future enterprise digital business innovation paths event_8july2014, brussels_iii. nightingale-draft
TRANSCRIPT
On Business Innovation Policy
Prof Paul NightingaleSPRU, University of Sussex
Traditional view
Evidence
Alternative
Traditional view?
Entrepreneurship constrained by
1. Culture & Market failures 2. Creating barriers to entry3. Growth then easy
Policy – remove barriers
1. Enterprise culture2. Funding3. Tax breaks4. Reduce red tape5. Schumpeterian Universities£7bn a year
Evidence
Market Entry Hard?
Growth Easy?
Performance Convergence?
Brutal Selection
Churn
Skewed performance distributions
(business models)
Evidence Excessive entry Low survival & churn Skewed performance
US v EU Not >> entrepre or
innovation Faster growth Faster entry into new
industries, Universities & Scale
Alternative?
Theory “Schumpeter”
Confuses invention (an event) with innovation (a long term process)
New, small firms maybe at a disadvantage
Lifecycle technology not same as firms
Encouraging market entry
Excessive churn Subsidies little effect Demand side constraints Thin markets
Growth not Entry constrained
Quality not quantity matters High growth very difficult BM innovation to capture
value Raising performance of long
tail
Policy
Realism in enterprise policy Alignment with market needs Upgrade quality Universities ‘talent not
technology’ Competition policy
Conclusion
Conclusions
Realism Better not more
entrepreneurship Skewed performance Innovation & upgrading
(diffusion) Value capture not just value
creation