future customer persona
DESCRIPTION
Ideas to build your Future customer personaTRANSCRIPT
![Page 1: Future customer persona](https://reader033.vdocuments.net/reader033/viewer/2022051323/549b596fb479592e098b475a/html5/thumbnails/1.jpg)
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Your future customers Persona
To build empathy with our future customers• Personas are more then
just demographic information, a persona needs to capture the persons behavior, belief and philosophy.
• More importantly their motivation or intentions.
• What do we need to look for when we create our personas?
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![Page 3: Future customer persona](https://reader033.vdocuments.net/reader033/viewer/2022051323/549b596fb479592e098b475a/html5/thumbnails/3.jpg)
Think
FeelDo
Empathy
Opportunities
Insight
New business ideas
Methods:• Key informants• Interviews• Observation• Participant
observation• Be in the frontline of
your organization• Be a customer
![Page 4: Future customer persona](https://reader033.vdocuments.net/reader033/viewer/2022051323/549b596fb479592e098b475a/html5/thumbnails/4.jpg)
Build a persona of your future customer
1. Name and title.
2. Basics.
3. Professional and personal background.
4. Quotes
5. Technical background.
6. Favorite websites (1-3).
7. Goals.
8. Need / I want statements.
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