fundraising urban vs rural. pros to rural on a personal or professional level you tend to know...
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![Page 1: Fundraising Urban vs Rural. Pros to Rural On a personal or professional level you tend to know everyone or they know you Decisions can be made at local](https://reader030.vdocuments.net/reader030/viewer/2022012910/56649e585503460f94b512b8/html5/thumbnails/1.jpg)
Fundraising Urban vs Rural
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Pros to Rural
• On a personal or professional level you tend to know everyone or they know you
• Decisions can be made at local levels
• Communities tend to be very pro when it comes to supporting local projects
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Challenges to Rural• On a personal or
professional level you tend to know everyone and they know you
• Every non-profit and service organization in town is asking the same businesses for money
• Fewer people, same services
• Relationships can be complicated
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Pros to Urban
• Residents can change often
• Corporate donors can give a lot more financial support and many times ongoing if they buy-into your programs
• More places to choose from or go to for support
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Challenges to Urban
• Residents can change often, it can be transient
• Community buy-in can be harder to achieve without corporate support
• Lots of service groups, non-profits, clubs, choices for people to get involved with
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What are some of the differences?• R – Take it slow and easy;
don’t barge right in.• U – focus on a direct
message, don’t run around a subject.
• R – Community meetings and one-on-one asks effective methods for raising funds and recruiting volunteers.
• U – Technology, e-mail, make appointments.
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Both communities
• Technology today• The main difference in
each community can simply be by virtue of the type of life that happens in them.
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What’s in it for us?
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Event vs. Letter
Dinner, Dance
• Volunteers needed: Everyone to sell tickets, 10 to staff the event
• Sell price: $25.00 each• # of tickets needed to sell:
100 (x $25.00 = $2,500.00)• Who Will Buy: Club members
and community members• Who Will Sell: Club volunteers• Cost of Goods: Dinner and band
$20.00 per person = $2,000.00• Total Raised = $500.00• What’s In It for the attendees?
Letter
• Volunteers needed: 1 to write letter and follow-up with call and visit
• Sell price: $500.00 for inclusion in press release
• # of Letters needed to write: 1 • Who Will Buy: Local business• Who Will Sell: Club volunteer• Cost of Goods: $0.0• Total Raised: $500.00• What’s In It For the business?
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Who is right? Which is the better fundraising program?
• How do you determine it was a success?• How will you evaluate? • Next step?
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Activity
1. Make a List of 50 People you know
–Where do you do business
–Who do you know personally
–Who do you know through other groups – chamber, church…
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Fundraising - Elevator Speech
• 30 seconds• KISS Philosophy• Service organization• Projects• Advertising
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Set a goal
• How much do you need to raise?
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Essence of Fundraising
Building relationships… Successful fundraising of any kind requires ingenuity, commitment to the cause, love of people, common sense, a willingness to ask for money and an understanding and deep appreciation of human nature—especially of the natural desire of all humans to be appreciated.