fundraising success
DESCRIPTION
Webinar for FundRaising SuccessTRANSCRIPT
Small ShopMarketing & Fundraising
Pamela Growwww.pamelagrow.com
Simple Development Systems
What does a LDD (Lone
Development Director) look like?
Grant-writing & grants
management
Events
Individual Giving
Online Giving
Website
Database Management
Stewardship
Social Media
Board Fundraising
Corporate Sponsors
Meetings with Donors
= Insanity
Is it any wonder that the average length of stay for a nonprofit development director is 18 months?
So, what are five things that the
LDD (you!) can do to increase your
ROI?
1. Love your donors
Recognize that, in everything you
do, donor-centricity is key.
What is one of the best ways to truly
“get” donor-centricity?
Create a detailed donor profile
What is her level of education?
Where does she shop?
What is her income level?
Where does she live?
What other organizations does she contribute to?
Drill it down ...Is she married?
Does she have
children? Ages?
What does she
do for fun?
What’s her political affiliation?
Creating a detailed donor profile is the first step towards donor centricity
“Getting” donor-centricity applies to every medium
2. Practice WOW stewardship
A first time gift is like a first date. Not a
marriage proposal.
Donor attrition stats are in the ...
“90% of donors who start contributing to a particular cause stop giving by the fifth renewal request.”Penelope Burk
“Eight of 10 first-time donors do NOT make a second gift.” Adrian Sargeant
So why would you waste a prime opportunity to engage your
donor on a letter that reads like this?
If we’re honest with ourselves, this
is how most nonprofit
organizations are communicating.
Remember the power of words - and learn how to
use them
QuickTime™ and a decompressor
are needed to see this picture.
Other ways to WOW
•Make it a habit to personally thank one donor a day.
•Create a WOW calendar. Instead of the typical “card” occasions where you’ll be lost in the “me too,” send a card on Thanksgiving or Valentines Day.
•Make it a practice to survey donors regularly, even monthly.
3. Begin a monthly giving program
37% of donors in the UK are
monthly givers
“... generally speaking on an annual basis each person that converts to monthly giving gives two to three times more money, some of them even more.”
Monthly Giving for the Small Shop – Interview with Harvey McKinnon (Pamela’s Grantwriting Blog)
“If an organization is converting 1 to 2% of their file a year, by the end of a decade around 10 to 20% of their donors would be on a monthly giving program.”
Monthly Giving for the Small Shop – Interview with Harvey McKinnon (Pamela’s Grantwriting Blog)
Think always of the lifetime value
of the donor.
The key is to begin
Monthly giving must be nurtured; it’s not something that you put out there and forget about it
4. Create systems
•Systems for grant success, including weekly foundation prospect research
•Systems for stewardship
•Systems for database management
•Systems for social media
•Systems for … you get the idea ;)
5. Be unique, be fun!
•Don’t emulate the majority of your peers
•Personalize, personalize, personalize
•What’s your story?
•Stop playing it safe!
www.sofii.org
www.aherncomm.com
www.fundraisingsuccessmag.com
www.lisasargent.com
www.nonprofitmarketingblog.com (Katya Andresen)