fundraising walks & runs - tips and tricks to help them evolve

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FUND535 By Sarah May [email protected] Fundraising Walks & Runs

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This short presentation summarizes two articles that can be found online. The first is “Participants’ tips for race fundraising success” by Heather Burton, Stacy Dyer and Stacey Miller. It was published on April 18th, 2011 in Hilborn. The second article is "Why run when you can walk? The evolution of walkathons" by Karen Kotzen, published May 24th 2011 in Charity Village.

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Page 1: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

FUND535By Sarah May

[email protected]

Fundraising Walks & Runs

Page 2: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

But one that has evolved considerably over the years

Any cause can have a fundraising walk or run…

NOT A NEW IDEA…

Page 3: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

EVEN ONE SAVING CATS!

Page 4: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

Scotiabank Toronto Waterfront Marathon

$22,000 raised

5K TORONTO CAT RESCUE TEAM 2013

Small charities that can’t afford to host their own event can

participate in bigger marathon

events

Page 5: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

Logistics are covered by the sponsor – Scotiabank in this case.

Registration fee: $850

Page 6: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

ARTICLE: “PARTICIPANTS’ TIPS FOR RACE FUNDRAISING SUCCESS”

(PART I & II)By Heather Burton, Stacy Dyer and Stacey Miller

Published April 18 th, 2011 in Hilborn

KEY: Turn participants into ongoing supporters both for this event and for the cause

Part I:http://charityinfo.ca/articles/raceparticipant_tips Part II:http://charityinfo.ca/articles/race-fundraising-success-tips-2

Page 7: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

ORGANIZATION, TIMING, LOCATION

Provide event details well in advance & a detailed orientation package

Spring & Fall are the popular seasons for these events + weekend mornings. Don’t book on the same day as a similar event. Do your research!

Location should be accessible by transit; should have parking

Scotiabank Waterfront: “Flat and Fast”

Page 8: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

Offer different diffi culty levels & accessibility Scotiabank Waterfront: Marathon, Half-Marathon, 5K THS Paws in the Park: 5K regular or 1K for senior

dogs and/or people

FAMILY-FRIENDLY – ACCESSIBLE

Common start and finish line for all levels of difficulty

Page 9: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

In Marathons people care deeply about their finish time – make sure appropriate technology is used!

Scotiabank Waterfront: evolved from shoelace chips to bib chips

Be certified by Athletics Canada or Run Canada

MEASURE ACCURATELY

Page 10: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

The days of paper pledge forms are quickly fading, but should still be available.

35% of our funds raised this year were cash/cheques and NOT online.

Easy online registration is a must

Make use of the technology: STWM uses Artez THS Paws in the Park uses

AKA Raisin

EASY REGISTRATION

Page 11: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

WebsiteSocial MediaMass emails TV, Print & Radio Ads in running

stores

MARKET EFFECTIVELY

Tip: Provide participants with

profile and banner photos that they can use on their Facebook profiles

Page 12: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

Prizes Goodie bagsT-Shirts Competition

INCENTIVES

Page 13: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

1. Race Start Excitement

2. Quench the Thirst, Motivate the Soul

3. Celebrate Success

4. Feed and Water!

HOW WILL THEY REMEMBER THE EVENT?

Page 14: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

HOW MANY IS TOO MANY?

Is the walkathon market becoming too saturated?

Page 15: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

By Karen KotzenPublished May 24th 2011 in Charity Village It’s about more than the money

Acquire new supportersBuild awareness

Unlike the previous article this one asks the question, is the

“walkathon market” becoming too saturated?

“WHY RUN WHEN YOU CAN WALK? THE EVOLUTION OF WALKATHONS”

Page 16: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

Although it may seem like there are endless numbers of walks and runs, they each speak to different passions. People

usually participate in a walk because they feel personally connected to the cause. Tap into the right audience and

you will not need to worry!

THE ARTICLE SAYS NO!

Page 17: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

Is the market becoming too saturated?

WHAT DO YOU THINK?

Page 18: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

*Do you think that big marathon events such as the Scotiabank Marathon have enough of a

focus on charitable fundraising? (keep in mind, they pay to have big names run in their events)

*For those of you who have participated in walkathons, marathons and other

“–athons”, were you a satisfied participant? Did you continue to support the organization?

MORE QUESTIONS

Page 19: Fundraising Walks & Runs - Tips and Tricks to Help them Evolve

Sarah May [email protected]

http://charityinfo.ca/articles/raceparticipant_tipshttp://charityinfo.ca/articles/race-fundraising-success-

tips-2

http://www.torontowaterfrontmarathon.com/en/index.htm

http://torontohumanesociety.akaraisin.com/Paws2013 http://my.e2rm.com/TeamPage.aspx?teamID=391000&

langPref=en-CA

https://secure.e2rm.com/registrant/search.aspx?eventid=119960&langpref=en-CA&referrer=http%3a%2f%2fwww.terryfox.org%2fDonate%2fDonate_to_a_Participant_Team_or_Event.html

https://charityvillage.com/Content.aspx?topic=Why_run_when_you_can_walk_The_evolution_of_walkathons&last=141

SOURCES