fun facts · with quality products & services that set industry standards worldwide! 3rd...
TRANSCRIPT
Key Industry Data
Promotional Products
Fun Facts
We are
50%U.S. Consumersown logoed writing instruments.
of
BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.
Full in-house decoration, assembly & manufacturing of USA-made components on over 50 BIC® writing instruments.
OVER 50products are assembled
in the Us!
With over 4 decades of leadership in imprinted writing instruments, BIC offers simple, inventive & reliable choices for everyone, everywhere, every time.
®
Statistics kindly provided by ASI.
The BIC® brand name assures your name will be associated with quality products & servicesthat set industry standards worldwide!
3rd LargestIt’s estimated that writing instruments are the 3rd largest promotional product category.
thof a cent
Logoed pens & pencils tie bags for the lowest cost-per-impression in the United States.
Promotional writing instruments are keptPromotional writing instruments are kept 5.3 months on average per recipient.
30
10
50
4020
Fun Facts - Writing Instruments
CS |BIC® Clic Stic® PenCS |BIC® Cli Sti® ® P®
BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.
Over 50Quality Checks
Your safety is our #1 priority. Each BIC® Lighter undergoes over 50 quality checks, and exceeds the ISO 9994 international safety standard requirements.
From backyard barbeques to rock concerts, lighters are the ideal promotional product to make your message shine!
Every EventPerfect for
Fun Facts - Lighters
Only BIC® Lighters feature the patented Child Guard® Mechanism.
3000LightsThe BIC® J26 Lighter produces up to 3000 lights! This ensures a long lasting message.LTR | BIC® J26 Maxi Lighter
BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, BIC® Sticky Note™ and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.
Statistics kindly provided by ASI.
22%U.S. Consumers
of
Own a Logoed desk accessory.Peel strength tested
BENEFIT: Easy to peel
Glue adhesiontested For tackacceptanceBENEFIT: Your message will stick!
BENEFIT: High quality recycled paper stock!
The
needs
YOU30%post consumerrecycled fiber
BIC® Sticky Note™ Pads are available in 60# paper stock containing 30% post consumer recycled fiber.
Benefits:
open
Ideal productfor any
home business
or
4-color process imprinting allows endless possibilities
endless imprintingpossibilities IMPACT
ADD
free bleeds andFlood Coats
with
Fun Facts - BIC® Sticky Note™
• Fast turn around times• Savings in shipping• Avoid possible delays in customs• Better quality control• Reliable safety & compliance• Fewer inventory issues• Creates and keeps American jobs • Displays your patriotism and pride• Creates feelings of goodwill
OwnSNC3ABIC® Sticky Note™ 3" x 3" x 3"Adhesive Cube
BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, Triumph® and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.
Statistics kindly provided by ASI.
Why Calendars? Profit.Calendars = Repeat Business. Repeat business = repeat sales revenue.
October
$$$ 85%orders repeat
of
The average calendar order repeats for 8 years!
June
3.12Average numberof printedcalendarsper household:
74%recipients
of
remember the name of the advertiseron their promotional calendar
98% of All Peoplelook at a calendarevery day.
75%all households
of
depend on a kitchen calendar.
MAXMin
Ret
urn on Investm
ent
GREATReturnInvestmentwith year-long viewing exposure
on
Fun Facts - Calendars
2600 Triumph® American Splendor WindowsAppointment Calendar
BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.
Statistics kindly provided by ASI.
39%mugging it up
Branded drinkware is just as likely to be kept in the office as
in the home.
Consumers under 35 own more drinkware
than their older counterparts.
Cheers!
25-34years
35-44years
45-54years
55+years
25%
20%
20%
19%
own branded drinkware
25%
women andof
17% of men
4th LargestIt’s estimated that drinkware is the 4th largest promotional product category.
Respondents80%
of
keep drinkware because of it’s usefulness.
U.S. Consumers21%
of
Own branded drinkware.
Logo
Fun Facts - Drinkware
45962Clear Tumbler with Colored Lid - 18 oz.
BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, JAFFA® and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.
Statistics Sited by Incentive Research Foundation (IRF).
Rewards achievement for aplanned period of time.
Motivates for shortterm goals
HR Professionals70%of
According to a survey conducted by the Society For Human Resource Management Q2 2010, 70% of HR professionals indicate
that their organization recognizes milestones and service anniversaries.
Measure the cost of the recognitionreward system and the benefits gained
Develop a program linked to specificbusiness objectives
Provide a wide variety of Recognition
Build a “culture of recognition” using formaland informal programs
Emphasize the recognition of increased qualityin performance, instead of simply quantity of effort
Recognize workers frequently. sporadic recognition may be worse than no recognition
Best Principles for Success
Fun Facts - Awards
36725JAFFA® Pebbled Trophy
Happy Employees
Gift CardsTravel CashTeam Lunch
Awards,Trophiesmedals &
Plaques
Incentives Recognition
Recognition and Incentives are different approaches to motivate or reward employees. Companies that recognize employees see increased job performance. In turn, making a company more successful.
increased jobperformance
BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, KOOZIE®, Atchison® and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.
Statistics kindly provided by ASI.
thof a cent
Logoed bags have one of the lowest cost-per-impression of any promotional item in the United States.
U.S. Consumers31%
of
Own a promotional bag.
Bags generate more impressions in the United States than any other promotional item.5983
Bags generatemore impressions
The 55+ crowd is most likely to own a
logoed bag.
AGEMatters!
21-34years
35-44years
45-54years
55+years
33%
31%
26%29
%
Conventions
Races
Corporate Events
Sports & Fitness
Lunch Bags
Travel
& much more!
A bag forevery occasion
and for all demographics!
Low cost and Eco-friendly
Environmental resistance
Known for Softness, Durability and Absorption
Flexibility over a wide temperature range
Recycled plastics spun into thread or yarn
Made from cotton, linen or hemp
Organic, heavy, plain cotton fabric
Natural fibers spun into coarse, strong strands
Non-woven
Polyester
Nylon
Microfiber
Neoprene
Recycled PET
Canvas
Cotton Duck Cloth
Jute
Highly Resilient Material
Fa
bric
Fea
tures
#1 PromotionalProduct in terms of
impressions
5.8 times per monthBags are used
Distributors90%
of
recognize the KOOZIE® brand
Fun Facts - Bags
AP8190 | Atchison® Dual Carry Tote
AP7600 | Atchison® Big Chill Cooler
BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.
Statistics kindly provided by ASI, Incentives Research Institute & National Small Business Association
93%large companiessponsor some form of a worksite wellness program.
of A growing and compelling set of evidence exists which correlates well-designed wellness programs—which almost invariably include incentives and rewards—with better health and wellness outcomes.
well-designedwellness programs
The American Association of Occupational Health Nurses recently released the results from their Health and Wellness Awareness Survey...Stress Management is considered a #1 Priority Topic.
StressManagementis A Priority
82%U.S. Consumers
of
can immediately remember the advertiser’s name on the safety product they own.
Consumers between 21 and 34 were the most likely
to own a logoed health & safety product.
YouthfulChoices
11%
7%
9%
7%
21-34years
35-44years
45-54years
55+years
3$1$
Research shows that for every $1 invested in health care results in more than $3 saved on health care costs.
Invest $1,save $3
Wellness Programs are increasingly popularEmployees benefit from prescreenings and improved health, while companies save money on future healthcare costs.
Fun Facts - Health & Beauty
4 5outof
ciation
employees participate in wellness programs when incentives are offered.40138 | SPF-23 Lip Balm
BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.
Statistics kindly provided by ASI.
Most significantcategory growthfrom 2011-2012 and still booming.
Ranked #1in usefulness are ComputerProducts.
USEFULNESS
Tech accessories allows users to stay connected to the hottest devices like iPhone, iPad, Android, laptops and enjoy their devices on-the-go.
stay connectedto the Hottest Devices
When it comes to frequency of use, computer products and electronic devices/accessories follow calendars in the top 3 spots.Frequency of Use
AttractiveTech is
Tech is kept because it is attractive and useful - used once a week or more!
Fun Facts - Tech Accessories
30916 | 1 GB Folding USB 2.0 Flash Drive