Communications & Students Officer or visit thewebsite www.psc.edu.au

You should at all times be aware of the rapid rate oftechnological change in the photography industry and theimpact this may have on equipment requirements and material.None of these other expenses are included in your tuition fees.

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PSC is committed to equipping students with the necessary skills to live,work, learn and contribute locally and globally. We want our students toconnect to community and make contributions at a local level during theircourse.

As part of this commitment to student community engagement PSCrequires students to participate in a collaborative project and a CommunityService Learning program in both the Degree and the Advanced Diploma.

PARKS VICTORIA IN COLLABORATION WITHPSC DEGREE STUDENTSIn 2014 PSC was delighted to undertake a collaborative project with ParksVictoria. The second year degree students learnt how to negotiate a realworld commission with a major organization, and produced work onenvironmental and community themes for Parks Victoria’s promotionalmaterial and publications. Students were asked to work to deadlines andthen received feedback from industry professionals, they learnt how tomake images to a brief and how to deal with clients needs, andexpectations.

The project outcome will be exhibited later this year at the Parks VictoriaAnnual Conference at the Melbourne Exhibition Centre.

FIND COMMUNITY INVOLVEMENT ANDREAL WORLD CONNECTIONS AT PSC

PHOTOGRAPHY IN THECOMMUNITY PROJECTIn the Advanced diploma students learn ina real world scenario with an allocatedcommunity organisation and this providesa learning experience which will assist informing an inclusive context of supportand respect for all citizens. At theconclusion of the project, the organisationreceives images that can be used for publicrelations and promotional purposes. Forthe students, they learn how to work to abrief, with a client and meet industrydeadlines. The relationship with theirorganisation often continues aftercompletion of the project.

Second year Bachelor of Photography students with teacher Katrin Koenning and the Marketing andCommunications team from Parks Victoria – Han Ling, Jo Hopkins & Masha Prokudina.

Selection of student work presented to Parks Victoria from top left: Chloe Smith, Lucie McGough, Chloe Smith, Lucie McGough, Chloe Smith, Chloe Smith

2014 AIPP Victorian Student Photographerof the Year – Marion Abada

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PSC aims to prepare its degree graduates to be leaders inphotography by possessing the following attributes:• Knowledge and skills to effectively interact with the

meaning, politics and socio­cultural philosophies of photography and visual culture

• A responsive approach to the global industry including contemporary media and technologies

• Proficient problem solving skills by being an independent, reflective and critical thinker

• An innovative and creative ability to identify, research and articulate ideas and visual outputs

• Effective communication skills and being a collaborative team member in the professional environment

• A commitment to social and ethical responsibility and a meaningful engagement with community

• Sensitivity to cultural diversity in a global environment as both a professional and citizen

PSC is constantly responsive to the global industry and thetrends in contemporary media. Subjects and units in both theDegree and Advanced Diploma explore the convergence ofDSLR and video cameras, the proliferation of screens and themovement towards screens becoming primary media forviewing images, points to the importance of this subject.Students build upon their existing level of visual language andwill develop the conceptual understanding and varioustechniques required to produce moving images. Theknowledge acquired through this subject is now becomingessential to the professional photographer.

THE MENTOR PROGRAMPSC offers students a mentor program in final year that linksstudents to contemporary photographers to gather feedback,insights and hands on industry knowledge. Students secure acontemporary photographer whose work they find inspiringand stimulating to act as their industry mentor. Studentsspend time with their mentor, observing and discussing,receiving feedback and gathering “hands on” industryknowledge.

OUR CAREER FOCUS

PSC connects students to the photography andarts communities though our involvement witha range of professional industry bodies thatoffer student awards and membership:

AIPP Australian Institute of ProfessionalPhotography www.aipp.com.au

ACMP Advertising, Commercial and MagazinePhotographers www.acmp.com.au

Images by Marion AbadaPSC commercial major student

PSC CONNECTIONS WITH THEPHOTOGRAPHY INDUSTRY

PSC graduates Louise Cooper (front left), Darrian Traynor (back row in cap) and Jason Edwards (back row second from right) withstudents Andrew Hardy, Greg Briggs, Melissa Davis, Salona Chithiray, Sophie De Wit and Jason Lockett – Photo by Bill Bachman

PSC often hosts a range of photographic events, includinginternational photographers, guest speakers many ofwhom are our graduates now forging exciting career pathsand other contemporary Australian photographers andartists. Here’s just a taste of what’s on offer:

Louise Cooper (PSC Graduation Award for Excellence inPhotojournalism, 2010) talked about successfully relocat­ing to Sydney and picking up a variety of editorial andcommercial work there, about working for various NGOs,and about recently landing a full­time job in the Brand andMarketing Department of the University of Sydney.

Darrian Traynor (PSC Graduate 2009) offered insights tothe world of the editorial freelancer in Melbourne, wherehe works regularly for The Media Gang, AFL Photos andGetty Images, specialising in sport, news, people andlifestyle.

Jason Edwards (PSC Graduate 2008) talked about his workas a press photographer, first for the Leader group inMelbourne and later for the Herald Sun, where he is one ofthe top young staff photographers.

All talked passionately about their experiences asphotographers, shared many exciting images and storiesfrom the field, and offered some tips and advice aboutnavigating life after PSC.

The final year students also take part in an industry eveningwhere they hear from photographers as part of the PSCmentor program. On the evening our industry guestsshared their diverse experiences as professionalphotographers, provided insights into the mentor processand reflected on their own mentors and how thoseprofessional relationships assisted in developing theirwork, opportunities and personal practice.

From left: Craig Moodie, Samantha Everton, Ian van der Wolde, Meredith O’Shea, Natascha Stellmach and Scott McNaughton

PSC GRADUATE AND 2013 AUSTRALIAN PHOTOGRAPHY STUDENT OFTHE YEAR EMMA McEVOY – SECURES ARTIST’S RESIDENCY IN ICELANDEmma McEvoy completed her course in 2013 and graduated with major industry awards and overallexcellence. After graduating she secured a 3 month artist residency program in Iceland, a countryshe was fascinated by and longed to return to following a previous visit. Through her PSC blogposts and instagram updates she shared her experiences, insights and many awe inspiring images.

Images by Emma McEvoy2013 AIPP and ACMP Australian Student Photographer of the Year

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THE BUSINESS OF PHOTOGRAPHY Final year business subjects provide a particular focus on real worldscenarios. Students are required to research and develop their ownintegrated business plan, marketing strategies including social mediaand strong on line presence. Of particular relevance to students is thecurrent business climate pervasive in the creative industries, wherebecause of globalised markets, businesses are forced to combinesound business principles with a strong focus on creativity andflexibility.

ONCE YOU’VE GRADUATEDAn exciting range of career options are available including:• advertising photography• corporate/industrial photography• portraiture and fashion photography• photographic artist and/or gallery/curatorial administrator • photojournalist, editorial work• website fusion content including video• documentary photographer• picture editor• photographic retoucher

In particular, a new range of career options exists in the expandingcontemporary trend of ‘fusion’ between the still image and themoving image, together with the new but expanding platforms ofsocial media.

Many of our graduates have been and are currently employed by localcommunity and metropolitan publications. Some have busy freelancebusinesses supplying editorial, sports and commercial images to arange of clients; others are exhibiting artists with internationalprofiles. Some work in areas such as advertising and corporate/industrial photography, portraiture, wedding and fashionphotography, newspaper/ magazine and publication work,photographic artist and gallery/ museum curatorial work. Othergraduates are based in studios as production managers and somework in digital retouching areas.

Graduates of PSC are eligible to apply for full membership of thefollowing Australian professional bodies:• AIPP Australian Institute of Professional Photographers• ACMP Advertising, Commercial and Magazine Photographers• MEAA Media Entertainment and Arts Alliance• APA Australian Photojournalists Association• NAVA National Association of Visual Arts

EMPLOYMENT REGISTERPSC has an established employmentregister, which matches students to jobs,based on the student’s experience andabilities. This provides students with anopportunity to gain valuable experience inthe profession. Most work assignments areallocated to our recent graduates and finalyear students. We are often the first pointof contact for professional photographersseeking assistants and every month thereare a number of requests for students tophotograph a range of activities. Theseinclude portfolios for dancers, modelsand/or hair and make­up artists, familyportraits, weddings, special occasions,advertising photography, studio manage­ment and studio/ photographer’s assistant.We receive regular requests from galleriesand cafes to exhibit student work and weprovide information on photographyawards, competitions and prizes.

PSC EXHIBITIONS Throughout the year PSC students, graduatesand staff are involved in range of exhibitionsand here we feature just a few.

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“SEE HOW I FEEL”This exhibition in March 2014celebrated International Women'sDay and was held at the QueensVictoria Women's Centre. It featuredthe work by our female students andgraduates celebrating their distinctiveand creative stories and vision.

POP UP SHOW This “pop up” ran for 2 months andshowcased a range of student andgraduate photography in a primelocation in Southgate.

SUMMER SHOW 2013This exhibition featured graduate work including the evocative awardwinning work from 2013 AIPP and ACMP Australian Student Photographerof the Year, Emma McEvoy.

FRESH 2013 Each year this exhibition showcases the unique and diverse visions of ourart major students.

Image by Emma McEvoy Image by Shamima Islam

Image by Nadia Le Image by Bill Bate

PSC Managing Director Julie Moss, Rennie Ellis Collection Archivist Manuela Furci, PSCLibrarians Jill Bartholomeusz and Anna Rotar, State Library of Victoria Collection

Services Manager Jo Ritale, and PSC Photojournalism Major Coordinator Bill Bachman– Image by Jason Lockett

PSC TEACHING TEAMPSC has amongst it’s dedicated and talented teaching team a group of internationallyrenowned photographers and image­makers including in the Bachelor of Photography team,Daniel Boetker­Smith, Katrin Koenning, Hoda Afshar and Ross Coulter.

In the last year our Bachelor of Photography teaching staff have been included in theMelbourne Now exhibition at NGV, held solo and group shows in other major Australiangalleries, been published by major international photo­graphic publishers, been judges atinternational and national photo competitions, presented work­shops and talks at theNational Gallery of Victoria and the Museum of Contemporary Art in Sydney, the CCP and hadtheir work featured in leading photographic magazines, websites, and blogs.

“PSC teachers areworking professionals,which means thateverything we learnedwere new state of the artpractices. They werefantastic at pushing usout of our comfort zone,and helping us to producework that we didn't knowwe were capable of!”

Krystelle DumesnyPSC Commercial Graduate

FOSTERING SCHOLARSHIP INPHOTOGRAPHY & THE VISUAL ARTSFollowing on from PSC’s very successful inaugural one­daysymposium last year that explored ideas surroundingphotographic and literary representations of selfhood, at theBallarat International Foto Biennale, this year PSC is hosting amonthly Image Makers series.

This monthly series is an event that focuses on PSC’s creativeengagement with the cultural and intellectual debates anddiscussions around the visual image and the role of thephotographer.

From left: Sarina Lorosi, Daniel Boetker­Smith, Anat Cossen, Michael Warnock

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MELBOURNE & THE WIDER PHOTOGRAPHICCOMMUNITYCollege, web and gallery exhibitions showcasing the dynamicand exciting vision of PSC students and are held regularly. Asa way of connecting to the wider photographic and artscommunities – see our regular blog at www.psc.edu.au

This includes graduate profiles, updates, student of the weekprofiles, teacher updates, interviews and much more.

PSC is located in the heart of Melbourne’s vibrant art scene.There is always something to do or see. Festival goers, sportsfans, foodies, lovers of fashion, theatre goers, art lovers(photographers!) will enjoy the wide variety of restaurants,cafes, laneways and great shops. PSC’s great locationprovides the opportunity to balance study with easy access tothis exciting arts and recreation precinct. Some great links:NGV Internationalwww.ngv.vic.gov.auCentre for Contemporary Photography www.ccp.org.auAustralian Centre for the Moving Imagewww.acmi.net.auAustralian Centre for Contemporary Art (ACCA)www.accaonline.org.auMuseum of Modern Art at Heidewww.heide.com.auMonash Gallery of Artwww.mga.org.auBendigo Gallery of Artwww.bendigoartgallery.com.au MEAA Media Entertainment and Arts Alliancewww.alliance.org.auNAVA National Association of Visual Artswww.visualarts.net.auThe city also offers an exciting music scene, and analternative arts scene including cabaret, performance art andfringe theatre. Find out more www.studymelbourne.com.au

LANEWAYS, CAFES AND RESTAURANTSEnjoy taking in the sights, eating and relaxing at the manyvibrant cafes and rooftop bars scattered all around the innercity. Or just be inspired walking through and exploring thecity while making photographs.

EVENTSThere are a wide range of events and festivals to whet yourartistic appetite including, a large food and wine festival;sports festivals, Melbourne International Comedy Festival;Melbourne Fringe Festival; Melbourne International FilmFestival and Melbourne International Arts Festival. Find out more: www.thatsmelbourne.com.au

MELBOURNE – A UNESCO CITY OFLITERATUREMelbourne joins Edinburgh as the second City of Literaturein the network of 12 creative cities. The title recognizes thiscity’s rich literary culture, history and creative talent. TheWheeler Centre is a cultural centre offering lectures,discussions and debates around the arts, books and ideas:www.wheelercentre.com

GENERAL ACCOMMODATIONINFORMATION The Communications & Students Officer can assiststudents to find suitable accommodation, here are a fewsuggestions:

Share Accommodation approx $100 – 300/weekShare Accommodation Advertisements on student noticeboards or in the newspaper or on the internet will appearfor one or more people to share a house or flat, often whena lease has already been taken out.

Rental Accommodation approx $250 – 500/weekAs with share accommodation, units, flats, single bedsitters and even houses, are available through real estateagents. These are normally unfurnished. One month’s rentin advance may be charged plus a security bond (equal toone month’s rent) prior to signing a lease agreement. Moreinformation: www.realestate.com.auwww.liveinvictoria.vic.gov.au

The Student Village $170 – 250/weekThis is a residential campus of Victoria University. It islocated in Maribyrnong, 9km from the centre of Melbourneand provides accommodation for over 500 tertiarystudents: www.vu.edu.au

OTHER LIVING EXPENSES• Groceries and eating out – $80 to $200 per week • Gas, electricity – $60 to $100 per week • Phone and Internet – $20 to $50 per week • Public transport – $10 to $50 per week • Car (after purchase) – $150 to $250 per week • Entertainment – $50 to $100 per week

TRANSPORT IN MELBOURNEPSC is very accessible by public transport, only 5 minuteswalk from Flinders Street Station and trams on SwanstonStreet stopping outside the National Gallery. Public transport timetables and maps can be found at:www.ptv.vic.gov.auAll full time domestic students are eligible for tertiary leveltravel concessions.

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IMAGINE DISCOVER

CREATEINE DISCOVER

CREATE

IMAGINE DISCOVER

CREATE

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CREATE

IMAGINE DISCOVER

CREATE

IMAGINE

IMAGINE DISCO

UNIQUEPHOTOGRAPHYCOURSES

AN EXCEPTIONALLEARNINGEXPERIENCE

Higher Education Course Code: V14334CRICOS Course Code: 079866G Three years of full time studySemester Dates: February to June & July to November

There are no prerequisite studies.PSC’s Special Entry Assistance Scheme (SEAS) allows extraconsideration to be granted for certain applicants seekingselection.

Special entry categories include:• Students with English as a second language• Students with literacy or numeracy difficulties• Students experiencing difficult circumstances• Indigenous students• Students with disability and/or medical conditions• Mature age

COURSE ENTRANCE REQUIREMENTSDomestic student applicants for full time study must applythrough the Victorian Tertiary Admissions Centre (VTAC),AND directly to PSC using the PSC Bachelor ofPhotography Course Application Form (applicants must do both).

Successful completion of VCE or equivalent (non year 12and mature age) and attendance at an interview includingpresentation of folio.

Course extra requirements are listed in the courseinformation in CourseSearch on the VTAC websitewww.vtac.edu.au/courses/searchfield.html

International student must apply directly to PSC usingthe Bachelor of Photography International StudentApplication form.

International students should refer to the Bachelor ofPhotography International Student Information Guidepages 4 & 5 for detailed course entrance requirements,English language proficiency and selection criteria.

EXTRA REQUIREMENTS: INTERVIEW &FOLIO PRESENTATION The PSC interview and presentation of folio will giveapplicants the opportunity to demonstrate their engagementwith photography/image­making and showcase their

interest, enthusiasm, strengths and motivation. Theinterview is not panel based but personal providingapplicants with the opportunity to discuss and answerquestions about their folio and interests, and ask questionsabout the course, and studying at PSC.

The folio should contain a selection of the applicants ownwork including 10 –15 well presented final images eithermounted or in a bound folio flip book. This work, togetherwith a visual diary or ideas journal, or a back up processworkbook (brainstorming and research), should representthe applicant’s ideas, processes, inspirations and abilitiesincluding their aptitude for photography, originality andcreative potential. Applicants should come to the interviewprepared to discuss and answer questions about their folioincluding ideas, research and motivation.

RPL AND CREDIT TRANSFERPSC will ensure that all prospective students with relevantprior experience or academic studies are advised of thepossibility of having this prior experience and/or studiestaken into consideration.

OVERVIEW OF THE COURSE The Bachelor of Photography course is exclusive to PSC anddesigned to produce distinctive and innovative professionalphotographers prepared to take on leading roles in thecommercial, art and photojournalism areas of photography.The course is delivered over three years of full time study ina small supportive environment where together with theircreative practice students develop a broad base of critical,analytical and problem solving skills. Students areimmersed in a range of conceptual and practical approachesto photography and contemporary technique, whileengaging with and reflecting on some of the key contextualand contemporary debates that inform photography andtheir practice.

Throughout the course students consider the context andcommunicative effectiveness of their work and apply theirlearning in both studio and on location in practical andinterpretive ways. Final year provides an independent studyin one of commercial photography, art photography orphoto­journalism while engaging with the well­establishedmentor program and the business of photography.

BACHELOR OF PHOTOGRAPHY COURSE

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BACHELOR OF PHOTOGRAPHY COURSE STRUCTURE

Tier 1 Subject Semester A Credit Points

Core FDT 111 Image and concept 1: the mediation of meaning 9

Core WDP 111 Creative industries: photographic theory & practice 1 6

Core TCP 122 Image cultures 1: history & context 6

Core WDP 112 The world around us 1: light & location 9

Total: 30Tier 2 Subject Semester B Credit

Points

Core FDT 122 Image and concept 2: representation and truth 9

Core WDP121 Creative industries: photographic theory & practice 2 6

Core TCP111 Visual thinking: language, design & the image 6

Core WDP122 The world around us 2: the constructed image 9

Total: 30Tier 3 Subject Semester A Credit

Points

Core FDT 213 Image and concept 3: genre and context 12

Core WDP 212 Creative industries: studio practice 1 6

Core DXP 211 Post­production processes 1 6

Core TCP 212 Image cultures 2: the visual document 6

Total: 30Tier 4 Subject Semester B Credit

Points

Core FDT 224 Image and concept 4: narrative and audience 12

Core WDP 222 Creative industries: studio practice 2 6

Core DXP 221 Post­production processes 2 6

Core TCP 223 The world around us 3: the moving image 6

Total: 30Tier 5 Subject Semester A Credit

Points

Choose 1 of the Electives

Elective EFP 311 Images and connections: commercial photography 1 12

Elective EFP 312 Images and connections: art photography 1 12

Elective EFP 313 Images and connections: photojournalism 1 12

Core WDP 313 Creative industries: workshop series 6

Core TCP 315 Visual thinking 2: research seminar 6

Core WXP 314 Mentor and industry practicum 6

Total: 30 TotalTier 6 Subject Semester B Credit

Points

Choose 1 of the Electives

Elective EFP 321 Images and connections: commercial photography 2 12

Elective EFP 322 Images and connections: art photography 2 12

Elective EFP 323 Images and connections: photojournalism 2 12

Choose 2 of the Electives

Elective EWP 325 The world around us 4: design and the global network 6

Elective EWP 321 Consumer cultures: writing for media 6

Elective EWP 322 Contemporary media: beyond the new 6

Core TCP 326 Creative industries: the business of photography 6

Total: 30 Total

Total for Degree 180 Credit Points

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Our degree program will offer students the opportunity to: • Get a higher education qualification• Be immersed in the thrill of learning • Open their minds to new ways of thinking• Have a space for contemplation, reflection and inquiry• Have some fun expressing their thoughts, emotions and stories• Be inspired by the work and feedback of others• Learn the latest digital technologies and workflow processes • Take risks and be stretched• Undertake research

FDT111 Image and concept 1: the mediation of meaningThis subject provides an introduction to the development ofa conceptual idea through to its realisation as a folio ofphotographic work. It will examine the exploration ofmeaning and how meaning is mediated and informed bysocial, cultural and political issues of the past and present.

COURSE STRUCTUREYear 1: Tier 1 & Tier 2

WDP 121 Creative industries: photographic theory & practice 2This subject is a further development of the theory andtechniques underpinning camera usage and practice. Someof the areas explored include lens and sensor design andlimitations, camera usage under extreme conditions andRAW image formation.

TCP 122 Image cultures 1: history & contextThis subject develops an understanding of contemporaryimage­making as a product of social, historical, political andcultural influences. The photographic image is interpretedwithin the context of key critical debates arising fromhistorical practices and recent technological and ideologicaldevelopments.

FDT122 Image and concept 2: representation and truthThis subject builds upon the processes required for thedevelopment of a conceptual idea through to its realisationas a folio of photographic work. It examines the constructionof meaning (in visual culture) in order to interrogate notionsof “photographic truth” and how these may inform imageconstruction.

WDP112 The world around us 1: light & locationThis practical subject introduces students to the skillsnecessary to create photographic images on location. It willexamine the necessary requirements for a suitable digitalworkflow and the ethical considerations whilst photo­graphing people and places.

WDP122 The world around us 2: the constructed imageThe subject will engage with studio and explore still life,presentation of objects and people and the symbolic value ofthe artefact. The occupation & health considerations ofstudio usage are introduced.

TCP111 Visual thinking: language, design & the imageThis subject will provide an introduction to theunderstanding of visual language as functioning withincertain social and cultural contexts. It will consider theimportance of signs, symbols and design as a means ofcommunication and explore the relationship betweenrepresentation, visual language and the image.

WDP 111 Creative industries: photographic theory & practice 1This subject provides the theory and practice required toimplement a broad range of camera operations andproduce creative photographic images.

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Year 2: Tier 3 & Tier 4

WDP 222 Creative Industries: studio practice 2This subject builds on the previous skills and understandingsand extends technical, lighting and conceptual approachesboth on location and in the studio. Students continue toexplore high­end equipment and a range of lighting stylesand approaches. They develop an advanced methodicalapproach to the studio, through planning, storyboarding andresearch. Students become more confident and professionalstudio practitioners and gain vital experience in negotiatinga variety of demands and approaches to the studio as a siteof personal creativity and innovation.

DXP 211 Post­production processes 1This subject will build on the understandings gained withina digital workflow and develop a deeper and more complexapplication of digital processes. With an emphasis on visualcontext, students will be encouraged to develop, exploreand refine digital post­production skills to the photographicaesthetic.

FDP 24 Image and concept 4: narrative and audienceThis subject builds upon and reinforces the key skills andapproaches developed in Tier 3, again incorporating a unifiedpractice of image­making, context, reflection and criticalwriting. Students focus on a visual exploration of narrativeand audience in its many connected forms and possibilitiesand a variety of practitioners, approaches and outcomes areexplored. Students develop an integrated approach to theirresearch and creative practice.

TWP 212 Image cultures 2: the visual documentThis subject borrows from the rich traditions of socialdocumentary photography and situates students in a realworld environment that allows them to respond to a projectbrief in both a collaborative and individual way. Studentsexplore a range of social, cultural and ethical aspectscentred on a collaborative project that requires them todevelop a critical awareness of the relationship betweentheir photography and the wider world.

WDP 223 The world around us 3: the moving imageThe convergence of still and moving image, the proliferationof screen formats and creation of the new platforms forviewing images means the moving image is centrally placedamongst contemporary photographic practices. This subjectis an introduction to the conceptual ideas, methods andtechnical aspects of video production. Students are requiredto plan, develop, produce and finalise a number of shortmoving image projects arising from specific briefs.

DXP 221 Post­production processes 2Building on the understandings already gained regardingdigital workflows to develop deeper, more complexapplications of processes and applications for real worldusage ­ with an emphasis on expanding the skill­sets of thestudents in terms of printing and publishing across a varietyof modes and platforms. Students are introduced to high­level colour and image management used for professionaldigital lab workflows and new publishing and editingcapabilities utilising appropriate software and outputprocesses.

WDP212 Creative Industries: studio practice 1This subject builds on and extends key skills in studiolighting. It will deal with the necessary requirements to beable to produce a series of studio­based images focusing onportraiture and still life. Utilising a range of photographicequipment to explore lighting styles and photographingpeople in controlled set­ups, more complex fashionscenarios, and a variety of still­life scenarios. Students arerequired to update their knowledge regarding currenttechnologies, equipment, materials and processes.

FDT213 Image and concept 3: genre and contextThe subject develops and extends key themes introduced atTier 1&2. It incorporates a combined approach to practice,contextual studies and critical writing. The focus is on twokey areas – the portrait and the still life and a variety ofpractitioners, approaches, genres and outcomes areexplored. There is continuous discussion centering onstudents’ work and different photographers, artists,practices and ideas.

EFP 311 Images and connections: commercial photography 1This subject provides a theoretical and practical entry intothe world of contemporary commercial photographicpractice, scrutinizing its context and difference in relation toother forms of visual media. The subject will examine theproduction of commercially based images within the largercultural and social framework. Students are encouraged towork independently and find their own photographic style,become effective visual problem solvers and develop valuesand work practices in accord with the commercial industry.

or

EFP 322 Images and connections: art photography 2This subject provides the theoretical and practicalunderstandings to enable the development of a major bodyof work to a professional standard as a visual artspractitioner. The final outcome demonstrating this practiceis an exhibition presented for public viewing at theconclusion of the semester.

EFP 313 Images and connections: photojournalism 1This subject provides a theoretical and practical entry intothe world of contemporary photojournalism, scrutinizing itscontext and difference in relation to other forms of visualmedia. The subject will examine the production of narrativebased images within the larger social, cultural and politicalframework. Students work independently and find theirown narrative style.

EFP 321 Images and connections: commercial photography 2This subject extends the notions informing the entry into theworld of contemporary commercial photographic practice,scrutinizing its context, difference in relation to other formsof visual media and recognising its particular attributes.

WDP 313 Creative Industries: workshop seriesThis subject will encourage students to use a range ofprofessional studio lighting skills in order to further developtheir own practise through a more sophisticatedunderstanding of the role of light in the creation orenhancement of mood and narrative. Students will berequired to use initiative and judgement to problem solveon a conceptual and practical level in order to realize theirfinal images.

TCP 315 Visual thinking 2: research seminarThis subject further enables students to undertakeindependent research and critical reflection in an area oftheir choosing that supports the production of their finalfolio. It builds on the strategies and research methodologiesappropriate to contemporary visual arts practice and theory.

EFP 323 Images and connections: photojournalism 2This subject extends the notions informing the entry into theworld of contemporary photojournalism, scrutinizing itsethics, context and difference in relation to other forms ofvisual media.

EFP 312 Images and connections: art photography 1This subject provides a theoretical and practical entry intothe world of contemporary photographic art practice,scrutinizing its context and difference in relation to otherforms of visual media. The subject will examine art withinthe larger framework and discourse of structured culturaland social media practices. Students are encouraged to findtheir own artistic vision and explore the theoreticalunderpinnings of their work.

or

Year 3: Tier 5 & Tier 6One of:

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TCP 326 Creative industries: the business of photographyCreative industries practitioners exploit their creativity forcommercial and artistic gain. Emphasis is placed onresearching contemporary and future trends in the globalcreative industries and locating your future markets. Youinvestigate the link between creativity, technology andinnovation and researching what is happening in the area ofcreative practice and innovation.

WXP 314 Mentor and industry practicumThis subject enables students to develop an understanding ofthe professional industry through a direct engagement withindustry professionals. Significant stages of the mentorrelationship will be examined including how best to makeinitial contact, timelines and professional procedures.Membership of the AIPP and entry into the AIPP APPA awardswill provide a vehicle for students to actively benchmark theirpractice against industry standards.

Electives: EWP 325 The world around us 4: design and the global networkStudents will be familiarised with the central issuesunderpinning visual promotion strategies and examine theways these concepts are able to be translated into a web basedenvironment including social media and blogs.

EWP 321 Consumer cultures: writing for mediaStudents will explore the various paradigms for writing in ahybrid environment incorporating online, electronic andtraditional print and how text and image combine. Studentsinvestigate the notion that writing today is both the creation oftexts through the use of new technologies and use oftraditional forms across newly developing media.

EWP322 Contemporary media: beyond the newThis subject will expose students to contemporary visualculture including photography, the moving image, temporalarts, installation, and how these forms are being integratedand reinterpreted between one another. It will ask the questionof what an image can be in an era where clear demarcationsare being continually broken down, giving rise to a diversity ofform in the developing notion of what makes an image.

“I have loved EVERY minuteof studying at PSC! From the

amazing teachers to havingthe opportunity to push

myself to achieve things Ididn’t think I was capable of

and having everyonesupport me the whole way!”

Taylor­Ferne MorrisCommercial Major Graduate

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CHOICE OF MAJOR SELECTIONS:COMMERCIAL PHOTOGRAPHY This major includes students who want to be fashion,advertising, architectural, food, portrait, product orwedding photographers. The program is designed toproduce commercial photographers who are sociallyand ethically responsible and capable of taking onleading roles in the industry.

ART PHOTOGRAPHY This major requires students to “give voice” to theirown ideas and develop an artistic premise for theirwork. Students will develop a critical awareness of thepractices of current art photography and art practice,and integrate research based on contemporary socialtheories and historical contexts into their own work.

PHOTOJOURNALISM This major is for students who love to communicatewith people, to traverse cultural barriers andcontinental borders and want to harness the power ofphotography to communicate a story. The programenables students to combine the theory and practiceof photojournalism/editorial/social documentaryphotography in a socially and ethically responsibleway. Students will be required to become proficient indiverse media platforms.

Adina Kraus

Bill Bate

Emma Wilson

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The Advanced Diploma of Photography (22176VIC) course catersto adult learners and is fully recognised by the Australian peakindustry body for photography, the Australian Institute ofProfessional Photography (AIPP), government and otherindustry bodies. PSC is an approved VET FEE­HELP provider andthe course is AUSTUDY approved. CRICOS Course Code: 076332G

PSC is committed to providing quality and accessible educationto each and every student. Please refer for details to the Full TimeAdvanced Diploma of Photography Student Handbook.

ABOUT THE COURSE This course reflects the role of practitioners who possessspecialist creative, technical and theoretical skills andknowledge. Initially there is an exploration of output and craft,while building the techniques and approaches fundamental tophotographic practice. Genre photography, photographictechnique, lighting and studio are explored while students beginto define their own style and practice. The specialisations,commercial, art or photojournalism allow students to refine theirphotography in terms of a final folio.

ENTRANCE REQUIREMENTSSuccessful completion of Year 12, VCE or VCAL or equivalent(non year 12 and mature age)

Course extra requirements are also listed in the course informationin CourseSearch on the VTAC websitewww.vtac.edu.au/courses/searchfield.html

HOW TO APPLY Applicants must apply through the Victorian Tertiary AdmissionsCentre (VTAC), AND directly to PSC using the PSC AdvancedDiploma Course Application Form (applicants must do both).

International applicants should contact PSC directly and referto the Advanced Diploma of Photography InternationalStudent Information Guide and they must apply using theInternational Student Application Form.

EXTRA REQUIREMENTS All applicants are required to attend an interview and present afolio.

The PSC interview and presentation of folio will give applicantsthe opportunity to demonstrate their aptitude for photographyand showcase their strengths and motivation. The folio shouldcontain a selection of the applicants own work including 8 –10well presented final images. Applicants should come to theinterview prepared to discuss and answer questions about theirfolio and motivation.

RPLPSC offers a recognition of prior learning (RPL)process. Further information is available from theCommunications & Students Officer.

SUPPORTING STUDENTS IN VET The learning needs of students are discussed atentry interview. There is a range of student supportprovided to students during their course. Thisincludes but is not limited to course advice andsupport, career guidance, learning support via theLearning Support Teacher, technology support,student welfare and referral to professionalcounselling. Students are informed of these servicesat interview, enrolment, orientation, in the studenthandbook and with updates via email through thestudent management system.

COURSE STRUCTUREEnrolments are for one year and comprise 2semesters. The course is three years of full timestudy.

First Year: Level 1 & 2 These units of competency are assessed:• Investigate photographic genres

• Building creativity in photographic practice

• Use a camera creatively

• Work within a digital imaging environment

• Operate a personal computer

• Apply basic design theory to image making

• Work with light on location

• Research historical and contemporary photographic culture

• Apply advanced camera practice

• Process and edit digital images

• Work with lighting and photographic technique

• Establish and maintain a safe & secure workplace

ADVANCED DIPLOMA OFPHOTOGRAPHY COURSE

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“It was great! The Bachelor pathway

program gave me achance to explore and

expand my creative workwith an emphasis on

concept and research.”Tracey Nicholas

Bachelor of Photography Pathway Program 2013

Second Year: Level 3 & 4These units of competency are assessed:• Applying creativity in photographic practice

• Establish photographer/client relations

• Manage colour in a digital environment

• Use studio cameras and lighting

• Develop personal photographic style

• Apply advanced post – production techniques

• Apply digital imaging & printing processes

• Produce a moving image

• Apply studio lighting techniques

Third Year: Level 5 & 6These units of competency are assessed:• Manage a project & Apply specialised photographic practice

• Work with a coach or/& mentor

• Identify and employ professional studio lighting

• Apply digital imaging for industry

• Apply photographic new media or Write for publication

• Establish a career direction within the photography industry

• Manage and promote a small business

PSC’S BACHELOR OFPHOTOGRAPHY PATHWAYPROGRAMGraduates of the Advanced Diploma of Photography course are able toupgrade their qualification to the PSC Bachelor of Photography via thepathway program. In this program they must successfully complete anadditional 60 credit points of study to qualify for the Bachelor ofPhotography.This pathway program is especially tailored to cover the gaps that existbetween graduates have previously studied in the Advanced Diplomaof Photography course and the PSC Bachelor of Photography degree.Graduates will need to complete the Bachelor of PhotographyPathway Application Form and attend an interview with their currentfolio of work.

Contact DetailsCommunications & Students OfficerPhotography Studies College (Melbourne)65 City Road, Southbank, VIC 3006 AustraliaTel: +61 3 9682 3191 Fax: +61 3 9686 1601info@psc.edu.au www.psc.edu.au

Images by Pathway students from top:Tracy Nicholas, Sharon Hughes

STUDENT & GRADUATE GALLERYPSC is pleased to feature here a range of student and graduate photography.View more student work at www.psc.edu.au or at the College exhibition

Emma McEvoy

David Biasi

Shamima Islam

Jesse Cox

Rakuto Makino

Sorrel Wilson

Donna Fraser

Paul Burgess

Michael Cheetham

Neville Jones

Neville Jones

Emma Rose

Leigh GaripidisAlisa Fox

Michael CheethamJesse Cox

Bill Bate

Marion Abada

Leigh Garipidis Jean­Pierre Ronco

Taylor Hemsworth

Catherine Bailey

Celine Pearse

Adina Kraus

Catherine Bailey

Yang Liu

Emma Stone

Rene Mitchell­Pitman

Dan La

Photography Studies College(Melbourne)

65 City Road, SouthbankVic 3006, Australiatel +61 3 9682 3191

fax +61 3 9686 1601info@psc.edu.au www.psc.edu.au

PSC is pleased to feature in this guide photographs by students and graduates and thanks them for their creative contribution

More photography can be viewed at college exhibitions or on the website: www.psc.edu.au

Photography Studies College (Melbourne) is a division of Photography Holdings Pty Ltd CRICOS Provider No: 00257G A.C.N. 005 525 306 A.B.N. 58 860 041 097

©PSC August 2014

All rights reserved. The content of the guide is copyright material and cannot be reproduced without theauthors, photographers or owners written permission.

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LEADING AUSTRALIAN MULTI AWARD WINNING PHOTOGRAPHY COLLEGE• 2014 AIPP Victorian Student Photographer of the Year – Marion Abada • 2013 AIPP Australian Emerging Photographer of the Year – Kimberley Munro

• 2013 AIPP Australian Student Photographer of the Year – Emma McEvoy• 2013, 2012 & 2011 AIPP Australian Tertiary Institution of the Year

• 2012 & 2011 ACMP Educational Institution of the Year