fundraising idea for npr
TRANSCRIPT
Support WarGamified Fundraising Campaign for NPR
Listeners compete to decide which NPR program is the best
Morning EditionAll Things ConsideredFresh AirCar Talk or Wait Wait ... Don't Tell Me!
Team 1
Team 3
Team 2
Team 4
Rules
Campaign last for one month.
Whichever team has the most points at the end of the campaign wins!!!
Supporting Teams
• Donations of $10 = 1 point
$10 is the only amount that gives positive points
= 1 POINT
Bombing other Teams
• Donations of $100 = negative 100 points• Donations of $1,000 = negative 1,000 points
=
=
-100 POINT
-1,000 POINT
Leaderboard
• Updated daily, so supporters can check on the status of their team
1st -2st -3st -4st -
1546 points
1411 points
988 points
801 points
Why it will work
• Supporters that are “achievers” will want their team to win (status on the leaderboard and status of victory.
• Supporters that are “killers” will want to bomb other teams to prevent them from winning.
• Supporters that are “socializers” will want to recruit as many donators as possible in order to win
