Communicating

sustainability

The rules of the gamenew rules: new game

The

Greenwash

guide

Words

that

sell

Futerra Sustainability Communications thought leadership

Communicating

sustainabilityThe rules of the game

new rules: new game

The

Greenwash

guide

Words

that

sell

Over the past few years, Futerra has produced

two major reports on the communication of

climate change. The Rules of the Game was

developed as part of Futerra’s climate change

communications strategy for the UK

Government, and published in March 2005. The

report synthesises evidence from market

research, psychology, sociology and many other

disciplines into a series of simple rules on what

works to changes attitudes towards climate

change.

New Rules: New Game, the sister publication to

The Rules of the Game, was published in March

2006 and focuses on rules for changing climate

change-related behaviours. Both publications

have been well received internationally.

Futerra Sustainability Communications Rules

The Rules of the Game

New Rules: New Game

Futerra Sustainability Communications Rules

Communications

strategy

Market researchClimate

change

UK

national

pride

Positive

change

Green

spaces

Sustainable

development

Social

learning

Home

improvementTransmitters

Environment

Market research

Green

communications

Green messaging

Guidelines

Avoid it

Spotters guide

Prevent Greenwash

Researched, written

and designed by

Futerra

Futerra

Sustainability

Communications

Corporate companies,

NGO’s, Government

Environment

Futerra Sustainability Communications Greenwash Guide

Futerra Sustainability

Communications Greenwash Guide

Green

communications

Green messaging

Prevent Greenwash

Environment

Futerra

Sustainability

Communications

Greenwash Guide

Guidelines