fundraising & building community

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Fundraising & Building Community Using Social Media to Get to Know Your Supporters

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Page 1: Fundraising & building community

Fundraising & Building Community

Using Social Media to Get to Know Your Supporters

Page 2: Fundraising & building community

An Overview

• Fundraising Applications• Best Practices• Nonprofit Network Builder• Teaching & Growing Your Community• User Engagement Ideas• The Team Approach• Other Applications

Page 3: Fundraising & building community

Fundraising- Tips

• Simple actions• Regular reminders and updates (showing

growth)• Set a time limit• Cross platform promotion• Set attainable goals• Ask your friends to ask their friends

Page 4: Fundraising & building community

Fundraising

• Grants & Awards– Refresh Project, Mark of Distinction, Chase Giving

• Partners– Firstgiving, GiveZooks, Razoo, Network for Good,

Jolkona Foundation

• Who to Watch– Epic Change, Charity Water (Twestival), Beth

Kanter (free agent fundraising), Jolkona (local), Puget Sound Blood Center (local)

Page 5: Fundraising & building community

Best Practices

• Super Users– Identify and encourage– Create and sustain

• Simple actions and regular reminders showcasing growth

• Importance of a team• Take enough time to be successful

Page 6: Fundraising & building community

Nonprofit Network Builder

• What is a nonprofit network builder?• Similarity to major gifts fundraising• Types of conversation– Facebook & Twitter: small talk or a networking

event– Blogging: grabbing a cup of coffee or lunch

Page 7: Fundraising & building community

Teaching & Growing Your Community

• User Engagement– Teach your community how to engage with you– Intentionally engage with them asking them specifically

how you’d like them to respond• Simple Techniques– Post a follow-up comment to someone who reads your

post & send them a thank you email– Post a question and then follow it up with an email to your

“Super Users” asking them to start the conversation– Repetition & Consistency– Run a campaign regularly (every 6 to 12 months)

Page 8: Fundraising & building community

User Engagement Ideas

• Say Something- Have An Opinion• Ask Questions• Interview Industry Experts• Have Polls• Feature Your Readers, Donors, Volunteers• Guest Posts• Themed Posts

Page 9: Fundraising & building community

The Team Approach

• Strength in Numbers– Brainstorming, what did you miss?– Easier to become viral

• Get Your Message Off the Ground– Fun & excitement of getting started– Difficulty getting out your initial message– Monitor major conversation areas (i.e. Google…)

• Engages New Potential Donors

Page 10: Fundraising & building community

Creating a Social Media Committee

• Identify Volunteers Your Team• Set a Timeframe• Meet Together and Brainstorm• Create a Plan with Individual Assignments• Execute Your Plan• Review and Evaluate• Repeat: Execute Your Plan and

Review/Evaluate

Page 11: Fundraising & building community

Event Promotion

• Facebook– Use your Page & Groups– Find new people to invite– Ask your community to ask their community

• Twitter– Use search near:98101 and invite people wit

@replies– Ask people to RT

Page 12: Fundraising & building community

Advocacy & Public Policy

• A community of already engaged citizens– Care2

• What does your organization stand for?– Change.org

Page 13: Fundraising & building community

A Few Other Applications

• Volunteering & Board Members (PSBJ)– Feature them, use their stories– Talk about your needs

• Operational Asks – Present Urgent Needs– Logistics & Customers (i.e. Traffic, Efficiencies)

• Media Engagement– Press Releases