future book conference 2013 - ziyad marar global publishing director sage - the next wave of...
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The next wave of eBooks- FutureBook conference 2013 Ziyad Marar's slide deck from the FB conference 2013 - eBooks and Moocs.TRANSCRIPT
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Ziyad Marar, Global Publishing Director, SAGE
Twitter: @ZiyadMarar
FutureBook Conference 2013
‘The Next Wave of ebook Sales’
Los Angeles | London | New DelhiSingapore | Washington DC
Box C powered by Box A
Education
Print Paradigm
ACollege textbooks
Supplementary texts Faculty adoption is key
What’s changing?
• Content format• Content integration• Instructional format• Transactional
partners• Business models• Pricing
Digital Paradigm
CeBooks
Interactive eBooksDigital LicensingDigital ancillaries
Online course solutions
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Four Cs in stormy Box C
● 1. Context – rise of digital expectations● 2. Continuum – from print to digital, not binary● 3. Case studies – egs across the spectrum● 4. Customers – new transactional partners
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1. Context
● Changing expectations and usage● Rise of new actors
• Tech start ups• MOOCs• Changing Higher Ed Institutions
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The future of Higher Education
● Affordability● Learning outcomes● Flipped classroom● Adaptive learning● Learning analytics● 2014: competence
based learning
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MOOCs 2.0 – Free to fee
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Technology hype cycle
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Projected MOOC hype cycle
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2020
2012
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Print Textbook Content
Digital Textbook Content
Whole Course Solutions
By 2020, pure print = 30% of textbook market Whole course solutions will be almost 50%
Source: Outsell analysis
9
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Digital
Increase faculty
productivity
Improve learning outcome
s
Reduce costs
Save time
Expectations of digital are high
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Move over MOOCs – 2013 is year of adaptive learning
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2. Continuum
Textbook Supplement to Textbook Replacement
Generic/ancillary contentBundle across many texts
Author/SMEBorn digital
Author/Book basedRepurposed legacy print
Box A
Box C
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● StatLab Online● IntroStats Online● MobileStudy● SpeechPlanner
• Dissertation Planner• Research Paper Planner
● GoReact● SAGE branded book companion websites
Textbook Supplement to Textbook Replacement
Box A
Box C
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SAGE Online Modules
● 24-module textbook supplement ● 5-8 learning objectives per module● Personalized learning plan and feedback
o videoso additional content (journal articles, SRM/SK
links)o assignmentso interactive activitieso adaptive quizzing & dashboards
● Build to scale for other course templates
Textbook Supplement to Textbook Replacement
Box A
Box C
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3. Case studies – Teaching how to do research
● Digitally enhancing Box A, textbooks• Andy Field’s “Discovering Statistics Using IBM
SPSS 4e”
● Born digital for Box C, whole course solutions• SAGE Edge Adaptive for Research Methods
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Bridging the print and digital landscape with print that ‘knows’
Field Discovering Statics Using IBM SPSS Statistics 4e
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A digital strategy with four components● WebAssign
● MobileStudy
● CWS developments
● Social media
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SAGE’s ‘study-on-the-go’ brand
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An additional 4 titles by end Q1 2014:● Van Niewerburgh, An Introduction to Coaching
Skills (December 2013)● Kumar, Research Methodology 4e (January
2014)● Masterson, Marketing: An Introduction 3e
(February 2014)● Haylock, Mathematics Explained for Primary
Teachers 4e(June 2014)
MobileStudy next steps
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adaptive for Research Methods – KEY FEATURES ● An adaptive student learning experience● A professor grade book and analytics
dashboard● A student interface to track progress● SAGE analytics and admin tool to
understand usage and impact● Selected Difference Engine as technology
partner
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Los Angeles | London | New DelhiSingapore | Washington DC
Los Angeles | London | New DelhiSingapore | Washington DC
Watch and learn
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4. Customers – Institutions in transition
● Ubiquity of LMSs
● Rise of institutional sales
● Focus on learning outcomes
● Digital developments from OER to
MOOCs
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Institutional sales:An emerging business model
Career colleges
● A proven opportunity● Commercial partners
keen to purchase centrally
● Universities expect to purchase content for their students
Traditional universities
● Strong interest in institutional model
● Challenging to change long-established practices
● Universities not used to purchasing content for their students
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April 2014: WGU & SAGE Research Methods enhanced courses powered by Acrobatiq
Burke JohnsonSAGE Author
Textbook Supplement X to Textbook Replacement
Box A
Box C
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New institutional sales initiative:Curriculum development
Program Revisions in:● Associate’s (Two Year) Degree in Criminal
Justice● Bachelor’s Degree in Criminal Justice
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Traditional university case study: California State University SystemAffordable Learning Solutions partnership
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Traditional university case study:Internet2● Consortium of 251 major
universities● Leveraging super network to
make advancements in digital course material delivery
● New content purchasing models● Enhanced accessibility for
disabled students● Not clear they will be able to
deliver on their vision
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Institutional sales at traditional colleges:
Lessons learned in first 18 months● The university must drive change● Opportunity for SAGE does exist
at traditional universities● Lion’s share of college business
will continue to come from traditional business model for some time
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Los Angeles | London | New DelhiSingapore | Washington DC
Key principles of successful digital pedagogy ● Ensure print and digital complement each other
● Focus on rewarding effort and learning outcomes,
not ticking boxes
● Treat HE institutions as transactional partners. Shift
towards licensing
● Build, buy and partner
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One more C for Box C - CONTENT
@ProfAndyField
www.facebook.com/ProfAndyField
discoveringstatistics.blogspot.co.uk
www.youtube.com/user/profandyfield
Los Angeles | London | New DelhiSingapore | Washington DC
Ziyad Marar, Global Publishing Director, SAGE
Twitter: @ZiyadMarar