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KSHITIZ ANAND L’école de design Nantes Atlantique @kshitiz
WHY WE LOVE THE PRODUCTS WE LOVE
17 April 2015, Delhi
Presently Dean & Director - India Operations at L'École de Design Nantes Atlantique Founder & Principal Designer - Happy Horizons Consulting Visiting Faculty – Institute of Product Leadership, exec MBA programs
Previous
Design Head, Kuliza Technologies Founder & Director, Deskala Research and Design & Consulting Designer @Motorola, Infosys
Education
M S in HCI Design , Indiana University Bloomington, USA B Des in Communication Design, IIT Guwahati, India
Contact
[email protected] Twitter: @kshitiz LinkedIn: in.linkedin.com/in/kshitizanand/ Website: www.kshitizanand.com
WE LIVE IN A COMPLEX WORLD
SURROUNDED BY PRODUCTS
SURROUNDED BY UNUSABLE PRODUCTS
WITH INFORMATION OVERLOAD
WE ARE SPOILT FOR CHOICES
GOOD UX IS THE DIFFERENTIATOR
UX SPANS ACROSS PRODUCTS SYSTEMS SERVICES
What are some Products & Services you love WHY?
WE LOVE THINGS BECAUSE WE CONNECT WITH IT EMOTIONALLY
We’ve a lot more power in our tools
UX will get more challenging now!
TO HAVE A GOOD USER EXPERIENCE IS TO DELIGHT!
Delight = Features ?
Avoid this popular misunderstanding
USERS ALWAYS HAVE A BIAS
Contour Bias : Users prefer more rounded, smoother edges products
SPEAK THE USER’s LANGUAGE
What users say could be different than what users do.
COLOURS DEFINE PRODUCT VALUES
The Red Dress effect
ANTICIPATE USER NEEDS
When iPads became popular as Teethers for babies
CLEAR PRODUCT LANGUAGE & LABELS
AVOID CONFUSING THE USER WITH MANY CHOICES
LOOK AT OVERALL UX AS A SUM OF SMALL EXPERIENCES
“The” experience
An experience
An experience
An experience
An experience
An experience
An experience An
experience
An experience
ALWAYS ASK HOW HAVE YOU IMPACTED USER BEHAVIOR
WHAT BRAND VALUE YOU STAND FOR
UX IS A LARGER THING
NOW REFLECT BACK ON THOSE PRODUCTS WE SAW WITH THESE UX ATTRIBUTES
ROBUSTNESS
EASY ADOPTION
ASPIRATION
USER BEHAVIOR
ERGONOMIC
PLAYFUL
ENGAGEMENT
DOING IT RIGHT
SIMPLICITY
USER NEEDS
JOY TO USE
CHALLENGING
EASY EXPLORE
LONG LASTING
LIFESTYLE
A GOOD STORY
MULTI SENSORY
STICKINESS
EASE OF USE
…and that is why, we love the products we love.
LET UX help you do that.
May the force of UX guide you in this quest. J
Organized by UNICOM Training & Seminars Pvt. Ltd. [email protected]
www.unicomlearning.com
www.kshitizanand.com
THANK YOU Twitter: @kshitiz