future fortified newspaper
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An artful overview of the Future Fortified campaign which is building a movement around global nutrition.TRANSCRIPT
How can we address the world’s greatest health and development challenge?
Home nutrition packets are a proven cost-effective
way for mothers around the world to get essential
nutrients into their children’s and their own diets.
These small packets containing a combination of
vitamins and minerals––such as vitamin A, iron
and zinc––can be produced locally and cost as
little as 3 cents each, making them affordable and
enabling families to eat the local foods they eat
everyday rather than replacing them.
With this tiny packet.
Future Fortified - www.futurefortified.org - @futurefortified
Future Fortified is a global nutrition campaign helping millions of women and children gain access to the essential nutrients they need to lead healthy, enriched lives.
Our Mission
From the moment a child is conceived, good nutrition
is fundamental for a healthy birth, ensuring her body and
mind grow strong, and ultimately enabling her to reach
her full potential.
Good nutrition transforms lives, communities and the
world. It is the universal foundation of health, prosperity
and empowerment and, thus, is essential to tackling
poverty and disease, a truth that leading economists,
scientists and global experts all agree upon.
Nonetheless, 2 billion people worldwide are suffering
from nutrient deficiencies. Today, more than 35% of
childhood disease is caused by under nutrition. And yet
nutrition remains on the backburner––overlooked
and underfunded.
It is time for real innovation: new solutions, new models,
new players and new energy that focus on truly
sustainable and transformable outcomes.
It is time to shift the paradigm in how we approach those
in need, empowering them as active decision makers
rather than charity cases, and time to invest in sustainable
markets that work for people, rather than making one-off
donations.
It is time for us to truly embrace the unique and powerful
role each of us can play in ensuring good nutrition
is available to all, and when we join together as a
community, we can drive real change.
It is time to do more than build lists and make donation
asks. We will build a dynamic community both offline
and online to be active, passionate campaigners for
global nutrition. And as we invest in sustainable solutions,
we will raise public awareness and we will influence
policy makers to make nutrition a priority.
Now, more than ever, is the time to act. The issue is
challenging but achievable; the solutions are known and
sustainable.
We believe that this work will shape our collective future,
a future fortified.
Future Fortified - www.futurefortified.org - @futurefortified
Good nutrition is the fundamental building block for life. Yet, the challenge of under nutrition is one of the largest global health issues we face today.
Why Nutrition
Nutrition and HealthNutrition is fundamental to good health, supporting strong immune systems
and good growth. Access to essential nutrients early in life, such as vitamin A, iodine,
iron, zinc, and folic acid, have been shown to improve childhood growth while
reducing diarrhea, pneumonia, and infectious diseases.
Nutrition and EducationNutrition is essential for proper brain development, giving children the right start
for a lifetime of learning. Poor nutrition can lower a child’s cognitive development
and even limit her IQ by 10 to 15 points. For school-age children, being well-
nourished improves concentration, focus, memory, reasoning, problem-solving
and other creative skills.
Nutrition and Poverty AlleviationGood nutrition in the early years gives children the right start to good physical
and cognitive development, enabling them to be more productive over their lifetime.
Well-nourished children can earn up to 46% more income over their lifetime than
their malnourished counterparts.
Economic Impact of Good NutritionThe world’s leading economists agree that investing in nutrition interventions is one
of the most cost-effective ways to meet the world’s development challenges,
even increasing a country’s GDP by 2-3% per year.
of diseases globally are caused by under nutrition.11%
60%of the developing world is physically stunted, a manifestation of poor nutrition early in life.
1 in 3of all childhood deaths under age five is linked to maternal and child under nutrition.
2 Billionpeople around the world suffer from a lack of proper nutrition.
Future Fortified - www.futurefortified.org - @futurefortified
A Sustainable Approach
Future Fortified and its partners work with businesses, governments and communities to ensure nutritious products are available not only at the local clinic, but also at stores, kiosks and the local bazaar where people shop every day, empowering people as active decision makers rather than charity cases.
To truly tackle the globalnutrition challenge, we must find long-term, sustainable solutions.
Understanding NeedsWe support local health and development experts to conduct household surveys
to study the nutritional needs of a country.
Investing in Local BusinessesInvestment is needed to increase the scale of production of home nutrition packets,
as well as drive improvements in product formulation and packaging. We support
local suppliers, helping them to either begin or scale-up their operations to develop,
manufacture and promote home nutrition packets that meet local needs.
Supply and DemandWe support local outreach efforts like radio commercials, community trainings
and even billboards focused on nutrition. As more and more moms are
educated on the issue, more shops and kiosks will carry home nutrition packets
and more producers will meet the demand.
Home Nutrition PacketsMothers access home nutrition packets at a price that they can afford.
These packets are added to the meals they make at home, providing the vitamins,
minerals and amino acids needed for their children to grow and thrive.
Monitoring ProgressTo ensure that the home nutrition packets are making an impact, we invest
in studies to track progress and effectiveness and transparently report back on
the results.
Achieving ScaleAs more people use products like home nutrition packets and news of their
effectiveness and availability continues to grow, local manufacturers will expand,
creating new jobs, sparking entrepreneurial opportunities, and building a
sustainable market.
Here’s how it works
Future Fortified - www.futurefortified.org - @futurefortified
With our Kenya Fortified effort, we’re getting home nutrition packets to thousands of children and setting the stage for a nationwide program with the government.
Future Fortified was the official charitable partner of the 2012 Herbalife World Football Challenge mobilizing fans to raise their voice for global nutrition.
“Our friends @FutureFortified launched their video today! Learn how you can help prevent global malnutrition.”
Olivia Wilde, @oliviawilde
We’re building a movement.Join us.
Artist and children’s book author Dallas Clayton and Harper Collins bring the Future Fortified campaign to schools and libraries across the U.S.
Fans and followers join the campaign on Facebook and Twitter in 6 short months.
35,000+
Our mom and baby products are made in the USA with 100% organic cotton and soy-based inks. Proceeds from each purchase help to fortify the future.
Partners and bloggers are becoming part of our global movement every day.
“Help Future Fortified Feed the World”
—
Get InvolvedInvestTackling nutrition takes more than a handout;
it takes a new approach to philanthropy and giving.
It’s simple and easy to donate and your contribution
will help increase the supply and availability of
home nutrition packets, as well as educate families
on the importance of good nutrition for long-term,
sustainable impact.
Inform In order to raise funds or improve policies
supporting global nutrition, we must first spread
awareness. And that starts with you. Join our
online community. Friend, fan, like and share us on
social media, host an event for Future Fortified and
encourage others to get involved.
Influence
Right now global nutrition receives just 0.5% of US
funding for foreign assistance––$95 million––
despite the fact that nutrition is an essential
ingredient to improving maternal and child
health, reducing preventable childhood deaths
and improving livelihoods. We need to tell our
policymakers that nutrition should be a priority.
Your support can have a really big impact for the
2 billion people worldwide that lack access to
essential nutrients.
About UsFuture FortifiedFuture Fortified is a global nutrition campaign helping
millions of women and children in the developing
world gain access to the essential nutrients they
need to lead healthy, enriched lives.
GAIN Future Fortified is a campaign of The Global Alliance
for Improved Nutrition (GAIN). GAIN is driven by
a vision of a world without malnutrition. GAIN
supports public-private partnerships to increase
access to the missing nutrients in diets necessary
for people, communities and economies to be
stronger and healthier. With a current reach of
over 610 million people in more than 30 countries,
GAIN’s goal is to improve the lives of 1.5 billion
people within the most vulnerable populations
around the world through access to sustainable
nutrition solutions.
ConnectFacebook and TwitterStay connected to Future Fortified at
facebook.com/futurefortified and by following us on
Twitter @futurefortified.
Shopping Fortified Do good while finding great gifts for moms and
babies. Visit futurefortified.org/shop.
Learn More Check out futurefortified.org to dive deeper, watch
videos, and read blog updates.
Contact UsGot a question? Interested in partnership opportunities?
Contact us at [email protected].
Join us to fortify the future.