the marketing revolution is here

Fusion 360

What’s in a Name?

• Fusing the latest forms of social media and tools

• A 360 perspective of effective marketing techniques– Engaging and

interesting the audience

Forums• Other media – Twitter updates,

newsfeed, catching infographics

• Writing – Blogs, stories, articles,

newsletters

• Video production– For YouTube and

company sites

The Difference

• Rather than overt and aggressive promoting, Fusion 360 creates engaging content– On the emerging

edge of media

• Interesting pieces means interested consumer

The Brains and the Brawn

• Invested team of creative innovators

• Constant influx of new minds

• Combined with stable and experienced editors

• Creates an unceasing flow of effective and relevant material

Strategy

• To design material that will be read and shared

• To create a bridge between company and constituency

• To stay on the edge of popular social forums and interactions

Content Marketing

• Meeting populous market on already prevalent channels

• A unique experience for constituency and clientele

• Forming balance of entertainment and advertisement within pieces

Snowball Effect

• More spread content– Digital ‘word of mouth’ via

shares, emails, posts etc.

• Recurrent readers/viewers– Subscribed to continuous

and informative content

• More recognition than competitors

Global Audience

• Larger base than any other marketing strategy

• A variety of constituency– Non-specific groups

• Mobile audience – Smartphones,

tablets, public wi-fi & 4G

The Future of Fusion 360

• Old forms of marketing are dying – Newspapers,

bulletins, billboards

• Internet, mobile access is spreading exponentially

• Jaded consumers expect more out of advertisements

• Must meet constituents on their grounds, on their terms

– Appeal to them by engaging and informing

• Social resources require creativity and constant evaluation