funny images - stanford facebook class
TRANSCRIPT
Funny ImagesDecember 12, 2007
CS377wJack WuJosh LiptzinLinus Liang
Goal
Create a viral FB application
Funny Images Version1
Rate Pictures• Had high user engagement• But, no virality
Share Pictures• People who see a funny
images usually share it
Verticalize the Application• Create higher user
engagement• Better CPM
User generated content• Increase stickyness• Scalability
Funny Images Version 2
Force users to invite• It works• Day over day growth is
40 -50% increase in page views
Funny Images Version3
Key Take Away
• People will invite if you ask them to• More features does not correlate to virality• Verticalization does work
• 13 page views/visit, 4.5 minutes avg time on site, still growing at 40-50% a day
Funny Image Demo
Questions?
http://apps.facebook.com/funnyimages/