fun with ad customizers - state of search presentation
TRANSCRIPT
FUN WITH AD CUSTOMIZERS
Matt Umbro, Senior Account Manager at Hanapin Marketing & Founder of PPCChat
Agenda1. Why ad customizers?2. How to setup3. Everyday uses4. Advanced examples
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WHY AD CUSTOMIZERS?
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Ad customizers examples
Ad customizers allow you to:• Make your ads dynamic• Pull business data into your ads• Give searchers real-time information• Automate ad creation
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HOW TO SETUP
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Ad Customizer Template
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Template Name: Teams
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Reminders• Can use up to 5 customizers in a single ad• Can’t pull multiple business data feeds into a single
ad• Need to have at least 1 static ad always running• Customizers still need to adhere to character limit• Will not work 100% of the time @Matt_Umbro
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EVERYDAY USES
Countdown to an event
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Countdown to an event
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Show the user’s location in your ad
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Download US City & State Business Data
Add social media followers
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List number of customers
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Number of seats left
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Write mobile ads!
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ADVANCED EXAMPLES
Problem: Product (plants) shipping date depends on zip code being shipped to
Examples
Zone 4 ships 8/29Zone 8 ships 9/12
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Problem: Inventory constantly changes and ads need to accurately reflect count of products
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Upload frequency options• Every 6 hours• Every 12 hours• Every 24 hours• Weekly• First day of month
THANK YOU!Questions, comments, or just say hello! [email protected]