future nostalgia

FUTURE NOSTALGIA

YSDN SADDLE

VOL 2 ISSUE 1

OCT ‘15

FEATURING:

ERIN DINNEEN

JAEDEN THERIAULT

VICTORIA CAKE

JORDAN CHILDS

ANDREW COOPER

JANINE THOMAS

CHRISTINA PAIK

ANGELINA TJHUNG

ILLUSTRATION:

AARON THADATHIL

PROCESS WORK:

SIMONE ROBERT

SADDLER:

HYOJUNG JULIA SEO

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LETTER + ABOUT ISSUE

PROCESS WORK FEATURE

ILLUSTRATION

POSTERS

POSTER ANALYSIS

NEXT ON SADDLE

YSDN SADDLE IS BROUGHT

TO YOU BY THE DSA.

CONTACT US AT:

[email protected]

facebook.com/ysdnsaddle

FOR PREVIOUS ISSUES:

issuu.com/ysdnsaddle

COVER DESIGN:

HYOJUNG JULIA SEO See you later.

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ILLUSTRATION

POSTERS

POSTER ANALYSIS

NEXT ON SADDLE


TO YOU BY THE DSA.

CONTACT US AT:

[email protected]




COVER DESIGN:


time for round two.Letter to YSDNers + About this issue

Heyhey YSDN!

~

It’s time for round two of the YSDN Saddle as we kick off a strong

start to the school year of 2015-2016. I am already feeling the

adrenaline of meeting project deadlines and squeezing the creative

juices stored in my brain. So every now and then we need a break and

come out of our classroom bubbles. We need to see what we are as

a whole student body as we learn, fail, practice, and prepare for the

kind of world we are about to enter.

The second volume of the Saddle is going to be a little different.

We will have featured students designing collaborative posters based

on each issue’s theme. This month’s theme is nostalgia ~ So feel

free to tear the posters out of the Saddle and hang it over that shelf in

your room that’s full of nostalgic things you collected for the past 17

and a half years. You know which one I’m talking about.

We hold onto nostalgic memories for things like physical artifacts,

scents, and aesthetics. They are stored in the back of our minds.

Our perception of them are placed in the past and tucked in a dusty

corner. They are left forgotten until we see and feel something that

ignites our memories of them again.

Why should nostalgia be about something left behind? The way

we are attached to nostalgic things are parallel to how we attach

ourselves to our projects and process work. These nostalgic influences

are brought forward to the present and can be used again later. So let’s

take nostalgia out of the old and see it as the new, the now, the future.

Cheecheecheers,

Hyojung Julia Seo

Editor in chief / horse

YSDN Saddle

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project one, packaging design, and several failed prototypes: an article about self-loathing

Process Work Feature

I would like to preface this by saying that my unnamed professor is

a ridiculously kind professor and all of my self-loathing was entirely

self-inflicted. I have received nothing but positive encouragement and

valuable critiques, and I can now say, as I write this in week three,

that I enjoy packaging design, folding paper, and using the laser-cutter

to make cool things.

The project brief was to just make a container. That’s basically it. Just

make a container for anything. Go for it. Shoot for the stars. And make

a big old mess of your process work. The container I’m creating is for

socks, which you may or may not guess from these photos.

This year, my mid-semester crisis came early. I like to think that all

YSDN students have some sort of mental breakdown / emotional

crisis / why am I in design school when I am so horrendously

untalented and horrendously uninspired and I was supposed to change

the world but here I am, in TEL, at 3am with bloodshot eyes moment.

I know for a fact that some of my friends can empathize with this

statement, usually referencing somewhere around week seven.

Somehow, I had mine during the first week of classes.

It was Thursday night, or Friday morning, given the ungodly hour that

the TEL computer’s displayed in their upper-right corner. I’ll spare you

the details, but it involved many hours stretched over many days, many

folds, and many tears. Why did I choose packaging over communication

design. Why can’t I get a hang of this origami folding bullshit. Why

didn’t I take 3D design. Why am I spending $$$+++ to cry in TEL at

three in the morning. I went to bed around 4:30am, with my many failed

prototypes at the foot of my bed, and woke up again at eight to try and

desperately come up with something before by 12:30 class.

And guess what? I did. I came up with something new. I came

up with something good. I came out on the other side. We’ve heard

this before, but it’s true: we are our own worst critics. I walked into

critique on the same level playing ground as other students, received

valuable feedback, and left class exhausted. I went to York Lanes and

got frozen yogurt, because, obviously. It happens to the best of us, no

matter how much we pretend to be invincible.

Simone Robert // 3rd year

Stacks on stacks on stacks of 80lb paper

from the type lab~

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smells like summer nostalgia.A

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Aaron Thadathil // 4th year

An elephant never forgets the future from the past ~ nostalgia.

Poster Analysis

By Hyojung Julia Seo

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Poster A -

Summer nostalgia

Summer nostalgia is the theme

for this poster. We have many

senses tied down with our

memories. Even a short whiff

of a scent can remind us of

a moment in our lives. When

trying to convey an emotion

in our designs, we use these

same elements that remind

us of nostalgic moments to

communicate with our audience.

Collaborating in the TEL Fab Lab Studio.

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Poster B -

Technology nostalgia

Technology devices, programs,

and operating systems were the

themes for this poster. Nostalgic

devices remind us of how limited

former technologies were and

how much more freedom we

have with what we have today.

The aesthetic created by old

devices still resonate with us,

and we can use it as a language

to speak with others that are

nostalgic over the same things.

This visual language is unique

becasue it bring the relics of the

past into a new language.

Coincidentally, there was an old PC Monitor in the Fab Lab when we

met to discuss what was nostalgic to us.

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posters forpost-post-apocalypse.

Next Issue

So now that we’ve dealt with bringing nostalgia to

the present and future, we’re reaching to the future

of futures and bringing it to the present.

What will posters look like in the post-era of the

post-apocalypse? How will they be designed? What

will the world’s attitude be towards designers?

It’s up to your imagination ~ Get involved in this

next issue by contacting the YSDN Saddle.

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2-3

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ILLUSTRATION

POSTERS

POSTER ANALYSIS

NEXT ON SADDLE


TO YOU BY THE DSA.

CONTACT US AT:

[email protected]




COVER DESIGN:


FUTURE NOSTALGIA

YSDN SADDLE

VOL 2 ISSUE 1

OCT ‘15

FEATURING:

ERIN DINNEEN

JAEDEN THERIAULT

VICTORIA CAKE

JORDAN CHILDS

ANDREW COOPER

JANINE THOMAS

CHRISTINA PAIK

ANGELINA TJHUNG

ILLUSTRATION:

AARON THADATHIL

PROCESS WORK:

SIMONE ROBERT

SADDLER:

HYOJUNG JULIA SEO

future nostalgia

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