fundly engagement campaigns 08 22 11
TRANSCRIPT
Dave Boyce, CEO, Fundly
Engagement
Definition of Engagment
A reciprocal contract between two entities whereby each gives and receives over time
WHY?
The tapper tapped
the rhythm
of a well-known
song
The listener tried to guess the song
3120only
of
WHY?
The Contract Goes Both Ways
1. Make your ask significant
Psychology of Engagement
Happy people
give more.
Giving makes people
happier.
Oppenheimer & Olivola (2010), Isen & Levin (1972), Aderman (1972), Harris & Huang (1973), Kazdin & Bryan (1971), Isen, Horn & Rosenhan (1973), Konow & Earley (2008), Wang & Graddy (2008), Williams & Shiaw (1999), Batson (1987, 1991), Cialdini (1987), Plato, Aristotle, Bible, Torah, Koran, etc. etc….
The Contract Goes Both Ways
1. Make your ask significant2. Make your give
meaningful
Help us prepare locally for natural disasters
Significant Ask
Meaningful Give
You can learn more / stay up to date
You can “join” (follow) for updates
Personal
Real and up to date
So what can I do Tomorrow?
1. Make sure your story is clear2. Make sure a supporter can “join” your
organization– Pick a platform—don’t build this yourself
3. Make sure your ask is significant and clear
4. Make sure your give is meaningful and clear
5. Don’t be shy6. LAUNCH!
“Con
trac
t”
Text “Fundly” to 77948For a promotional code good for 60 days
free
Good Luck!
Text “Fundly” to 77948For a promotional code good for 60 days
free
Good Luck!